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Why Every Business Needs a Better Growth Plan

Vision Edge Marketing

Yes, I Want My Growth Idea First, let’s address the required elements of best-in-class growth plans. Note: Even if you can answer “yes” to the questions below (very few companies can), by reading further you may learn new best practices to build an even better growth plan.

Plan 184
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Achieve More Satisfaction from Your Strategic Planning Process

Laura Patterson

Does your strategic planning efforts seem more like an exercise? Use these 7 steps to improve your strategic plan and its process

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How Can You Plan for 2021 (When 2020 Isn’t Really a Blueprint You Can Follow)?

Hive9

If you’re a marketing leader who never wants to hear the word “pivot” again, we apologize in advance. Marketing Planning Financial Planning Budgeting Marketing Budgeting Effective Planning

Plan 208
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Industrial Marketing Budgeting and Planning

Industrial Marketing Today

Industrial marketing budgeting and planning activities pick up at this time of the year. Read more The post Industrial Marketing Budgeting and Planning by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. Industrial Marketing Budgets and PlanningAs they say, “?Tis Tis the Season.”

Plan 212
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Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. Wait a second - that wasn't part of the plan. In this session, you'll learn: How intent data opens you up to more opportunities be targeted with your marketing efforts.

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Does Your Plan Enable You to Seize Growth Opportunities?

Vision Edge Marketing

Read on to learn more about growth opportunities, including: The importance of organizational and Marketing alignment. The three criteria to evaluate when doing your Marketing plan self-assessment below. Pursuing new markets with an existing solution and/or service.

Plan 168
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How to Create an Effective Sales Plan: Components and Tips

Webbiquity

A sales plan is a document that helps you better organize your sales process and reach specific goals step by step. Sales plans vary in form depending on the number of sales objections, budget, deadlines, and the number of resources needed. Sales Plan Structure.

Plan 196
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Tracking the Impact of Your COVID-19 Plans

Hive9

Figuring out your optimal marketing strategy during a global pandemic is unprecedented. Marketing Planning Marketing Budgeting Marketing performance management Marketing Performance marketing

Plan 148
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Agile Marketing FAQs

Marketing Insider Group

One of the most central tenets of Agile is to always be focused on delivering value to your end customer (which is one of the reasons it jives so nicely with marketing). How do you get everyone on board with real agility vs. continual last-minute pivots? Put on your marketer hat.

FAQ 252
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What Are You Forgetting in Your Marketing Plans?

Hive9

If your marketing plans contain, well, just marketing plans, you might want to consider casting a wider net. Marketing Planning Effective Planning Integrated Marketing Marketing Personalization marketing strategy

Plan 162
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A Pragmatic Guide to ABM Success

Speaker: Howard J. Sewell, President of Spear Marketing Group

In this exclusive webinar, you’ll hear B2B expert Howard J. Sewell detail a pragmatic approach to ABM planning, execution, and orchestration. Step by step, Howard will show how to leverage the Opportunity-Based Marketing (OBM) Framework, a stage-based B2B demand marketing model, in determining the best tactics for your ABM initiative and how to measure ROI.

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Why Industrial Marketing Plans and Strategy Must Go Together

Industrial Marketing Today

I’ve had many conversations about creating industrial marketing plans that start something like this, “Can you create an industrial marketing plan for us?” Visit my website for more content on industrial marketing.].

Industry 311
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Agile Marketing Planning: Is There a ‘Silver Bullet’?

BrandMaker Blog

Marketing planning is hard. There’s not one correct way to do it, but marketing leaders are tasked with figuring out which marketing efforts work best for their organization. Richard has served in demand gen, marketing ops, and revenue operations roles at Visier for more….

Plan 63
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Planning a Successful B2B Sales Client Meeting: 6 Fundamental Tips

Webbiquity

With that in mind, what’s the best way to plan a successful B2B client sales meeting? Plan Well Ahead of Time. Plan for time to answer questions and create an environment that feels personal. Marketers and sales professionals should remember that vigilance is key.

Plan 219
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Is Marketing Strategy Different from a Marketing Plan?

DivvyHQ

Isn't a marketing strategy the same thing as a marketing plan? It's easy to get hung up on theory and semantics, but instead, let’s set out a working definition of each term and put both strategy and planning to work to boost your corporate bottom line!

Plan 85
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How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

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The Power of “What If?” in Strategy Planning

Vision Edge Marketing

Organizations invest in strategic planning initiatives as a way to peer into and be prepared for the future – to decide on an outcome or set of outcomes to pursue and the corresponding course(s) of action. Determine what it will take to execute the strategy and develop a plan.

Plan 171
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68% of Marketers Seeing Agile Marketing Increase in Importance

KoMarketing Associates

Rather than following a set plan, many marketers are now adopting an agile marketing approach and responding to changes as they arise. As a result, more are hopeful that they will be able to achieve their marketing goals over the next year.

Planning 222
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B2B Lead Generation Ideas: A Full-course Content Planning Dinner

DivvyHQ

Demand generation/inbound marketing and sales teams drum up new ideas for the next ebook or webinar to prime prospect lists. Most companies dedicate a large amount of resources to lead generation activities.

