Conversica

JULY 23, 2019

RFP Template. Our RFP template has questions included to help you craft your RFP and think through critical points when considering Conversica’s Sales AI Assistants. This way, you can easily understand everything you should cover in your own RFP. .

RFP 53

RFP Top of Funnel Case Studies Advertising Funnels 53

Marketing Insider Group

JULY 1, 2020

Because accounts were not having the right customer conversations that were supported by case studies, content and messaging that proved “unique value” gained and where future opportunities lied, the team was not able to drive top-to-bottom engagement. For example… 1. And, she proved how it impacted P&G personally.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

chiefmartech

FEBRUARY 8, 2021

In McKinsey’s study, 74% of B2B decision makers say these new selling models are as effective as or more effective than pre-COVID-19 models. These products feed on the data trail of digital interactions while augmenting salespeople with bionic powers to impress and delight customers.

Enterprise Management 142

Enterprise Management Marketing Management RFP Forecasting 142

PathFactory

MARCH 4, 2021

While ABM is not a new concept, recent studies from eMarketer showed only 17% of B2B marketers worldwide said their ABM program was mature and driving strategic growth. Teach for differentiation — Sharing articles, whitepapers, and case studies isn’t sufficient. You will be a party of 1.

Top of Funnel 111

Top of Funnel Account Based Marketing Paid Search Agency ABM 111

Conversica

JULY 2, 2019

Our Conversica Buyer’s Guide includes a few different resources that will help you assess and understand your readiness to get started with AI: Case Study Portfolio of Companies Who Are Successfully Deploying Their AI Assistant. RFP Template. This way, you can easily understand everything you should cover in your own RFP. .

RFP 40

RFP Case Studies Template Case Study 40

Marketing Insider Group

SEPTEMBER 14, 2020

I learned that the firm: Experiences 12 to 18-month sales cycle on enterprise accounts with most efforts leading to RFP automatically reducing margin growth. Studies by Forrester Research revealed that salespeople who create a buying vision end up winning out against the competition about 74% of the time.

Differentiation 181

Differentiation Enterprise Management Work Management Marketing Management 181

SpotMe Blog

OCTOBER 20, 2022

In this article, we outline the features you should look for in a medical event management platform, list the 9 best event platforms out there for HCP events, and provide an RFP template to help you compare vendors. Case studies. HCP event platform: 8 features to look for. Pharma has very specific needs for HCP events. Activity feed.

Enterprise Management 52

Enterprise Management Work Management Marketing Management RFP 52

Hubspot

DECEMBER 9, 2020

That point seems to be consistent with a 2018 study from Miller Heiman Group which revealed that roughly 70% of B2B buyers fully define their needs before engaging with a sales representative. They give an example of a top business services salesperson who walked into an hour-long RFP presentation with several executives.

Work Management 94

Work Management RFP Phishing Bundling 94

Bionic

NOVEMBER 8, 2018

Bionic today revealed new automation aimed at streamlining the painful RFP process for media planners, media buyers, and ad salespeople. This software upgrade was inspired by insights gleaned from handling more than 6,000 RFPs for hundreds of advertising agencies and thousands of media vendors over the past five and a half years.

RFP 40

RFP Automation Marketing Management Paid Search Agency 40

Vidyard

SEPTEMBER 14, 2017

There’s one menace that looms over the head of nearly every salesperson, and can strike at any time: the dreaded request for proposal (RFP). Other times, an RFP can come after an otherwise fruitful conversation with a client, who shatters all hope of an easy deal by saying, “Sounds great. Will you just fill out this RFP?”

Work Management 65

Work Management RFP Video Marketing Vendors 65

BOP Design

JANUARY 13, 2021

A clear call-to-action (CTA) is essential to get website visitors to perform a desired action, such as filling out a contact form, downloading a white paper, or reading a case study. Advise them to complete a RFP form. It doesn’t need to have a ton of guides, case studies, blog posts, or other resources. Guide them.

Marketing Websites 119

Marketing Websites B2B Top of Funnel Case Studies 119

Vidyard

SEPTEMBER 14, 2017

There’s one menace that looms over the head of nearly every salesperson, and can strike at any time: the dreaded request for proposal (RFP). Other times, an RFP can come after an otherwise fruitful conversation with a client, who shatters all hope of an easy deal by saying, “Sounds great. Will you just fill out this RFP?”

