Champion Communications

OCTOBER 25, 2023

PR outreach: Build relationships with local journalists and influencers to gain press coverage and endorsements. With an integrated PR strategy, companies can raise visibility, enhance credibility, and shape narratives as they scale into new regions.

Tips 62

Tips Lead Scoring Lead Ranking PR 62

Biznology

AUGUST 12, 2016

Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. However, since many other businesses also know this, there are often too many press releases floating around. How can you make your press releases more effective and stand out against the rest?

Press 80

Press Effectiveness Tips Buzz 80

Brandpoint

MARCH 28, 2023

After we received the results of our new research report, The Future of the PR Industry 2023 , one thing was clear once we started digging through the data. PR and communications professionals find thought leadership content and campaigns to be highly important, but metrics and measurement are a common challenge.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Martech

SEPTEMBER 20, 2023

But as we tested new tools, strategy — specifically press release strategy — presented a gap in the AI landscape. Now, there are some really great preexisting tech tools for PR. Muck Rack has a pitch tool that helps PR professionals write pitches, write pitch emails and track pitch progress. Compliance with AP style guidelines.

Marketing AI 121

Marketing AI Marketing Management PR Press 121

Hubspot

OCTOBER 16, 2019

That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. or "What services does a PR agency provide?". Reputation management.

PR 97

PR Paid Search Agency Advertising Agencies Ad Agencies 97

flux.la

JANUARY 21, 2020

At Flux.LA , we specialize in press marketing. Since a lot of our questions on social media were about how to get press, we found it quite pressing to write this step-by-step formula to getting more media coverage. A few tips to have a higher chance of getting featured on the news. 1) Use HARO. Be interesting.

Press 69

Press Features Tips eCommerce 69

Webbiquity

DECEMBER 26, 2012

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. So how exactly does PR support SEO efforts? What are today’s best practices for B2B PR?

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools.

PR 100

PR Tools Tips Blogger 100

Walker Sands

OCTOBER 20, 2021

With every media interview comes the opportunity to get your B2B company’s story into the press, but talking about your company alone won’t help you make headlines. Below are a few simple tips for fostering a relationship with a journalist before, during and after your interview. Preparing for the Interview. Before the Interview.

Press 59

Press Media Sample Rules 59

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.

PR 100

PR Blogger Tips Best Practices 100

ClearVoice

JULY 29, 2022

Typically, the types of strategies and content used to do this include: Press releases. While PR and content marketing teams may use different forms of content to accomplish this goal, they are both striving to encourage a better public perception of your organization. What are examples of a PR crisis we can learn from?

PR 52

PR Public Relations Content Thought Leadership 52

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

PR 69

PR Twitter Branding Brand Identity 69

Convince & Convert

NOVEMBER 16, 2015

When it comes to public relations (PR) specifically, companies would be wise to reevaluate their strategies through the lens of this approach. Here are some tips to do this. Instead of engaging in content initiatives for content’s sake, press pause and realign. Realign Around Value. highlight to tweet). Start Being Choosy.

PR 137

PR Marketing & Strategy Practices Business 137

Launch Marketing

APRIL 8, 2022

Public relations (PR) can be a challenge to some B2B marketers who get caught up in the mainstream of typical media relations and interactions with the public. But in today’s landscape, PR isn’t all about writing press releases and interacting with the media to pick up your latest news or to promote your product, service or solution.

Public Relations 131

Public Relations Tactics Creativity Peer-to-peer 131

SmartBug Media

FEBRUARY 22, 2023

In large organizations, public relations (PR) and marketing often operate as separate functions. When coordinated correctly, integration of PR and marketing can lead a company to improve the bottom line, increasing efficiency and effectiveness. Although they are in fact two distinct fields, they often overlap.

Public Relations 98

Public Relations Planning PR Press 98

Biznology

MAY 4, 2017

In this free 30-minute Biznology® webinar, Paul Gillin gives you tips for pitching to bloggers and influencers. It’s no wonder PR professionals are frustrated. Cutting through the noise has never been harder, but some PR pros manage to do it consistently. Find out what they do right and what too many PR pros still do wrong.

PR 135

PR Practices B2B Blogger 135

Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. How Is PR Changing?

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Schubert B2B

JULY 20, 2018

That way you’re guaranteed to have at least 12 press releases to distribute to your key trade pubs. You’ll want to check the show’s website to see which publications are participating and look for publicity opportunities like press release or product pages for exhibitors. Plan Ahead. Final Thoughts.

PR 69

PR Paid Search Agency Companies Public Relations 69

Navigate the Channel

JANUARY 3, 2023

Both traditional and digital marketing channels have strong PR outlets to look to for your PR efforts. Content, including news (old-school press) releases , helps create awareness about ideas, situations, services, people and products for both B2C and B2B companies and businesses. Think a sippy cup that tips over.)

Public Relations 65

Public Relations Contacts Tips Marketing & Strategy 65

Schubert B2B

NOVEMBER 20, 2017

B2B PR , although more specific because it involves businesses promoting their products and services to other businesses, still covers a lot of communications territory. Of these, print and digital media relations are an important part of B2B PR. This results in quality B2B PR placements that will reach your key audience.

PR 54

PR Ad Building Media Tips 54

Schubert B2B

NOVEMBER 20, 2017

B2B PR , although more specific because it involves businesses promoting their products and services to other businesses, still covers a lot of communications territory. Of these, print and digital media relations are an important part of B2B PR. This results in quality B2B PR placements that will reach your key audience.

