The Lead Agency

JULY 24, 2023

This blog was originally posted on the 11 th of September 2015 and has been updated for 2023, incorporating practice questions to ask yourself with regard to the B2B marketing mix, and an 8 th P to consider! is essential, that B2B Marketers tailor their seven Ps for their offering in a way that targets their business clients.

Marketing Mix 118

Marketing Mix B2B Marketing Advertising Agencies Paid Search Agency 118

DAGMAR Marketing

DECEMBER 28, 2023

From the artificial intelligence boom to an array of Google Core Updates and even a not-so-swift transition from Universal Analytics to Google Analytics 4, 2023 has been a rollercoaster for digital marketing. 93% of businesses say they plan to expand their use of ChatGPT in the near future.

Marketing Analytics Tools 98

Marketing Analytics Tools Trends Marketing Management Planning 98

Tomorrow People

NOVEMBER 17, 2021

B2B companies in existing markets need to stand out. It’s no secret that companies in existing markets face competition – a lot of it. According to a 2021 report from B2B International, building a strong position in the industry is a top priority and concern for B2B professionals. Red and blue ocean markets.

Paid Search Agency 156

Paid Search Agency Work Management Marketing Management Companies 156

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. Let’s explore some examples.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

Choozle

MARCH 20, 2024

From actionable insights to real-world strategies, discover how to seize the untapped potential of this cookieless frontier. Video Streaming Market Just how big is the video streaming market? figure, showcasing the immense growth potential within the industry. trillion by 2030. This starkly contrasts with the current $24.6B

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

The Point

SEPTEMBER 25, 2018

Over at the Modern Marketing Blog , Steve Earl offers his theory as to why enterprise marketers choose to switch to a different marketing platform. In the broader market, however, our agency’s experience tells a different story. In the broader market, however, our agency’s experience tells a different story.

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

SmartBug Media

APRIL 6, 2023

If you're a marketing professional, you've probably heard the term "buyer persona" more times than you can count. Buyer personas are an essential part of a successful marketing strategy because not only do they define precisely whom you’re trying to reach, but they also inform so many aspects of your business. Ask the interwebs.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Webbiquity

DECEMBER 9, 2020

Ranking highly in search results is vital to digital marketing success. An effective technical SEO strategy starts with a comprehensive audit. Check Mobile site compatibility: Post-2015, Google updated its algorithm and included mobile-friendliness as a necessary feature for SERP ranking. In conclusion.

SEO 271

SEO Traffic Tips SERP 271

KoMarketing Associates

DECEMBER 14, 2015

Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. STRATEGIC CONTENT MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Brandpoint

APRIL 13, 2023

Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. 91% of businesses use video as a marketing tool – an all-time high since 2016. 87% of marketers say that video has a director and positive impact on sales. Have a plan but don’t over-produce.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Optinmonster

OCTOBER 29, 2023

65% of content marketers say they have a documented content strategy. 72% of online marketers describe content creation as their most effective SEO tactic. Over 80% of travel planning is done through the internet and is growing. Blogging has grown by 12% since 2015. SEO leads have a 14.6% close rate.

Statistics 91

Statistics Paid Content Stats Blogger 91

Seismic

SEPTEMBER 14, 2023

In 2022, 77% of B2B companies worldwide listed employees with sales enablement job titles which is more than double from 2015. In this post, we’ll highlight some of the sales enablement careers in the job market and how to pick a career that’s right for you. The time couldn’t be better to start a sales enablement career.

Peer-to-peer 64

Peer-to-peer Budget Programs B2B Thought Leadership Deliverability 64

Brandpoint

MARCH 25, 2023

One of the great things about digital marketing for manufacturing is that it generates so many assets that sales can use and repurpose to showcase your value. Your content marketing strategy is a great driver of organic and social traffic. Our Tips to Boost Your Digital Marketing Strategy for the Manufacturing Industry 1.

Planning 62

Planning Marketing Management Paid Search Agency Advertising Agencies 62

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. Let’s explore some examples.

Paid Search Agency 130

Paid Search Agency Lead Ranking Companies Planning 130

KoMarketing Associates

MAY 28, 2015

But as the Memorial Day holiday weekend passes us by, how does the progress of your B2B online marketing initiatives look? As we move into the end of the first half of the year, its important to reassess online marketing performance and make certain we don’t lose track while enjoying the summer. New Marketing Data.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

KoMarketing Associates

JUNE 19, 2018

As I was relaxing this weekend and watching a few of the matches on TV, I couldn’t help but to notice some striking similarities between the World Cup and something I am much more familiar with – B2B content marketing strategy. Budget and Resources. Qualifying. The Participants.

B2B Marketing 129

B2B Marketing Content Marketing Planning B2B 129

KoMarketing Associates

OCTOBER 8, 2015

This year marked the 6 th annual FutureM conference, bringing marketing and technology professionals together to envision, discuss and plan for the future of marketing. FutureM attendees gathered from 21 states, 3 countries and 38 different industries. — BostonTweetUp (@BostonTweetUp) October 6, 2015.

B2B Marketing 120

B2B Marketing Advertising Agencies Marketing Management Planning 120

Onalytica B2B

JULY 26, 2018

Kim Kardashian’s Instagram faux pas in 2015 sent shivers down many a marketers’ spine within the Pharma industry. The walls crumbled around the paid, celebrity-led influencer campaigns in 2015 when the FDA reprimanded Kardashian for posting an image on Instagram endorsing a prescription drug without listing the side effects.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Vision Edge Marketing

NOVEMBER 21, 2017

In 1969, Jack Trout introduced the idea of market positioning in a paper published by Industrial Marketing Magazine. A 2015 study by Carat found that 41% of people are overwhelmed by the volume of information and choice. This is why brand preference is an important Marketing metric.