Plan 74
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Marketing Performance Woes? You Might Just Have a Planning Problem

Hive9

Now think of everything that encompasses your marketing performance management process. Marketing Planning Hive9 Marketing Insights Campaigns Marketing performance management marketing strategy

Plan 158
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Utilizing Intent Data to Get Everyone a Seat at the Planning Table

Speaker: James Gilbert, Head of Marketing at CRMNEXT

Social distancing is a byword now often heard in B2B companies, but what about the departmental distance between your own organization's sales and marketing teams? This detachment can lead businesses to use the wrong account-based marketing programs (ABMs) as an instant fix, but it isn’t a magic tool that will make all your problems disappear. Join James Gilbert, CMO at CRMNEXT, for his in-depth & exclusive session about properly using intent data during your ABM campaign.

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How to Create a Marketing Plan for Your Small Business

Marketing Insider Group

If you think your small business doesn’t need a marketing plan, think again. A marketing plan for small business owners and teams keeps your strategy on track and focused on the right goals. Despite this, only 50% of small businesses have an actual marketing plan.

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Active Listening for Agile Marketing Leaders

Marketing Insider Group

Communication lies at the very heart of Agile marketing and business agility. As a result, our Agile endeavors will thrive or falter according to our ability to communicate. Agile leaders sidestep that risk and embrace both halves of effective communication.

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How to Plan Your Marketing Budget for 2021

RockContent

Is your marketing department ready for 2021? The development and execution of successful campaigns depend, among other things, on the planning of a solid marketing budget. How to plan your budget allocation? How is your company doing in the market?

Plan 261
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8 Templates to Help You Plan Content in 2022

DivvyHQ

When you think of content planning templates, you likely think about spreadsheets for editorial calendars. Instead, we're providing a variety of templates to help you ideate and plan content that is aligned with your strategy, and create content efficiently in many different formats.

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Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

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4 key characteristics of an effective go-to-market plan

Tomorrow People

I don’t mean to alarm you with this statistic—but it is a reminder that in today’s volatile markets, having a quality go-to-market (GTM) plan is key if you want to ensure product launch success. What are the characteristics of an effective go-to-market (GTM) plan?

Plan 156
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7 Tips for Strategic B2B Marketing Planning

Marketing Insider Group

Every marketer needs to align their marketing plans to the strategic goals of their business – it’s a critical component of Marketing Performance Management. In fact, our research at Allocadia found that companies with strong growth are 2X more likely to align marketing KPIs directly to their contribution to the business, underscoring the need for all marketing […].

Plan 217
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Why You Need a Content Marketing Plan [+ Free Templates]

Litmus

A 2020 Content Marketing Institute study found that a third of B2B teams don’t have a dedicated content team at all and 52% of B2C companies have a content department of one. In other words, having a thorough plan of action helps you work smarter (and not harder).

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How to Create a Marketing Plan

Sharpspring

The phrase “marketing plan” can mean many things, from your social media/ad campaign schedule to your lead nurture pipeline to your overall strategic goals. And this will become your capital-letter Marketing Plan! It’s always better to plan first, take action second!

Plan 85
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Virtual Event Strategy: Building a High-ROI Annual Plan for 2022

Speaker: David Edwards, Senior Manager, Virtual Events, BrightTALK

While B2B marketers have used events as an effective marketing tool for decades, virtual events have more recently evolved into an essential part of the marketing mix. But the myriad of options can make it confusing to put together a virtual event strategy that positively impacts your marketing goals - not just your budget.

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Planning Assumptions for Marketing and Sales in 2020

InsightSquared

There is no foretelling what will be the next big thing in 2020, but sales and marketing leaders can better prepare their teams for changes by turning their planning sessions from a rigid, statistical exercise to a dynamic practice by incorporating these assumptions into their 2020 planning.

Plan 156
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Facing a Content Plan FAIL? What to Do When Content Plans Go Awry

DivvyHQ

The best-laid content plan so often goes awry. Constant change is just part of life for content marketers. Priorities change, tactics aren't working, COVID happens. The important thing, though, is how you respond and what you do next.

Plan 77
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Finding Success Through Effective Goal Planning

Alaniz

The post Finding Success Through Effective Goal Planning appeared first on Alaniz Marketing. You have big goals; now what? You have some Big, Hairy, Audacious Goals (BHAGs), and everyone thinks they’re brilliant. But, now what? How do you ensure you can achieve them?

Plan 52
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What to look for in your marketing planning solution.

Hive9

One of the best quotes about planning ahead comes from that iconic Founding Father, Benjamin Franklin: “By failing to prepare, you are preparing to fail.” This is particularly apt in the world digital marketing, where a lack of specific strategies to achieving clear goals will sink any business, big or small. For that reason, we’ve listed five features every marketer needs to look for when selecting an effective marketing-planning software solution.

Plan 101
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5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

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Email Marketing Planning: Strategies to Make it Easy

SendX

So you want to try out email marketing

Plan 195
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For Efficient Content Marketing, Stop Planning Content So Far Ahead

Content Marketing Institute

Year-long content planning isn’t a smart move. Find out how Agile marketing can make all the difference in content marketing efficiency and effectiveness. Multitasking isn’t the way to get ahead.

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A Guide to the New Era of Agile Marketing Planning

Allocadia

Are you prepared to meet marketing’s goals with less resources, and to do it in a constantly changing landscape? Last spring was a wake-up call to all marketers that the traditional planning process isn’t working anymore. We need to be agile.

Plan 52
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How to Create a COVID-era Event Marketing Plan

Webbiquity

As event professionals know, even the best-planned gathering can fall flat without the right marketing. Here’s an effective eight-step approach to creating a marketing plan for your event. Plan for a Strong Web Presence. Plan for Last-Minute Promotion.

Plan 222
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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!