ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Contently

MARCH 30, 2020

Like many other marketing leaders, I’ve mapped out potential budget cuts in case the economic fallout from COVID-19 is worse than expected. Given how the coronavirus has changed our jobs as marketers , there’s a good chance you should too. The vast majority of advertising and marketing is fleeting.

Paid Content 218

Paid Content Paid Search Agency Content Marketing Planning 218

Tomorrow People

MARCH 8, 2018

If you wanna be the best marketer with the greatest content marketing strategy in town, you should get a load of this. What’s this content marketing strategy thing all about? The missing element is a clear content marketing strategy. But what exactly is content marketing? Reduce your marketing budget.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

Velocity Partners

JUNE 6, 2023

Performance marketers love engagement metrics because they feel specific. The reality is a lot of marketers never measure beyond the categories Google Analytics defined. They measure what they can instead of what they should : how marketing inspires prospects to take action. Here’s what we came up with. Maybe it will be.

Planning 93

Planning Marketing Analytics Tools Conversion Rate Advertising Agencies 93

ClearVoice

OCTOBER 12, 2021

Whether you’re a freelancer, a content marketing agency, or an in-house marketing professional hired to manage a brand’s content, you need to make the most of your existing strengths in content marketing creation, but you also need to shore up your weaknesses and develop your lesser skill sets. Your Treatment Plan.

Top of Funnel 126

Top of Funnel Planning Content Marketing Work Management 126

SnapApp

AUGUST 11, 2015

And as a B2B marketer, you’re constantly thinking of new ways you can relate to your audience on a more human level. Because effective marketing always includes a human element, some storytelling, and a component that makes the content relatable. Double whammy! Let’s dive in. Why is this important for you?

Paper 54

Paper B2B Marketing Planning Screencast 54

Biznology

FEBRUARY 16, 2018

As we look back on the first year of Instagram stories, there are lessons we can learn that we can apply to our immediate social media and content marketing plans. Anyone connected to influencer marketing knows what the big picture has been: the impressive rise of Instagram stories has marked the general demise of Snapchat.

Budget Programs 156

Budget Programs Paid Search Agency Storytelling Blast Campaigns 156

Webbiquity

JUNE 2, 2020

Use STORYTELLING to build a connection. So, whether you’re pitching a story for publication or presenting a marketing campaign to your client – know what you’re talking about and show you’ve done your homework. It’s important to plan your presentation and to practice delivering it. But how exactly do you do this?

Peer-to-peer 195

Peer-to-peer Storytelling Ideal Customer Profiles Conference 195

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Trade Press Services

MARCH 18, 2024

While the process is unique to each author, the path to success requires careful planning and execution. The publisher puts up the money to edit, design, package, print, and market the book. True self-publishing does not include support in the form of editing, design, marketing, and distribution.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Content Marketing Institute

APRIL 6, 2018

Road Map to Success: Content Marketing Strategy Essentials. Most marketers know they need a visual strategy , but few apply the same rigor for a verbal strategy, detailing these key components: Some key components you should build: Messaging themes. Storytelling is often done in silos at the business unit or market level.

Paid Search Agency 110

Paid Search Agency Content Marketing Planning Touchpoints 110

Vidyard

JANUARY 19, 2017

ExamSoft had no video content to speak of, and no plans to change that. I quickly discovered that Stephanie and I shared a passion: storytelling. Stephanie told me she’s always considered herself a storyteller. Writing and storytelling was never just a pastime or hobby. So what happened? Sound a bit crazy?

Storytelling 50

Storytelling Marketing Automation Services Work Management Marketing Management 50

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Calls to action are essential to any marketing endeavor, including video. Determine Your Goal.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

DivvyHQ

FEBRUARY 21, 2019

Instead, we’re offering up our list of the all-time most pertinent movies for content marketers. In one way or another, each of these flicks gets to the essence of what content marketing is about and why it matters. Must-See Movies for Content Marketers. Content marketing and journalism are inextricably linked in many ways.

Content Marketing 66

Content Marketing Planning Content Television marketing 66

Contently

JUNE 5, 2017

The brand magazine has played a really interesting role in the content marketing boom we’ve seen over the last half decade. If you’re just handing out a free magazine as a piece of marketing collateral, it can be tough to tell what impact it has on your business. This time, it has more of a plan. Airbnb: Airbnbmag.

Marketing AI 123

Marketing AI Branding Brand Identity Content Marketing 123

Martech

JANUARY 6, 2023

On paper, each candidate had similar experiences and appeared to fit well. While not shocking, what stood out was their approach to the role and perceived context of the market. I’ve worked with hundreds of marketing and go-to-market leaders. Within those engagements, we evaluated five CMO and one head of marketing roles.

CMO 118

CMO Tips Work Management Marketing Management 118

Sprout Social

NOVEMBER 1, 2023

We outline the specific tools and features the team uses, all the while sprinkling in elements of storytelling. Showcase brand values and workplace culture Leverage the power of storytelling to illustrate your brand values and culture. Illustrate how your team members navigate working at your company.

Campaigns 89

Campaigns Work Management Content Transparency 89

KEO Marketing

NOVEMBER 11, 2015

With the content marketing era in full swing, more B2B brands are investing in tactics and technologies that can help them reach audiences on the Web. And storytelling is rapidly joining marketing automation and business intelligence as a must-have skill for B2B marketing agencies in the months and years ahead.

