Act-On

NOVEMBER 15, 2023

Enabling sales: How to build an effective program Building any new strategy starts with goals. With these goals in mind, you can more effectively focus on the strategies and tools that help you get there. Research finds that over half of organizations report higher-quality leads because they use personas. Iterate and refine.

Sales Cycle 229

Sales Cycle Practices Marketing Automation Services Buyer Personas 229

Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. But here’s the catch – not many have a strategy that covers the whole business. If you don’t have a solid, company-wide content strategy, you’re probably not hitting your top goals as effectively as you could.

Ideal Customer Profiles 234

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 234

Marketing Insider Group

AUGUST 1, 2023

With the help of AI, you can gain powerful insights about your marketing segments to help cater your website strategy to your audience. As a result, you’ll save your team time and resources that can be dedicated to actually implementing your website design strategy and creating marketing materials. Let’s get started!

Marketing AI 226

Marketing AI Planning Marketing & Strategy Top of Funnel 226

Kapost

JUNE 14, 2017

In a previous post, I shared a four-step process for creating in-depth B2B buyer personas. In this post, I’ll discuss how the details of a buyer persona inform a content. The post How to Apply a B2B Buyer Persona to Content Marketing Strategy appeared first on Kapost Content Marketing Blog.

Buyer Personas 81

Buyer Personas B2B Marketing Marketing & Strategy Marketing Strategy 81

Crimson Marketing

APRIL 3, 2014

The post How to Improve Your Content Strategy with Buyer Personas appeared first on. A guest post by B2B marketing expert Larry Stein Interested in driving inbound leads with content focused on your target buyer? The mission of every technology marketing organization is. Corporate Marketing Partner Marketing Product Marketing'

Buyer Personas 100

Buyer Personas Marketing & Strategy Advertising Agencies Content 100

Tony Zambito

MARCH 24, 2010

.   Otherwise, we can end up what may be viewed as disparate and disconnected uses for buyer personas.   Thus, diluting the essence of how they can help an organization receive the game-changing affects from investing in Buyer Persona 2.0    Buyer Personas Inform Strategy and Innovation.

Buyer Personas 100

Buyer Personas Marketing & Strategy Buying Cycle Forecasting 100

Tony Zambito

MARCH 20, 2011

  In this case, should CMO’s be looking at content marketing or content strategy as the first order of business on the agenda?    Presently, there appears to be multiple meanings and uses for each of the terms content strategy and content marketing. 

Buyer Personas 100

Buyer Personas Marketing & Strategy Buyer's Journey Content 100

Really B2B

APRIL 24, 2019

If you’re even a little bit unsure about persona documents, you’re not alone – nearly 80% of marketers indicated they were confused about what buyer personas were [i].

Buyer Personas 49

Buyer Personas Marketing & Strategy Marketing Strategy Marketing 49

Marketing Interactions

JUNE 23, 2017

In a previous post, I shared a four-step process for creating in-depth B2B buyer personas. In this post, I’ll discuss how the details of a buyer persona inform a content marketing strategy. 9 Components of a B2B Buyer Persona. The first person perspective brings the persona up close, making them more reachable.

Buyer Personas 64

Buyer Personas Marketing & Strategy Marketing Strategy B2B Marketing 64

Act-On

APRIL 26, 2024

And if you jump into it without a solid strategy in place, you aren’t going to see game-changing results (or a happy sales team). Blog Learn More Know your persona First things first: make sure your sales, marketing, and other relevant teams (like product) are in agreement on what your ideal customer looks like. So let’s break it down.

Lead Ranking 195

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 195

Tony Zambito

MARCH 1, 2010

.   Otherwise, we can end up what may be viewed as disparate and disconnected uses for buyer personas.   Thus, diluting the essence of how they can help an organization receive the game-changing affects from investing in Buyer Persona 2.0    Buyer Personas Inform Strategy and Innovation.

Buyer Personas 100

Buyer Personas Marketing & Strategy Forecasting Analytics 100

Launch Marketing

MARCH 6, 2024

While buyer personas have been the key component of many marketing strategies, what if the key to unlocking more effective and resonant content lies not in demographic details but in the intricacies of an individual’s personality ? Download our free B2B Content Marketing Strategies eBook.

