KoMarketing Associates

FEBRUARY 7, 2017

A new study from iiMedia shows the attitude of China’s mobile users toward advertising is changing in a positive way. The study found nearly half of mobile users (45 percent) in China are willing to share or engage with mobile ads. For businesses, this reveals how critical proper ad targeting is on mobile.

Studies 120

Studies Paid Search Agency Mobile Advertising Ads 120

KoMarketing Associates

MAY 16, 2018

To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. Statistics showed that marketers will spend upwards of $10 million on digital/mobile video advertising this year, and $4.7 million will go toward original content.

Spending 194

Spending Studies Video Marketing Budget Programs 194

Martech Advisor

JANUARY 13, 2020

Increased mobile video viewership is leading to more ad inventory, which is great for brands. However, a rise in ad failures due to buffering has the potential to undermine the entire mobile video ecosystem, writes, Jodi Susman, CMO, Penthera. The issue for advertisers comes with how people access the content.

Mobile Advertising 57

Mobile Advertising Advertisements Advertising Demand 57

Martech Advisor

OCTOBER 2, 2019

Marketing advisors are already calling Connected TV the future of video advertising. A study by Pew Research Center shows that 45% of all representatives of the so-called generation Z are online almost constantly. Considering the ever-growing rise in consumption trends, in 2018 alone advertisers spent an average of $14.2

Mobile Advertising 51

Mobile Advertising Advertisements Advertising Allocation 51

markempa

MAY 30, 2017

If we took away our marketing and our advertising, would our customers miss it? Advertising professionals are some of the least trusted. The only professionals that are more distrusted than advertisers are congressmen, lawyers, and insurance salespeople. No, they wouldn’t at all. Customers hate it. Think about that.

Linkedin 297

Linkedin Research Studies B2B 297

Martech

MARCH 27, 2024

At the event in New York, which brings together publishers, adtech partners and media buyers, IAB released a new study showing increasing marketer interest in the space and providing pointers on how to engage gamers better. The study, by IAB and media consultant Advertiser Perceptions, surveyed 300 U.S. billion in 2024 to $11.5

Advertising Agencies 110

Advertising Agencies Planning Mobile Advertising Budget Programs 110

KoMarketing Associates

MAY 7, 2019

IAB recently published the “IAB Video Advertising Spend Report” and discovered that between 2018 and 2019, there was a 25 percent increase in the average dollar amount spent on digital/mobile video advertising. million on digital/mobile video. In 2019, marketers are projected to spend approximately $17.8

Mobile Marketing 120

Mobile Marketing Spending Allocation Video Marketing 120

Webbiquity

AUGUST 24, 2021

70% of YouTube video views are on mobile devices. Facebook advertising reaches 2.18 More than half (55.2%) of Facebook’s total advertising audience is between the ages of 18 and 34. Facebook advertising reaches 190 million people in the U.S., An astounding 81% of Facebook users globally are mobile-only.

Social Networks 296

Social Networks Stats Spyware Mobile Advertising 296

Martech

MAY 21, 2024

Here is a primer for the marketer ready to bring a laser focus to their advertising strategy. Third-party data providers allow advertisers to target high-value audience clusters for demographic and behavioral attributes such as age, income, interests and location. Keep in mind that many platforms will provide lift and recall studies.

Paid Search Agency 73

Paid Search Agency Ads Campaigns Ad Building 73

KoMarketing Associates

MARCH 3, 2020

Meticulous Research study reports that B2B sales will see the fastest growth of all ecommerce categories over the next 7 years. This is due to more B2B ecommerce buyers shopping online, as well as an increase in buyers using mobile devices to shop. Focus on Mobile Advertising. Define Your Audience.

Paid Search Agency 212

Paid Search Agency eCommerce Effectiveness Companies 212

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. Other studies have reported similar figures, meaning the potential ROI for email marketing may actually be close to 3600%.

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

Martech

JUNE 6, 2022

Apple’s app privacy rules have resulted in 59% of mobile advertisers moving ad spend from them to Google Play and alternative Android platforms, according to a new study released today. To make up for this loss of data, Apple gives advertisers direct access to anonymized SKAdNetwork (SKAN) data. What it is. Worth noting.

