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Advertising in local markets: A playbook for success

Martech

Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Budget friendliness: Local advertising is often more accessible for small businesses. Channel selection: Selecting the correct channels is vital for effective local advertising. Economic conditions are crucial.

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3 Ways Patient Advocates Can Boost Your Healthcare Content Marketing

Contently

Patient advocates are a new wave of bloggers, vloggers, and influencers who spread the word about life with their health conditions. In a way, they’ve become experts in their field, providing a “face” to life with difficult conditions. This type of collaboration can work for budgets both large and small.

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Future of DOOH: Predictions for 2024 and beyond

SmartBrief - Marketing

Digital out-of-home advertising has expanded rapidly over the past few years, advancing from traditional billboards to dynamic digital displays that captivate passersby with vibrant, interactive content. Predictions shaping the short-term future of DOOH include: 1. The growth is not just about size; it’s about sophistication.

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Ogury acquires Motionly to power dynamic creative optimization campaigns

Martech

Today, mobile advertising platform Ogury announced the acquisition of Motionly, an SaaS solution that designs and deploys interactive rich media animations in-app and in-web. Ogury’s creative builder will enable marketers to create, publish and measure new kinds of ad units on mobile and the web. What it does. Why we care.

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Programmatic vs Non programmatic advertising: Which is better?

Valasys

Introduction: In today’s fast-paced advertising landscape, the emergence of programmatic advertising has heralded a new era of marketing innovation. With its ability to automate and optimize ad buying processes, programmatic advertising has swiftly become a cornerstone of digital marketing strategies worldwide.

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Prepare for an unpredictable economy with email marketing by Bloomreach

Martech

These channels include email, mobile apps, websites, social media, SMS, and more. An all-in-one platform will be especially essential if your company needs to cut ties with outside agencies and start handling all marketing initiatives in-house, all while cutting back on advertising spend across the board.

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11 Digital Marketing Trends for Growing Your Business in 2021

Marketing Insider Group

Building marketing and advertising campaigns that target individuals rather than the masses can hugely impact your leads, conversions, and sales. Reframe your point of view as market conditions change. Mobile video consumption increases by 100% every year. Recipients open over 60% of emails on mobile devices.

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