ClearVoice

JULY 30, 2019

And with fledgling time and resources, brand marketers can’t produce enough on their own. Ebooks and resource guides. Email or newsletter copy. Do you need help with blog creation, management, promotion or editing? Ask freelancers to complete an assignment and see how they do. Blog posts. Case studies.

Work Management 70

Work Management Marketing Budget Creation Ideal Customer Profiles Sample 70

Marketing Insider Group

JANUARY 28, 2015

If you are interested in learning more about our content, our software solutions or our editorial and strategy services, please contact us here. The biggest mistake is the “unique point of view trap.” All of your costs associated with those pieces of content are complete waste. Write the “Ultimate Guide” for your category.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Convince & Convert

DECEMBER 29, 2015

Do you use a content marketing editorial calendar but it still kind of… well… sucks? Chances are, you know there are things you can improve with your editorial calendar. Let’s get to the point: Your current editorial calendar could use a few… improvements. Use an Editorial Calendar to Plan Your Content.

Social Media 99

Social Media Work Management Planning Custom Publishing 99

Webbiquity

FEBRUARY 2, 2011

Get the answers to these questions and more here in some of the best guides to content marketing of the past year. E-newsletters, blogs and white papers are among the most popular types of content. What different types of content should you develop for different types of buyers and the various stages of the buying process?

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Martech Advisor

JANUARY 24, 2020

The course consists of twelve lessons and takes approximately six hours to complete. You’ll learn how to develop the pillar-cluster model, start guest blogging, repurpose and promote content, and analyze the results. The course also offers a study guide to help you prepare for the test.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Content Marketing Institute

APRIL 23, 2018

While it can be tempting to think about measurement only after all other tasks are complete, you should recognize by now how critical it is to have the right data on hand to inform every phase of your content marketing approach. Turn Your Strategy Into a Stellar Editorial Content Plan. Content Marketing Strategy Essentials.

Lead Scoring 107

Lead Scoring Lead Ranking Enterprise Management Template 107

Marketing Insider Group

DECEMBER 13, 2021

There are tons of resources available online but, like anything else, not all templates are created equal. We decided to scour what’s out there and create one big, centralized guide containing all of the best content marketing templates in one place. Common types of blog posts include list posts, guides, and pillar posts.

Template 309

Template Planning Content Marketing Work Management 309

Marketing Insider Group

SEPTEMBER 13, 2021

Using a template can guide your efforts so you can navigate through it. A content marketing strategy is the guiding document for executing how you’ll use content to meet business goals. Backlinking opportunities (guest posting, outreach, editorials, etc.). Newsletters? Otherwise, you may be grasping at where to start!

Template 324

Template Marketing & Strategy Marketing Strategy Content Marketing 324

Optinmonster

NOVEMBER 14, 2023

Content marketing examples incude but are not limited to: Blog posts Emails Newsletters Social media posts Podcasts Ebooks Videos The ultimate objective of a content marketing strategy is to grow your audience and achieve business goals. Identify and Allocate Resources Step 8. Why Is a Content Marketing Strategy Important?

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 98

Hinge Marketing

FEBRUARY 21, 2018

If the blog is well-written and links to a downloadable guide that provides a deeper analysis of the prospect’s area of interest, the prospect is likely to provide his or her email address in exchange for the guide. Download The Content Marketing Guide. Content should never be promotional.

Marketing Websites 66

Marketing Websites Work Management Content Marketing Proposals 66

ClearVoice

JUNE 9, 2020

“Product marketing is the process of bringing a product to market, promoting it, and selling it to a customer. Newsletter articles. This means adhering to editorial and branding style guides, being ready for legal teams to review our statements and appeasing the brand client. ” ~ HubSpot. Landing pages.

Top of Funnel 90

Top of Funnel Product Buyer Personas Advertising Funnels 90

ClearVoice

JUNE 21, 2022

It is your guiding compass and the foundation of your content plan. Training and onboarding: What are your content guidelines and are there resources that can help your content team (i.e. Distribution strategy: How and where will you publish completed content pieces? templates, proofreading tool, etc.).

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Scoop.it

SEPTEMBER 11, 2018

Especially when you’re completely new to content marketing, it’s good to aim for frequent publishing as you want to fill up your blog with more than just a few pieces. This will increase your likelihood of getting found and make you seen as a valuable resource for your target audience as early as possible. Blog post promotion.

