Martech

NOVEMBER 29, 2021

A number of ethical, white-hat link-building strategies can be used to accomplish this, including broken link building, guest posting, and outreach campaigns to show people your incredible content. 2) Outreach platform. 6) Podcast booking service. Recommended provider: Podcast Bookers. 7) Digital PR.

Link Building 111

Link Building Work Management Marketing Management Service 111

Biznology

MARCH 8, 2016

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Blogger Outreach is Hard.

Blogger 80

Blogger Outreach Advertising Agencies Marketing Automation Services 80

Biznology

MARCH 13, 2018

I was just listening to Israeli historian and a tenured professor Yuval Noah Harari interviewed by Russell Brand on episode 48 of the Under the Skin podcast, (Yuval) Noah’s Arc – What Is The Future For Sapiens? According to the podcast, reality isn’t real, it’s merely and simply a very fragile, consensual, group fiction.

Public Relations 0

Public Relations Long Tail Marketing Work Management PR 0

Chris Koch

NOVEMBER 12, 2010

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? I’m not saying we fire all PR people. Every company needs a guard dog or two to be around in case of a PR disaster. This is the new primary role for PR.

PR 100

PR Peer-to-peer Press Public Relations 100

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

MAY 2, 2017

The good old fashioned PR pitch to the good old-fashioned, scruffy, died-in-the-wool, bourbon soused, reporter. was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands. In our outreaches, “pay me money” means no thank you but I’m nobody’s fool. It’s not.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80

PR Web 2.0 Blogger Public Relations 80

BenchmarkONE

JULY 29, 2020

Learning the values and strengths of marketing and PR separately is the best way to start using them for your business effectively. At the core, marketing supports selling a particular product or service, whereas PR is used to create a positive image for the overall brand. . PR-Related Tasks. PR is all about who you know.

Public Relations 101

Public Relations Paid Search Agency Work Management Marketing Management 101

ClearVoice

APRIL 15, 2021

As the name suggests, a PR executive has relationships with members of the media and continuously pitch their clients to be included in various publications, news shows, podcasts and more. Additional earned media definitions, according to PR professionals. “It’s You have not paid to be mentioned.

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Onalytica B2B

DECEMBER 14, 2017

It requires a PR culture of building 1-to-1 relationships with a marketing activation of scaling engagement with a 1-to-many model. Always-on community social outreach. Always-on community social outreach works very well when a brand is targeting micro influencers, as they’re far more likely to engage back.

Ad Exchange 233

Ad Exchange Work Management B2B Thought Leadership Marketing Management 233

Optinmonster

MAY 11, 2023

Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. Host a Podcast Podcasting is another effective website promotion strategy that doesn’t have to cost much. You can create podcast content the same way you create blog posts.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Convince & Convert

FEBRUARY 22, 2017

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). For years, social media was primarily a text-based circumstance, and social media directors were often people with a background in writing. What do you get?

Paid Social Agency 164

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 164

BenchmarkONE

JULY 20, 2022

As a strong proponent of the value of content marketing, Gary hosts an extremely useful podcast alongside inspirational (and educational) posts and Q&As on all of his popular social accounts. Follow Mel if you want to broaden your understanding of digital PR and personal branding. Building and running a business isn’t easy work.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Work Management B2B Thought Leadership 76

Optinmonster

DECEMBER 21, 2023

If this is new to you, use websites like Moz or Ahrefs to improve your outreach. Find relevant podcasts in your niche and pitch yourself (or your founders) as a guest. In most cases, podcast hosts are always looking for new guests to invite to their show. These public relations (PR) firms let you publish press releases online.

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

PureB2B

JUNE 14, 2021

B2B PR: This comprises, among other things, thought leadership pieces, interactive engagements such as AMAs (Ask Me Anything), and features in online publications. Content marketing Includes blog posts, long-form content, whitepapers, webinars, podcasts and image galleries. There is no scarcity of analytics data out there.

