Smarte

AUGUST 24, 2022

SMARTe, a B2B data platform, recently achieved the System and Organization Controls 2, Type 2 (SOC 2 Type 2) Compliance Certification in addition to being GDPR and CCPA compliant. Below is the PR Release announcing SMARTe’s SOC2 Type II compliance. You can also read it here: [link].

Privacy 52

Privacy Ideal Customer Profiles B2B Sales Advertising Agencies 52

DealSignal

NOVEMBER 3, 2020

GDPR, data privacy & protection. No company wants to be associated with data vendors that flout GDPR and CCPA regulations or that don’t adequately protect the data they sell. Depending on where your leads are located, you’ll need to consider GDPR, CCPA, CAN/SPAM, or Canada’s CASL laws for appropriate use.

Marketing Automation Services 59

Marketing Automation Services Top of Funnel Intent Data B2B 59

The Customer

DECEMBER 23, 2019

And as privacy regulations like GDPR and CCPA emerge, brands could even face punitive and legal action. As the Content Marketing Manager at Fluid PR Group, he helps businesses craft engaging stories within the context of well-researched industry data. By Marshall Lemon. This creates a fundamental dilemma for marketers.

Brand Identity 52

Brand Identity Branding Privacy Work Management 52

PathFactory

SEPTEMBER 10, 2019

During his INBOUND session about AI, PR 20/20 CEO and Marketing AI Institute founder Paul Roetzer said it’s absurd to create three personas and expect them to represent all of your buyers. Instead, we need to look for ways to market and sell to personas of one.

Sales Management 49

Sales Management Marketing AI Software Advertising Agencies 49

Martech

MARCH 27, 2023

At the same time, CMOs have been demanding that their marketing and PR teams demonstrate ROI from their programs. Legislation, like the GDPR and CCPA, require companies to obtain explicit customer consent before collecting and using their data. This is a trend that I’ve seen over the last 5 to 7 years.

Paid Search Agency 24

Paid Search Agency Planning Budget Programs Marketing Budget Creation 24

Hubspot

OCTOBER 4, 2018

It's not exactly the first major PR crisis involving user privacy to happen -- not even the first in a while. dataprotection #GDPR #eudatap pic.twitter.com/7eHKUigTq5 — Data Protection Commission Ireland (@DPCIreland). Investigation commenced into Facebook data breach. DPCIreland statement beneath. October 3, 2018.

Facebook 73

Facebook Privacy Ad Exchange Social Networks 73

Moz

NOVEMBER 26, 2019

There are eight different people with similar-sounding job titles — should you reach out to the PR person, the marketing director, or the webmaster? It’s also important to only reach out to people you strongly believe will have an interest in your email in order to stay GDPR compliant. It’s not clear.

Practices 71

Practices Outreach Domain Newsletter 71

Strategic-IC

MARCH 3, 2020

So we kind of handle all aspects of marketing from Demand Gen, ABM, through to PR, content, thought leadership. And tell me, obviously the last couple of years, one of the major events that has impacted marketeers and companies across the whole world has been GDPR. In the UK, in the London office, we're quite a small team.

CMO 14

CMO Account Based Marketing ABM Demand Generation Agencies 14

DealSignal

MARCH 7, 2023

GDPR, data privacy & protection Buying and using data is a delicate balancing act. No company wants to be associated with data vendors that flout GDPR and CCPA regulations or that don’t adequately protect the data they sell. If not, then it’s probably not worth pursuing. Data protection and privacy are under increased scrutiny.

B2B Sales 52

B2B Sales Marketing Automation Services Top of Funnel B2B Marketing 52

Contently

JANUARY 17, 2024

Understand the Regulatory Landscape Finance content marketers face a labyrinth of regulations, from GDPR and SEC guidelines to countless industry-specific rules. With Contently, this is where the off-platform feature can come in handy, especially if your legal or PR team is operating outside of the Contently platform.

Work Management 78

Work Management Marketing Management Service Content Marketing 78

Biznology

JANUARY 12, 2021

Regulations like GDPR in Europe and CCPA in California add another layer of complexity – but an important one that can come with hefty fines (tens of millions of dollars in the case of GDPR). Therefore governance becomes a very high priority to ensure compliance.

Paid Social Agency 118

Paid Social Agency Paid Search Agency Social Media Enterprise Management 118

Circle Studio

NOVEMBER 15, 2018

Continued expansion of marketing’s role and increased overlap with Sales/PR/HR/IT. Larger firms with separate PR and communication teams will start to consolidate and/or align their content and communication efforts with those of marketing and sales. So what trends will likely have the biggest impact on firms in the coming year?

