Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! Every company has their own definition of a “good lead.” What Is Lead Generation? What is a Lead?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

The Marketing Blender

MARCH 22, 2024

But you have to know what’s important and what isn’t. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. Learn about B2B digital marketing strategies from our own expert, Ramsey Sanchez in this episode of The Marketing Blender Show. These are our best tips for helping you focus on what matters.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? What are the latest challenges in B2B sales strategies ? The latest B2B sales challenges include: Difficulty in reaching decision makers and engaging with them effectively. Target Audience? Investment?

Sales Management 52

Sales Management B2B Sales Top of Funnel Marketing & Strategy 52

Zoominfo

FEBRUARY 28, 2018

Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Although these changes are often exciting, keeping up with the evolving technological landscape can feel like a full-time job. in sales revenue ( source ). Don’t let this happen to you!

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Seismic

JANUARY 23, 2024

As a new year begins, it seems like the “gurus” start speaking up with their top hacks for success. However, in the sea of suggestions we’ve seen, one bit of advice stands out — 2024 is the year to develop a world-class sales enablement framework. Do they have the right tools and resources?

Class 52

Class Ad Building Customer Satisfaction Work Management 52

Zoominfo

MARCH 8, 2022

Your go-to-market actions are only as good as the data they run on. You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. What is the impact of bad data on sales and marketing?

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

Vidyard

APRIL 19, 2021

In the B2B world, managers and team leaders have developed tried and tested programs for onboarding new hires in the office, but the shift to a remote workforce has shaken up the sales onboarding process as a whole. Is the Virtual Sales World Here to Stay? How to Ace Sales Onboarding in a Remote Work Environment 3.

Top of Funnel 143

Top of Funnel Tips Work Management Cold Calling 143

DealSignal

FEBRUARY 18, 2024

Table of Contents [Open] [Close] What Is Sales Prospecting? Sales prospecting tools are important in identifying potential buyers (prospects) and then building a business relationship with them. It’s the first step in the overall sales process—and a very important one. But, note the key word here: likely customers.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Vidyard

MARCH 30, 2022

If you’re in sales, chances are you’re hungry to find the top sales experts to follow. There is no shortage of great sales resources out there. However, sometimes the best way to advance your career is by networking and learning from sales experts within the community. Onboarding Your Remote Sales Team 1.1

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

Zoominfo

NOVEMBER 3, 2019

It’s common knowledge that working in sales is hard. Yet—what most people don’t understand is the extent to which sales pressure can negatively impact an organization. ” ( source ) In today’s post we explain the effects of sales pressure and provide ways to mitigate this stress productively. .” Keep reading!

Sales Qualified Leads 100

Sales Qualified Leads Work Management B2B Sales Lead Scoring 100

Hubspot

NOVEMBER 8, 2023

Being a sales manager is a whirlwind experience, especially for those who were once successful sales reps themselves. Fortunately, there are valuable best practices that can help aspiring sales managers excel in their positions. Best Practices for Sales Managers 1. Lay a robust foundation.

Work Management 65

Work Management Lead Ranking Allocation Hubspot 65

Hubspot

MAY 26, 2023

Your phone rings and you decide to pick this one up instead of letting it go to voicemail. You are greeted with a pitch from a pushy sales rep. Odds are, if you don’t want what they’re selling, you’ll hang up immediately. Embrace training and team resources. How to Make Effective Outbound Calls 1.

Effectiveness 67

Effectiveness Work Management Marketing Management Cold Calling 67

Rev

AUGUST 2, 2023

When it comes to sales prospecting, there is no magic formula. That’s why we’ve compiled this ultimate guide to sales prospecting, providing actionable steps and advice so you can start growing your customer base and driving sales. What makes sales prospecting challenging? What is sales prospecting?

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Zoominfo

APRIL 17, 2019

But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. But, there’s one business concept that’s stood the test of time like no other. We’re speaking, of course, of the sales funnel. Let’s get into it! The Sales Funnel.

Top of Funnel 228

Top of Funnel Word of Mouth Lead Ranking Digital Marketing Funnels 228

Vidyard

OCTOBER 28, 2022

You’ve done your research, bravely picked up the phone to make the first sales call of the day, and on the other end of the line, you’re met with crushing sales objections that stop you dead in your tracks. Average Number of All Videos Per Company by Industry 1.3 Average Number of All Videos Per Company by Industry 1.3

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

Zoominfo

OCTOBER 21, 2021

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion?

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Rev

MAY 31, 2023

But, as your business grows and scales, you’ll need to make sure everyone understands what it is so they can follow the process you’ve built. It’s the common thread running through every marketing program and tactic. After all, the shared goal is to make a sale. It’s normal.

Sales Management 78

Sales Management Lead Management Lead Scoring Lead Ranking 78

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. That’s because the average sales process is more complex than ever. What is sales enablement, anyway? Blog posts. Social media posts.

Paid Search Agency 117

Paid Search Agency Top of Funnel Work Management Sales Qualified Leads 117

Marketing Insider Group

AUGUST 18, 2020

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. That’s enough for any B2B company to run with and give it their all. But how exactly can sales-marketing alignment benefit YOUR organization?

Sales Management 290

Sales Management Lead Ranking B2B Sales Top of Funnel 290

Rev

MAY 10, 2023

All you have to do is create a campaign that targets a specific account or set of accounts, track the results and adjust your strategy as needed. And how do you use them in a way that stands out from all of your competitors using the same tactics? Account based marketing (ABM) on paper sounds like a great idea. What’s that?

