The Point

AUGUST 27, 2019

LinkedIn’s big advantage over its key competitor – and the reason it’s now cannibalizing so many marketing budgets previously reserved exclusively for paid search (SEM). – is its ability to target specific audience demographics: job title, industry, etc. Non-Content Offers. Stale Creative.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

Webbiquity

AUGUST 1, 2019

At the top of the funnel, offer a white paper, ebook, checklist, or a free industry guide. Robert Jordan, a seasoned marketing professional with over 10 years of experience, currently working as Media Relations Manager at InfoClutch Inc. Have a deep interest in SEO, SEM & Social Media related discussions.

Marketing Automation Services 205

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 205

KoMarketing Associates

MARCH 7, 2013

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Twitter in particular proved to be the strongest performing platform for generating leads through social media.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Webbiquity

NOVEMBER 17, 2015

A common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here. click to enlarge).

SEM 100

SEM Advertising Agencies Paid Search Agency Inbound Marketing 100

Circle Studio

AUGUST 23, 2018

Blogging provides your firm the ideal forum to regularly publish keyword-rich content and then promote it on your social media channels (see #3). Research reports and white papers. While white papers may not be the shiniest content format, they still have a place in your content mix.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

The Point

MARCH 25, 2016

Use SEM to generate incremental leads outside of your target list. Consider a 4-week paid search (SEM) campaign leading up to the date of the Webinar. Leverage social media to extend the reach of your campaign. Finally, schedule a series of tweets starting 2 weeks prior to the event.

Webinar Metrics 100

Webinar Metrics SEM Marketo Marketing Automation Services 100

ClearVoice

APRIL 19, 2021

It involves content marketing, search engine optimization (SEO), social media marketing (SMM), and branding tactics. Content such as white papers, press releases, ebooks, and articles provide credibility while social media conversations, email campaigns, and blog posts help solidify relationships and generate interest.

Demand Generation Agencies 94

Demand Generation Agencies Demand Generation Demand CMS Development 94

Navigate the Channel

MAY 7, 2021

Add in additional facets like utilizing social media, adding your listing to Google My Business, and other marketing strategies to create a comprehensive digital presence that makes it easy to choose your firm over the competition. Using White Papers as a Marketing Strategy.

B2B Marketing 73

B2B Marketing SEO B2B Paid Search Agency 73

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Webbiquity

APRIL 4, 2016

Not only can you create comparison blog posts to attract this SEO and SEM traffic, but these keywords are even more important for tracking target leads across other channels. Listen for keyword usage in other channels as well, such as social media. Sales teams love small talk, especially when it’s meaningful.

Paid Content 100

Paid Content Keywords SEO Lead Ranking 100

QuanticMind

FEBRUARY 14, 2019

Throughout the last decade, the rise of new technologies, diverging cultural trends, and the boundless growth of innovative platforms have together helped social networks evolve into the colossal influencers that they are today. The social media crowd is an ever-changing beast — never static and always in motion.

Social Media 40

Social Media Conversion Media Marketing Budget 40

NetLine

OCTOBER 17, 2019

I realized that this title with ‘101’ performed really well, not only for the downloads, but also for a good engagement rate on social media and better open rates on emails. On the other hand, the one with highest ROI was a white paper called “New business practices drive down pharmaceutical costs”. Coffee or tea?

Planning 45

Planning Top of Funnel Contingency Planning SEM 45

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

MARCH 8, 2016

Ebooks and white papers are least favored (at 3% each). In terms of social media content produced by small-business marketers, blogging and visual assets nearly tied at 70% and 71% respectively. Social Media Examiner ). 2: 47 Superb Social Media Marketing Stats and Facts. #3: SocialTimes ).

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Webbiquity

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

New North

MAY 8, 2023

Equipped with highly effective and tailored messages, you can use social media, email marketing (more on this later), and various types of digital ads to reach highly targeted segments with high-impact messaging. We’re not even discussing SEO strategy, SEM, or paid ad campaigns here — but all of those are content, too.

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Lead Ranking 52

The Point

SEPTEMBER 20, 2010

A blog should be the centerpiece of your social media strategy. Make SEM work harder. There are few B2B companies who don’t invest some consistent percentage of their quarterly marketing budget in paid search advertising (SEM). There are fewer still who do SEM well. First, it should be generating sales leads.

