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How the Nuances of Vertical vs. Niche Market Approaches Impact Your Growth Strategy

Vision Edge Marketing

A niche strategy might apply if your product and/or services (solutions) are best suited to a specific platform. Targeting a niche market might mean selecting companies who run their business using Nimble for their customer relationship management (CRM), QuickBooks for their accounting, or Hootsuite to schedule social media.

Verticals 229
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The effectiveness crisis in B2B marketing: Why MOps must shift focus now

Martech

Much of the excitement about AI centers on the promise of increased productivity. In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. The rise of smart mobile devices.

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What is PDCA? (and Why It Matters for Marketers)

Marketing Insider Group

What do Francis Bacon and Japanese manufacturers have in common? PDCA (plan-do-check-act) was initially introduced as a quality control system in manufacturing during the 1940s in Japan. You now know that PDCA was initially developed in the field of manufacturing. What is PDCA (Plan Do Check Act)? Steps in the PDCA Cycle.

Planning 351
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What are the Responsibilities of a Data Quality Manager?

Zoominfo

They often set policy standards and may be a CRM manager, marketing operations professional, Salesforce administrator, or even an outside partner. They may also be responsible for partnering with product and engineering teams to prioritize the company’s data roadmap. What is a Data Quality Manager?

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Improving customer journey orchestration with metrics and actions: Best of the MarTechBot

Martech

Customer Churn Rate: Churn rate measures the percentage of customers who stop using a product or service over a given period. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

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How to Use B2B Google Ads for Lead Generation: A 6-Step Guide

KoMarketing Associates

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . If you don’t have anyone to sell or market to, sales plummet. Does Google Ads Work for B2B? .

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What Is Inventory Management? Real-Time Visibility and Other Techniques

Salesforce Marketing Cloud

Picture this: You see an ad online for a product you really, really want — so you take it as a sign from the universe to treat yourself. Proper inventory management allows companies to keep track of all their products as they’re received, stocked, ordered, and shipped. How frustrating. Here’s everything you need to know.