Unbounce

FEBRUARY 25, 2020

It’s the kind of mega-growth story anyone starting a software-as-a-service (SaaS) company dreams about. You and a couple of friends have an idea for a product that fits a clear gap in the market. You pitch at a local startup event, which lands you in a growth accelerator, which also leads to your first seed funding.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

MKT1

JULY 13, 2023

I love seeing what’s possible when marketers think like product orgs and use the modern tools available to them to make high-value content. This newsletter began when I saw a web project shared on LinkedIn from early-stage startup, Anrok. Part 2: Why marketing orgs need to become more like product orgs. Register here.

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

Vision Edge Marketing

JUNE 2, 2020

Eric Ries , entrepreneur and author of The Lean Startup , defines a business pivot as a “structured course correction designed to test a new fundamental hypothesis about the product, strategy, and engine of growth.” Boost productivity? Triggering and unplanned events, like the healthcare crisis, occur.

Verticals 146

Verticals Startups Trigger Marketing Paid Search Agency 146

Marketing Insider Group

NOVEMBER 7, 2022

Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. You can spend the rest of your budget next year on testing new promotion channels of campaigns focused on your company priorities. The reason was mainly due to unspent marketing budget. Not one lead.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Lenny's Newsletter

SEPTEMBER 5, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. 👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Art by Natalie Harney. Let’s jump right into it. That’s why they work. PR can work, but rarely does.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

accelerate agency

JUNE 22, 2021

The global market for SaaS just topped $100 billion, and the SaaS industry is predicted to grow much further and generate $157 billion by 2022. . During the pandemic, companies turned to SaaS as their software solution of choice—and as the market grows, more and more SaaS products will be needed.

Startups 52

Startups Enterprise Management Work Management Marketing Automation Services 52

FunnelEnvy

AUGUST 7, 2023

That’s why it can be challenging for startups to address pricing pages properly. There is no physical product or anything to put in a client’s hand. Consider the movie theater example. This hypothetical is just one example: we frequently see strategies involving color, shape, and page placement.

Pricing 52

Pricing Price Paid Search Agency Companies 52

KoMarketing Associates

NOVEMBER 12, 2019

SaaS marketing is fierce. Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. SaaS marketers also tend to be intensely data-driven. And yet… it’s still a winnable game.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

Lenny's Newsletter

AUGUST 29, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. of the B2B companies I researched spent just as much time on picking the problem as they did on figuring out who to solve the problem for. But the same idea pitched to different people can change everything.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

accelerate agency

JUNE 30, 2021

Expected to grow by nearly $100 billion over the next five years, the SaaS (software as a service) industry is firmly making its presence felt in markets across the world. For these reasons, SaaS conferences deserve a lot of attention right now. For these reasons, SaaS conferences deserve a lot of attention right now.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Sage Marketing

OCTOBER 4, 2021

From the moment a startup is born, it looks to the future of taking those first baby steps into a successful and scalable business that will evolve and grow. Content marketing focuses on building relevant and engaging content that will essentially convert your audience to sales leads for your startup. Add Pop-Up Forms to your website.

Startups 98

Startups Paid Content Lead Scoring Lead Ranking 98

accelerate agency

SEPTEMBER 10, 2021

Do you have a great SaaS product, but you’re not sure how to sell it? . Salespeople rarely go door-to-door anymore, selling tangible products you can test out in the living room. . Like everything else, sales have gone online, and that’s especially true for the SaaS industry. What Is the SaaS Sales Process?

Enterprise Management 78

Enterprise Management Process Lead Ranking Work Management 78

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Here’s a quick look at what we’ll be covering: What is SaaS marketing?

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Zoominfo

AUGUST 26, 2021

SaaS, and business in general, is full of terms that sound similar but carry different meanings, the kind of terms that newcomers (and sometimes those who should know better) are prone to trip on. Sales is, well, sales: bringing your product to individuals in your predetermined target market segment.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

MKT1

FEBRUARY 12, 2024

Educating the rest of your company on marketing is often the hardest part of doing marketing. Marketing is often thought of as an extension of sales, when it’s actually more like a product org. This is ironic ( don’t you think? ). Everyone has an opinion on what marketing should and shouldn’t be doing. Nor should you.

