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How B2B Marketers Can Connect Offline and Online Marketing

KoMarketing Associates

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ). Final Thoughts.

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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. by MediaPost Marketing Daily Commentary. For example, “PRO: Twitter gives us a great way to leverage PR.

PR 100
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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 159
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How Content Marketers Prepare To Write for a B2B SEO Program

KoMarketing Associates

Content marketing (content types, social media tactics, etc.). Site architecture (SEO properties and best practices like tagging, URLs, etc.). PR and Marketing Communications. It’s becoming more common for SEO programs to work in collaboration with PR and marketing communications teams.

SEO 179
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Digital and Dollars – Successfully Adding Online Marketing to Your.

Convince & Convert

What other aspects of the marketing services business are likely to grow like that? 5 Key Success Factors There are 5 critical components for agencies to successfully develop and sell online marketing capabilities: Broaden Your Horizons. I was there speaking at the Counselor’s Academy PRSA annual conference. Direct mail?

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How to Find Guest Blogging Opportunities

seo.co

Additionally, you can use Scrapebox to automatically find the PageRank of the domain of each search result, allowing you to filter out low-PR domains without having to manually visit them. Next, click “Import/Export URL’s & PR.” Add column headers to column A (URL) and column B (PR). We only want to target PR 3 and above.

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Creating SEO Guidelines for Your B2B Organization 

KoMarketing Associates

From small things like title tags to major things like HTTPS transitions, the IT team can be a huge help to SEO. Product Marketing. We love being integrated into our client’s organizations and this can often mean product marketing. PR / Corp Communication. Open Graph Tags. HTML Titles. Meta Descriptions.