Curation 67

Curation Content Paid Search Agency Custom Publishing 67

BDB

SEPTEMBER 27, 2023

In this guide, we will focus on information seeking leads (ISLs) – a portion of your target audience who is actively looking for information about a challenge they are facing – and examine both the channels and tactics that can generate them. Are all leads before SQLs the same? Clearly not. How can I generate ISLs?

Paid Content 26

Paid Content Lead Ranking Sales Qualified Leads Lead Generation 26

nDash

JULY 8, 2020

Your content marketing plan has to go the extra mile to map out the ways you’ll execute campaigns that promote blog posts, eBooks, white papers, and other assets. When you make your content more specific, you give yourself an opportunity to become a highly trusted resource for a valuable segment of current or potential customers.

Top of Funnel 52

Top of Funnel Effectiveness Marketing & Strategy High Quality Lead 52

Content Marketing Institute

NOVEMBER 21, 2017

If the site asks you to submit an expression of interest form, fill it out as completely as you can. If the site guidelines request a completed article, don’t submit a pitch and if it requests a pitch, don’t submit a completed article. That’s a pain for many sites that must strip formatting to conform to their own style guides.

Rules 108

Rules Work Management Marketing Management Guidelines 108

Content Marketing Institute

NOVEMBER 22, 2017

This breakdown guides you to the top books in 2017 for content creators – from strategies to enhance creativity, planning, and productivity for you and your team to fresh insights into writing for the web. It includes seven “Cheetah Sheets,” i.e., question-and-answer worksheets to guide you to greater clarity. by Bernadette Jiwa.

Creativity 106

Creativity Product Planning Content Marketing 106

seo.co

OCTOBER 25, 2021

In this guide we discuss the specifics of measuring the ROI of your SEO campaigns, particularly your off-page SEO in building links and promoting content. Editorial processing. However you choose to access them, you’ll want to take a look at the following user behavior metrics: Goal completions. Content writing.

Paid Content 98

Paid Content SEO ROI Lead Ranking 98

SpotMe Blog

JULY 1, 2021

Taking stock of all available resources will round out your event. So we collect that and go back to our editorial team and say, “Okay, these are topics that our attendees want to hone in on and learn more about.” Give your attendees gift cards, featured webinars, guides, or other exclusive content and insider info.

Lead Generation 59

Lead Generation Event Marketing Webinar Metrics CMS Development 59

nDash

DECEMBER 9, 2021

With that level of competition happening daily, marketers need to understand that getting in front of their target audience involves more than an occasional blog update, social media post, or newsletter link. This guide outlines content distribution strategies and how to use them to maximize your brand’s reach. Case Studies.

Paid Content 52

Paid Content Distribution Top of Funnel Webinar Metrics 52

Brandpoint

SEPTEMBER 19, 2023

If you’re determined to leave behind those missed chances and grasp every opportunity to engage with your audience, then you need an editorial calendar. What is an editorial calendar? An editorial calendar is a strategic tool that helps you plan and organize your PR efforts with precision. Consolidated resource.

PR 62

PR Planning Allocation Budget Programs 62

Content Standard

AUGUST 9, 2023

Whether you’re a c-suite executive weighing generative AI’s risks and benefits or a seasoned marketer considering how to leverage AI to give your overtaxed team some relief, this guide will provide valuable insights, best practices, and real-world examples to inform your approach. Let’s get started!

Marketing AI 89

Marketing AI Lead Ranking Generation Branding 89

ClearVoice

APRIL 9, 2020

From articles and podcasts, to infographics and white papers, there are dozens of content types available to marketers to reach their target audiences, keep their editorial presence fresh and align with the needs of their consumer base. Think of each piece of content you initially produce as a puzzle.

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119

ClearVoice

AUGUST 29, 2022

Send email newsletters containing tips and strategies that address their most glaring problems. Content promotions: The cost of content promotion campaigns greatly vary based on the channels you use. In most campaigns, the volume of content produced, published, and promoted is the biggest cost-affecting factor.

Lead Ranking 98

Lead Ranking Lead Scoring Paid Content Marketing & Strategy 98

ClearVoice

JUNE 20, 2022

From articles and podcasts, to infographics and white papers, there are dozens of content types marketers use to reach their target audiences, keep their editorial presence fresh, and align with the needs of their consumer base. These pieces of content often aren’t created to flat-out promote or sell your products or services.

