WebMarketCentral

MAY 11, 2009

How can PR and SEO work together more productively? She provides an excellent primer on SEO staring with objectives, keyword research and onsite optimization techniques and continuing on through SEO tools, local search, image optimization, video, online PR and blogs. What tactics are most effective at driving increased search traffic?

SEO 20

SEO Best Practices PR PageRank 20

Directive Agency

JUNE 24, 2019

The four choices were technical SEO, content creation, link building and outreach, and buy-in, and the two biggest problems that people had were content creation and link building and PR outreach. I learned more about PR and how everything is going digital, so I knew that would just be a better opportunity.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

The four choices were technical SEO, content creation, link building and outreach, and buy-in, and the two biggest problems that people had were content creation and link building and PR outreach. I learned more about PR and how everything is going digital, so I knew that would just be a better opportunity.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Webbiquity

MAY 3, 2016

When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., Showcase reviews: RazorSocial (Social Media Tools), Kissmetrics Blog, PR Daily, Comms Axis. Also useful for content curation, content planning, social media monitoring, and infuencer outreach.

Paid Content 100

Paid Content Advertising Benchmark Tools Best Practices 100

Biznology

OCTOBER 18, 2011

Sara Wilson, my COO, told me yes, that our digital PR strategy of identifying thousands of topical blogs and then pitching them on behalf of our clients with the goal of securing hundreds of earned media mentions is surely the definition of inbound marketing–and maybe even the way that God intended. Image via Wikipedia.

Inbound Marketing 80

Inbound Marketing Blogger Wikipedia Work Management 80

Moz

DECEMBER 5, 2018

Sponsorships can be pricey, depending on the event, so if a local company sponsors a big event, it’s an indication that they're a larger enterprise with the budget to pursue a wide array of creative PR ideas. Prompted by outreach: In many cases, people won’t know about your content until you tell them.

Lead Ranking 52

Lead Ranking Ad Building SEO Lead Scoring 52

Single Grain

JULY 1, 2021

Pagerank sculpting no longer works so you shouldn’t be adding the nofollow attribute to internal links. In Google, nofollow links don’t pass PageRank and don’t pass anchor text.” First, nofollow links also pass PageRank. Click here to learn more and get started. 4) Don’t Use the Nofollow Tag. What does nofollow mean?

PageRank 140

PageRank SEO Marketing Budget Lead Scoring 140

Single Grain

APRIL 4, 2023

You can use several PR services to distribute your press release content. Authority refers to a website’s trustworthiness and credibility, which is calculated by PageRank (PR). If a higher PR page links to your website, higher authority will be transferred to your website.

Link Building 59

Link Building Lead Scoring Lead Ranking SEO 59

Convince & Convert

MARCH 6, 2012

” Mark: I’m thinking, wow, people don’t react this way over pagerank. But there are good examples of companies using Klout for promotional purposes or influence or outreach. One guy said to me on my blog, “Mark, are you with me? We’ve got to stop this.” This is something new.

Case Studies 122

Case Studies Narrowcasting Case Study Enterprise Management 122