Marketing Insider Group

MARCH 29, 2023

Empathy Always Wins Image Source: TedCommunity on Twitter When Ted Lasso arrived from the States to take over English football team AFC Richmond, he was met with a whole lot of skepticism from the press, players, and even the people who hired him (if you’re a Lasso fan, you know they were secretly hoping he’d fail).

Storytelling 229

Storytelling Branding Brand Identity Paid Search Agency 229

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we make a viral video that gets thousands of views? What do you think?

PR 161

PR Social Media Paid Content Media 161

Sprout Social

MARCH 9, 2023

The main functions of PR are: Manage a company’s identity in terms of vision and mission. PR needs have undergone a massive shift in the past few years, thanks to emerging technologies and changing media landscape. Here's a version that's Twitter-friendly. Generate awareness on new products and company milestones.

Public Relations 113

Public Relations PR Thought Leadership Advertising Agencies 113

Sprout Social

JULY 12, 2022

Create a viral video. If you want to get verified on TikTok, it helps to go viral. Going viral on TikTok means creating a video that shows up on many users’ “For You” page, generating hundreds of thousands of likes and views. There’s no specific method for going viral.

Tips 103

Tips Viral Marketing Social Media Guidelines 103

Digital Marketing World Forum

AUGUST 7, 2019

Every company should prepare for the inevitable communications crisis – executive scandal, negative review, failed event, poorly thought out campaign, natural disaster or viral incident. You want a PR crisis communication plan and team in place, BEFORE you need them. Getting hit by a PR crisis is devastating.

PR 40

PR Marketing Management Press Paid Search Agency 40

Hubspot

MARCH 26, 2019

TWITTER: [link]. Please contact [PR representative] at [email or phone number]. If so, here's what you need to know -- I like [interests related to channel] a LOT, so I use this channel to explore X, Y, and Z, to help you [desired result for viewer]. Where else you can find me: INSTAGRAM: [link]. LIFESTYLE CHANNEL: [link].

Youtube 101

Youtube Template Viral Marketing Video Marketing 101

Biznology

MARCH 20, 2018

“The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR , you’re being a pitch artist instead of a publicist. ” DIY Digital PR (Online Engagement & Blogger Outreach). ” Blogger outreach is more PR than social media.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). The only reason this occurred to me is because I went back in time to when I was a Twitter baby, via my experience on Mastodon. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

SnapApp

JANUARY 31, 2014

Information and marketing company PR News has put together a Valentine’s Day themed SnapApp asking users to share why they love their job. In keeping with the light-hearted theme of the engagement, PR News has incorporated several calls to action including Facebook, Twitter, Pinterest, LinkedIn, and Google+ sharing buttons.

PR 48

PR Viral Marketing Amazon Click Rate 48

Optinmonster

DECEMBER 21, 2023

The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. You can also create viral articles or epic guides. Social media platforms like Facebook and Twitter have millions of daily users. These public relations (PR) firms let you publish press releases online.

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

Oktopost

MAY 26, 2020

For every company that scores free positive exposure by letting their social media interns “get weird” on Twitter, there’s a dozen whose attempts at achieving virality end up as minor PR disasters. Social media is a critical channel for fintech and finserv companies, but it can be an ongoing challenge as well.

Social Media 141

Social Media Social Marketing Media Planning 141

BuzzSumo

APRIL 29, 2021

One of our research posts went viral. Here is our detailed behind the scenes look at why the post went viral including: Why we wanted to create a piece of cornerstone content. Our Facebook and Twitter ads (with our ad spend and CTR). A post we wrote last year on how to write viral headlines gained 3,900 shares and 147 links.

Viral Marketing 142

Viral Marketing Paid Content Promotion Paid Search Agency 142

Valasys

MAY 6, 2021

People of all age groups have been increasingly using diverse social channels such as Twitter, Facebook, and YouTube and thus are predominantly receiving hundreds of advertisements in a day. Facebook, LinkedIn, Twitter, etc.). PR Strategy. PR allows businesses to use stories to draw in and engage with the target audience groups.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Moz

JUNE 28, 2020

In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche. For campaigns that went “viral” and performed well above the norm, we excluded them in the calculation so as not to skew the averages higher.