B2B Marketing 48

B2B Marketing Work Management Marketing Management Paid Search Agency 48

Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. What was missing was the brand’s story, which wasn’t always conveyed with a white paper or research report.

Trust Marketing 62

Trust Marketing Content Marketing Work Management Paid Search Agency 62

Content4Demand

DECEMBER 6, 2018

We’ve already looked back at 2018 and how the content marketing landscape has evolved. And don’t worry, we’re not here to scare you by spotlighting new trends and technologies that will throw your entire 2019 plan off course. Personalization will remain a marketing imperative. Are any of these trends on your radar? .

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. Content Marketing Institute ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Zoominfo

AUGUST 5, 2021

An effective sales enablement approach will be held up by the following pillars: Knowledge: Knowledge of your prospect, your product, and your market — your sales reps need to have it all. Content: A helping of high-quality marketing content to fill up your lead pipeline. Build a Content Pipeline.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

Moz

JUNE 8, 2020

With a consumer public struggling to get its basic needs met, you want to own the business that grows, sells, or markets the dried beans if you can determine they’ll continue to be a must-have in all times and seasons. Take out a pen and paper, or open a design program if you prefer, and map out the essential needs of your community.

Planning 72

Planning Business Paid Search Agency Communities 72

Kaon

JUNE 26, 2019

Spandana Lakkaramju, Global Digital Marketing Manager at Cisco. Morgan Pearson, Senior Manager of Marketing Operations at Thermo Fisher Scientific. Carl Radosevich, Head of Corporate Planning, Manager of Product & Business Intelligence at PHC Biomedical (formally Panasonic Healthcare).

Digital Transformation 100

Digital Transformation Trade Show Work Management Lead Ranking 100

NuSpark Consulting

APRIL 13, 2012

If you were in marketing, you had media kits and circulations statements. Flow charts were designed on paper with markers and rulers. Budgets determined using Texas Instruments’ calculators. So let’s review the tools needed to manage an inbound marketing and conversion optimization campaign. And a fax machine.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Renasant Bank: Marketing strategy takes step above boring classes. “The It’s a key market for us. The millennial market is really who banks like ours are looking to connect with.”.

Class 99

Class Digital Asset Management Education Webinar Metrics 99

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. by GO Marketing.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Navigate the Channel

DECEMBER 19, 2017

Trade show marketing just isn’t what it used to be. It seems like just yesterday that trade shows depended on paper registration, hard copy promotional materials, and exhibit booths featuring static displays of data and graphics. These days, trade show marketers and exhibitors have countless cutting-edge technologies at their disposal.

Trade Show 95

Trade Show Marketing AI Practices Best Practices 95

Zoominfo

AUGUST 5, 2021

An effective sales enablement approach will be held up by the following pillars: Knowledge: Knowledge of your prospect, your product, and your market — your sales reps need to have it all. Content: A helping of high-quality marketing content to fill up your lead pipeline. It all forms part of a wider sales workflow.

Top of Funnel 100

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 100

Marketing Insider Group

AUGUST 31, 2021

At first glance, the phrase “data storytelling” seems like an oxymoron. Sure, your numbers people won’t be likely to suggest a thrilling hero’s journey story to market your company’s latest widget. Sure, your numbers people won’t be likely to suggest a thrilling hero’s journey story to market your company’s latest widget.

Storytelling 327

Storytelling Case Studies Paid Search Agency Top of Funnel 327

Valasys

JULY 15, 2020

It involves researching, publishing, and producing valuable pieces of content to meet the bottom-line goals associated with your content strategy, and is a crucial aspect of every company’s online marketing game. Customer-centricity lies at the core of every marketing endeavor. Focus on Multi-channel Marketing.

Top of Funnel 89

Top of Funnel Tips Marketing & Strategy B2B Thought Leadership 89

FMG Suite

FEBRUARY 2, 2021

Many financial advisors spend a large amount of their marketing efforts trying to attract prospects. Advisors need to constantly prove themselves to their clients if they want to avoid developing an attrition problem down the road, and this means building a client-centric plan. White Papers with Lead Capture. Landing pages.

Advertising Funnels 52

Advertising Funnels Top of Funnel Marketing Prospects Landing Pages 52

Content Standard

JANUARY 12, 2016

Skyword surveyed 190 B2B and B2C US marketers at enterprise organizations (500+ employees) in partnership with Researchscape International. In the report, we explored whether or not marketing teams at large companies were restructuring their teams or if they were continuing to invest in traditional marketing approaches.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Content Standard

JANUARY 12, 2016

Skyword surveyed 190 B2B and B2C US marketers at enterprise organizations (500+ employees) in partnership with Researchscape International. In the report, we explored whether or not marketing teams at large companies were restructuring their teams or if they were continuing to invest in traditional marketing approaches.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

SalesChoice

FEBRUARY 8, 2017

We are working with our clients closely to explore how narrative story telling approaches can help improve the use and adoption of their investments in CRM Technologies, which continue to disappoint companies globally, despite what vendors are marketing. Data StoryTelling: Bringing Life to your Data (Source: [link] ). Source: [link] ).

Storytelling 20

Storytelling CRM Forrester Analytics 20

Heinz Marketing

JUNE 19, 2023

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Each week we’re featuring some of the best and brightest minds in B2B sales and marketing as this continues to evolve. We can talk about the evolution of marketing.

Lead Ranking 96

Lead Ranking Account Based Marketing ABM Marketing Qualified Leads 96