Marketing Insider Group

OCTOBER 16, 2023

Understanding your audience, staying up-to-date on trends, and analyzing competitors are crucial steps in creating content that resonates and drives results. BuzzSumo Image Source: BuzzSumo Have you ever wondered how some content creators always seem to know what’s trending? BuzzSumo highlights trending topics in your niche.

Paid Content 247

Paid Content Budget Programs Research Marketing Analytics Tools 247

Go Beyond SEO

APRIL 23, 2024

Stay updated with the latest industry trends and adapt your strategies accordingly. Consider utilizing pay-per-click (PPC) advertising to target specific keywords and geographical areas. By improving your website’s visibility on search engine result pages (SERPs), you can attract more organic traffic and potential customers.

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

Directive Agency

SEPTEMBER 15, 2023

Why You Should Spy on Your Competitor’s Keywords In PPC, you compete in keyword auctions to determine ad placement. To gain a competitive edge in paid ads and increase your visibility on the Search Engine Results Page (SERP), it’s essential to understand your competitor’s keyword focus using PPC keyword analysis tools.

Paid Content 52

Paid Content Keywords PPC Paid Search Agency 52

Directive Agency

SEPTEMBER 15, 2023

Why You Should Spy on Your Competitor’s Keywords In PPC, you compete in keyword auctions to determine ad placement. To gain a competitive edge in paid ads and increase your visibility on the Search Engine Results Page (SERP), it’s essential to understand your competitor’s keyword focus using PPC keyword analysis tools.

Paid Content 52

Paid Content Keywords PPC Paid Search Agency 52

KoMarketing Associates

MAY 25, 2022

For lead generation, we recommend focusing on search ads, which show up in the SERPs, not on partner websites. . Tools like SEMRush’s Keyword Magic Tool or Google’s Keyword Planner can help inform your keyword strategy with monthly search volume, trends, intent, and more. How to Target a B2B Audience on Google Ads.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

seo.co

SEPTEMBER 13, 2021

Many marketing experts like to work on SEO and PPC separately. While this isn’t a bad idea, incorporating SEO and PPC campaigns can make for a more effective marketing mix. Comparing SEO and PPC. With PPC, you can miss out on many consumers who don’t frequent the particular platforms or sites where you run your ads.

Paid Content 121

Paid Content Organization Campaigns PPC 121

Envy

NOVEMBER 8, 2021

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). One of the main changes/updates/effects, is that you now need thought leadership to rank high on the SERP.

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

Directive Agency

MAY 17, 2017

With so many different metrics and data points to analyze, it can be difficult to figure out exactly what needs to be included in a PPC report, and why. PPC Reporting Software and Tools. Allows you to set limits on spending (will automatically pause campaigns when the limit is reached), and also helps manage PPC campaigns.

PPC 60

PPC Cost per Acquisition Lead Ranking Budget Programs 60

Navigate the Channel

DECEMBER 20, 2023

For instance, your PPC team may bid on brand terms and optimize budgets based on performance, while your SEO team laments a drop in organic traffic and conversions. Expanded SERP Real Estate: Dominating the search engine results page (SERP). Adapt to Trends: Stay up-to-date with industry trends and changes in consumer behavior.

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

Brightedge

MAY 26, 2020

SEO is more important now than ever before as search trends and buying behaviors continue to change throughout this era of uncertainty. Why should E-commerce and retail invest in SEO over PPC? Optimizing and winning the organic SERPs is a more cost-effective strategy especially as budgets get tighter.

SEO 130

SEO Cost Per Click Webinar Metrics SERP 130

Valasys

MARCH 5, 2020

Tack & Optimize your Brand SERPs Queries: Branding is one of the most important motivations behind content marketing. Brand SERPs are equivalent to your online business cards that need to be tracked evaluated & optimized consistently for people, investors, clients, journalists, partners, readers as well as subscribers.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

SmartBug Media

MARCH 19, 2021

Whether you are completely new to the world of inbound marketing or have been practicing this methodology for years, these resources will help you stay up to date on all the latest trends. 21 SEO Tips, Tactics, and Trends for Website Content in 2021. Must-read articles: Design trends to try in 2021. Social Media Today.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Webbiquity

JUNE 5, 2019

Each tool offers a variety of data from rank based on geographic region to keyword information on both SEO and PPC campaigns. For example, SEMrush has a “Sensor” feature that enables webmasters to track how volatile certain SERPs might be, enabling you to analyze changes happening on a macro level. Evaluate Keyword by Difficulty.

