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The marketer’s guide to state data privacy laws

Martech

While these laws share some similarities, such as granting consumers rights to access, delete and opt out of the sale of their personal information (PI), there are also notable differences in scope, definitions and requirements. This means marketers will soon have to comply with the regulations in 17 different states.

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ZoomInfo, Data Privacy, and You

Zoominfo

Our data collection and usage strategies prioritize accountability, responsibility, and an in-depth understanding of individual privacy. Today’s post covers the ins and outs of data privacy laws and how this various regulations affects consumers, collectors, and anyone with personal data. Data Privacy Best Practices.

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How to Balance Personalized Marketing With Data Privacy in 2021

Webbiquity

Over the past three years, data privacy has received a great deal of media attention, driven mainly by the implementation of GDPR in the EU. falls under these privacy regulations. Finding Balance Between Personalization and Privacy. Guest post by Natasha Lane. And not just that. Image credit: Depositphotos.

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Google's New Privacy Policy: A Primer

SnapApp

Google rolled out its new privacy policy last month, unifying dozens of programs under the same terms of service. The company says that this streamlined policy will make it easier for consumers to find out how Google uses their personal information. Not every Google product is included in the new privacy policy.

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Privacy Experience: When and Why We Give Up Our Data

Zoominfo

In 2018, 1,000 consumers were asked about their data privacy by Akamai, a vendor that sells cloud security and content delivery platforms. Business-to-business vendors can cull this info from LinkedIn profiles, email signature lines, and traditional business cards. offer insight into the second aspect of the privacy experience.

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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Right to opt-out of behavioral advertising. Right to object to automated profiling and decision making. Right to data portability (i.e.,

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41% of Marketers Admit to Not Understanding What GDPR Entails. Are You One of Them?

Envy

Double Opt-in, Double Opt-in Everywhere! Double opt-in is in. Getting people to double opt-in is a completely different story. Set up double-opt for all your communications.If Set up double-opt for all your communications.If Draft your opt-in statement and get it approved by your legal team.