Marketing AI 148

Marketing AI Trends B2B Marketing Account Based Marketing 148

DealSignal

NOVEMBER 3, 2020

GDPR, data privacy & protection. No company wants to be associated with data vendors that flout GDPR and CCPA regulations or that don’t adequately protect the data they sell. Depending on where your leads are located, you’ll need to consider GDPR, CCPA, CAN/SPAM , or Canada’s CASL laws for appropriate use.

Top of Funnel 52

Top of Funnel Marketing Automation Services B2B Sales Paid Search Agency 52

Content Standard

FEBRUARY 7, 2018

. “I’m just pleased that SEO is becoming far more transparent than it’s ever been,” says Jo O’Connell of Jellyrock PR. Now it’s all about writing good quality content which is wonderful for PR and for writers. Email spam and poor marketing tactics by charities led to GDPR legislation.

Creativity 87

Creativity SEO Marketing & Strategy Advertising Agencies 87

Martech Advisor

JANUARY 17, 2020

If you want your customers to trust you, you must secure their #data by maintaining #compliance with #GDPR and/or #CCPA. Regular updates to a brand’s data privacy policy and timely notifications to subscribed customers are also essential. patagonia @McDonalds [link] #DataPrivacy #Cybersecurity #DataBreach pic.twitter.com/kcqT0f5kS4.

Marketing AI 92

Marketing AI Lead Ranking AIDA Forrester 92

QuanticMind

NOVEMBER 27, 2019

This might seem like a worthwhile solution given data management regulations like GDPR and the California Consumer Privacy Act, but managing your own consumer data is infinitely more valuable because you can perform your own unique analyses. Competitive Intelligence.

Marketing Attribution 52

Marketing Attribution Enterprise Management Top of Funnel Work Management 52

QuanticMind

AUGUST 12, 2020

Thanks to the EU’s GDPR, the California Consumer Privacy Act, and other regulations coming into play, it’s become incredibly important for businesses to keep their consumer audience data safe. That won’t look good for PR. More Data Privacy Risks. Managing your data within their system helps keep it safe and minimizes your liability.

Cost 56

Cost Marketing AI Work Management Marketing Report 56

Content Marketing Institute

DECEMBER 11, 2018

As for my prediction, I believe 2019 will be the year we stop complaining about GDPR and start thanking the privacy gods for reinforcing the notion that our job as marketers is to earn people’s attention (and ultimately their loyalty). It will reinforce quality and creativity in content more than ever.

Content Marketing 109

Content Marketing Storytelling Content Paid Search Agency 109

KoMarketing Associates

JUNE 20, 2019

Among the most significant are ad blindness (eMarketer reports that 18 to 34-year-olds were far more likely to ignore ads ) and the recently rolled-out General Data Protection Regulation (GDPR) in European countries that controls strictly how user emails should be captured. So, how do we ramp up the effectiveness of B2B marketing?

Link Building 120

Link Building Ad Building Marketing & Strategy B2B 120

Marketing Insider Group

SEPTEMBER 14, 2020

Voice search is becoming more vital, yet 62% of industries haven’t adjusted to it. ( PR Newswire ). Roughly 88% of buyers who are willing to disclose personal information want transparency about how GDPR is used. ( Optinmonster). In the US, 96% of people own a mobile phone. Pew Research Center). Optinmonster).

Stats 266

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 266

Content Standard

FEBRUARY 2, 2018

Today, marketers are steeling themselves against the soon-to-be enforced GDPR and its wide-reaching implications for marketing practices. And all of this is in addition to industry-specific information acts like HIPAA for healthcare marketers, FERPA for education marketers, and FCRA for financial services marketers.

Opt-out 41

Opt-out Privacy Opt-in Work Management 41

accelerate agency

AUGUST 10, 2021

Zoominfo touts itself as having the most GDPR-compliant B2B contact information on the market. . What you get: The SEO Spider Tool is the big draw, but Screaming Frog also offers search engine marketing and optimization, social media marketing, digital PR, and link building. . Platform-wide sales automation that’s easy to set up.

Marketing Automation Services 52

Marketing Automation Services Work Management Enterprise Management Tools 52

Webbiquity

DECEMBER 19, 2017

”— 20 Insightful PR and Marketing Predictions for 2018 , Sword and the Script. GDPR: The General Data Protection Regulation (GDPR) is a new regulation taking effect in May 2018 which governs individual data can be collected, used, and exported outside the European Union. Tactical Marketing Trends.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

accelerate agency

FEBRUARY 16, 2023

ZoomInfo Zoominfo touts itself as having the most GDPR-compliant B2B contact information on the market. What you get : The SEO Spider Tool is the big draw, but Screaming Frog also offers search engine marketing and optimization, social media marketing, digital PR, and link building. Platform-wide sales automation that’s easy to set up.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52

accelerate agency

FEBRUARY 16, 2023

ZoomInfo Zoominfo touts itself as having the most GDPR-compliant B2B contact information on the market. What you get : The SEO Spider Tool is the big draw, but Screaming Frog also offers search engine marketing and optimization, social media marketing, digital PR, and link building. Platform-wide sales automation that’s easy to set up.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52

Full Circle Insights

JULY 27, 2021

Gab DePietro Next PR. American-Style GDPR: It’s a Bare Minimum, Not a Goal. GDPR Overview for Salesforce Admins & Developers. gdepietro@nextpr.com. Maria Jimenez Chief Nominations Officer Business Intelligence Group 1 909-529-2737 jmaria@bintelligence.com. The KPI Framework of a High-Performing Sales Organization.

