Two Voids Buyer Personas Can Fill To Achieve Growth Strategies

Tony Zambito

Lack of buyer insights and brand vision can doom growth strategies. A struggle for leaders is in aligning their teams and tactical operations with business growth strategies. How well are these interactions aligned with business growth strategies?

The State of Buyer Personas 2022 Survey is Now Open For Your Input

Tony Zambito

The 20th Anniversary of Buyer Personas Survey To Help Determine Usefulness. The year 2021 marked the 20 th Anniversary of the concept of Buyer Persona being founded. The world is a completely different one than existed in 2001 when buyer personas were first introduced.

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Don’t Get Stuck With Bad Buyer Personas

Tony Zambito

Marketing and Sales Leaders Need To Know The Difference Between Bad Versus Good Buyer Personas To Achieve Growth. Not all buyer personas are created equally. As far as I can see, there is a whole lotta bad buyer personas being created.

Why Personas Fail

Cintell

There’s plenty of fervor around the need for buyer personas; so why do some fail to deliver real value? From where I sit, we have entered a new phase in the evolution of buyer persona maturity in marketing– or maybe this has been the phase we’ve been stuck in ever since the phrase “buyer persona” was first coined years ago, first in the design movements of the 90’s, and later into marketing and sales. Personas fail: 1. Do you know where your personas are?

Mapping Personas in Your Marketing to Maximize Value

Speaker: Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales”

Developing and utilizing Personas is hard work! Join Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales," in this amazing session where you’ll learn actionable tactics for going beyond firmagraphics to integrating truly insightful persona indicators.

Email Marketing: 3 simple steps for building customer personas

B2B Lead Generation

Byron explained how his organization transformed from batch and blast email sends to persona-driven campaigns. In today’s B2B Lead Roundtable Blog post, I want share the three simple steps for building customer personas Byron shared in his presentation to aid your targeted email marketing efforts. Once you have key people in the room, the trick to building personas is in looking at your existing customer data to gain insight into who buys from you.

Understanding your audience: How to build a persona matrix

Tomorrow People

How the first step of any successful go-to-market is to understand and map out each persona’s characteristics. And the same line of thinking can be applied when you’re the seller rather than the buyer and you need to invest in a go-to-market (GTM) strategy. Marketing Strategy

Understanding B2B Buyer Personas

Navigate the Channel

Define your ideal customers by using buyer personas. After all, if you know who you’re targeting with your strategies, you can craft a message that resonates with their needs more directly. What Is a Buyer Persona? A buyer persona is simply a caricature of your ideal customer.

Tactical video for technology sales and marketing

Biznology

Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy. Tactical videos have specific objectives: establish a value proposition in the prospect’s mind, put across a memorable product differentiator, describe a new use case. Different kinds of tactical video. The table below is adapted from an excellent article, What’s a Successful ABM Strategy Without Killer Content? ,

Overcoming The Content Personalization Challenge With Buyer Persona Research

Tony Zambito

Where confusion can set in is when technology is positioned or perceived as a strategy in of itself. Even hearing verbatim “our strategy is to implement content technology this year.” Technology is an enabler of strategy and the tactics in support of strategies. To confuse technology as a stand-alone strategy can mean missing entirely what is at the root of solving issues and problems. Buyer Persona Research. by icon 54.

Four Tactics for Developing an Effective SaaS Go-to-Market Strategy

Launch Marketing

That is why organizations need an effective go-to-market strategy. From defining the target market to outlining marketing and sales tactics to reach the audience and more, a go-to-market strategy has it all. A Strong Go-to-Market Strategy for SaaS Success.

The State of Buyer Personas 2012

Tony Zambito

This June marks ten years since the first buyer persona development methodology was pioneered and launched by the firm Goal Centric now called Buyerology. The adoption of research-based modeling of buyers that leads to buyer personas has been mixed. The organizations who have embraced the goal-based methodology for research-based buyer personas have seen tremendous success in uncovering new opportunities for revenue growth. The State of Buyer Personas 2012.

How to Create a Buyer Persona (Includes Free Persona Template)

Hootsuite

Defining a buyer persona (also called a customer persona, audience persona, or marketing persona) helps you create content to better target your ideal customer. Buyer personas remind you to put your audience’s wants and needs ahead of your own. Strategy

Strategy, Tactics, and Psychology: How Organizational Alignment and Buyer Personas Drive Business Growth

Floodlight New Marketing

Learn more about buyer personas here. The post Strategy, Tactics, and Psychology: How Organizational Alignment and Buyer Personas Drive Business Growth appeared first on Floodlight New Marketing. B2b Inbound Marketing B2B Marketing Strategy buyer personas marketing marketing strategy organizational alignmentA sound business plan, operational processes, and an understanding of the customer are all essential for growth.