Inbound Marketing 52

Inbound Marketing Top of Funnel Planning Paid Search Agency 52

Single Grain

SEPTEMBER 10, 2019

Click here to download your free guide right now! So before completing any task throughout the day, he asks: “Is this task going to get us closer to our company goal?” Now that you have the company goal in mind, what are you trying to accomplish by creating and promoting your content? Get A Free Consultation. Think about it.

Top of Funnel 112

Top of Funnel Paid Content Content Marketing Tips 112

Hubspot

DECEMBER 16, 2013

Before you even create content, consider the audience and persona it''s meant for and where you plan to promote it. Extra Resources and Examples: 16 Companies from "Boring" Industries Creating Remarkable Content. for cohesive campaigns and promotions. And that''s a resource everyone has a surplus of. It has personality.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Martech Advisor

OCTOBER 31, 2019

Owned media is defined as the set of communication channels/outlets that an entity (organization/individual) has complete control over. It includes properties such as websites, blogs, email newsletters, forums, and so on. Owned media is the home to your content and acts as the guiding light to the POEM model. Email Marketing.

Paid Content 49

Paid Content Process Practices CMS Development 49

nDash

FEBRUARY 28, 2020

Whether you’re just adding content to your list of inbound services or revamping your process, agencies can see benefits like: Repeat Business: For agencies that operate on a project-based model, the high churn rate and need for a constant sales cycle can be a drain on your agency’s resources. Here’s the problem, though.

Work Management 59

Work Management Hubspot Marketing Management Service 59

Hubspot

APRIL 20, 2020

For example, if you're writing a piece on a recent welcome email experiment you've run, link to HubSpot's ultimate guide to email marketing, our roundup of top email marketing services, and our email marketing tips to improve opens. The Start-to-Finish Guide to Nailing Your Next PowerPoint Presentation. Write it up and send it over.

Guidelines 94

Guidelines Paid Search Agency Hubspot Custom Publishing 94

seo.co

JANUARY 15, 2021

If you’re an SEO agency , you might include a checklist of all the tasks you need to complete for on-site optimization. How-to posts instruct users how to complete something, and that something can be almost anything. Buying guides. It’s smart to make them printer-friendly, too. How-to posts. National news.

Marketing Websites 83

Marketing Websites Content Webinar Metrics Work Management 83

ClearVoice

JUNE 13, 2022

If you want that effort you invest to pay off and bring you more traffic and better marketing results, you need to focus on building a valuable resource for your community and optimizing it for search engines. Your blog platform should allow you to open links in a new tab or window so that you won’t lose your visitors completely.

Business Blogging 52

Business Blogging Paid Content Business SERP 52

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. You’ll notice that this guide focuses heavily on SEO (search engine optimization) and essentially ignores paid advertising. How-to guides? You could even repurpose some of your existing blog content and turn it into a guide or resource list. Structural On-site SEO.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Single Grain

MARCH 25, 2022

Content creation companies can produce articles and e-books to help guide and empower your customers or design email marketing campaigns to nurture your leads. It helps to have brand guidelines and editorial information to offer these companies as an additional source of guidance. How to Choose a Content Marketing Company.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Work Management 52

Optinmonster

MARCH 5, 2020

Content Promotion Tools. Recommended Resource: Need to jumpstart your content marketing results? Get more traffic and conversions with our Ultimate Guide to Content Marketing in 2020. That can help you know where to post your content and even help guide any paid advertising campaigns you may run in the future. Sendinblue.

Marketing Automation Services 105

Marketing Automation Services Paid Content Budget Programs Work Management 105

Albacross

MAY 22, 2019

Signing up for your email newsletter. Guess how many of these folks will go on to sign up for your newsletter / product demo / free trial offer? There are numerous content upgrades that you can try out, such as case studies, lead gen calculators, infographics, cheat sheets, swipe files, guides, checklists, reports and many others.

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

Content Standard

AUGUST 10, 2018

As consumer behaviors change to prioritize experiences and ethical social consciousness , the cultural narrative of marketing for women has shifted from favoring exclusivity and financial success to content promoting diversity and political activism. “The traditional “achievement economy” is falling apart at the seams.

Activities 47

Activities Advertising Agencies Paid Search Agency Planning 47