Launch Marketing

NOVEMBER 15, 2023

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

illumin

JANUARY 16, 2024

Meta is growing and shifting alongside its user base – evolving to fit market needs. The rise of TikTok has caused many social media networks to question their strategy and product, and Meta is no exception. per user, per hour by 2025. Understanding Meta advertising trends is essential for marketers.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

illumin

APRIL 11, 2024

Undoubtedly, the social network has experienced an explosive growth trajectory over the past five years and quickly surpassed the beginnings of other social media platforms. As TikTok gained momentum, a notable shift occurred with users providing candid recommendations for products and brands within their content.

Barriers 127

Barriers Brand Identity Branding Content 127

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

Social Media 145

Social Media Social Marketing Media Curation 145

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. Here are some ways that marketers will leverage social media in 2024.

Gartner 141

Gartner Advertising Agencies Paid Search Agency Ad Exchange 141

Contently

SEPTEMBER 24, 2021

Earlier this summer, the future of social media became much clearer. ” Mosseri explained that people came to Instagram to be entertained by video, so it was time for the company to fully embrace that—especially considering the competition the app was facing from other social apps. .” The First Era of Social: The News Feed.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Sprout Social

AUGUST 7, 2023

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm.

API 93

API Ideal Customer Profiles Social Media Social Networks 93

Martech

FEBRUARY 22, 2024

On the OpenAI community forum, a user got a response written in either Spanish and Ilocano (the Philippines’ third most spoken language) or in Spanish and English. Meanwhile, the image generator of Google’s Gemini began generating images of people where the race was wrong while not being racist imagery.

Marketing AI 108

Marketing AI Marketing Automation Services Word of Mouth CPA 108

Sprout Social

MAY 26, 2022

We have some exciting news: As of today, Sprout Social is partnering with TikTok to launch a first-of-its-kind integration. Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks.

Campaigns 142

Campaigns Examples Design Planning 142

Martech

APRIL 2, 2024

The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Additionally, 40% have experienced increased lead generation and sales outcomes due to influencer marketing. Like other social media sites, LinkedIn attracts professionals from various industries.

B2B Marketing 134

B2B Marketing B2B Planning B2B Thought Leadership 134

Stevens & Tate

FEBRUARY 16, 2024

Crafting an effective social media strategy is essential in today’s digital marketing landscape. This comprehensive guide explores crucial SEO issues to avoid, ensuring your social media efforts are both effective and rewarding. A well-optimized approach can lead to increased brand visibility, engagement, and conversions. Click here.

Social Media 98

Social Media SEO Optimization Media 98

EveryoneSocial

FEBRUARY 2, 2023

Today, employee advocacy is critical to companies’ success, as they seek to leverage employees’ voices and networks to build employer brand, drive engagement, and authentically promote products and services. A key factor in the success of such programs beyond content distribution at scale is the network effect.

Social Media 98

Social Media Effectiveness Media Work Management 98

Go Beyond SEO

FEBRUARY 20, 2023

Determining the best platforms to establish your firm’s social media presence and establishing an effective social media presence may seem overwhelming at first. How are they engaging with users? Facebook follows closely behind, with 62 percent of firms holding a social media presence. What are they doing well?

Social Media 88

Social Media Media Best Practices Marketing Analytics Tools 88

Martech

APRIL 28, 2023

With the rapid adoption of generative AI, that evolution is happening in real time. This article will cover three ways to use generative AI: keyword research, content creation and data analysis. of marketers use generative AI for keyword research. The biggest challenge with generative AI is that it lacks cultural context.

Marketing AI 133

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 133

Martech

APRIL 18, 2024

UA reported what users did; GA4 generates predictive insights. But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” UA used cookies; GA4 uses modeling to estimate key events. UA let you set up to 20 goals; GA4 lets you mark up to 30 key events.

Merchandising 117

Merchandising Marketing Analytics Tools Conversion Lead Ranking 117

FMG Suite

APRIL 25, 2024

And when it comes to prospecting and growing your business, social media is one of the best places to leverage your digital presence. And while every social media platform has pros and cons, LinkedIn offers staggering advantages, as it is the best for prospecting new clients. But how can you use LinkedIn to help grow your business?

Linkedin 52

Linkedin Ideal Customer Profiles Rules Profiling 52

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? billion active social media users.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Go Beyond SEO

FEBRUARY 20, 2023

Determining the best platforms to establish your firm’s social media presence and establishing an effective social media presence may seem overwhelming at first. How are they engaging with users? Facebook follows closely behind, with 62 percent of firms holding a social media presence. What are they doing well?