Why Personas Fail

Marketing Insider Group

There’s plenty of fervor around the need for buyer personas; so why do some fail to deliver real value? From where I sit, we have entered a new phase in the evolution of buyer persona maturity in marketing– or maybe this has been the phase we’ve been stuck in ever since the phrase “buyer persona” was first coined years ago, first in the design movements of the 90’s, and later into marketing and sales. This gap is what the next phase of buyer persona maturity is all about.

Buyer Persona 2.0 – Buyer Personas Inform Strategy and Innovation

Tony Zambito

  Otherwise, we can end up what may be viewed as disparate and disconnected uses for buyer personas.   Thus, diluting the essence of how they can help an organization receive the game-changing affects from investing in Buyer Persona 2.0    Buyer Personas Inform Strategy and Innovation. The binding purpose for the tenets discussed as well as for the next generation of Buyer Personas is that Buyer Persona 2.0

Buyer Personas Require Qualitative Research and Contextual Inquiry

Tony Zambito

Buyer Persona Development and the qualitative research methodology applied to creating buyer personas have proven to be an effective means for B2B organizations to reach a deeper understanding of their buyers.    They have helped companies to gain insights into market opportunities, find out why challenges exists, depict buying processes, and how to map critical sales and marketing strategies to the goals of buyers.  Image by XXC via Flickr.

Does your marketing speak persona?

Biznology

He is working with me to devise a content marketing strategy for a luxury product that requires regular service–that is as detailed as I am allowed to get in public. I went through all of my normal questions about the clientele, but quickly found that this very intelligent and experienced man has no experience with the concept of personas. It is entirely reasonable that you might have different tactics to reach men 18-49 than grandmothers.

Four Tactics to Incorporate Personalized Marketing into a Content Strategy to Reach Your Target Audience

Launch Marketing

While it is first important to define your target audience and buyer personas, making the effort to connect with them through content marketing makes all the difference. Incorporating personalized marketing into your B2B content strategy is a must. Check out these four strategies.

Strategy, Tactics, and Psychology: How Organizational Alignment and Buyer Personas Drive Business Growth

Floodlight New Marketing

Two of these, strategy and tactics, are grounded in the mechanics of the game itself. According to one expert marketer, while not psychologists, can "use psychology legally, ethically, and respectfully to attract and engage consumers, and compel them to buy" by creating buyer personas. B2B Marketing Strategy buyer personas marketing marketing strategy B2b Inbound Marketing organizational alignment

Study Confirms Importance Of Qualitative Research To Success With Buyer Personas

Tony Zambito

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The study focused entirely on the use of buyer personas for understanding B2B buyers. Findings also found that 70% of companies who missed their revenue goals did not conduct qualitative research for their personas. State Of Buyer Personas 2016 Survey.

4 Surprisingly Effective B2B Lead Nurturing Tactics

Marketing Insider Group

Since this is such a hot topic, there are countless opinions out there on the best ways to nurture leads; there are “hidden strategies” and “secret tips: that are guaranteed to boost your team’s results. Again, your strategies here need to be based on data for truly intelligent retargeting.

Creating Content Marketing Personas

EMagine B2B Blog

Content marketing personas are not new, however, tightly integrating these personas with SEO strategy and tactics is relatively new to most companies and organizations. In today’s post we’re going to explore what a content marketing persona is and how you can align this to your SEO efforts to drive and convert more website traffic. What is a Content Marketing Persona? The Importance of Personas. Five Steps to Defining Your Personas.

Importance of Context to Understanding the New Social Buyer Persona

Tony Zambito

One of the major outcomes of the recent advances in the social age is the resurgence of contextually-based persona development and its’ role in helping to inform as well as shape strategy.  These strategy areas include content strategy, social marketing, marketing automation, social selling, demand generation, and buyer experience marketing.  How Ready is Your Organization for the New Social Buyer Persona? Image via Wikipedia.

Using Context for Social Buyer Persona Strategy

Tony Zambito

Without context in strategy planning for the new social buyer persona, we are left with a factual approach to identifying target social buyers.  In my previous article, Importance of Context to Understanding the Social Buyer Persona , I mentioned that there is a resurgence of contextually researched-based persona development.    We’ve seen buyer personas become popularized over the past few years for marketing and sales. 

Mobile Marketing Tactics for Business

Sharpspring

Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Here are five key mobile marketing tactics for business that will drive conversions for your next campaign: Promote your offers with paid mobile ads.