Planning 75

Planning Paid Search Agency Marketing Analytics Tools Advertising Agencies 75

Zoominfo

OCTOBER 22, 2021

Sales is, well, sales: bringing your product to your target market. Business development can concern anything your company does to expand its market reach. Business development concerns everything your company does to expand its operations, from the collection of newly qualified leads (prospecting) to networking at scale.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. Art by Natalie Harney. No such guide exists. Nor will one ever exist. Finding PMF is too squishy.

CPO 145

CPO Product Work Management Enterprise Management 145

accelerate agency

OCTOBER 21, 2020

Software as a service (SaaS) is a business model which is becoming ever more popular. Recent statistics forecast that the SaaS sector could be worth as much as $623 billion by 2023. If you’re a SaaS company, then, you’re certainly in a booming industry. You need a SaaS marketing strategy that works.

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

Outgrow

SEPTEMBER 15, 2022

The fundamentals of growing a SaaS business. Lessons learned from over half a decade of startup experience. Why deliberate decision-making for startups is preferred to hasty testing and adaptation based on market response. Turning down clients to focus on productization. About our host: . Thanks for joining us, Kate.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Whale Pages

JANUARY 19, 2020

Switching From a Service Model to a SaaS Model. Sterling Sweeney is a growth hacker and the driving force behind WhalePages, a SaaS marketing agency. Today, he sits down with Lakshdeep Rajput, co-founder of SearchTap , a search technology SaaS product, to chat about SearchTap’s growth so far. Hi everyone!

Enterprise Management 85

Enterprise Management Work Management Paid Search Agency Marketing Management 85

accelerate agency

SEPTEMBER 19, 2021

This strategy might’ve worked for a summer lemonade stand, but for your SaaS business? You’ve put a lot of blood, sweat, and tears into your SaaS business, and you don’t want to do everything right but whiff on your pricing strategy and model. Use the handy links below to jump to a section: What is a SaaS model?

Lead Ranking 52

Lead Ranking Pricing Price Marketing Budget 52

accelerate agency

SEPTEMBER 19, 2021

This strategy might’ve worked for a summer lemonade stand, but for your SaaS business? You’ve put a lot of blood, sweat, and tears into your SaaS business, and you don’t want to do everything right but whiff on your pricing strategy and model. Use the handy links below to jump to a section: What is a SaaS model?

Lead Ranking 52

Lead Ranking Pricing Price Marketing Budget 52

accelerate agency

JULY 19, 2021

This strategy might’ve worked for a summer lemonade stand, but for your SaaS business? You’ve put a lot of blood, sweat, and tears into your SaaS business, and you don’t want to do everything right but whiff on your pricing strategy and model. Use the handy links below to jump to a section: What is a SaaS model?

Lead Ranking 52

Lead Ranking Pricing Price Marketing Budget 52

SalesIntel

MARCH 14, 2023

In this article, we will walk you through what firmographic data is, what it includes, and how you can apply it to make your sales and marketing efforts more productive. Firmographic information encompasses company-wide information and detailed user-level information. Let’s jump in. What Is Firmographic Data?

Account Based Marketing 98

Account Based Marketing Work Management Marketing Management High Quality Lead 98

MKT1

JULY 19, 2022

Content can be: spreadsheet templates, calculators, guides, trend reports, data studies, tactical guides on specific topics, Q&As, webinars, video series, podcasts, examples, twitter threads, polls and results, combinations of the above, etc. TLDR of the series: Think of content as a product. Apply for Course 1.

Planning 52

Planning Content Marketing Work Management Top of Funnel 52

Kevin Indig

MARCH 28, 2023

SEO SEO first principles It’s easy to get lost in wild speculations with SEO, but good strategies and tactics are always the results of reasoning from first principles. Kevin Indig • 3 min read A modern understanding of SEO SEO doesn’t work the same way it used to work 5 years ago. These days, we have to test everything.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

accelerate agency

SEPTEMBER 10, 2021

Do you have a great SaaS product, but you’re not sure how to sell it? . Salespeople rarely go door-to-door anymore, selling tangible products you can test out in the living room. . Like everything else, sales have gone online, and that’s especially true for the SaaS industry. What Is the SaaS Sales Process?

