Trade Press Services Newsletter

MAY 2, 2024

“Let’s take this offline so we circle back to our synergistic partnership and go after the low-hanging fruit that will optimize our market penetration and enhance stakeholder engagement across all touchpoints.” Instead, opt for “We don’t have the time/resources/capacity.” On the surface, it seems harmless enough.

Bandwidth 299

Bandwidth Peer-to-peer Work Management Marketing Management 299

Marketing Insider Group

JUNE 26, 2023

We’ve done our due diligence and uncovered nine disadvantages of AI you may have never considered. As a result, most companies need to invest in expensive hardware and software to get the best out of AI. This predictability also means one robot will always be able to sniff out another. Image Source 3. Image Source 5.

Marketing AI 296

Marketing AI Ethics Long Tail Marketing Opt-out 296

Zoominfo

MAY 19, 2020

Good sales and marketing teams target specific people for specific reasons and with specific messages. Every one of us has found them in our inboxes, or more likely our spam folders. Opt-Out Method. The first requirement of the CAN-SPAM Act is that recipients must have a way of opting out of your messages.

CAN-SPAM 317

CAN-SPAM Opt-out Opt-in Marketing Automation Services 317

Martech

OCTOBER 29, 2024

Here are 12 ways your marketing team can use a CDP. With all the data available in the CDP, you can create complex segments and discover new opportunities, such as “no one who attended our webinar on retirement gets our retirement e-newsletter.” We don’t even know why we make most of our own decisions.

Marketing Automation Services 117

Marketing Automation Services Multi-Touch Attribution Multi-Channel Marketing Management 117

Zoominfo

NOVEMBER 17, 2020

Our data collection and usage strategies prioritize accountability, responsibility, and an in-depth understanding of individual privacy. Today’s post covers the ins and outs of data privacy laws and how this various regulations affects consumers, collectors, and anyone with personal data. Assemble a customer requests team.

Zoominfo 225

Zoominfo Privacy Opt-out Privacy Policies 225

Act-On

APRIL 26, 2024

And reassure your CEO and board that your tech stack and team deserve to ride out this wave of economic uncertainty. Sadly, macroeconomics are beyond our control. But when your prospects are moving more slowly throughout their buying journey, our marketing leaders advise their peers to prioritize full-funnel engagement. “We

Lead Ranking 246

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 246

Thinkers360

AUGUST 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Coaching for 2024. Congratulations to all our Coaching influencers who participated! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

B2B Thought Leadership 113

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 113

Act-On

JUNE 28, 2024

It’s a complicated process, but understanding the concept, what it is, why you do it, and having a great example (we’re sharing our favorite!) Your prospects may have many interests, such as task organization, team collaboration, or budget management. Last year, we experimented with our lead nurturing programs.

Ideal Customer Profiles 130

Ideal Customer Profiles Segmentation Budget Programs Marketing Management 130

Contently

SEPTEMBER 4, 2024

Still, when I set about refreshing more than 10 years’ worth of branded content to bring The Content Strategist up to date with our current web optimization and brand standards, I knew I had my work cut out for me. We wanted a data-backed action plan for making our content as relevant as possible in 2024 and beyond.

Top of Funnel 163

Top of Funnel Allocation Content Keywords 163

Zoominfo

DECEMBER 16, 2020

Yet there are some professionals out there that don’t take that statement as true. ZoomInfo is here to change that with our latest release, Salesforce Sync. When sales and marketing teams traditionally pull lists, they’re still missing important data that’s relevant only to their organization.

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

Marketing Insider Group

AUGUST 12, 2024

OptinMonster simplifies the process by providing tools to create eye-catching opt-in forms and compelling campaigns that encourage visitors to take action. Contact forms are crucial for engagement, allowing visitors to reach out, ask questions, and provide feedback, fostering better communication and relationships.

Marketing Analytics Tools 262

Marketing Analytics Tools Work Management Marketing Management CAN-SPAM 262

Zoominfo

FEBRUARY 17, 2023

We’re excited to announce that our annual Sustainability Report has just been published. At ZoomInfo, we are dedicated to the sustainability of our business, people, and communities. This means fostering an environment and building a platform of products that makes our employees and customers proud.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Zoominfo 130

Zoominfo

FEBRUARY 21, 2024

Working closely with ZoomInfo led to skyrocketing data accuracy rates, allowing UnboundB2B to dramatically reduce the time spent cleaning and verifying datasets — giving its sales team and its customers more time to close deals, and leaving less-accurate competitors behind for good. “Maintaining accuracy in these areas is tough.

