How the Nuances of Vertical vs. Niche Market Approaches Impact Your Growth Strategy
Vision Edge Marketing
SEPTEMBER 13, 2022
A niche strategy might apply if your product and/or services (solutions) are best suited to a specific platform. Targeting a niche market might mean selecting companies who run their business using Nimble for their customer relationship management (CRM), QuickBooks for their accounting, or Hootsuite to schedule social media.
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