Marketing Insider Group

OCTOBER 8, 2014

We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. Video and mobile platforms are growing in importance. First, of course there was a lot of talk about how programmatic ad buying will continue to grow as publisher revenues and the public interest in banner ads shrink.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Brand Identity 100

Unbounce

JANUARY 10, 2019

Crafting strong ad copy on Google Ads isn’t hard, but to do it right, we have to flex both art and science muscles. We’re only given a small number of characters on search engine results pages (SERPs), so we have to make them count. Worse, they might conduct another search and find another company ready to meet their needs.

Landing Pages 145

Landing Pages Paid Search Agency Ads Google 145

Valasys

AUGUST 1, 2019

Whether they be demand generation marketers focused on lead generation, B2B marketers looking to build brand resonance or marketers striving for both the aforementioned purposes, LinkedIn is the social networking platform having a goldmine of a diverse suite of marketing solutions for all of them.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Atomic Reach

JANUARY 30, 2019

What does my team need to execute a successful content marketing program? We wanted to find out, once and for all, what is involved in achieving content marketing success. Check out what 10 of the top content marketing influencers say makes up a successful content marketing program below!

Budget Programs 101

Budget Programs Content Marketing Planning Advertising Agencies 101

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. The Benefits of Social Media for Dentists.

Social Media 111

Social Media Paid Content Social Marketing Media 111

Contently

AUGUST 3, 2016

News publishers are flunking their disclosure tests, and they may be killing native advertising in the process. The results come during a pivotal time for the digital advertising industry and the publishers that run their ads. Adblocking continues to grow on both desktop and mobile.

Paid Search Agency 60

Paid Search Agency Advertising Agencies Ads Mobile Advertising 60

Optinmonster

DECEMBER 4, 2019

To survive as an online business these days, you need to have a solid digital marketing strategy. But where do you start and how do you know which digital marketing best practices are going to result in success for your business? Digital Marketing Best Practices. Every year, mobile video consumption rises by 100%.

Paid Content 88

Paid Content Practices Top of Funnel Work Management 88

KoMarketing Associates

DECEMBER 19, 2013

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

APRIL 18, 2013

It was my first time at an ad:tech conference and I was fortunate to be able to both enjoy the show and speak on a social media panel. The conference offered some excellent sessions on content, social media, mobile advertising, display, and more. Amand, VP of Marketing, Crimson Hexagon. Session Takeaways.

Customer Satisfaction 120

Customer Satisfaction Mobile Advertising Social Media Search Engine Marketing 120

Oktopost

MARCH 22, 2022

Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. People are more likely to buy products they learn about from trusted friends rather than those they see in ads. What is Customer Advocacy Marketing?

Peer-to-peer 88

Peer-to-peer Word of Mouth Advertising Agencies Paid Search Agency 88

Buffer

APRIL 7, 2022

Monetization : You can set up your newsletter to receive free and paid subscribers (and Revue only takes 5 percent of your earnings, compared to Substack’s 10 percent). Another opportunity for monetization is through newsletter sponsorships – a growing option for brands looking to create targeted ads. watch a video?)

Newsletter 116

Newsletter Twitter Domain Advertising Mediums 116

LeadSquared

DECEMBER 2, 2020

It could be due to offers or ad copies that are not attractive enough, landing pages that aren’t relevant. Incorrect use of forms or confusing content can be another issue affecting your lead generation efforts. Use gated content. Gated content is a means of providing valuable information in exchange for the customer’s details.

Paid Content 52

Paid Content Lead Generation Sales Qualified Leads Lead Scoring 52

Optinmonster

JUNE 5, 2022

Are you curious about how to use geotargeting to reach more customers with your website content? Table of Contents: What is Geotargeting? How to Create Personalized Content with Geotargeting. Geotargeting is displaying personalized content on your website based on users’ geographical location.

Conversion 113

Conversion Tagging Click Rate Display 113

Sprout Social

AUGUST 23, 2016

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Social media allows smaller companies to compete against some of the larger businesses to reach more customers.

Social Media 111

Social Media Paid Content Media Business 111

Convince & Convert

AUGUST 5, 2016

Here today is strategist Mary Nice, and she’s brought a treasure trove of Facebook advertising advice with her. She’ll share the most common mistakes she sees brands make when it comes to their Facebook strategy, as well as solutions you can put into action on your next advertising campaign. Kate: Hey, everyone. Mary: Yeah.

Facebook 103

Facebook Paid Search Agency Ads Advertising Funnels 103

Unbounce

OCTOBER 24, 2019

It’s the worst fear of every ecommerce marketer. You’ve got a great new product—khaki pants for dogs—and you’re ready to unleash it on the market. Sure, you’re mom’s opinion counts.) The Google and Facebook ads. Where are the commuter bikes from the ad? Or, at least, it oughta be.

Landing Pages 94

Landing Pages eCommerce Design Paid Search Agency 94

Adobe Experience Cloud Blog

OCTOBER 14, 2016

Author: Benji Lamb Venturing into the digital landscape in China is one of the most fascinating and unique propositions for savvy marketers. It’s a huge market with over 710 million internet users, according to China Internet Network Information Center—more than double the population of people in the U.S.

Paid Content 48

Paid Content Paid Search Agency Advertising Agencies Work Management 48

Rev

MARCH 2, 2018

Whether you’re making money as a blogger, getting paid every time someone clicks on your affiliate links, or you run a blog for a larger company, creating content that gets posted not only on their site but also on their social media profiles on places like Facebook and Instagram, you’re passionate about getting as many people reading as possible.