Top of Funnel 130

Top of Funnel Cost Zoominfo Data Hygiene 130

Marketing Insider Group

MAY 4, 2020

While many organizations start out producing their own content, most soon realize that using a professional content marketing service is a wise investment. When choosing a blog writing service, opt for one that has experience working with tech companies and takes the time to understand your business and needs. Analytics and reporting.

Enterprise Management 351

Enterprise Management Paid Search Agency Work Management Traffic 351

Act-On

JULY 8, 2024

And B2B teams are increasingly segmenting and personalizing content for different buyer personas and customer journeys. Yet, certain myths around email personalization persist — outdated truths, overreactions, or just flat-out misconceptions. This was our approach when we revamped our own nurture sequences in 2023.

Personalization 130

Personalization Webinar Metrics Privacy Protection Lead Ranking 130

Zoominfo

JULY 13, 2022

As consumers in a technology-driven world, our information has become a new form of currency. In an effort to promote transparency, we’re pulling back the curtain here to share our rigorous approach and commitment to privacy. Data FAQ: Does ZoomInfo notify you when we add you to our database? Answer: Yes. Answer: No.

Zoominfo 130

Zoominfo Privacy FAQ Opt-out 130

Thinkers360

MAY 19, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 thought leading companies on artificial intelligence for 2024. Congratulations to all our artificial intelligence thought leaders, analysts and influencers who participated! Congratulations to all organizations, thought leaders and experts who participated! Join us today !

Marketing AI 145

Marketing AI Lead Ranking Lead Scoring Enterprise Management 145

Zoominfo

DECEMBER 23, 2020

When users personally fill out their contact information for content, and explicitly agree to have their information used by your organization, it’s a small win for your database! Opt-out option: Giving users an easily accessible option to take their information out of your database helps avoid possible complaints and legal trouble.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Zoominfo

MAY 19, 2021

In other cases, consent can be assumed or inferred based on a person’s action or even based on a person’s inaction (for example, in the case of “opt-out consent”). Opt In/Opt Out. Opt in versus opt out is a common dichotomy for understanding different types of consent.

Privacy 130

Privacy Opt-out Zoominfo Opt-in 130

Oktopost

JANUARY 8, 2024

Introducing our new and improved Oktopost Homepage – A fully customizable dashboard empowering data-driven teams to measure the impact of social immediately upon logging into Oktopost. Explore Our Recommended Dashboards Don’t know where to start when it comes to measuring the impact of social on your organization?

Opt-out 127

Opt-out Curation Opt-in Social Media 127

Biznology

MARCH 23, 2018

Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. In the article , I made the case that email marketing policies in B2B should be more flexible than those in consumer, when it comes to strict use of opt-in. Sign up for our emails here. But guess what?

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Martech

AUGUST 12, 2024

Contacts opted out of all emails : Lists the contacts who have opted out of emails (or unsubscribed), important for compliance with marketing preferences and regulations. If you have contacts showing up on these reports, you may want to review your automations or SLAs with your sales team.

CRM 119

CRM Top of Funnel Account Based Marketing Paid Search Agency 119

Martech

MARCH 11, 2024

Only 5% of our market , is ready, willing and able to consider buying our product. Using the same approach to all our target audience risks alienating the remaining 95% who are not yet in-market. And simplifying our martech tools could mean better outcomes for our teams: For MOps, fewer contacts.

Efficiency 106

Efficiency Marketing Automation Services Lead Ranking Branding 106

Salesforce Marketing Cloud

AUGUST 9, 2024

Google surprised a lot of people when it announced in a recent blog post that – after more than four years of saying the opposite – it was not going to phase out cookies in its market-leading Chrome browser after all. Instead, it would ask users to opt in to tracking and focus on developing post-cookie solutions.

