Looking to enhance sales lead performance? Put process before technology.
MAY 16, 2017
So start by engineering your processes to focus on lead quality not quantity. Then implement the workflow that encourages both sales and marketing to be acccountable for their role in revenue generation. Finally figure out how you can deliver the marketing-nurtured opportunities that sales will follow up on and close. We had a conversation about the importance of process surrounding Market, Media, Message and Metrics.