Budget Programs 62

Budget Programs Paid Search Agency Optimization Advertising Agencies 62

seo.co

AUGUST 24, 2022

If you have ever tried performing a link building outreach campaign, you know how difficult it can be. And outreach link building only getting tougher. . We either mark as spam or delete dozens of daily backlink outreach requests, most of them from so-called “link building experts.” We never respond.

Outreach 97

Outreach Link Building Acquisitions Process 97

Convince & Convert

NOVEMBER 15, 2013

Read on for some of the highlights and tweetable moments, or listen to the full podcast. A social PR agency handles the brand-building efforts , like the global auto shows that are more about the brand of Nissan and less about the actual vehicles. They also handle blogger outreach and social press. Erich Marx, Nissan @emarxe.

Paid Search Agency 138

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 138

SmartBug Media

JULY 10, 2019

In the B2B world, however, it is important to remember the size of the organization you are trying to reach because it can have many implications for the success of your outreach. A steady investment in PR is another way to carry this credibility and tell your brand’s story. Develop Tons of Content. Remap Your Sales Process.

SMB 67

SMB Planning Marketing Plans Allocation 67

Marketing Insider Group

JUNE 29, 2020

I also make it a practice to either open or close each day with a personal outreach to my leaders to stay abreast of any late-breaking news and to take a moment to find out how they and their families are doing personally.”. Mary Stanhope, CMO of Unitas Global, said the health and safety of family members is the top priority.

CMO 335

CMO Work Management Paid Search Agency Planning 335

Sprout Social

OCTOBER 19, 2023

For example, a sudden flood of negative reviews could be a sign of a total social media PR crisis. Comments, forum posts, podcast mentions, you name it. Birdeye Birdeye takes reputation management a step further by analyzing positive comments and also automating outreach messages to turn those comments into “official” reviews.

Marketing AI 97

Marketing AI Work Management Marketing Management Business 97

Adobe Experience Cloud Blog

JANUARY 6, 2017

A Millennial keynote speaker, translator of geek speak, and change evangelist, Brian Fanzo doesn’t stop there—he’s a live video pioneer and also hosts the # SMACtalk and # FOMOfanz podcasts. He hosts the Social Media Marketing podcast and is the author of Launch and Writing White Papers. Mark Schaefer. sBYbNu7kSi.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Convince & Convert

JULY 9, 2013

The benefits of doing so are threefold: Getting great content for free — We regularly ask influencers to write articles for us, record videos and podcasts, or simply contribute quotes and ideas to our eBooks and reports. Likewise, you can search on Twitter and LinkedIn as well as use PR tools such as Vocus and Cision to find influencers.

Marketing & Strategy 160

Marketing & Strategy Marketing Strategy Advertising Agencies Content 160

Pam Didner

MAY 26, 2020

Creative development for campaigns, event planning, and content creation such as blog posts, podcast episodes, and videos also requires time to brainstorm and plan. It takes time to write the posts and the video/podcast scripts to drive home the key messages and calls-to-action.

Planning 74

Planning Marketing Budget Creation Enterprise Management Process 74

Moz

JUNE 23, 2020

10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. Shannon McGuirk, Head of PR & Content, Aira. Brian Dean shares over a dozen practical strategies that you can use to spread the word about your latest blog post, podcast episode, or YouTube video. Robin Lord, Consultant, Distilled.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Atomic Reach

JANUARY 3, 2019

Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. In addition to managing Marketing Nutz, she hosts the popular Social Zoom Factor podcast. He is a top-rated speaker, podcast host, university lecturer, and article writer. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Pam Didner

MAY 14, 2020

Content creation such as blog posts, podcast episodes, and videos require time to come up with user-relevant, SEO-optimized titles and subheads. Key players or representatives from management staff, social media, PR, email, paid media, product marketing, web, content, demand gen, or data analytics work together to address any urgent issues.