SEO 161

SEO Tools Paid Search Agency API 161

Moz

SEPTEMBER 27, 2020

Here’s a nice Google Trends graph that may change your mind: Google Trends screenshot for “content marketing” as a topic, set for worldwide interest. It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus.

SERP 74

SERP Optimization Content Keywords 74

SmartBug Media

FEBRUARY 23, 2024

Proper benchmarking helps track and leverage the trends in the data. You may want to check in on short-term plays (such as state-of-market reports or PPC campaigns) every week or even every day; in contrast, you might only collect data for long-term plays (such as maintaining your SERP ranking through SEO) every month or so.

Marketing Attribution 64

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 64

QuanticMind

MAY 23, 2019

When viewing ads on search engine results pages, or SERPs, users will often click on an ad with absolutely no inclination to fill out a form, buy a product, or ask for a quote – whatever goal your ad was targeting. The post Think Beyond PPC, Invest in Revenue-Per-Click Advertising appeared first on QuanticMind.

PPC 40

PPC Advertisements Advertising SEM 40

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. Google Trends. Google Trends. When this is the case, it's critical you invest in a SEM strategy. Best SEM tools.

Search Engine Marketing 101

Search Engine Marketing SEM Search Marketing SERP 101

seo.co

NOVEMBER 22, 2021

And if big-name businesses are willing to fight you for prime SERP real estate , they’ll put in more resources to get those expensive keywords to work for them. If you find no relevant results in the SERPs, or the results you see are from long ago, then that means the keyword is not very popular. Historical PPC data.

Keywords 111

Keywords Traffic Long Tail Marketing Lead Scoring 111

Scoop.it

JANUARY 4, 2022

Content related to search queries get higher chances to show up on SERPs, driving organic traffic and increase your site visibility. That’s why having an SEO strategy that places you high up on page one of SERP is very important. Image packs happen to be another valuable piece of real-estate on SERP. Knowledge Panels.

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

Hubspot

AUGUST 19, 2020

Answers were predictably varied, but they allowed us to draw some pretty clear SERP statistics and conclusions. So what do these SERP statistics mean for you? Try Pivoting to a PPC Strategy. The news can be a great source of inspiration, and building content around trending topics enhances its visibility.

Organization 101

Organization Paid Search Agency Lead Scoring Lead Ranking 101

Velocity Partners

FEBRUARY 20, 2024

Perhaps it’s the lingering disillusionment with data-driven marketing, once celebrated as the most groundbreaking trend since I started my journey in B2B marketing 15 years ago but now facing scrutiny ( ”Why are my leads not converting ?!” ). Or maybe it’s the rapid, mind-boggling, pace at which AI is reshaping our industry.

Paid Content 80

Paid Content Paid Search Agency Lead Ranking Planning 80

accelerate agency

AUGUST 15, 2021

And don’t think you can just pay to get on that first Search Engine Result Page (SERP). Over 70% of marketers consider SEO to be a more effective strategy than PPC advertising . Keep up with the latest trends. Design your content based on the latest trends. Most users don’t delve further than that first page. .

Paid Search Agency 98

Paid Search Agency SEO Companies Brand Identity 98

Moz

FEBRUARY 13, 2019

Whether you’re tracking thousands or millions of keywords, if you expect to extract deep insights and trends just by looking at your keywords from a high-level, you’re not getting the full story. For example, are shopping boxes taking up enough space to warrant a PPC strategy? Smart segmentation is key to making sense of your data.

Intent 54

Intent SERP Stats Tagging 54

KoMarketing Associates

JULY 19, 2016

SERP Snippet Optimization Tool. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” Understanding these trends allows us to capitalize on what’s working well and re-evaluate areas of sites that might be underperforming. Google Trends.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Adobe Experience Cloud Blog

MARCH 9, 2020

These principles show how people make decisions and interact with one another, as well as what trends are seen in macroeconomics that affect the economy. In search marketing, there are several inputs that users consider to be market participants: content creators, SEOs, PPC specialists, local businesses, video marketers, and internet users.