Privacy Protection 104

Privacy Protection Privacy Mobile Advertising Mobile Marketing 104

Digilant

MAY 7, 2019

Consumer packaged goods (CPG) companies have had some of the most iconic advertisements of all time (think: the Oscar Mayer jingle, Dos Equis’ “The Most Interesting Man in the World” campaign and Dove’s body positivity campaigns ). For decades, legacy CPG brands were the only brands that could afford to invest in expensive TV advertising.

Case Studies 55

Case Studies Case Study Studies Advertising Agencies 55

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. E-commerce marketing is a strategy that has recently become all the rage with the onset of social media advertising. A few notable examples are : Influencer Marketing - This is when businesses reach out to influencers to promote or advertise their product. .

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Marketing Insider Group

JULY 11, 2023

Sooner or later, you have to decide how to advertise online if you want to grow. A recent study found that brands overestimate ad conversions by 4,000%. Here we give seven strategies to guide your online advertising. Advertise on effective channels, work with micro-influencers, and make your ads engaging.

Paid Content 174

Paid Content Advertisements Advertising Paid Search Agency 174

Content Standard

JANUARY 29, 2016

Video is a treasure trove for online advertisers, but there’s new evidence that mobile platforms are set to become home to most of this content consumption, particularly among younger audiences. The implication is simple: Mobile video is more engaging and therefore more cost-effective.

Mobile Advertising 40

Mobile Advertising Mobile Marketing Advertisements Advertising 40

Outbrain

SEPTEMBER 5, 2018

In just a decade, the mobile app industry has exploded. Is it any wonder that mobile marketers are constantly searching for new and different ways to get more downloads for their apps? Let’s take a look at one of the newer, lesser-known strategies that can help drive more app downloads: native advertising. Storytelling sells.

Mobile Advertising 46

Mobile Advertising Advertising Agencies Advertisements Advertising 46

Metadata

DECEMBER 1, 2021

“If a new founder or marketing team wanted to build a category, which companies would you tell them to study in B2B SaaS? Here’s a list of the top responses I got (and the top companies you need to study for category creation). The top 10 companies to study for category creation: 1. Asana – “Task Management”.

Studies 52

Studies Work Management Marketing Management Account Based Marketing 52

Martech

OCTOBER 5, 2023

That’s according to a new study by Bynder , a digital asset management (DAM) software vendor The study first showed 1,000 marketers a set of images and asked them which were created solely by AI (they were allowed to make multiple selections). Way to go, humanity.

Digital Asset Management 118

Digital Asset Management Work Management Marketing Management Mobile Advertising 118

Biznology

AUGUST 8, 2016

Here are 12 inspiring social media monitoring case studies. BARCLAY : Launched a mobile banking application called PingIt. NESTLE PURINA : Monitored Feed the Cattitude, an integrated campaign involving television spots, a landing page, a mobile app, and a Facebook page. Thus the birth of Arby’s new $10 Meat Mountain sandwich.

Case Study 80

Case Study Case Studies Social Media Paid Content 80

Digilant

MAY 7, 2019

Consumer packaged goods (CPG) companies have had some of the most iconic advertisements of all time (think: the Oscar Mayer jingle, Dos Equis’ “The Most Interesting Man in the World” campaign and Dove’s body positivity campaigns ). For decades, legacy CPG brands were the only brands that could afford to invest in expensive TV advertising.

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

Digilant

MAY 7, 2019

Consumer packaged goods (CPG) companies have had some of the most iconic advertisements of all time (think: the Oscar Mayer jingle, Dos Equis’ “The Most Interesting Man in the World” campaign and Dove’s body positivity campaigns ). For decades, legacy CPG brands were the only brands that could afford to invest in expensive TV advertising.

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

Moz

JANUARY 14, 2020

Posted by Alan_Coleman Hello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020. The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. High-performing websites got significantly more mobile traffic than the chasing pack.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Martech

APRIL 12, 2023

Direct-to-consumer (DTC) marketers are flooding into connected TV (CTV) and over-the-top (OTT) digital TV advertising, according to a new survey from digital performance media company Digital Remedy and research firm Dynata. All of this has spurred DTC advertisers to dip into CTV/OTT. First-time advertisers. Measurement.

Planning 105

Planning Spending Marketing Plans Advertising Agencies 105

Marketing Insider Group

NOVEMBER 18, 2020

Ride the Rise of Mobile. According to a study by SiriusDecisions, 42% of marketers claim that they have been using ABM for at least 6 months. Ride the Rise of Mobile. There are over 5 billion mobile users around the world that you can potentially reach with mobile marketing strategies. Have a Formal Marketing Plan.