Social Media 78

Social Media Media Best Practices Marketing Analytics Tools 78

Convince & Convert

SEPTEMBER 30, 2021

Social selling is a tool that almost anyone can add to their professional toolbox. While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. Social media doesn’t replace your existing selling or relational tools. Grow Your Network .

Peer-to-peer 197

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 197

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Sprout Social

APRIL 4, 2023

Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. This could be through word-of-mouth , or by posting to their social media networks, in blog posts, on review sites and other corners of the internet. These are loyal brand followers who can sing your praises.

Brand Identity 129

Brand Identity Branding Word of Mouth Social Media 129

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Use tools like social analytics, AI-driven insights and even creator marketplaces to assess their audiences. Creators earn commissions for sales generated through their unique links. Product reviews.

Advertising Agencies 136

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 136

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Hashtags may be the answer.

Linkedin 103

Linkedin Analytics Work Management Marketing Management 103

Martech

OCTOBER 4, 2023

X (formerly known as Twitter) has joined forces with the Google Display Network. Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. Dig deeper: Hate speech on social media can significantly damage brands: Study Why we care.

Advertising Agencies 133

Advertising Agencies Paid Search Agency Twitter Google 133

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work? Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Buffer

OCTOBER 31, 2022

Vertical networks — social platforms solely dedicated to niche interests — are there to support those interests. Reddit may come to mind as it is essentially several vertical networks (subreddits) in one horizontal network. What are vertical networks?

Verticals 89

Verticals Social Networks Paid Search Agency Network Marketing 89

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Sprout Social

JUNE 27, 2022

Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. When it comes to awareness, TikTok may be just what a B2B social media strategy needs. Keeping up with these social trends isn’t just a B2C priority.

B2B Marketing 136

B2B Marketing Brand Identity Branding B2B 136

Exo B2B

NOVEMBER 7, 2023

And as you’ll see, it’s all about social networks and their usefulness in marketing. Are social networks even worth it in B2B marketing, or should we call AI to the rescue? According to this study, only 2% of website traffic comes from social networks. So, yes, are social networks worth it?

Social Networks 52

Social Networks Network Marketing Marketing AI Social Marketing 52

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. And businesses recognize the power of social media in driving tangible results.

Social Media 117

Social Media Trends Media B2B 117

Sprout Social

APRIL 18, 2022

This premise is essentially the case for the growing number of vertical networks that are taking off online. Vertical social networks aren’t overnight sensations. Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve.

Verticals 104

Verticals Social Media Media Social Networks 104

Oktopost

DECEMBER 4, 2023

As LinkedIn is the largest professional networking program, with 80% of its users participating in their organization’s decision-making process , it’s unsurprising that sales teams are utilizing this platform to find high-quality, likely-to-convert leads that are boosting their conversion rates.

Ideal Customer Profiles 69

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 69

Sprout Social

APRIL 17, 2024

These builders offer a user-friendly interface with customizable templates and network integrations. A user-friendly chatbot builder enables brands to design chatbots that precisely meet their requirements. Ease of use The best chatbot builders are designed to be user-friendly. Here are a few to consider.

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

illumin

OCTOBER 11, 2023

Additionally, creativity lets marketers stand out to their audiences, but also within social media algorithms since creative execution is highly factored within algorithms. Social media networks often include uniqueness as a part of their algorithms so that they can better determine which content is best for specific audiences.

Paid Search Agency 104

Paid Search Agency Advertising Agencies Trends Multi-Channel 104

Heinz Marketing

MARCH 4, 2021

Today’s post is all things Social Media. When I say social media, I mean by definition, websites or applications that enable users to create and share content or participate in social networking. Social media can be used for a variety of things, including: Expressing yourself. Networking / connecting.

Paid Content 132

Paid Content Social Media Media B2B 132

Martech

JUNE 21, 2023

Maybe you’re wondering, “Should I be mixing professional content into my colleagues’ personal social media worlds? In the crowded social media landscape, where everyone is vying for attention, your employees’ voices have the power to cut through the noise. Is it fair or even feasible?”

Marketing & Strategy 139

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 139

Sprout Social

AUGUST 30, 2021

Generate qualified leads. But just because you show up on multiple channels, does not guarantee a successful multichannel campaign—especially if your social media team was left out of the planning phase. According to the latest Sprout Social Index™, 86% of marketers believe social media influences their bottom line.

Paid Content 141

Paid Content Social Media Campaigns Media 141