Lead Ranking 183

Lead Ranking Case Studies Work Management Marketing Management 183

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Plans for 2015 Demand Generation Spending, by Channel. We’ve been covering industry news (i.e.,

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Bannerflow

FEBRUARY 17, 2021

The increasing requirement for digital transformation in the banking and financial services industries can be attributed to several factors. In recent years, there’s also been more competition from players outside the traditional industry model, plus a surge in fintech companies across the globe. The decline of in-branch banking.

Digital Transformation 104

Digital Transformation Work Management Marketing Management Service 104

Porch Group Media

NOVEMBER 21, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. We did it in 2015 and that’s important – for almost eight years, we’ve been developing a CTV ecosystem.

Advertising Mediums 52

Advertising Mediums Advertising Agencies First-Mover Advantage Advertisements 52

ANNUITAS

SEPTEMBER 10, 2015

From the keynote presentation at Content Marketing World the words of Kristina Halvorson , author and CEO of Brain Traffic, “We want to win, we want to be on the big stage and we want to be the Red Bull of our industry.” Marketers want it all. It goes back to having a defined, documented strategy. Stick with the plan.

Planning 100

Planning Demand Generation Marketing & Strategy Advertising Benchmark 100

ANNUITAS

FEBRUARY 19, 2015

I have been to a lot of marketing events, on both sides of the booth. Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Biznology

JANUARY 19, 2018

My list is about the most interesting people that I came across in B2B marketing during 2017. So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . Katie Martell coined the term “on-demand marketer” to describe herself and her business. The payoff?

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Buffer

MARCH 10, 2022

This strategy extended to having extremely responsive customer service (even when I was a team of one) so that buyers would have a positive experience and recommend me to others. Brooklyn Candle Studio branding and photography from 2015 to today. Looking back, I realize how much stress that strategy caused.

Small Business Marketing 85

Small Business Marketing Business Trade Show Fulfillment 85

Hubspot

APRIL 13, 2021

In this post, we’ll give the most heavy-hitting statistics about webinars that make a case for using them in your marketing strategy. 67% of marketers in 2020 were increasing their investment in webinars. The global webinar market is estimated to reach 800 million by 2023, up 253 million from 2015. LinkedIn ).

Webinar Metrics 89

Webinar Metrics Stats Marketing Strategy Marketing & Strategy 89

Salesforce Marketing Cloud

SEPTEMBER 16, 2022

We call it Relationship Design and it’s based on four mindsets that anyone in any industry or role can adopt: compassion, intention, courage, and reciprocity. . Companies that design products and services from a place of compassion build customer trust, outperform their peers , and gain market advantage.

Lead Ranking 98

Lead Ranking Lead Scoring Business Peer-to-peer 98

Marketing Insider Group

JULY 7, 2015

According to the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends report, only 35% of B2B marketers and 27% of B2C marketers have a documented content strategy. Not surprisingly, those marketers who have a documented strategy also report being more effective in their content marketing efforts.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Planning Content Marketing 100

ANNUITAS

DECEMBER 9, 2014

As the year draws to a close, I am looking back at content that has helped to make me a better marketer in 2014. We know there is a marketing skills gap, so why isn’t there more of an organized, internal focus to provide marketers with better skills? Where’s the marketing enablement kit for marketers?

Planning 100

Planning Gartner Demand Generation Budget Programs 100

Marketing Insider Group

OCTOBER 21, 2015

There are 1876 marketing technology companies according to chiefmartec. Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. The Content Marketing Investment Build Up.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. To provide the best customer experience possible, invest in conversational marketing. Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Conversational commerce.

Social Media 100

Social Media Webinar Metrics Social Marketing Marketing & Strategy 100

ANNUITAS

OCTOBER 7, 2014

What industry events they attend? These sound like simple questions, but the answers hold the keys to developing essential Buyer Insights which are critical to your Demand Generation Strategy. You would be surprised by the number of marketing and sales executives that are not engaged in social media, including LinkedIn.

B2B 100

B2B Sales Cycle Trigger Marketing B2B Sales 100

Televerde

FEBRUARY 16, 2022

One of the recent trends in investment strategies is a focus on sustainability. The impact investment market gives sustainability-focused businesses access to much-needed capital to address pressing environmental issues. However, there are still many opportunities within impact investing for investors to get above-market-rate returns.

Paid Search Agency 66

Paid Search Agency Lead Ranking Lead Scoring Marketing Proposals 66

Content Standard

DECEMBER 9, 2020

Subscribe to our monthly newsletter , Content & Context, to receive future insights and updates on the content marketing world from Skyword CEO, Andrew C. The rise and fall of digital marketing channels is happening at lightning speed—and it has been for some time. But we can’t just wait for customers to come to us.

Advertising Agencies 95

Advertising Agencies Work Management Paid Search Agency Marketing Management 95

Adobe Experience Cloud Blog

SEPTEMBER 5, 2018

In 2015, more than 35% of web pages were served to a mobile phone. Businesses in these industries and many others will instantly see results when incorporating mobile into their strategy. Businesses in these industries and many others will instantly see results when incorporating mobile into their strategy.

Mobile Marketing 126

Mobile Marketing Campaigns Paid Search Agency Planning 126