Search Marketing 160

Search Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 160

Directive Agency

AUGUST 8, 2017

You could spend thousands of hours (and dollars) trying to organically rank for big keywords and still find your website stuck in the SERP swamps. As opposed to organic optimization, which requires long-term link building and improving the keyword orientation over time, PPC is different. PPC metrics are thankfully transparent.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

Marketing Insider Group

MARCH 20, 2023

Paid Search Paid search marketing or pay per click advertising (PPC) is exactly what it sounds like: rankings that you pay for. PPC marketing is the most common type of search ad, since advertisers only have to pay when someone clicks on their advertisement. PPC advertising requires maintenance and manipulation to see success.

Paid Search Agency 260

Paid Search Agency Paid Content Search Marketing Lead Scoring 260

Brandwatch Marketing

FEBRUARY 5, 2019

Feedly allows you to customize the sites you are following, so you can segment by general industry trends, clients, competitors. It also has a trending section for different industries. iSpionage – The tool identifies your top PPC competitors, reveals their monthly budget and entire Adwords strategy. SERP Rankings Tool.

Paid Content 56

Paid Content Analysis Budget Programs Tools 56

Outgrow

MARCH 11, 2020

times more effective than PPC marketing and paid ads. SEO will help you rank higher on SERPs and boost your website traffic. Analyze your target audience, study the market trends, keep an eye on the competition, and devote most of your time to research before you start coming up with organic marketing strategies.

Paid Content 81

Paid Content Organization Marketing Strategy Marketing & Strategy 81

Unbounce

JULY 7, 2020

Believe it or not, some marketers are still taking sides in the “SEO vs. PPC” debate. To those passionately arguing that SEO is better than PPC, or vice versa, I propose a truce based on the potential for incremental gains when we work together. What is the difference between SEO and PPC? You get what you pay for.

PPC 145

PPC Paid Content SEO Paid Search Agency 145

QuanticMind

NOVEMBER 16, 2016

Thanks to the proliferation of the largest digital channel by ad spend – pay-per-click (PPC) advertising – as well as programmatic advertising and data-driven targeting, marketing teams are finding new and creative ways to reach audiences with the right balance of precision and scale. Trend 2: Consumers are in charge. Intent is king.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Directive Agency

APRIL 15, 2022

The Keyword Planner was created with Google Ads in mind but can be used for organic search, and can help you discover new keywords and assess their potential based on competition levels, trends in popularity, and monthly search volume. I also know, however, that existing clients have found me using “business writer” and “PPC copywriter.”

Keywords 52

Keywords SEO Google Long Tail Marketing 52

Adobe Experience Cloud Blog

JULY 23, 2009

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. How is B2B PPC campaign management different from B2C? How is B2B PPC campaign management different from B2C?

CPC 48

CPC Cost Per Click B2B Thought Leadership Thought Leadership 48

Single Grain

JANUARY 23, 2023

Enter PPC consulting. But without expert guidance, PPC can be challenging and costly. In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. And you’ll make plenty of mistakes along the way.

PPC 59

PPC Paid Content Consulting Paid Search Agency 59

Unbounce

JULY 11, 2018

Yesterday’s presentation kicked off with consumer trends, then covered improvements and launches across a range of Google ad platforms. In fact, if you follow PPC news or read the Google Ads blog, you probably already heard about the shift from Google AdWords to Google Ads that’s coming at the end of this month. AdWords is no more.

Google 81

Google Paid Search Agency Advertising Agencies Marketing Analytics Tools 81

Single Grain

JANUARY 10, 2024

SEO vs PPC – which is better for driving more traffic to your website? Whether you’re a small business owner, a digital marketing novice or a seasoned professional, finding the right balance between SEO and PPC is pivotal in shaping your online presence and driving your business’s growth. What Is PPC?

PPC 52

PPC Paid Content SEO Marketing Websites 52

Valasys

JANUARY 2, 2020

Marketers need to keep abreast of the evolving PPC trends in all the spheres of digital advertising – from paid searches to remarketing & from paid social to the strategies for multichannel attribution. The PPC trends 2020: Gearing Up for the New Dawn in Digital Marketing.

Paid Content 64

Paid Content PPC Trends Marketing AI 64