Persona and Journey Mapping: Strategies for Success

EMagine B2B Blog

Recently, my colleague Rebecca Gill presented an in-depth look at building content marketing personas , mapping journeys, and how to leverage them into highly effective marketing strategies and tactics. For some time now, I’ve been working with clients to define audiences, build personas and conduct journey mapping workshops. Persona and Journey Mapping is Not a Do-it-Yourself Type of Project. Persona and Journey Mapping Sets the Stage for All that Follows.

Why Customer Personas?

The Customer

Customer Personas ? Whether you market to business executives or to consumers, for a complex, considered sale or for an emotionally-driven, fast-moving consumer good, personas cut through data overload and allow you and your team to focus on what matters most ?

The Emergence of the Social Business Persona

Tony Zambito

  The need to develop (and design) Social Business Strategies as opposed to thinking only at the social media level is more paramount than ever.    These new discoveries as well as degrees of uncertainties has created a third monumental evolution in the use of persona development to inform strategies on the design of products and services, customer conversation, marketing, and business models that foster engagement with customers. 

How To Create Content For Different Personas

Atomic Reach

How to Create Content for Different Personas. Creating persona-based marketing language for landing pages, ad copy and customer content deliverables becomes essential in today’s media world to solve for this fractured audience. The Benefits of Persona-Based Content.

6 Tactics to Fire Up Your ABM Strategy

Content4Demand

You should build your content marketing strategy and tactics on this foundation to reach its full potential for success. With a sound strategy in place, whatever that means for your unique business, here are six tactics to help ensure ABM success. #1:

Reader loyalty: expand your recurring audience using these 7 tactics

RockContent

Why are these readers so important in a content strategy? What are the 7 major tactics to enable readers’ loyalty? That’s why the interactive content stands out as a great strategy to build loyalty. Why are these readers so important in a content strategy?

Buyer Persona 2.0 – Buyer Personas Inform Strategy and Innovation

Tony Zambito

  Otherwise, we can end up what may be viewed as disparate and disconnected uses for buyer personas.   Thus, diluting the essence of how they can help an organization receive the game-changing affects from investing in Buyer Persona 2.0    Buyer Personas Inform Strategy and Innovation. The binding purpose for the tenets discussed as well as for the next generation of Buyer Personas is that Buyer Persona 2.0

How to Build a Marketing Strategy Template That Works for You

DivvyHQ

One of the most critical factors underlying a successful marketing operation is to put your strategy in writing so that the rest of your teams can refer to it while planning various tactics, especially content.

Eloqua Persona Development: ReturnPath Case Study

Eloqua Tips and Tricks

Eloqua Persona Development: ReturnPath Case Study. What is an Eloqua Persona? Eloqua Personas are customer archetypes of typical, target users representing a group of people with shared behaviors, goals, pain points, and delighters (things that can make them happy).

Reboot Buyer Insights To Drive B2B Growth

Tony Zambito

B2B companies are struggling to make gaining buyer insights more than the gathering of analytics, buyer intelligence, sales intelligence, and buyer personas couched in factual data. Let us examine 5 signs indicating to senior executives it is time to reboot: Your Buyer Personas Are Outdated. When the first-ever sets of buyer personas were researched and created in 2002, they were done in an era when legacy B2B organizations were dominant in their markets.

The Ultimate Guide to Developing Buyer Personas (with Templates!)

Single Grain

This post was updated with more in-depth content, templates and examples on how to craft the perfect buyer persona. And even worse: nobody is purchasing — which means you’re wasting precious revenue on marketing strategies with low ROI. If you want to have the best chance of getting the attention of prospects in an ad-heavy world — and, more importantly, convince them to buy from your company — you’ll need to build buyer personas. What Is a Buyer Persona? NOW UPDATED!

6 Outdated SEO Tactics to Avoid At All Costs

Zoominfo

As a result, Search Engine Optimization (SEO) has stepped into the spotlight as a vital digital marketing tactic. In fact, we’ve reached a point where many once-effective SEO tactics no longer work. But, just because SEO is still a viable marketing tactic, doesn’t mean certain outdated SEO tactics aren’t dead. Today we take a look at some of the worst, most outdated SEO tactics and their role in the modern SEO strategy.

Cost 147

Eloqua Persona Development: Return Path Case Study

Eloqua Tips and Tricks

Eloqua Persona Development: Return Path Case Study. What is an Eloqua Persona? Eloqua Personas are customer archetypes of typical, target users representing a group of people with shared behaviors, goals, pain points, and delighters (things that can make them happy).

3 Examples of Buyer Personas to Help You Create Your Own

SmartBug Media

Buyer personas. You know you need personas in order for your marketing to be successful, but you still haven’t created them. Or are you not quite sure what a finished persona should look like? Well, it’s time to take off your procrastination pants and put on your persona pants, because I’ve put together three examples of buyer personas that you can use as a guide to build your own: Healthcare Network Persona: Working Mom Wendy.