Full Circle Insights 98

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 98

Full Circle Insights

JULY 12, 2021

Media Contact: Gabrielle DePietro Next PR gdepietro@nextpr.com. American-Style GDPR: It’s a Bare Minimum, Not a Goal. GDPR Overview for Salesforce Admins & Developers. Salesforce, Salesforce AppExchange and others are trademarks of salesforce.com, inc. The KPI Framework of a High-Performing Sales Organization.

Full Circle Insights 98

Full Circle Insights Sales Management Lead Ranking Marketing Attribution 98

Full Circle Insights

SEPTEMBER 20, 2022

MEDIA CONTACT: Marielle Farmer Next PR 602-432-5555 fullcircle@nextpr.com. American-Style GDPR: It’s a Bare Minimum, Not a Goal. GDPR Overview for Salesforce Admins & Developers. Salesforce, Salesforce AppExchange, and others are trademarks of salesforce.com, inc. White Papers. Case Studies. Infographics.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Full Circle Insights

MAY 10, 2021

Media Contact: Gabrielle DePietro Next PR gdepietro@nextpr.com. American-Style GDPR: It’s a Bare Minimum, Not a Goal. GDPR Overview for Salesforce Admins & Developers. Salesforce, Salesforce AppExchange and others are trademarks of salesforce.com, inc. The KPI Framework of a High-Performing Sales Organization.

Full Circle Insights 59

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 59

Full Circle Insights

MARCH 23, 2021

American-Style GDPR: It’s a Bare Minimum, Not a Goal. GDPR Overview for Salesforce Admins & Developers. Founded by former Salesforce executives, CRM implementation veterans and marketing automation specialists, the Full Circle Insights industry pioneers are seasoned in creating marketing measurement foundations to grow revenue.

Full Circle Insights 52

Full Circle Insights Enterprise Management Bundling Lead Ranking 52

Single Grain

SEPTEMBER 12, 2019

PR pitches. Dive Deeper: The Email Marketer’s 4-Step Guide to GDPR Compliance. Mailshake is a great resource for cold emails as it allows you to track emails, automate follow-up messages and hit pause on any email or even the whole campaign: Pre-Written Customizable Templates: This tool provides many popular email templates (i.e.

Sales Management 92

Sales Management Budget Programs Top of Funnel Work Management 92

Full Circle Insights

OCTOBER 5, 2021

Media Contact: Gabrielle DePietro Next PR gdepietro@nextpr.com. American-Style GDPR: It’s a Bare Minimum, Not a Goal. GDPR Overview for Salesforce Admins & Developers. Salesforce, Salesforce AppExchange and others are trademarks of salesforce.com, inc. Diversity, Equity and Inclusion (DEI): Less Talk, More Action.

Full Circle Insights 52

Full Circle Insights Marketing Attribution Sales Management Lead Ranking 52

Single Grain

NOVEMBER 16, 2023

For example, their creative content “ The Startling Truth: How Cursing Impacts Sales ” sparked engagement and meaningful conversations: The company aimed to build a community through thought leadership by utilizing PR content, guest posts , and authoritative articles to position your brand as an industry leader.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Scoop.it

JUNE 9, 2020

We encourage content teams, PR folks, educational organizations, non-profits, companies that want to build employee advocacy, and many others to trust the process of curating high-quality content. Industry trends on your website: the why, what, and how. It’s no secret: we love content curation around here. Industry trends.

Paid Search Agency 76

Paid Search Agency Trends Marketing Websites RSS 76

Convert

APRIL 18, 2022

And a PR nightmare if word got out. EU’s GDPR laws can also prevent you from using data to offer personalized pricing. LinkedIn doesn’t collect any sensitive demographic data defined by GDPR but allows members in some regions to opt-in to provide “limited demographic data for aggregate reporting purposes.

Pricing 52

Pricing Price Ethics Marketing & Strategy 52

Content Marketing Institute

AUGUST 14, 2018

Expect to be strong: Thanks to GDPR and so many brands aligning data/customer records to deliver personalized content, AI and machine-learning will finally take over so much of what human marketers manage today. Expect to be strong: Combination of PR and influencer marketing in content marketing campaigns.

Content Marketing 97

Content Marketing Work Management Paid Search Agency Advertising Agencies 97