article thumbnail

Consent and transparency need to be top data privacy concerns for marketers

illumin

Data privacy is critical to successful marketing. Effective marketing requires the collection and analysis of user data across digital platforms. Customer data lets marketers impactfully speak to their audience – driving conversions or brand awareness for their clients without annoying their customers.

Privacy 98
article thumbnail

5 Tips to Prepare Your Email Program for Mail Privacy Protection (and Still Be Successful)

Litmus

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. Assuming Apple Mail open data becomes unreliable, here are five tips to help you prepare for Mail Privacy Protection. Evaluate your potential impact.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Web analytics is badly broken 

Martech

It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. The reason for this is one word: privacy. GA4 is also increasingly asking marketers to rely on its own proprietary AI model for data analysis. billion category.

Analytics 122
article thumbnail

How the New American Data Privacy Act Will Affect Marketing

Trade Press Services Newsletter

equivalent of the GDPR , the European law about data protection and privacy that serves as the gold standard for privacy compliance. While it is uncertain whether the bill will pass, the message to marketers is clear—national privacy regulations are on the horizon and now is the time to get ready.

Privacy 130
article thumbnail

How ZoomInfo’s Community Edition Promotes Fairness, Protects Data

Zoominfo

Businesses have used professional contact listings to reach their markets for generations, dating back to the days when a phone book arrived at your doorstep with a thump. The combination of our best-in-class business contact data and industry-leading software helps customers define their market, deliver their message, and close more deals.

article thumbnail

2021 Email Trends to Date and Predictions for the Future: Webinar Recording + Q&A

Litmus

In the first part of our online Ultimate Email Summit , Jessica Raggio (VP of Product Marketing at Litmus) and April Mullen (Director of Brand and Content Marketing at SparkPost) shared their takes on these 2021 email trends to date and predictions for the future of: Agility, adaptability, acceleration. Privacy & trust.

article thumbnail

Decoding California’s Privacy Changes: 5 Must-Read Updates for Digital Marketers

Choozle

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Updated Privacy-Compliance Requirements 1. During the ‘Internet 1.0’

Privacy 76