Anything Goes Marketing

MAY 12, 2007

They surveyed both vendors and users (people who actually fill out registration forms) to better understand what and why they fill out forms on websites. This item didn't even crack the top 5 for vendors! 72% of users said that a detailed summary of the white paper will encourage registration. What does this mean?

Lead Qualification 100

Lead Qualification Sales Qualified Leads Webcast Generation 100

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Webcasts |. Personal IT Organization Enterprise Partner/Vendor. Partner/Vendor. Vendor Management. src = [link]. }. ); WHITE PAPERS. Five things the legacy ERP vendors dont want you to know about on-demand ERP. Salesforce for Google Apps Webcast. Vendor Management.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Everything Technology Marketing

JANUARY 31, 2012

Social media will continue to be more tightly integrated into traditional tactics such as email, webcasts, and content assets as an additional channel to broaden the reach of marketing messages and drive conversations with prospects. 2 – Content marketing Content marketing went mainstream in 2011. The benefits of segmentation are substantial.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Sales Engine

JANUARY 25, 2016

Maybe you’ve produced a white paper or two and generated some good leads, sustaining marketing success in this world requires reimagining how to play the game. That means one in five years, 20%, companies in your space are potentially in the market for new vendor. As most of you have learned, creating content isn’t cheap or easy.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

ViewPoint

JUNE 28, 2012

He adds that the major factor is the new buyer—empowered and smarter, in ways, than IT vendors—coming into provider organizations through a variety of digital and social pathways. Rich also notes challenges from “this stinky permanent recession that’s putting margin pressure on so many vendors.”

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. And here are links to two versions of the technical paper, one from Microsoft (PDF format, 37 pages, 1.50 Sponsored White Papers, Webcasts, and Downloads. Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors. in Downloads. in Reviews. in Whitepapers.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

The ROI Guy

JULY 18, 2016

The importance of sales content remains strong, with 79 % of b-to-b buyers reporting that the content provided by a rep is very to extremely influential in their selection of one vendor over another. Many lack the right content to help guide discovery and discuss challenges / needs. RCID=a31269a216de42128dcf419ca6b4c1d8.

Research 40

Research B to B Webcast Content 40

Zoominfo

JANUARY 29, 2018

In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%). You’re buried in the middle of last minute logistics, booth set up, budgets, shipments, payment to vendors and making sure you’ve prepared the sales reps. Continue reading.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

The ROI Guy

OCTOBER 11, 2016

IDC indicates that 81% of buyers expect vendors to quantify business value of proposed solutions. Although buyers require vendors to deliver business value assessments, they often don’t trust the results, knowing at the end of the day that the solution provider is out to sell something. The conundrum?

Webcast 40

Webcast Lead Ranking Budget Programs Marketing Proposals 40

Hubspot

MARCH 9, 2015

They want light, vendor-neutral information that will help them identify their specific problem. In the decision stage, users have decided how they will solve their problem and they are simply seeking validation in determining their short list and selecting a final vendor. Consideration. They need (and want!) Consideration.

Work Management 28

Work Management Webcast Comparison Content 28

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. RESEARCH CENTERS: Applications-Standards | Applications Vendor Solutions | CRM / ERP | Databases | Directories | Grid Computing |.Net RESEARCH CENTERS: Applications-Standards | Applications Vendor Solutions | CRM / ERP | Databases | Directories | Grid Computing |.Net Site Resources. Clear Choice Tests. Newsletters.