Enterprise Management 52

Enterprise Management Process Paid Content Lead Ranking 52

Optinmonster

MAY 8, 2023

You don’t need lots of money or even the most unique business idea ever imagined. You’ll find lots of resources and ideas if you want to dig deeper. An online business is simply a business that sells products, services, or advertising through the Internet instead of a physical storefront. We’re here to help!

Paid Content 64

Paid Content Work Management Marketing Management Business 64

Unbounce

AUGUST 29, 2019

For better or worse, they have completely taken over the visual identities of many high-profile SaaS brands. And doesn’t this go against the very idea of positioning your brand as something different? For example, Jimmy Daly, Marketing Director at Animalz , recently called out this design trend on Twitter. what gives?

Design 111

Design Trends Paid Search Agency Advertising Agencies 111

Golden Spiral

NOVEMBER 12, 2021

Startup investor Sean Ellis first defined this term in his quest to simplify management by reducing reporting, simplifying meetings, and rallying teams together for a common goal: growth. Your North Star Metric (NSM) best encapsulates the core value your product delivers to your customers or the core measure of your company’s growth.

Top of Funnel 62

Top of Funnel Digital Marketing Funnels Work Management Linkedin 62

Outgrow

SEPTEMBER 12, 2022

The most important goal of demand generation is to create interest in a product or service. It’s demand gen but for B2B companies. Your goal is to drive awareness and demand for a product or service in the B2B domain. . For example, they have a free idea generator tool for marketers. We’ve got you covered! .

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

MKT1

AUGUST 7, 2023

When I run through a bad demo request process (which is nearly every time I go through one), I find myself saying “Just take my money [startup] and stop wasting my time!” ” Once prospects decide they want your product, they likely want to pay you, get into the product, and improve their workday asap.

Buy 52

Buy Demand Generation Agencies Top of Funnel Product 52

Outgrow

APRIL 2, 2024

About our guest: Jukka-Pekka Salmenkaita , VP of AI and Special Projects at Elisa is an entrepreneurial data science executive with a corporate venture and startup background. His passion lies in defining and bringing new business initiatives to life, showcasing a strong commitment to turning innovative ideas into practical realities.

Marketing AI 52

Marketing AI Enterprise Management Work Management Marketing Management 52

KoMarketing Associates

JANUARY 8, 2019

Without data, you have no idea if the stories you are telling are coming across as impactful and worthwhile. Both of these are usually collected via a SaaS platform, whether it’s Google Analytics, MailChimp, or an SEO tool suite like ahrefs. However, one can argue that one without the other would be entirely useless. External Data.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

Outgrow

NOVEMBER 30, 2022

Expanding to a new product under the same brand. Shoham Eckhaus: Get my best ideas during my shower in the morning. Welcome to the Marketer Of The Month blog! . We recently interviewed Shoham Eckhaus for our monthly podcast – ‘ Marketer of the Month ’! Building an effective marketing funnel for B2B. About our host: .

Work Management 52

Work Management Paid Search Agency Enterprise Management Demand Generation Agencies 52

Sprout Social

SEPTEMBER 30, 2022

Social selling challenges the transactional experience customers and companies traditionally experience, leading to more natural relationships with leads. Social media has given brands and businesses a platform to engage with their customers. We spoke to several social selling experts to understand what it means and its value to salespeople.

Tips 133

Tips Ideal Customer Profiles Work Management Marketing Management 133

Hubspot

AUGUST 3, 2020

Or you could get frustrated after a few weeks of trying every idea that came to mind. Or you could get frustrated after a few weeks of trying every idea that came to mind. For example, if I sell a SaaS bookkeeping product for startups, I would start crafting what qualities my ICP should have.

Ideal Customer Profiles 96

Ideal Customer Profiles Work Management Marketing Management Paid Search Agency 96