PR 48

PR Ad Building Media Tips 48

Marketing Insider Group

MARCH 8, 2011

You know what they say, “there’s no such thing as bad PR.” But for marketers, there is nothing better than good press coverage in a respected trade publication. I’m sure these writers are inundated with mundane press releases and nonsense chatter to get their attention. Best tip I can give is to read -read a lot.

Press 100

Press Social Media PR Media 100

Convince & Convert

MAY 16, 2013

I’d like to let you in on a secret that most PR pros don’t think of: . It’s completely under-appreciated as a PR tool. After all, when you do things that other PR pros don’t think of doing, or don’t know to do, it puts you that much further ahead of the game, right? What search-related tips and tactics do you love to use?

PR 149

PR Google Press Public Relations 149

Walker Sands

APRIL 17, 2023

They need unique and compelling PR strategies that more closely align with the needs of today’s tech reporters and the increasingly noisy AI landscape. This gives you enough time to prepare press materials, schedule on-site interviews with reporters and conduct real-time outreach during the event.

Marketing AI 52

Marketing AI Paid Search Agency Companies PR 52

Biznology

APRIL 9, 2012

What advice can we give the next generation of digital media marketing or PR pros for landing a job in digital marketing or communications? The great news for marketing and PR students? Don’t expect your news to be found if you’re not optimizing your press release, blog, or web site for search engines. One final tip.

PR 80

PR Tips Public Relations Work Management 80

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Interactive PR Resources. PRChannel. ** 5 Stars.

PR 100

PR Blogger Outreach Best Practices 100

Contently

APRIL 12, 2018

I’ve never included the final piece, which ended up reading like a press release, in my writing portfolio. But for marketers who don’t have time to learn the hard way, there are a few tips for pulling off the perfect interview. When I sat down to write it up, all I had was a bunch of platitudes. Do more homework. “My

Tips 145

Tips Wikipedia Press PR 145

Bluetext

JUNE 10, 2019

According to the US Department of Labor , PR professionals now outnumber journalists by a ratio of more than 6-to-1, after employment dropped in newsrooms by 23% between 2008 and 2017. Now, with more PR pitches flooding media inboxes, it’s critical to operate in a way that isn’t going to get your (or your entire agency’s) email blacklisted.

Public Relations 31

Public Relations PR Tips Media 31

Buzz Marketing for Technology

SEPTEMBER 15, 2010

There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. This is really doing the PR industry a disservice. PR becomes this amorphous blob that can move into many adjacent markets. Submit tip to N4G. Tip this to TechMeme. Blend this!

PR 100

PR Conversion Ning Digg 100

Optinmonster

DECEMBER 21, 2023

Make sure you share useful tips, thought leadership posts, and other forms of content to capture your audience’s attention. Pro-tip: You can use 2-step opt-ins in your forms to improve the conversion rate. Thank the website owners for allowing you to publish on their blog and share your tips with their audience.

Campaigns 84

Campaigns Ad Building Planning Paid Search Agency 84

SmartBug Media

FEBRUARY 25, 2020

A major reason why public relations professionals are well suited to help with blog content creation is that, by nature, PR pros are storytellers. Because they are more focused on liaising with the press, their writing style is less sales-y than marketing writing tends to be. Collaborating will only help on both fronts.

Public Relations 93

Public Relations PR Blogger Thought Leadership 93

Outgrow

MARCH 17, 2022

Taking all our learnings from PR expert Michelle Garrett’s talk on the recent edition of # SparkToroHours , we bring to you this guide on public relations and content marketing’s friendship. . Content marketing is like setting the base and PR outreach is like building an escalation. Content + PR = The Perfect Duo.

Public Relations 52

Public Relations Content Marketing PR Paid Search Agency 52

Adobe Experience Cloud Blog

MARCH 31, 2011

But the good news is there are a lot of opportunities in the marketplace and with a little creativity; a well written and distributed press release can turn into a successful marketing campaign. Consider these 5 B2B marketing tips for press release success: 1. To see Marketo’s own press releases, visit our News Center.

Press 48

Press B2B Marketing Tips B2B 48

Walker Sands

DECEMBER 12, 2023

Like any good reporter, Kyle looks for a press release that contains specifics, not just lofty language that’s scant on details. “I If a press release fails to include specifics, Kyle has to waste valuable time during the interview — time that could be better spent going deeper into the details of the announcement.

Enterprise Management 64

Enterprise Management Media Bandwidth PR 64

Bluetext

APRIL 1, 2021

Software as a Service (SaaS) companies often run into a problem when they launch a new product or unveil updated features: they find it hard to secure the outstanding press coverage they expected. Looking to PR agencies as a resource is a great way to solve this dilemma. Cultivating Creative PR Solutions.

Work Management 26

Work Management Marketing Management PR Creativity 26

Biznology

JANUARY 4, 2019

It becomes the backbone for almost all other initiatives in marketing, including search optimization, public relations and press releases, email, social media, and paid listings. Blending Content with Public Relations, Press Releases and Email Marketing. Press releases must have a newsworthy angle.

Marketing Strategy 130

Marketing Strategy Marketing & Strategy Work Management Marketing Management 130

Champion Communications

FEBRUARY 11, 2021

He also had a lot to say that translates directly to the world of B2B PR and communications. B2B PR campaigns are not a one size fits all environment either. Talking to the channel press, business press, IT press or vertical press means there is often a need to have separate messaging, content, spokespeople, and collateral.

PR 62

PR Media Press B2B Sales 62