Marketing Management 100

Marketing Management Spyware Communities RSS 100

Chris Koch

JANUARY 15, 2010

During one of the first few days I went to work at CIO magazine in 1995, I had what we called a “vendor visit”—one of many I would have in the coming years. But the vendors had little need to engage with CIOs at that kind of level. But a white paper isn’t just content; it is data. Kind of a Fortune magazine for IT executives.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Online Marketing Institute

DECEMBER 23, 2010

In this case, when I am referring to “Buyer Hubs&# , I am not talking about B2B Directory listings (even enhanced listings), but rather sites where buyers go to submit a Request for Quote from multiple vendors. I acknowledge that some sites have a hybrid model of RFQ forms and enhanced directory listings.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Webbiquity

OCTOBER 6, 2020

The team at Designhill recently brought together five search engine optimization (SEO) experts (well, at least four plus me :-)) for a one hour, deep dive webcast into the most pressing SEO issues of today. You can find the full webcast replay here. not a three-year old white paper)? Do guest posting—the right way.

SEO 210

SEO Webcast Budget Programs High Quality Lead 210

NuSpark Consulting

JULY 15, 2011

white papers, case studies, website copy, videos, podcasts, blogs). Besides content, demos, seminars, and webcasts are also content approaches that require web form registrations for lead capture. Once the basis of a content plan is approved; it sets the stage for content implementation.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

white papers, case studies, website copy, videos, podcasts, blogs). Besides content, demos, seminars, and webcasts are also content approaches that require web form registrations for lead capture. Once the basis of a content plan is approved; it sets the stage for content implementation.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

markempa

JUNE 8, 2005

You’ll evolve from a vendor that is simply selling products and services to being an expert that is selling value. When I visited their so called “thought leader” section, it contained just a few ‘white papers’ which required user registration to download. This is especially important in generating postitive word of mouth (WOM) too.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

WebMarketCentral

JULY 16, 2007

White paper syndicator ITtoolbox recently completed a study of buying influences in B2B IT purchasing decisions. hours) or vendor-produced content (websites, webcasts, white papers, etc. - Vendor content came in second, followed closely by trade media. hours) than they do with editorial content (2.9

Social Media 20

Social Media Peer-to-peer Media Wiki 20

WebMarketCentral

JULY 14, 2008

Give Your Knowledge Away Studies have shown that dropping registration barriers for content such as white papers, webcasts and podcasts significantly increases the exposure to your materials—according to MarketingSherpa, by about a factor of seven on average. IT staff in particular work all hours and expect fast response.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

NOVEMBER 19, 2007

It may also be a win for smaller players in the white paper and thought-leadership content syndication space, including FindWhitePapers.com , NetLine and Ziff Davis Enterprise , as well as Insight24 (which syndicates webcasts, video and podcasts). The consolidation of vendors will also simplify B2B media buying to some degree.

Lead Generation 20

Lead Generation B2B Thought Leadership Thought Leadership Generation 20

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Webcasts |. Personal IT Organization Enterprise Partner/Vendor. Partner/Vendor. Vendor Management. Marc Prensky coined this term in 2001, in a paper titled, â??Digital Partners, Vendors and other things "out there" TOP POSTS. src = [link]. }. Podcasts |. Solution Centers |.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

SpotMe Blog

SEPTEMBER 1, 2022

Copyright issues can occur if you share or post something, for example, a research paper, without the copyright holder’s (usually the author’s) permission to do so. A proposal is an offer document a vendor writes and sends to a prospective buyer when they have inquired about their product or services. Copyright issues.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

Content4Demand

APRIL 16, 2020

DGR asked 214 B2B executives from a range of industries what recommendations they would make to improve the quality of the content they see from B2B vendors. Some of the best formats to consider are blog posts, E-books, white papers, videos, podcasts, webcasts and case studies. Image courtesy of Demand Gen Report.

Peer-to-peer 66

Peer-to-peer Content Webcast Vendors 66

Content Marketing Institute

MAY 11, 2018

Executives, chief evangelists, and product managers are great for co-producing white papers, books, and dynamic speeches. Employees , vendors, users, and partners can be tapped for influential case studies, video testimonials, and social sharing. In the end, the 11 influencers accounted for 16.5%

Enterprise Management 104

Enterprise Management Work Management Marketing Management Software 104

Launch Marketing

SEPTEMBER 26, 2018

Webcasts / Webinars. They’re also looking to build confidence in their decision, which is supported by content such as: Vendor/Product comparisons. white papers, e-books, reports), should be gated so that you capture (at minimum), an email address so that you can begin to build a dialogue that grows to become a lead.