Account Based Marketing 78

Account Based Marketing Ideal Customer Profiles ABM Tactics 78

NetLine

JUNE 21, 2022

Over the years, we’ve talked at length about the best ways to follow up with leads and how to keep them engaged. . What we haven’t talked about much, however, is when you should begin our discourse. Let’s establish what lead nurturing is and why staggering your initial follow-up message is crucial to your success.

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

Varicent

APRIL 22, 2020

Moving to an efficiency-based model is usually driven by something predictable; a new competitor who enters your space or your financial markets drying up for funding. These are unpredictable times. This impacts if you survive and how you will grow when the pandemic is over. Not easy challenges, but somewhat expected ones.

Efficiency 119

Efficiency Lead Ranking Marketing Qualified Leads Top of Funnel 119

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

It gives you the structure and guidance to build strong relationships and secure consistent deal wins. That may seem like quite a hurdle, but we’ll show you how to build a healthy sales pipeline, step by step. Table of Contents What is a sales pipeline? Why is a sales pipeline important? How do sales pipelines work?

Top of Funnel 59

Top of Funnel Work Management Marketing Management Ad Building 59

Vidyard

JANUARY 5, 2021

We’re failing to close sales. Every sales pro hits these roadblocks. But there’s good news: You already have the tool you need to beat them — sales analytics. Think about your sales career. How can we make the most of our sales resources and cut the cost of selling? Sales Metrics 3.2

Analytics 95

Analytics Top of Funnel Work Management Marketing Management 95

Zoominfo

APRIL 16, 2018

If you’re one of the few sales professionals who’s never heard of Keenan the Sales Guy, here’s a little introduction. Keenan is the self-described CEO/President and Chief Antagonist of A Sales Guy Inc. With more than 20 years of sales experience, Keenan has influenced, learned, and shaped the world of sales.

Zoominfo 171

Zoominfo Verticals B2B Sales Rules 171

Madison Logic

MARCH 6, 2024

Wide-approach B2B marketing tactics revolve around aiming for the accounts you and your company think are a good fit. But tight budgets, limited resources, and longer, more complex sales cycles require you to work more efficiently. Here’s how. What Is a Target Account List?

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

SalesIntel

JANUARY 4, 2022

Gatekeepers are excellent information sources if you know how to ask for it the right way. They look it up in the directory. Convincing them to pass you along, on the other hand, takes as much time as convincing the decision-maker to learn more about your product or service. Overcome the Call Reluctance.

Work Management 98

Work Management Top of Funnel Mobile Marketing Marketing Management 98

ClickDimensions

DECEMBER 2, 2021

It’s no surprise that in an all-digital landscape, nearly half of the world’s population is now active on social media. While it’s important for your business to be represented through your corporate accounts, there’s another point of view that’s equally as important and needs to be represented – your sales team.

Ideal Customer Profiles 98

Ideal Customer Profiles Social Media Communities Profiling 98

DealSignal

JULY 27, 2023

Table of Contents [Open] [Close] What Is Sales Prospecting? Sales prospecting tools are important in identifying potential buyers (prospects) and then building a business relationship with them. It’s the first step in the overall sales process—and a very important one. But, note the key word here: likely customers.

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

Sana Commerce

AUGUST 27, 2022

Discover everything you need to know and do to start your B2B e-commerce project. But it’s also a useful reminder checklist if you’re about to start a replatforming project for your current online store. How to start an e-commerce project: Follow these 10 steps! Hint: it shouldn’t just be because your competition has one!

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing Budget 95

SalesIntel

AUGUST 18, 2021

Regardless of its size, the sales team keeps the gears turning. It is about perfecting your sales process. In other words, it is a person who has indicated an interest in your product or service in some way. Do you know what an Ideal Customer Profile is? Every business needs to sell.

Ideal Customer Profiles 93

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Sales Qualified Leads 93

Albacross

MARCH 12, 2020

As of today, you can natively integrate Albacross with Hubspot CRM so your sales team can put their pipeline expansion on autopilot. Prospecting is time consuming and when your sales team is up against the clock to hit their quota, every minute is precious. Focus on ‘good fit’ leads for your business.

Hubspot 98

Hubspot CRM Ideal Customer Profiles Lead Scoring 98

Vidyard

JANUARY 5, 2021

We’re failing to close sales. Every sales pro hits these roadblocks. But there’s good news: You already have the tool you need to beat them — sales analytics. Think about your sales career. How can we make the most of our sales resources and cut the cost of selling? Get It Free Contents 1.

Analytics 80

Analytics Top of Funnel Work Management Marketing Management 80

SmartBug Media

JUNE 12, 2020

Think of it like fishing with a spear rather than with a net. It’s important to note, however, that inbound and ABM don’t have to operate separately. It eliminates unqualified leads. Ideally, these will be high-value accounts that are a good fit for your product or service. Why Take an ABM Approach?

Account Based Marketing 91

Account Based Marketing ABM Hubspot Sales Qualified Leads 91

Optinmonster

SEPTEMBER 30, 2022

Do you want to write the best email subject lines that can help increase sales and revenue? The average email open rate is around 17%, but you can push it up to 30% by following best email practices. In this post, we’ll talk about everything you need to know about writing catchy sales email subject lines.

Urgency Marketing 89

Urgency Marketing Open Rate Case Studies Click Rate 89

SalesIntel

MAY 12, 2023

Inbound lead conversion is always one of the biggest concerns for marketing and sales departments. The answer comes down to this – time is money. It’s vital that you are able to quickly decipher the quality of a lead so that your team can spend their precious time in the most efficient way possible.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

Heinz Marketing

MARCH 21, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Work Management 80

Work Management Marketing Management Budget Programs Marketing Budget 80