Planning 137

Planning Template Marketing Budget Creation Marketing Plans 137

Moz

JUNE 23, 2020

10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. Shannon McGuirk, Head of PR & Content, Aira. Brian Dean shares over a dozen practical strategies that you can use to spread the word about your latest blog post, podcast episode, or YouTube video. Robin Lord, Consultant, Distilled.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Hubspot

MAY 12, 2015

And somehow, among all of the other pitches they get for podcast interviews, speaking engagements, and business consulting, these guests noticed my emails in their inbox and actually responded. For example: "Brandee -- having you on HubSpot's podcast" or “Chris  --  source for your article on marketing trends."

Peer-to-peer 28

Peer-to-peer PR Ad Exchange Outreach 28

Hubspot

JUNE 2, 2011

Jason Falls joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Blogger outreach. Blogger Outreach. PR companies need to get familiar with what a blog is about and pitch content or ideas that fall into that window. Building a customer base. Segmenting email lists.

Blogger 28

Blogger Social Media Outreach Media 28

Brandpoint

OCTOBER 18, 2023

On Spotify, you can explore audio ads, video ads, podcast ads and custom ads, like a clickable display ad on Spotify’s homepage, each tailored to engage listeners on any device and in various environments. Engaged audiences are more likely to absorb key messages and amplify PR efforts through word-of-mouth. Conversion rates.

PR 62

PR Media Word of Mouth Transparency 62

Biznology

JULY 17, 2018

250-per-post/Instagram/tweet/video/podcast is minimum-wage in 2018. Wouldn’t that be a PR disaster? However, in many ways, you–influencer marketing professional–are the broker between the client, the brand, the CFO, the CMO, and the online influencers. 250 is the Cellar for Creator Compensation. “So Sue Me!”

Budget Programs 135

Budget Programs First-Mover Advantage Ad brokers Long Tail Marketing 135

Directive Agency

SEPTEMBER 6, 2019

This can lead to more negative reviews and potentially more negative PR, not ideal. However, there are tactics you can do in the short-term to mitigate the adverse effects of bad reviews or negative PR. Video marketing can be turned into a blog, a series of chopped up social media posts, or even a podcast as well.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Tactics 40

ClearVoice

MARCH 26, 2020

Think of these folks as the masons forming the foundation for your marketing outreach. Your brand might choose to partner with a PR agency to literally market your marketing. Hire a PR firm to keep tabs on how you’re being seen by the public and listen to their suggestions for amplifying your reach. No business wants that.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

WebMarketCentral

SEPTEMBER 6, 2007

To add a few of my own thoughts to the last post by Cece Lee , "blogger relations" are becoming as important as media relations in PR strategy. I receive numerous emails each week from PR folks asking me to write about their product or service. Bloggers reach a micromarket.

Blogger 20

Blogger PR B2B Thought Leadership Telemarketing 20

Convince & Convert

MAY 25, 2010

PR pros, read this!) ^NS Holden-Bache RT @jaybaer: How to add the digital ecosystem to your ad/PR agency (incl. Holden-Bache RT @jaybaer: How to add the digital ecosystem to your ad/PR agency (incl. Holden-Bache RT @jaybaer: How to add the digital ecosystem to your ad/PR agency (incl. link] , via @kenburbary. (PR

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Content Marketing Institute

JULY 24, 2018

HANDPICKED RELATED CONTENT: How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]. 50,000: Give my communications agency some runway to experiment with new PR, marketing, and content programs. Invest in audio marketing and launch the podcast I’ve been keeping in my “someday” plan. CMWorld Click To Tweet.

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

Brandpoint

NOVEMBER 28, 2018

Earned media was the primary focus of PR. Any content, from eBooks to white papers to podcasts, are considered owned media assets. Traditionally, earned media is a PR pitch sent to a journalist who may include the brand in a featured story or mention it in an article in some way, whether it’s a print or online publication.

Paid Content 118

Paid Content Lead Ranking PR Media 118