Remove brand-authenticity
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Build Trust and Loyalty: The Importance of Brand Authenticity for Your Business

Vision Edge Marketing

Building a brand is like building a house. When you have an authentic brand, you have the foundation for building trust and loyalty with your customers, employees, and partners. But, without authenticity, your brand is like a house of cards, ready to come tumbling down at the slightest gust of wind.

Loyalty 198
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Commitment to Content Marketing Drives Blog Traffic and Growth for SaaS Company

Marketing Insider Group

How do you get attention for your brand without overspending on resources in a saturated market? It also helps to have an authentic and quirky voice. Be consistent in publishing and follow your blog strategy to ensure you meet your content marketing goals. They now publish about four posts a week and have a blog strategy.

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How to Create a Company Blog That’s A Go-To Resource

BenchmarkONE

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. There’s a lot of value in building your brand’s thought leadership by thinking beyond your customer. But have you ever considered taking it a step further? . Designate a Team. the better.

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How Fresh Content Impacts SEO in 2023

Marketing Insider Group

Updating and republishing outdated blog posts with new information and images can increase organic traffic by as much as 106%. Content marketing agencies have the expertise and resources to create high-quality content that aligns with your business’s goals. times the traffic compared to companies publishing only once per week.

SEO 235
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Which Hogwarts House Are You? Content Marketer’s Edition

Marketing Insider Group

Every marketer today is hearing about the importance of brand personality — or the way a brand is personified in human terms. In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. So — is your brand a brave, determined Gryffindor?

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July 2019 B2B Blog Post Round-Up

Zoominfo

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Continue reading. Continue reading.

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Five Impactful Ways to Improve Brand Image Without Spending a Lot

Webbiquity

Branding is one of the most important aspects of business success. Building a strong brand creates awareness and credibility, making your company top of mind when your customers and prospects think about the types of products and services you offer. In fact, 54% of B2B companies have a brand program to measure their brand perceptions.

Spending 325