Work Management 68

Work Management RFP Video Marketing Vendors 68

Sprout Social

MARCH 19, 2020

Before a prospective client sends an RFP, they want to know what your agency is capable of. Case studies are major marketing collateral and one of the best ways to establish proof that your agency can deliver quality work. In addition to sharing your case studies in a typical social post, consider these options as well.

Advertising Agencies 111

Advertising Agencies Paid Search Agency Social Media Ad Agencies 111

Strategic-IC

FEBRUARY 16, 2021

So they’re nurtured again with the some of the assets and case studies that we have, so we’re nurturing them along the way, and developing that relationship to maybe get to that one-to-many or one-to-few stage. Jo: We recently had this question from our New Logo team who were actually answering an RFP, so already in that process.

Account Based Marketing 71

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 71

Hubspot

FEBRUARY 22, 2017

60% of leading advertisers will review their agencies within the next 12 months, according to a study from Advertiser Perceptions. Having an RFP from a new prospect show up unsolicited in your inbox can elicit a giddy response. 2) You take the RFP at face value. The Fix: Interpret the RFP. Clearly, you must read the RFP.

RFP 65

RFP Paid Search Agency Advertising Agencies Marketing Proposals 65

Sprout Social

MAY 11, 2022

So, you’ve been tasked with creating a social media RFP. Keep reading for a breakdown on what makes a great RFP. What is a social media RFP? A social media request for proposal (RFP) is a formal questionnaire used to gather proposals for service or software needs. Why should you use a social media RFP?

RFP 99

RFP Work Management Marketing Management Social Media 99

Martech

FEBRUARY 21, 2022

Vendors love to talk about what their technology can do and will readily discuss case studies. In any RFP/tender/demo, ask “how” questions instead of “what” to better illuminate the inner workings of the toolset. Before getting into specific tips, let’s review three meta-lessons.

Vendors 85

Vendors Tips Allocation SWOT 85

Customer Experience Matrix

NOVEMBER 15, 2011

This and the following figures come from the CMO Council study “Driving Revenue Through Customer Relevance”, which I analyzed in detail last year). 19% of buyers do a formal needs assessment and Request for Proposal (RFP). Maybe some are just skipping the RFP, which isn't always needed. 42% of buyers rely on online research.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation RFP Automation 120

Sprout Social

DECEMBER 6, 2023

We’re not claiming that a well-executed B2B influencer marketing campaign will get prospects happy-dancing over your request for proposal (RFP). It expands brand reach According to a recent study from Gartner , B2B buyers value third-party interactions 1.4 Here’s how. times more than those with digital suppliers.

Work Management 118

Work Management B2B Marketing Marketing Management Paid Search Agency 118

Hubspot

OCTOBER 9, 2018

In a solicited business proposal, the other organization asks for a proposal with an RFP (request for proposal). If they've sent you an RFP, make sure you read it carefully so you know exactly what they're looking for. It's a common misconception that business proposals and business plans are the same. Terms and conditions.

Examples 97

Examples Terms and Conditions RFP Tips 97

B2B Marketing Directions

AUGUST 13, 2022

One of the case studies in the book illustrates how important high-yield buying behaviors can be. This case study involved a company that manufactures commercial heating, ventilation and air conditioning equipment and energy management systems.

Organization 52

Organization Marketing Management RFP Barriers 52

Sales Engine

MAY 22, 2016

It is imperative to objectively exit sales cycles that you can’t win (or don’t really want), get ahead of the RFP process, and allocate pre-sale resources wisely. It is not uncommon for a corporation to invest up to $1Million to pursue a key piece of business. my product does ABC and is better than Brand X because of LMNOP).

Allocation 136

Allocation RFP Consulting Paid Search Agency 136

ViewPoint

JUNE 24, 2016

We talk about how to build credibility, how to earn trust, and how to engage with a customer before there’s an RFP or a deal on the table. The book includes in-depth case studies that delve into the experiences that industry-leading companies have with their own customers.

RFP 159

RFP B2B Sales Work Management Cross-Selling 159

Hubspot

APRIL 26, 2023

And even if you turn down an RFP, that doesn’t mean the opportunity is lost. "If If your prospect is struggling to understand why they need your product and how it will help them achieve their goals, reframe your value proposition, show them customer case studies, send them testimonials from your happiest clients, and so on.

Work Management 79

Work Management Lead Scoring Lead Ranking RFP 79

B2B Marketing Directions

JUNE 6, 2021

In this study, Gartner surveyed 1,100 B2B customers who had recently considered continuing or expanding their relationship with an existing supplier. The study found that customer satisfaction had a major impact on repurchase decisions, but no significant effect on "growth" purchases.