Tips 60

Tips Mobile Advertising Ad Exchange Demand Generation Agencies 60

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

QuanticMind

JULY 11, 2017

Why do 97% of marketing influencers believe the future of digital marketing will involve human marketers working with machine learning-powered automation? Thought leaders in PPC, social and mobile marketing explain in this in-depth survey. Where is digital headed? Selected responses to the survey are below.

Paid Content 40

Paid Content Marketing AI Work Management Marketing Management 40

BenchmarkONE

DECEMBER 28, 2021

Understanding your target audience is step one for most small businesses looking to get their marketing and sales efforts off the ground. For example, let’s say you run a small, mobile dog grooming business with your business partner. Advertise More Effectively. Education background. Consumption habits. Purchasing power.

Paid Content 65

Paid Content Psychographics Marketing Budget Advertising Agencies 65

readwrite

SEPTEMBER 4, 2008

Seinfeld will reportedly take home $10 million for his part of the $300 million “Windows Not Walls” ad campaign. Below you’ll find the commercial and two opposing opinions about it from members of the ReadWriteWeb team. The Apple ads do direct feature comparison. What is this ad saying?

Opinions 40

Opinions Paid Search Agency Ads Advertising Agencies 40

TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. You don’t need to work in digital marketing long before you start hearing about Neil Patel.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

LeadSquared

JANUARY 3, 2016

Did you just google “How to succeed in wellness marketing” or something along those lines? With the coming of mobile phones, its foolish not to include that as well. The usual suspects : We begin with the regular avenues that your marketing personnel are already looking into. Google Ads. Facebook Ads.

Online Lead Generation 52

Online Lead Generation Paid Content Lead Generation Lead Scoring 52

Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year?

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

FunnelEnvy

NOVEMBER 13, 2023

Paid B2B ad spend is way down. These two converging trends create a window of opportunity to increase sales and market share via B2B paid ads. What does optimizing the customer journey with paid ads have to do with these trends? B2B buyers don’t want to talk to salespeople anymore.

Paid Content 70

Paid Content Paid Search Agency Ads Optimization 70

Customer Experience Matrix

FEBRUARY 3, 2010

Summary: Database and digital marketing are both data-driven. post described the different mindsets of database and digital marketers but it was pretty short on differences between the two marketing methods themselves. The consolidated database is the heart of the database marketing concept.

Work Management 120

Work Management Paid Search Agency Marketing Management Database Marketing 120

Digital Marketing World Forum

JANUARY 10, 2020

Private traffic is one of the biggest buzzwords in Chinese marketing right now, and figuring out how brands can apply it could make all the difference in 2020. This traffic can also be monetized through traditional or native advertising strategies. Private traffic helps with KOL Marketing in China. What is “Private traffic”?

Paid Content 52

Paid Content Traffic Advertising Agencies Paid Search Agency 52

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. I’ve been thinking lately about why I got involved in social media. That’s something sorely missing from a lot of traditional advertising, where veracity is neither required nor particularly encouraged. But, I’m not.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Hubspot

MAY 6, 2014

This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Samsung has made a huge advertising push around mobile phones in the past couple of years, which has paid off in ever-increasing market share. The highest possible score is 950.

Ads 28

Ads Peer-to-peer Mobile Advertising Best Practices 28

Content Standard

NOVEMBER 21, 2015

In an emoji-fueled social media world, it’s hard for regular ol’ emojis to stand out from the crowd. For a price, brands can create their own one-of-a-kind, unique emoji for Twitter marketing. As part of its Red Cups campaign, Starbucks paid Twitter for a custom emoji of the famous coffee cup. Cue the custom emoji.

Twitter 40

Twitter Brand Identity Branding Mobile Advertising 40

Adobe Experience Cloud Blog

JUNE 5, 2015

I thought it would be a good idea to examine these emails and also to think about “reactivation” techniques in other channels—like mobile and display/paid media. Typically, the most common (although not used enough, in my opinion) method for reactivation is via email. How Can You Do a Reactivation Campaign in Mobile?

Campaigns 48

Campaigns Classified Ads Ad Exchange Paid Search Agency 48

TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. You don’t need to work in digital marketing long before you start hearing about Neil Patel.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

EveryoneSocial

FEBRUARY 4, 2019

And it’s beyond just brand and marketing purposes. The real end game for our team is that everyone should be advocating socially, whether for sales, recruiting, marketing, employer brand, communication or professional purposes. are on social media accounts. billion people) are on some type of social media. But First….

Budget Programs 75

Budget Programs Paid Social Agency Paid Search Agency Companies 75

LEADership

SEPTEMBER 19, 2013

As a digital population, we are easily accustomed to the concept of optimization but we mistakenly refer to it as a state of completion—we speak of “optimized” online content, “optimized” social marketing, “optimized” emails, and so on and so forth. How do we do that in our lead generation and B2B marketing efforts?

Paid Content 40

Paid Content Marketing Management Paid Search Agency Mobile Advertising 40

LeadSquared

SEPTEMBER 16, 2015

Owning the local search. Wouldn’t you rather google that on your mobile phone? A huge plus is that if your lead is using a mobile phone (as we just established they might be), then he can directly call you through the listing, thus making it a lot simpler for him. Nailing the organic search. Want to know more?!

Marketing Websites 52

Marketing Websites Word of Mouth Lead Scoring Lead Ranking 52