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Paid Content Budget Programs 100

Online Marketing Institute

DECEMBER 23, 2010

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

The Point

OCTOBER 7, 2014

free trial, demo, white paper) – the reader should know precisely what he/she gets when clicking on the ad. Most social advertising channels offer both CPM (Cost Per Impression) and CPC (Cost Per Click) bidding. Ad copy should always reference a specific offer (e.g. Avoid more generic calls to action such as “Learn More.”.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

SmartBug Media

MARCH 19, 2021

Social Media Examiner. Social Media Examiner helps inbound marketers discover how to best use social media marketing to connect with customers and, in turn, drive traffic back to their website. The Examiner stays on top of the latest social media platform updates and how they will affect marketers.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

KEO Marketing

DECEMBER 21, 2017

Before meeting with your sales team, they prefer your digital content in the form of vlogs, blogs, reviews, comparison sites, white papers, case studies, and more. While your prospects and customers do most of their research online, they still like to talk to a human being for the final mile, according to Pricewaterhouse Coopers.

Advertisements 48

Advertisements Advertising Trends Top of Funnel 48

Marketing Insider Group

JUNE 30, 2020

Some other interesting stats from the report: Search engine marketing (SEM) remains the top paid advertising method B2B marketers use to distribute and promote content, and is voted the most effective promotion tactic. Social Media. White Papers. White papers need to be some of your best content.

Work Management 359

Work Management B2B Marketing Marketing Management Content Marketing 359

Ambal's Amusings

FEBRUARY 18, 2010

The four most effective vehicles for inbound marketing are: Paid Search (SEM). Social Media (blogs, Twitter, Facebook, LinkedIn). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). ClickInsights: Tips on how B2B marketers should leverage social media.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

SnapApp

APRIL 13, 2016

To explain it simply, a marketing technology stack is a group of technology-based tools (think SaaS platforms, traditional software, social media tools, etc.) A social media scheduling tool like Buffer or Hootsuite. Experience our interactive white paper: What Is Interactive Content and Why it Works.

CMS Development 54

CMS Development Work Management Marketing Management Budget Programs 54

Launch Marketing

NOVEMBER 21, 2018

To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices. LinkedIn Ads is typically the best paid social media channels for B2B while many online marketers go to Google Ads for search engine marketing (SEM) campaigns.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

NetLine

APRIL 19, 2019

Our guide to contract management, which is a 101-level white paper describing how enterprise contract management works across a variety of industries. We use paid search, SEO/SEM, review site referrals, social media marketing and online and in-person events.

Paid Content 45

Paid Content Enterprise Management Paid Search Agency Account Based Marketing 45

Marketing Insider Group

JANUARY 24, 2013

BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. Storytelling through content marketing, blogs, social media & more. Social Media Bouncer. New York, NY. San Francisco, CA · [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

SnapApp

APRIL 11, 2016

To explain it simply, a marketing technology stack is a group of technology-based tools (think SaaS platforms, traditional software, social media tools, etc.) A social media scheduling tool like Buffer or Hootsuite. Experience our interactive white paper: What Is Interactive Content and Why it Works.

CMS Development 48

CMS Development Work Management Marketing Management Budget Programs 48

Industrial Marketing Today

OCTOBER 2, 2010

Social Media with Email Marketing – is it the Super Combo? Leave a Comment Previous post: Have Digital Marketing and Social Media Killed the Industrial Sales Job? FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Online Marketing Institute

FEBRUARY 22, 2011

iPads and tablet technology will continue to grow in relevance as paper-less sales tools and innovative presentation tools are developed specifically for B2B companies. Traditional, paper-based direct marketing is an increasing effective tool to reach your audiences. What are our industry predictions for the future?

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

Ambal's Amusings

OCTOBER 15, 2009

Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Online Marketing Institute

APRIL 4, 2011

More importantly, this type of strategy provides an opportunity to connect and share with social media friendly peers. I am going to set up PPC for three senior living communities, all. Newsletter problems? Receive news via SEW RSS feeds Incisive Interactive Marketing LLC. 2011 All rights reserved.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Launch Marketing

MAY 31, 2023

For example, adding new, bold elements to the design of a video or white paper might make the content more appealing, thus drawing more attention and increasing the number of people that come across it. These insights help prospects address a problem and assist sales leaders in overcoming objections.

B2B Thought Leadership 112

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 112

Online Marketing Institute

APRIL 4, 2011

Learn about PPC management, keyword research, search engine optimization (SEO), social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability, and more. I am going to set up PPC for three senior living communities, all. Early bird rates expire March 4.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? So, gather or create a marketing asset related to /Solution-2 (like a white paper) that you can offer as a download in exchange for your visitors’ contact information.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Webcast 40

Online Marketing Institute

JANUARY 4, 2011

White papers? › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Unless they’re mentioned in the news, do they really have interesting content that you – as a blogger/journalist - would want to link to? What do people like to link to? Case studies?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40