Products in the “long tail” of martech have a wide range of different strategies and aspirations
chiefmartech
OCTOBER 22, 2023
Services software — augment services offered for scale/efficiency/differentiation. Software products offered by services companies also tend to be a bit different. They’re often entangled with the services the firm offers. Functional specialist software — narrow focus, aim to do one thing really well.
Let's personalize your content