Webinar Metrics 67

Webinar Metrics Marketing & Strategy B2B Work Management 67

Online Marketing Institute

OCTOBER 29, 2010

Talking to vendors, so what? To learn more, download our white paper or listen to our webcast as IT marketers discuss the challenges of reaching customers in the current media environment and best practice frameworks for developing successful multi-channel programs. It doesn’t mean anything in a B2B setting.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Markempa

APRIL 30, 2019

For example, a white paper can be broken into three to five articles that share a point of view. Use online alerts to the main phrases in your industry to find content from bloggers and industry publications that are vendor agnostic and can share with your lead nurturing audience through a short synopsis and a link.

Lead Nurturing 70

Lead Nurturing Sales Qualified Leads Top of Funnel Lead Scoring 70

Content4Demand

AUGUST 7, 2020

In the early days, lots of B2B companies were curating expert insights into a big-rock E-book or white paper. We recently aired a webcast that dives into how Bottomline turned its influencer campaign into its top driver of web traffic and a key source of MQLs.

Top of Funnel 104

Top of Funnel Work Management Webinar Metrics Marketing Management 104

Webbiquity

APRIL 18, 2012

Content Marketing Strategy for B2B Software Vendors: Starring the ‘New’ White Paper by Highly Competitive – Software Industry Insights. Marketers have the highest confidence that in-person events, webinars/webcasts and case studies are effective tactics.

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

The ROI Guy

MAY 4, 2011

The survey responses indicated a decided lack confidence in newer tactics like social media, blogs and videos, and even some stall worth tactics such as white papers and case studies. Even print magazines, case studies, eNewsletters and webcasts are ineffective or less than effective for more than 40% of respondents.

Enterprise Management 40

Enterprise Management Marketing Management Marketing Budget Content Marketing 40

The ROI Guy

JUNE 29, 2011

Overall, buyers continue to prefer documents such as research briefs, white papers and blog posts as the most important form of content along each stage in the buyer’s journey. Understand the differences amongst different potential solutions and services.

Peer-to-peer 40

Peer-to-peer Webcast Buying Cycle B2B 40

Buzz Marketing for Technology

JULY 6, 2008

Browse by Vendor Browse by Documents. Any opinions, comments, solutions or other commentary expressed by blog authors are not endorsed or recommended by ITtoolbox or any vendor. Share and compare information with 1.2 million professionals. Profile Recent Posts Connections Posts From Connections Journal Watch List Account Settings.

Enterprise Management 100

Enterprise Management Work Management Wiki Tools 100

WebMarketCentral

SEPTEMBER 24, 2007

Research shows that 75-80% of B2B buyers and influencers use the Internet to find information about vendors rather than responding to outbound efforts.

Lead Generation 20

Lead Generation Webcast Generation Telemarketing 20

WebMarketCentral

OCTOBER 8, 2008

Search Engine Optimization (SEO ) Since (ballpark figures) 75% of b2b buyers use search engines to research vendors when making a purchase decision, and 75% of clicks are on organic search results rather than paid links , SEO alone has the potential to expose your company to half of all sales prospects.

Paid Content 20

Paid Content Planning Marketing Budget Creation Cost Per Thousand 20

Webbiquity

NOVEMBER 12, 2013

To optimize not just online visibility but also trust with buyers, vendors need to focus on their industry presence. Yet less half utilize webcasts and just 20% create e-books. 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook. Brandpoint ). B2B Marketing Insider ). MarketingSherpa ). BizReport ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

To optimize not just online visibility but also trust with buyers, vendors need to focus on their industry presence. Yet less half utilize webcasts and just 20% create e-books. 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook. Brandpoint ). B2B Marketing Insider ). MarketingSherpa ). BizReport ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100