Viral Marketing 80

Viral Marketing Press Sample Ethics 80

Marketing Insider Group

NOVEMBER 10, 2014

” With each holiday, award ceremony and cultural event, brands have gathered their agencies, PR team and lawyers and made awkward, sad and sometimes pathetic attempts at being “hip,” “in the moment,” and “culturally relevant.” ” You can follow them on Twitter too (@ RTMSucks ). .”

Paid Search Agency 100

Paid Search Agency Planning Advertising Agencies PR 100

Webbiquity

MAY 21, 2015

She also hosts the highly popular weekly Viral Content Buzz Twitter chat. Gini Dietrich is a top PR pro, author of Spin Sucks and co-author of Marketing in the Round (incidentally a great primer on building a team to execute a web presence optimization strategy ), and tweeter of consistently good stuff.

Social Media 100

Social Media Social Marketing B2B Thought Leadership Media 100

Sprout Social

FEBRUARY 18, 2020

It can lead to faster response times, PR crisis prevention and identification of brand advocates. For situations like key influencers complaining online about your business, a faster response might head off a PR nightmare. Monitoring keeps your brand on top of messages before they might become viral for the wrong reasons.

Social Media 136

Social Media Branding Brand Identity Media 136

Moz

JULY 14, 2020

Shannon McGirk — Great Expectations: The Truth About Digital PR Campaigns. Shannon came to set us straight: we aren’t showing the full picture when it comes to Digital PR, and it’s quite toxic. Shannon explained that we talk about Digital PR campaigns as if the majority of them are “huge wins”. Rob is one of a kind.

PR 59

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 59

Moz

JULY 14, 2020

Shannon McGirk — Great Expectations: The Truth About Digital PR Campaigns. Shannon came to set us straight: we aren’t showing the full picture when it comes to Digital PR, and it’s quite toxic. Shannon explained that we talk about Digital PR campaigns as if the majority of them are “huge wins”. Rob is one of a kind.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Moz

JULY 14, 2020

Shannon McGirk — Great Expectations: The Truth About Digital PR Campaigns. Shannon came to set us straight: we aren’t showing the full picture when it comes to Digital PR, and it’s quite toxic. Shannon explained that we talk about Digital PR campaigns as if the majority of them are “huge wins”. Rob is one of a kind.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Moz

JUNE 28, 2020

In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche. For campaigns that went “viral” and performed well above the norm, we excluded them in the calculation so as not to skew the averages higher.

Viral Marketing 72

Viral Marketing Press Sample Ethics 72

Hubspot

SEPTEMBER 28, 2012

These are some examples of virality (the marketing kind) at its best. Thing is, viral marketing is not easy. Newsjack virality, that's what you can do. In other words, you can take something that's already gone viral, and piggyback on its success by creating your own awesome spin on it. So what can you do?

Viral Marketing 28

Viral Marketing Paid Search Agency Companies PR 28

Contently

APRIL 12, 2019

Consider 2017’s viral #DeleteUber campaign on Twitter if you need an example of how company policies can tarnish a brand’s reputation. Janine Robertson, a PR and marketing manager for Insect Shield, said transparency continues to remain important if things go wrong. Admit your mistakes, then fix them.

Social Media 160

Social Media Media Paid Search Agency Terms and Conditions 160

Lenny's Newsletter

SEPTEMBER 5, 2023

PR can work, but rarely does. Dylan Field at Figma built a custom tool to find the most influential designers on Twitter and focused all his energy there: “We recognized for design software, there’s no choice but to go bottom-up. If we got some of the right people using it, we would get sort of a viral adoption effect.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Tomorrow People

NOVEMBER 23, 2012

Tomorrow People’s Online PR Manager, Ahmed Ahmed , thinks that when it comes to social media, a proper relationship beats a fling any day. We’ve all come across those random ‘people’ who have about a million followers on Twitter, or a trillion Facebook friends. Why one quality online relationship is worth a whole bunch of ''flings''?

Social Media 120

Social Media Media Viral Marketing Advertising Funnels 120

Tomorrow People

NOVEMBER 23, 2012

Tomorrow People’s Online PR Manager, Ahmed Ahmed , thinks that when it comes to social media, a proper relationship beats a fling any day. We’ve all come across those random ‘people’ who have about a million followers on Twitter, or a trillion Facebook friends. Why one quality online relationship is worth a whole bunch of 'flings'?