Lead Generation 118

Lead Generation Personalization Marketing & Strategy Marketing Strategy 118

Tony Zambito

MARCH 16, 2010

Announced today was Goal Centric’s official introduction of the Buyer Persona Strategy Playbooks series. Below it is printed for your convenience: Buyer Persona Strategy Playbooks Introduced by Goal Centric.   I have made reference to these playbooks in recent posts as well as our work with Hewlett-Packard.

Buyer Personas 100

Buyer Personas Marketing & Strategy Enterprise Management Buying Cycle 100

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place! But you know what they say – nothing good comes easy.

B2B Marketing 309

B2B Marketing B2B Buyer Personas Mobile Advertising 309

Heinz Marketing

APRIL 30, 2024

By Win Salyards , Senior Marketing Consultant at Heinz Marketing When delving into B2B marketing, understanding the pivotal role of technical personas such as programmers, engineers, and IT professionals is key. Understanding the Technical Persona To craft effective marketing strategies, you must grasp the essence of the technical persona.

Account Based Marketing 82

Account Based Marketing B2B Marketing B2B ABM 82

Floodlight New Marketing

JULY 10, 2019

Learn more about buyer personas here. The post Strategy, Tactics, and Psychology: How Organizational Alignment and Buyer Personas Drive Business Growth appeared first on Floodlight New Marketing. A sound business plan, operational processes, and an understanding of the customer are all essential for growth.

Buyer Personas 40

Buyer Personas Tactics Marketing & Strategy Business 40

Tony Zambito

JANUARY 12, 2022

The ability to implement and execute global growth strategies has become one of the most important jobs of leaders. A common approach is to apply strategies to different geographic regions of the world. The implications to growth strategies are profound once you go down this path. A case in point.

Buyer Personas 228

Buyer Personas Display Trends Marketing & Strategy 228

Contently

AUGUST 3, 2017

The post How Hotel Indigo Built a Global Content Strategy to Target Niche Personas appeared first on The Content Strategist. The role data and insights can play in the content lifecycle. To watch this free webinar, please fill out the form at the top of the page.

Webinar Metrics 63

Webinar Metrics Marketing & Strategy CMO Case Study 63

Tony Zambito

DECEMBER 6, 2022

GTM Strategy Requires Deep Understanding of Buyers. On Thursday, December 8, I will be giving a 45-minute talk on the importance of understanding buyers today to meet GTM Strategy challenges in a post-pandemic world. How buyer personas are relevant. Foundational truths about buyer personas. What it takes to enable teams.

Marketing Analytics Tools 147

Marketing Analytics Tools Buyer Personas Marketing & Strategy Research 147

Tony Zambito

JANUARY 11, 2022

Buyer insights and buyer personas act as a compass for business leaders in uncertain times. Requiring robust insights and forward-looking buyer personas to inform just how to navigate uncertainty. In what seems like eons ago, buyer personas originated at another time of uncertainty. I was living in Silicon Valley at the time.

Buyer Personas 262

Buyer Personas Cross-Selling Act-On Research 262

The Forward Observer

APRIL 26, 2024

Listen to the Interview… Links… The Customer Copernicus: How to be Customer-Led by Charlie Dawson and Seán Meehan (Amazon) Charlie Dawson (LinkedIn) Seán Meehan (LinkedIn) The Customer Copernicus (book website) The Foundation The Human Experience: How To Make Life Better For Your Customers And Create A More Successful Organization by John (..)

Amazon 186

Amazon Buyer Personas Click Rate Paid Search Agency 186

Tony Zambito

JANUARY 13, 2022

The 20th Anniversary of Buyer Personas Survey To Help Determine Usefulness. The year 2021 marked the 20 th Anniversary of the concept of Buyer Persona being founded. The world is a completely different one than existed in 2001 when buyer personas were first introduced. It is hard to believe. What do we wish to know?

Buyer Personas 195

Buyer Personas Customer Surveys Advertising Agencies Paid Search Agency 195

Zoominfo

SEPTEMBER 30, 2020

Today, we have things like automation, data, and buyer personas to fall back on. And in order to achieve that, you need buyer personas. What Are Buyer Personas? By now, you probably know what a buyer persona is. This is where personas come in. How To Create Buyer Personas. And How Can They Help Marketers?