RFI 52

RFI Effectiveness Gartner Paid Search Agency 52

KoMarketing Associates

APRIL 23, 2013

A recent study released by eBay, “ Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment ” refutes the value of paid search and claims an overall ineffectiveness both of branded and non-branded keyword ads. Study Takeaways. Branded visits were almost entirely “replaced” by organic results.

Paid Search Agency 120

Paid Search Agency Search Marketing Lead Scoring Lead Ranking 120

SmartBug Media

APRIL 5, 2021

vendor comparisons or case studies) is an even better option. For example, your visitor downloads your “Complete Guide to RFPs.” A few days after that, send them an RFP Checklist. Prospects in this stage might be found scrolling through your products and services pages.

Lead Nurturing 64

Lead Nurturing Top of Funnel Marketing Strategy Marketing & Strategy 64

Aberdeen

APRIL 13, 2020

After studying and deconstructing thousands of buyer journeys, we can say that there will be a significant amount of behaviors shared by many accounts. When a project, initiative or RFP is kicked off, you will generally see a good amount of research happening over a few weeks time which is then followed by a lull.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads MQL Intent Data 98

Circle Studio

DECEMBER 19, 2018

Keep in mind that the RFP/shortlist/interview process is the final stage in what is often a 2-3+ year chase. So in 2019, look for ways that marketing can proactively support your firm’s business development efforts by reaching, engaging and nurturing prospects before the RFP is issued AND after a client is landed.

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

Strategic-IC

AUGUST 3, 2020

The early stage, so, it might be measuring the increase in RFP invitations. And finally, testimonials, case studies, panel participation, et cetera. So, once you've got that determined, now, you can measure what you want to build your revenue ROI dashboard around. So, we kind of broke it down into two stages.

Account Based Marketing 118

Account Based Marketing ABM Ideal Customer Profiles ROI 118

ClearVoice

MARCH 10, 2020

If you have online customer reviews , testimonials, or case studies, sort through this content and extract any vertical content nuggets that stand out. One of our clients at Superneat Marketing is RFPIO, an RFP response software provider. If you have a large customer base, segment your lists and send out surveys. One more thing.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

Heinz Marketing

FEBRUARY 13, 2023

Matt: So, you guys have been doing a thought leadership study with LinkedIn for the last five years or so, and I think thought leadership has a lot of definitions from a lot of people. Ben, thanks very much for joining us. Ben: Hey, it’s great to be with you, Matt. Thanks for having me. That influences them as well.

Top of Funnel 102

Top of Funnel B2B Thought Leadership Thought Leadership Terms and Conditions 102

Hinge Marketing

MAY 20, 2019

An RFP is sent out to a broad swath of prospective service providers. For the ultimate credibility boost, publish an in-depth study of a topic. At Hinge, we freely distribute our research studies, which is arguably the most valuable content we produce. Or a business is in need of a particular service. Responses flood in.

Planning 92

Planning Marketing Plans Service Content Marketing 92

Industrial Marketing Today

AUGUST 27, 2012

A recent Corporate Executive Board study of more than 1,400 B2B customers found that those customers completed, on average, nearly 60% of a typical purchasing decision—researching solutions, ranking options, setting requirements, benchmarking pricing, and so on—before even having a conversation with a supplier.

RFP 60

RFP Peer-to-peer High Quality Lead Lead Scoring 60

Hubspot

AUGUST 21, 2023

In a solicited business proposal, the other organization asks for a request for proposal (RFP). If they've sent you an RFP, make sure you read it carefully, so you know exactly what they want. With this in mind, be sure to include: Case studies Client testimonials Relevant awards Industry accreditations 6.

Template 69

Template CMS Development Examples Marketing Proposals 69

B2B Marketing Directions

AUGUST 6, 2017

These are some of the major findings of a recent study by Edelman and LinkedIn. Like several other studies, the Edelman/LinkedIn research revealed that business buyers view thought leadership as important and spend considerable time consuming it. Thought leadership content led 41% of C-level respondents to include a company in an RFP.

Thought Leadership 40

Thought Leadership B2B Thought Leadership RFP Demand Generation 40

The Point

JUNE 18, 2013

Sales teams can be overwhelmed by the sheer volume of case studies, white papers, and other collateral. We build white papers for early stage evaluators, case studies for building a business case, industry papers to show vertical expertise, and so on. This avalanche of content drives “Content Anxiety”– more discontent, if you will.

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100