Social Media 120

Social Media Media Viral Marketing Advertising Funnels 120

Schubert B2B

AUGUST 16, 2017

B2B public relations, or PR, is just what it sounds like — relating (connecting) to your public (or audience). PR bridges the gap between the customers, the media and you/your client. For example, advertising and PR work together. Think About Inbound AND Outbound PR. B2B PR can be used as an inbound marketing tool too!

Public Relations 54

Public Relations B2B Marketing Work Management Trade Show 54

NuSpark Consulting

SEPTEMBER 30, 2012

4-5 years ago- a number of PR folk and marketing consultants discovered Twitter, then Facebook. What’s not judged by these guys is the quality of your content and the engagement/virality rates that can lead to website visits. Twitter. . Answer: (Retweets Received/ # of Tweets) x 100 = Twitter Amplification Rate. .

Social Media 100

Social Media Analytics Media Viral Marketing 100

Adobe Experience Cloud Blog

OCTOBER 26, 2011

Of course, this keynote ousting would have produced epic PR with or without Marc’s brilliant response. But the PR team exponentially multiplied the incident’s value to salesforce.com. The news went viral via retweets, Facebook comments, and more within hours of the cancellation. Social Media Marketing.

PR 48

PR Salesforce.com Multi-Channel Planning 48

Brandwatch Marketing

OCTOBER 5, 2020

So whether it’s promoting a blog post or running a recruitment drive, if it involves something like Facebook or Twitter, it’s social media marketing. PeaceOrg are a well-known charity thanks to great offline PR campaigns and TV adverts. For more specific advice, check out our Twitter audit guide. Not-for-profit example.

Social Media 105

Social Media Social Marketing Media Planning 105

Convince & Convert

OCTOBER 20, 2010

Customer service issues can be resolved in 140 characters on Twitter. That means not trying to build a social services department that solely sets up Twitter accounts and Facebook pages for businesses. Social Media Staffing and Operations ad agencies agencies BOLO conferences PR public relations real-time real-time business.

Paid Search Agency 119

Paid Search Agency Advertising Agencies Ad Agencies PR 119

Brandpoint

JULY 24, 2018

Don’t worry about going viral – in fact, that’s a pretty unrealistic goal. If one competitor posts every day to Facebook and only gets one or two “likes,” but receives multiple retweets and responses on Twitter, then you may want to start refining your Twitter game. Not scheduling.

Social Media 96

Social Media Social Marketing Media Planning 96

KoMarketing Associates

MAY 1, 2014

The story went viral and now, when performing a search for the brand (in an incognito window), I see negative Yelp reviews, a negative blog post (which has 200+ comments and 1,400 links), and a negative TechDirt article about the controversy. How you are depicted as a brand is no longer just up to your PR team. Headed to the show?

Ad Building 120

Ad Building Branding Brand Identity POS 120

ClearVoice

AUGUST 22, 2019

And the loudest people actually post their negative work experiences on Twitter or LinkedIn, in hopes they’ll go viral. When a tweet or Instagram post can go viral and attract tons of positive or negative attention to your business, it’s hard to let even microcopy go through without reading and analyzing every word of it.

Paid Search Agency 73

Paid Search Agency Work Management Advertising Agencies Ad Agencies 73

B2B Memes

NOVEMBER 29, 2011

But on Twitter and his blog he ranges far more widely than what we usually think of as marketing. Even when he wasn’t yet the expert on social media that he is now (see his excellent primer, The Tao of Twitter , for example), his dispassionate looks at new-media platorms and personalities were both entertaining and informative.

Content 100

Content PR Social Media Ethics 100

Hubspot

SEPTEMBER 15, 2020

Alternatively, you can always ask a PR, marketing, or social media manager to participate in the Q&A. The brand masterfully took advantage of the trending hashtag #FirstDayOfSummer and partnered with some rising influencers on Twitter's Periscope. Your audience will appreciate being able to put a face behind the brand.

Examples 101

Examples Ad Building Branding Brand Identity 101

Sharpspring

FEBRUARY 3, 2022

For example, “Get more followers on our business’s Twitter page” is not a well-defined goal. The SMART version might read: “Get 1,000 more Twitter followers by the end of Q2 2022.” Is your Twitter goal going to help you drive more web traffic? (e.g., paid ads, cold messaging, PR) or inbound tactics (e.g.,

Planning 100

Planning Marketing Plans Marketing Budget Creation Paid Search Agency 100