Ideal Customer Profiles 264

Ideal Customer Profiles Buyer Personas Planning Zoominfo 264

Contently

APRIL 6, 2023

Love them or hate them, buyer personas are key to creating successful marketing strategies and effective content. But here’s the catch: Developing buyer personas requires research, analysis, and attention to detail. What Is a Buyer Persona? A buyer persona is a detailed profile of a company’s ideal customer.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Floodlight New Marketing

JULY 10, 2019

Two of these, strategy and tactics, are grounded in the mechanics of the game itself. According to one expert marketer, while not psychologists, can "use psychology legally, ethically, and respectfully to attract and engage consumers, and compel them to buy" by creating buyer personas.

Buyer Personas 40

Buyer Personas Tactics Ethics Marketing & Strategy 40

Marketing Insider Group

JANUARY 12, 2021

To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Executing personalization strategies can have a significant impact on conversions and revenue. Others with less sophisticated strategies still experienced revenue increases, as well. Quick Takeaways.

Marketing & Strategy 283

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 283

Tony Zambito

MAY 14, 2021

Marketing and Sales Leaders Need To Know The Difference Between Bad Versus Good Buyer Personas To Achieve Growth. Not all buyer personas are created equally. Because if they are not created equally, meaning with proven research rigor and processes, we will wind up with a bunch of really bad buyer personas. This is a problem.

Buyer Personas 232

Buyer Personas Validation Deliverability Thought Leadership 232

Tony Zambito

MAY 7, 2021

Marketing and Sales Leaders Can Increase Their Value Through In-House Buyer Insights and Buyer Persona Development Capabilities. Since the origins of the buyer persona concept in 2001, buyers and their buying behaviors have always been in a constant state of change. And keeping pace with shifts in buyer behavior.

Buyer Personas 220

Buyer Personas Allocation Paid Search Agency Advertising Agencies 220

SmartBug Media

APRIL 6, 2023

If you're a marketing professional, you've probably heard the term "buyer persona" more times than you can count. Buyer personas are an essential part of a successful marketing strategy because not only do they define precisely whom you’re trying to reach, but they also inform so many aspects of your business.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

sagefrog

APRIL 16, 2024

To the uninitiated, B2B marketing may appear to be a smattering of strategies and tactics coming together in an everything-but-the-kitchen-sink-style soup. The B2B buyer’s journey and buyer personas are critical aspects of this carefully constructed process. Why Are B2B Buyer Personas Important?

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Launch Marketing

MARCH 13, 2024

A messaging framework is a tool that helps embody and communicate your strategy and story across all different lines of business. Persona Messaging Builds Connections with Audiences Persona-level messaging takes product messages and customizes them to the unique pain points and needs of your different personas.

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Heinz Marketing

APRIL 5, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing I was recently asked during a client meeting what the importance was for developing personas. And it’s true, personas and the people we market to are always changing based on their needs, goals, limitations, resources, and many other variables.

Ideal Customer Profiles 100

Ideal Customer Profiles Intent Signal Work Management Verticals 100

Martech

JANUARY 22, 2024

We’ve seen chats ranging from simple queries on how to buy marketing technology to folks asking for help evaluating vendors, creating marketing strategies and email copy — and so much more. Custom marketing technology-related personas The No. That’s why I now come pre-loaded with several personas to kickstart your process.

Work Management 111

Work Management Generation Marketing Management CMO 111

Martech

FEBRUARY 23, 2024

What strategies can increase the likelihood of form fills? By systematically assigning metadata — covering aspects like persona, journey stage, product and solution — to each digital asset, we set the foundation for meaningful engagement. With a plethora of non-gated assets available, the challenge intensifies.

Digital Asset Management 106

Digital Asset Management Personalization Enterprise Management Tagging 106

Only B2B

APRIL 30, 2024

Whether you are launching a product or updating an existing go-to-market strategy, your organization needs a solid GTM strategy to reach the right audience, drive revenue, and sustain economic challenges. Crafting a successful B2B GTM strategy is easier said than done, but with the right framework, it becomes achievable.

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing & Strategy Marketing Strategy 71