Marketing Insider Group

DECEMBER 3, 2024

Growing your audience organically on social media is all about building genuine connections and lasting engagement without the need for paid ads. The goal is to attract followers naturally by sharing content that inspires or informs rather than relying on promoted posts or paid campaigns.

Social Media 273

Social Media Organization Media Ad Frequency 273

Webbiquity

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

Social Media 318

Social Media Advertisements Advertising Spyware 318

Marketing Insider Group

NOVEMBER 18, 2024

Creating a social media content calendar brings order and consistency to your content planning process. Quick Takeaways: Set clear social media goals to guide content planning. Setting Your Social Media Goals Before putting together a calendar, it’s essential to understand what you aim to achieve through social media.

Social Media 246

Social Media Ad Building Media Content 246

Marketing Insider Group

SEPTEMBER 20, 2021

This question prompts the creation of marketing personas, and the answers vary widely. For most B2B content creation , personas guide marketers in developing tailored pieces that resonate profoundly with a particular group. There are so many social platforms, and new ones are popping up every single day.

Buyer Personas 361

Buyer Personas Social Media Media Webinar Metrics 361

Webbiquity

JULY 5, 2022

Marketing your brand doesn’t have to break the bank. In fact, there are many effective marketing techniques you can use without spending a fortune. Marketing your brand effectively starts with careful planning and setting a budget. Share Your Content on Social Media for Free Exposure.

Promotion 342

Promotion Spending Marketing Budget Tactics 342

Marketing Insider Group

AUGUST 8, 2023

Not only does this make it hard to keep up as a user, but it’s especially challenging when you’re trying to master the art of social media marketing. And, with the right tools and techniques, you can navigate this dynamic digital world of social media marketing like a pro.

Social Media 246

Social Media Social Marketing Planning Media 246

Webbiquity

AUGUST 17, 2021

According to Social Media Today , “ The days of organic reach on social media might be disappearing, but that’s not the case for Pinterest. Don’t you love seeing that the bounce rate from pins on your website are lower than on other social media network posts? Guest post by Lisa Sicard.

Social Media 361

Social Media Advertising Channels Media Business 361

Webbiquity

JANUARY 25, 2022

Despite its mistakes , Twitter remains a go-to social media marketing platform for many marketers, and reach is a big reason why. of marketers around the world use Twitter to promote their business. This is because the social media platform provides: Massive reach. Effective marketing tools.

Social Media 362

Social Media Twitter Advertising Channels Media 362

Marketing Insider Group

AUGUST 29, 2023

Change is the only constant in the world of digital marketing –especially when it comes to social media trends. As we navigate these shifting sands, understanding the latest social media trends is more important than ever. With the influx of information on social media, users often have short attention spans.

Social Media 293

Social Media Marketing AI Trends Peer-to-peer 293

Act-On

NOVEMBER 7, 2023

Fact: Content marketers could be doing much more with their content. Way too many of us just publish, promote our content only briefly (if at all), and then move on to the next piece. Do you even repost your content on social media? Here’s the kicker: Among leading content marketing companies, that figure jumps to 29%.

Social Media 242

Social Media Top of Funnel Media Marketing Automation Services 242

Webbiquity

MARCH 29, 2022

The digital marketing landscape has changed tremendously in the last few years. Both inbound and outbound marketing strategies have evolved significantly. Between all the Metaverse developments and new web browsing privacy rules, digital marketers face many new challenges to appear in the top search engine rankings.

Promotion 307

Promotion Marketing AI Work Management Marketing Management 307

Marketing Insider Group

NOVEMBER 30, 2022

” This Maya Angelou quote applies to marketing as well. Emotional Marketing campaigns perform better than factual ones by 2x, according to Fast Company data of over 2,000 advertising case studies. Buyers don’t necessarily need your products and they certainly don’t need your marketing campaigns.

Promotion 278

Promotion Gartner Storytelling Lead Ranking 278

Marketing Insider Group

AUGUST 1, 2023

Ever feel like your social media metrics are whispering secrets to you? Social media metrics are constantly gathering intel, ready to report back with crucial insights about how much your audience is digging your content, how loyal they are to your brand, and much more. Well, you’re not far off.

Social Media 246

Social Media Cost Per Click Cost Per Thousand CPM 246

Marketing Insider Group

JANUARY 6, 2025

Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. Promotion and analytics drive results, with tools like social media, newsletters, and performance metrics enhancing reach and refining strategies.

Inbound Marketing 292

Inbound Marketing Marketing Analytics Tools Top of Funnel Long Tail Marketing 292

Marketing Insider Group

JANUARY 8, 2025

Native advertising is a subtle yet valuable approach that blends promotional content seamlessly into the format of the platform it appears on. eMarketer estimates businesses will spend over $80 billion on native social media ads and nearly $30 billion on other native advertising forms in 2024. What is Native Advertising?

Paid Content 277

Paid Content Advertisements Advertising Ethics 277

Marketing Insider Group

OCTOBER 7, 2024

Today’s marketing world is much more interesting than it was ten years ago. Among all the changes, the debate between paid media vs. organic media is still going strong. Quick Takeaways: Paid media delivers fast results by boosting visibility through ads on social media, search engines, and websites.

Organization 318

Organization Media Cost Per Click Branding 318

Marketing Insider Group

NOVEMBER 23, 2020

There are many parts to the puzzle of content marketing. You need to promote that content to ensure it reaches as many pairs of eyes as possible.It’s estimated that around 60 to 70% of content produced by B2B marketing departments sits unused. But it’s also important not to forget about your content reach. Quick Takeaways.

