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The Rules of Link Building - Best of Whiteboard Friday

Moz

Today we are going over the rules of link building. Don't buy or sell links that pass PageRank. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. Happy Friday, Moz fans! Welcome to another edition of Whiteboard Friday. So that's more of a suggestion.

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An Introduction to Black Hat SEO

Hubspot

While there is no hard and fast rule to determine what's acceptable and what’s not, my best advice is to ask yourself, does what you intend to do solve for the user? You can also use the disavow links tool if you can’t get webmasters to remove the links.This tells Google to disregard the paid links when calculating your Pagerank.

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What’s wrong with search and social media marketing?

Biznology

Most casual observers would place paid search in paid media, SEO in earned (link building and PageRank, for instance), and social in either owned — or if you were using such things as Facebook’s Promoted Posts or Twitter’s Promoted Tweets features — paid. And don’t look to break those rules. And which contains social?

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Don’t Be a Victim of “Dirty Little Secrets of Search”

B2B Marketing Traction

A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a web site that competes with you. ” “Don’t participate in link schemes designed to increase your site’s ranking or PageRank.

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What Google Thinks about Influencer Marketing

Content Standard

Google has issued new rules on how bloggers should behave when they have a relationship with a brand. The FTC has joined the fray, and brands that don’t play by the rules will get burned. That means Google won’t count the link when it determines PageRank, since the link didn’t come about organically.

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7 Red Flags to Watch Out For When Auditing Your Link Profile - Whiteboard Friday

Moz

Nofollow to follow, this is another one — please don't use this as a sweeping rule, because I think even Russ Jones has come out and said at a mass scale that's not a good predictor of spamminess. Maybe like 99% of all of their backlinks are follow, which are the ones that pass PageRank. So that's that. Nofollow/follow. Links/domains.

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Is Author Rank Really Relevant?

Hubspot

And I’m not saying Google’s original love child, PageRank, lives on as the dominant search rank variable. That pile of intellectual gaga came to be known as “PageRank.” ” PageRank is an algorithm used by Google Search to rank websites in their search engine results. It probably does. No one does.