Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. These metrics eventually yield results with lead generation and sales.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Search Engine Journal

AUGUST 17, 2022

Generating awareness and earning participation perfectly aligns with promotion through paid search and social advertising. The post How To Use Paid Search & Social Ads For Promoting Events appeared first on Search Engine Journal.

Promotion 122

Promotion Ads Advertisements Advertising 122

Marketing Insider Group

JULY 11, 2023

Have you ever wondered if your paid content is actually doing its job? What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence.

Social Media 78

Social Media Media Brand Identity Branding 78

Launch Marketing

NOVEMBER 15, 2023

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. There have been starts and stops along the way, but we are now seeing social media being used strategically. Here’s a list of key things CEOs should know about social media in business marketing.

Social Media 90

Social Media Media B2B Advertising Agencies 90

Digilant

AUGUST 18, 2022

When it comes to the best travel advertising platforms, social media is at the top of the list in the new digital age. Yet frequent algorithm updates, oversaturation, and shortened attention spans are all challenges that advertisers must face on social media when trying to gain momentum with organic posts alone.

Paid Social Agency 98

Paid Social Agency Social Media Advertisements Advertising 98

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And businesses recognize the power of social media in driving tangible results.

Social Media 117

Social Media Trends Media B2B 117

Content Marketing Institute

APRIL 14, 2022

Promoted content drives stronger performance. Here are tips to help with paid search, native advertising, influencer marketing, and social media platform advertising on Meta platforms, Twitter, LinkedIn, and TikTok. Continue reading →

Promotion 110

Promotion Content Content Marketing Social Media 110

Marketing Insider Group

JULY 11, 2023

Sooner or later, you have to decide how to advertise online if you want to grow. However, getting a good return on ad spend is challenging. A recent study found that brands overestimate ad conversions by 4,000%. Here we give seven strategies to guide your online advertising. So, what really works? Image Source 1.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Table of Contents 1. Social Media Marketing + Michael A.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Navigate the Channel

FEBRUARY 5, 2024

Using social media platforms as a job recruitment tool is one option. Here is what you need to know about social recruiting in 2024. Job platforms are a great way to get in front of those actively searching for jobs but not really looking for a specific position within their chosen field. Why does this matter?

Paid Content 65

Paid Content Media Marketing AI Work Management 65

Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. Why run paid social media ads, anyway?

Social Media 145

Social Media Advertisements Advertising Campaigns 145

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. If you get it right, social media lead generation is a viable and valuable strategy. Are you going to set up paid ads? Our social media marketing guide will get you going on that front. We can use Brandwatch as an example.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Navigate the Channel

JANUARY 29, 2024

In today’s digital age, social media has become an integral part of our lives. However, the success of your social media marketing efforts hinges on one crucial question: Are you targeting the right people? Define Your Target Audience: Before you start your social media campaign, define your target audience.

Social Media 65

Social Media Media Demographics FAQ 65

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. If you get it right, social media lead generation is a viable and valuable strategy. Are you going to set up paid ads? Our social media marketing guide will get you going on that front. We can use Brandwatch as an example.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Social Media 52

Social Media Template Work Management Marketing Management 52

Sprout Social

FEBRUARY 7, 2024

TikTok Promote may be the answer. Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply. What is TikTok promotion? claireliz_ part 2 of trying out tiktoks promote feature!

Paid Content 119

Paid Content Promotion Budget Programs Copyright 119

Oktopost

MARCH 10, 2022

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. Yet, organic social media is one channel that still delivers consistent results. Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI).

Social Media 174

Social Media ROI Media Brand Identity 174

TrustRadius Marketing

JUNE 20, 2022

Social media is essential to building brand awareness and increasing sales. Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy.

Social Media 116

Social Media Analytics Work Management Media 116

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain.

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. The search engine recognizes that it’s easy for website owners to place these links, thus downgrading their value. Nevertheless, your SEO efforts with social media are still valuable.

Social Media 115

Social Media SEO Lead Ranking Lead Scoring 115

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

SocialPilot

FEBRUARY 14, 2024

Your collaboration journey with a social media influencer starts over social media DMs, emails, and phone/video calls. Every brand and influencer agreement should be formalized into a legally binding social media influencer contract. What is a Social Media Influencer Contract?

Social Media 96

Social Media Template Media Terms and Conditions 96

Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. How do you effectively allocate your resources to achieve remarkable results? Here at Brandpoint, we understand the complexities involved.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

ClearVoice

MARCH 31, 2021

Some things never change, but social media is not one of them. We’re here to help you stay current with all of the latest social media news updates from new features, product releases, and occasional platform glitches. Need to get connected with all the latest updates in social media? Not anymore!

Social Media 132

Social Media Paid Content Media Advertising Agencies 132

Oktopost

NOVEMBER 9, 2023

Paid media has become a non-negotiable in demand generation. B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 The data paints a clear picture – paid media is here to stay, and businesses are increasingly aware of its power.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Hubspot

FEBRUARY 5, 2020

Recently, chip brand Pringles worked with the TV show to produce a commercial that runs on social media channels. In 24 hours, I've seen their ad on Twitter four times already: The infinite adventures of @RickandMorty meet the infinite adventures of Pringles Flavor Stacking. Every social media channel is different.

Paid Social Agency 97

Paid Social Agency Social Media Media Budget Programs 97

SmartBug Media

AUGUST 27, 2021

There are three distinct types of media that make up any digital marketing mix: earned, owned, and paid media. Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. However, as Katherine Van Allen, Senior Solutions Engineer at Sprout, points out, the benefits of social outweigh the risks.

Social Media 105

Social Media Enterprise Management Work Management Marketing Management 105

Televerde

MAY 31, 2022

Social media began as a way for people to connect with each other, share content, and network. Now, it’s become an effective aspect of a business’s digital marketing strategy. In today’s market, one way to drive business is through social media lead generation. How to Generate Leads with Social Media.

Lead Generation 115

Lead Generation Paid Content Social Media Sales Qualified Leads 115

seo.co

SEPTEMBER 13, 2021

Many marketing experts like to work on SEO and PPC separately. While this isn’t a bad idea, incorporating SEO and PPC campaigns can make for a more effective marketing mix. When you’re looking to take a hybrid approach for your online marketing goals, you might want to incorporate a mix of PPC and SEO into your marketing strategy.

Paid Content 121

Paid Content Organization Campaigns PPC 121

Contently

NOVEMBER 29, 2021

This February Austin McBroom, former college basketball star and patriarch of YouTube ‘s ACE Family, launched an online social media course. ‘How to Make Money from Social Media’ and ‘How to Grow Your Social Media Platforms’ weren’t tautologies but classes, priced at $50 per month. .

Social Media 170

Social Media Media Viral Marketing Class 170

SocialPilot

JANUARY 21, 2024

Influencer marketing has rapidly become a key strategy for many marketers. In fact, 80% of marketers now have a specific budget set aside for influencer campaigns. Marketers understand that people trust the words of influencers rather than their own. My recent influencer marketing campaign is a testament to that.

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

illumin

SEPTEMBER 25, 2023

The history of social media tells a story of major cultural change. That’s because the groundwork for today’s social media was laid years before the apps and platforms of today made their debut. So, how did social media make the climb from a simple chat room, to becoming the major player in advertising that it is today?

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52