Resource Management 357

Resource Management Demand Generation Agencies CMS Development Work Management 357

Biznology

FEBRUARY 15, 2018

Advertisers have a challenging job of increasing recall and improving resonance with consumers. Perhaps that is why promotional products have stood the test of time through the technological advances in advertising. Statistics from the recall portion of the study: 83% say they recalled at least one brand. ” campaign.

Promotion 196

Promotion Product Merchandising Mobile Advertising 196

Top Rank Marketing

NOVEMBER 24, 2023

MarketingCharts Influencer Pay Equity Guide The Association of National Advertisers (ANA), PR Council, and 4As have published a new guide to influencer marketing which has focused on achieving greater pay equity, with report data showing a pay gap of some 29 percent for black, indigenous, and other people of color (BIPOC) influencers.

B2B Marketing 133

B2B Marketing Budget Programs Spending B2B 133

Martech

OCTOBER 13, 2023

He pointed to a GroupM mid-year study that found DOOH growing 26% annually. The expansion of programmatic DOOH ( the big story last year , but the growth continues) allows advertisers to incorporate DOOH in omnichannel campaigns. The study found that 64% of U.S. The $13 billion global market represents 37% of all out-of-home.

Advertising Agencies 123

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 123

Digilant

DECEMBER 7, 2023

Despite the tremendous growth, gaming is still overlooked by many advertisers. Often viewed as too “experimental,” advertisers are missing the power of video game marketing and a fantastic opportunity to reach vast groups of key audiences. minutes per day playing games on their mobile devices. Let’s dive in. 1.

Advertisements 59

Advertisements Advertising Marketing AI Trends 59

SocialPilot

JANUARY 15, 2024

For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. Video marketing is the fastest-growing type of marketing in digital advertising. Another study noted that adding video on the webpage increased the average time spent.

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

Biznology

FEBRUARY 18, 2013

Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing. Consider these highlights: 96% of marketers currently use or are planning to incorporate mobile marketing into their marketing mix. The SMS campaign offering mobile coupons.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

SmartBrief - Marketing

JANUARY 23, 2024

In today’s digital landscape, connected TV advertising has emerged as a powerful and effective marketing strategy. With its direct-to-consumer approach, precise targeting capabilities and impressive results, CTV advertising offers brands new opportunities to connect with target audiences. billion in 2024.

Marketing Strategy 87

Marketing Strategy Marketing & Strategy Paid Search Agency Privacy 87

Stevens & Tate

JUNE 6, 2022

For companies that already advertise to prospective customers on mobile devices, or who have organic search presence, there are numerous elements of their online presence that need to be checked, tested, and, where appropriate, changed. The changes are going to make knowing the speed of a mobile site essential.

Adwords 105

Adwords SEO Effectiveness Lead Scoring 105

Bannerflow

NOVEMBER 22, 2021

As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond could be key to maintaining relevance and customer loyalty. Here, we review the data to investigate the display advertising trends entertainment brands can use to maintain success. The 5 key entertainment display advertising trends.

Display 98

Display Advertisements Advertising Trends 98

Martech

DECEMBER 4, 2023

Many media platforms provide brand lift studies. You can also conduct advanced analyses like halo studies or incrementality tests to better understand the lift. Slow load times are the most significant frustration factor, impacting 18% of B2B visitor sessions, a Contentsquare study reveals.

B2B Marketing 108

B2B Marketing Trends B2B Planning 108

Only B2B

MARCH 10, 2022

Overhyped case studies from huge firms that might raise sales. They will consume material such as blogs, whitepapers, and case studies during the awareness stage. Publish And Promote More Case Studies. Don’t just leave case studies on your website to gather dust. Appeal To New B2B Buyers On Mobile.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Martech

NOVEMBER 1, 2022

It’s worth considering not only the amount of interest in advertising on games, but also the playbook for successful ad experiences indicated by the gamers themselves. Mobile first. The device on which gamers said they played the most was mobile (43.2%), followed by console (31.1%) and PC (24.8%). Ad formats.

Customer Surveys 120

Customer Surveys Ads Mobile Advertising Banners 120