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Products in the “long tail” of martech have a wide range of different strategies and aspirations

chiefmartech

Services software — augment services offered for scale/efficiency/differentiation. Software products offered by services companies also tend to be a bit different. They’re often entangled with the services the firm offers. Functional specialist software — narrow focus, aim to do one thing really well.

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Report: CX Marketers Getting Audience Data from Wide Range of Resources

KoMarketing Associates

As customer experience-oriented marketers look for new ways to resonate with their target audience, research suggests that they are harvesting data and analytics from a wide range of resources. percent) claimed that they are tracking the customer experience via services. percent), surveys (74.3 percent), web analytics (66.2

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5 Benefits of Appointment Setting Services for Your B2B Business

Only B2B

Appointment setting services offer precisely this assistance. And thoughtful selection of these services not only boosts revenue but also makes you wonder how you ever managed without it. Let’s dive into the perks of teaming up with a top-notch appointment service provider.

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How the Right Blog Writing Service Can Boost Tech Company Traffic

Marketing Insider Group

Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. Like all companies investing in content marketing, tech companies must make the decision whether to produce content in-house or outsource to a blog writing service.

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5 Questions: An Introduction to Marketing Services

ClickDimensions

Today we will interview Barry O’Callaghan , Global Director of Marketing Services, to find out more about the Marketing Services team and their offering. What is Marketing Services? Why should customers think about using the Marketing Services team? How can businesses use Marketing Services?

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How Marketers Can Differentiate Their Products Or Service

Marketing Insider Group

In an ambitious marketing world, it is important for businesses to learn how to differentiate their products and services in order to effectively engage and retain customers. Product differentiation is a process used by businesses to distinguish a product or service from other similar ones attainable in the market. Brand Story.

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6 Easy Ways to Celebrate Customer Service Week All Year Long

Salesforce Marketing Cloud

Recognizing your agents’ contributions during National Customer Service Week (celebrated annually the first full week of October) is an opportunity to say thank you and continue to foster a positive, high-performing work environment. Here are six Customer Service Week ideas to show your appreciation all year round.