Paid Content 363

Paid Content Paid Search Agency Marketing Automation Services Peer-to-peer 363

Marketing Insider Group

AUGUST 13, 2024

Content marketing is vital for all businesses because it helps their message reach its intended audience. No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers.

Paid Search Agency 310

Paid Search Agency Companies Content Marketing Planning 310

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Paid Search Agency 307

Paid Search Agency Companies Marketing Analytics Tools Marketing & Strategy 307

SocialPilot

DECEMBER 23, 2024

Social media is a crowded space, and capturing attention is more challenging than ever. But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts.

Social Media 124

Social Media Marketing AI Media Webinar Metrics 124

Marketing Insider Group

JUNE 22, 2021

Businesses worldwide continue increasing their content marketing budgets to expand their reach and grow their audiences online. Keep reading to learn why the content distribution process is so important and why many marketers overlook it. And you could distribute blog posts on your website blog, newsletter, and social media channels.

Distribution 362

Distribution Cost Per Click Marketing Budget Marketing Budget Creation 362

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps. Content Marketing Checklist 1.

Paid Content 298

Paid Content Planning Work Management PPC 298

Webbiquity

SEPTEMBER 28, 2021

Getting banned on social media in 2021, at least temporarily, has unfortunately become a regular thing for many users. It can happen on any social media network today, even the Pinterest channel. You go on your favorite social media network to learn you can’t log in or see anything. It’s free!). Minds Rules.

Social Networks 351

Social Networks Lock-In Guidelines Youtube 351

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Source: Sprout Social. Choose Your Platforms.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Webbiquity

DECEMBER 20, 2022

Whether you are planning an online event, a live gathering, or a hybrid one, you won’t reach your goals and key objectives without effective event marketing and promotion. That’s why investing in a wide range of marketing tactics in the months and weeks leading up to your event is so important. Make Your Events More Accessible.

Event Marketing 335

Event Marketing Planning WOM Paid Search Agency 335

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic.

Marketing Automation Services 355

Marketing Automation Services Marketing Budget Paid Search Agency Service 355

Marketing Insider Group

MAY 22, 2023

If we weren’t testing out the best ChatGPT prompts for digital marketing, could we really call ourselves digital marketing experts in 2023? More specifically, we understand the importance of crafting effective ChatGPT prompts for digital marketing to receive a well-rounded, quality response.

Paid Search Agency 69

Paid Search Agency Work Management Marketing Management Webinar Metrics 69

Marketing Insider Group

MAY 4, 2021

In this post, we’re delivering a compelling list of applications every content marketer will want to add to their tech stack. The content amplification tool space has various players that can support content creation, scheduling, promotion, and more. Email marketing is another option. Then select the channels to promote.

Paid Content 345

Paid Content Tools Paid Search Agency Content 345

Marketing Insider Group

DECEMBER 6, 2022

Be personable on social media. . Targeted advertising allows you to boost your marketing ROI by reaching your target audience members directly. Geofencing marketing involves digitally connecting with target audience members who are within a specific geographic boundary. Be personable on social media.

Paid Content 360

Paid Content Small Business Marketing Communities Paid Social Agency 360

SendX

SEPTEMBER 25, 2024

There are many social media platforms these days and the number of people on these social media platforms is also growing. Brand marketing: Provide valuable content to your audience so they look forward to your emails and also build a brand recall. But their attention span is decreasing. for B2B emails.

Newsletter 355

Newsletter Examples Design Open Rate 355

Marketing Insider Group

JANUARY 21, 2021

They can also be your most influential fans on social media. When they do it well—amplifying the reach of your social media posts and content marketing efforts—they become thought leaders and trusted advisors. Employee advocacy is critical to expanding your influence on social media.

Ideal Customer Profiles 356

Ideal Customer Profiles Social Media Trust Marketing Tagging 356

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace.

B2B Marketing 254

B2B Marketing B2B Thought Leadership Webinar Metrics Advertising Agencies 254

Webbiquity

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Seven Essential Digital Marketing Tips for Your Business in 2021. What sets them apart?

Tips 363

Tips Privacy Advertising Agencies Marketing & Strategy 363

Marketing Insider Group

MAY 26, 2021

If you’re in the initial stages of building a new business, you may feel overwhelmed and underprepared to manage your ever-growing marketing to-do list. We’re here today to help simplify what can be a complex process: building a successful content marketing program. Content marketing is an essential growth strategy for new businesses.

Budget Programs 360

Budget Programs Paid Content Planning Startups 360

Marketing Insider Group

FEBRUARY 9, 2021

What’s the goal of content marketing ? For most companies the goal of content marketing is to get business results – outcomes that drive profitable action. Remember that content marketing is a long-term strategy – a marathon, not a sprint. What Content Marketing Results Do You Want?

Content Marketing 363

Content Marketing Planning Paid Search Agency Lead Ranking 363

Marketing Insider Group

FEBRUARY 17, 2021

Many marketers and SaaS company founders believe that with so much content out there, how is anyone supposed to break through all that noise? While it’s true: the market is saturated with content, the large majority of it is promotional crap that no one wants. Good promotion is vital to the success of any content campaign.

Marketing Agencies 2 363

Marketing Agencies 2 Content Paid Search Agency Interactive Marketing 363

Marketing Insider Group

JULY 24, 2024

Content marketing is a dynamic field that evolves rapidly, and staying ahead requires significant effort. Whether you’re a seasoned marketer or just starting, these benchmarks will help define your successes and failures. You’ll need to set strategic benchmarks to measure success, helping you improve wherever necessary.

Advertising Benchmark 296

Advertising Benchmark Content Marketing Lead Scoring Lead Ranking 296