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How Salesforce Is Using AI For Content Marketing in 2024

Salesforce Marketing Cloud

SEO optimization support. AI can scour the internet for underused (and potentially popular) SEO keywords. In this sense, it’s a great SEO optimization assistant, and we aim to take advantage of this capability more in the coming year. Feel free to email me at cwarsham@salesforce.com.

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B2B Lead Generation Blog: Sales Leads Via RSS via Salesforce.com

markempa

« Give Lead Generation Some Respect | Main | Podcast: How Trigger Events improve Lead Generation » Sales Leads Via RSS via Salesforce.com Otter Group CEO, Kathleen Gilroy , pointed me Charlie Woods, Moonwatcher Blog , and his intriguing post on the subject of distributing sales leads via RSS. " Here is his original concept.

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Fast Growth Marketing: From 0 to 500,000 Users

markempa

I first met Fowler when he was co-founder of the cloud-based contact management platform Jigsaw which he sold to Salesforce.com for $175 million (now Data.com). After you sold Jigsaw to Salesforce.com why didn’t you decide to ride off into the sunset? . Really getting your SEO strategy down is critical. Transcript.

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Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

The product changes were quite modest: new search engine optimization features for entry level users; a global marketing calendar; and relabeling of InsightEra, which Marketo purchased in December, as Marketo Real Time Personalization. The SEO and calendar features are still in beta and will be rolled out this spring and summer.

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The 14 Best Marketing Automation Tools

Webbiquity

HubSpot’s “all in one” marketing software includes a complete content management system (CMS) for building a website and blog, SEO and social tools, analytics, a landing page builder, and email segmentation and sequence automation. Integrates with popular platforms like Microsoft Dynamics and Salesforce.com.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. You can also think of Optify as having worked its way down from the top of the funnel (SEO) to the middle (marketing automation) and towards the bottom (CRM). I guess I should send them a t-shirt or something.

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For Whom the Bell Tolls: What the D&B/Lattice Acquisition Means for B2B Marketers

Rev

As we mentioned in our post discussing what recent moves by Google could signal for the future of PPC and SEO , quality data is king. So, from personal experience, I’ve got a good inkling of what happens next. Well, the data-driven company acquisition race continues at full throttle.