Paid Content 69

Paid Content Google Paid Search Agency Opt-out 69

Thinkers360

JUNE 28, 2024

We’ve searched the Thinkers360 Member Blog to pick out the year-to-date’s most popular articles on business, technology and sustainability from Thinkers360 thought leaders. Here’s our picks with direct links to the articles as well as to the author’s thought leadership profiles and portfolios on Thinkers360!

B2B Thought Leadership 125

B2B Thought Leadership Enterprise Management Thought Leadership Work Management 125

Litmus

MARCH 28, 2019

A supreme example of empathetic email marketing: Bloom & Wild’s Mother’s Day opt-out campaign. That’s why the Bloom & Wild team allowed their subscribers to opt out of Mother’s Day reminders: Shared by @Lottie_Lamour on Twitter. How did you come up with the idea to send a Mother’s Day opt-out campaign?

Email Marketing 102

Email Marketing Opt-out Planning Work Management 102

Zoominfo

AUGUST 30, 2022

In the last year alone, our data shows that the words “GDPR” and “Marketing” were mentioned together over 30,000 times on prospect calls. In a modern revenue organization, most of the responsibility for maintaining privacy compliance falls under legal, IT, and marketing teams, making close collaboration between these departments essential.

Privacy 130

Privacy Opt-out Opt-in Zoominfo 130

Zoominfo

MAY 19, 2020

Good sales and marketing teams target specific people for specific reasons and with specific messages. Every one of us has found them in our inboxes, or more likely our spam folders. Every one of us has found them in our inboxes, or more likely our spam folders. An opt-out can be as easy as an unsubscribe link.

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

Thinkers360

AUGUST 24, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Sales for 2024. Congratulations to all our Sales influencers who participated! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards. Join us today !

B2B Thought Leadership 78

B2B Thought Leadership Lead Ranking Lead Scoring Thought Leadership 78

Marketing Insider Group

JANUARY 30, 2023

They are responsible for mentoring the marketing team through specific tasks, such as: Defining a marketing strategy Driving traffic and sales growth Improving digital presence Managing content Reporting on marketing results Many small to midsize businesses, or SMBs, can’t afford to hire a full-time CMO. Use SEO Data.

CMO 245

CMO Marketing Agencies 2 Paid Search Agency Marketing Budget Creation 245

Thinkers360

AUGUST 2, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined!

CMO 57

CMO B2B Thought Leadership Thought Leadership Ideal Customer Profiles 57

Salesforce Marketing Cloud

JANUARY 29, 2024

According to our research , email remains the best way to connect with customers. The people on your list have opted in, which means they decided they want to hear more from you via email. If someone’s been eyeing an item or left your website without checking out, it can send a follow up email. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

B2BMarketing.net

OCTOBER 30, 2024

I spoke with our Propolis Data & Insight Expert, Tony Lamb, who shared seven key insights to help them navigate the implications of the new Data Bill on the future of B2B marketing. “There was a lot of talk about the need to create our own legislative frameworks. People often don’t fully understand the purpose of cookies.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Work Management 52

Martech

JANUARY 16, 2024

I actually reached out to two agencies that spend $100,000 a month with Google for help, and used their resources and contacts. “I posted a job on Upwork that pays a reward of $500 for anyone that can get us access and set up Instant Reserve TV ads for our account. Experts outside of Google can’t help either. “I

Paid Search Agency 117

Paid Search Agency Work Management Marketing Management Advertising Agencies 117

Martech

JUNE 8, 2023

Here’s an example from Ace Puzzles: For many brands, the limited-term opt-out has become another step in the email workflow. Do customers like the idea of opting out of holiday or event emails? 39% said they always or usually take the opt-out. 39% said they always or usually take the opt-out.

Opt-out 104

Opt-out Intent Opt-in Trigger Marketing 104

Thinkers360

AUGUST 19, 2024

Join Enterprise Lite to work with all of our experts! This annual recognition (both overall and regional) celebrates the exceptional contributions of our thought leaders (from 10/1/23 to 9/30/24) who shape insightful conversations and advance knowledge within our thriving community.

B2B Thought Leadership 52

B2B Thought Leadership Peer-to-peer Thought Leadership Opt-out 52

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. More customizable controls for managing double opt-in. Please take our short survey so we can tell you the state of martech salaries and careers.

Enterprise Management 112

Enterprise Management Sales Qualified Leads API Hubspot 112