Hinge Marketing

JANUARY 18, 2022

Professional services and other knowledge driven firms must be visible where their target clients are looking for insight and help. By drawing on both sources, original research, and practical implementation experience, we hope to demystify the digital marketing transformation process and help more firms experience the benefits.

Work Management 146

Work Management Marketing Management Marketing Automation Services Service 146

The ABM Agency

APRIL 21, 2023

Reading Time: 13 minutes Winning strategies for account-based marketing (ABM) are essential for any director of marketing or CMO at a large B2B SaaS organization. Finally, we will cover measuring results and optimizing campaigns as well as analyzing data to refine your winning strategies for account-based marketing continuously.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing & Strategy Marketing Strategy 52

Tony Zambito

NOVEMBER 21, 2010

Optimizing revenue growth is by far the toughest assignment for sales and marketing today.    We have new variables that were hard to fathom a few short years ago, such as social media and networking, that are directly impacting buyer behavior. 

Top of Funnel 100

Top of Funnel AIDA Buyer Personas Terms and Conditions 100

Valasys

OCTOBER 7, 2019

B2B marketers swear by the philosophy of agile these days, whether it is about developing their human resources or optimizing their marketing strategies, content marketing being no exception. Benefits of Implementing an Agile Content Marketing Strategy. The Framework of Agile Content Management.

Enterprise Management 63

Enterprise Management Planning B2B Marketing Content Marketing 63

Optinmonster

DECEMBER 14, 2021

And just like any tough job, lead generation requires the right tools–even for professional marketers. Lead generation tools and software help you easily capture contact information from people interested in your company’s product or service. Let’s start with the best tools for lead generation and email marketing.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

TrustRadius Marketing

DECEMBER 9, 2019

While most email service providers support contact list management and group aliases, they still aren’t the best at meeting the needs of organizations that need to send out mass emails. Enter email marketing software. Email marketing is designed to help a company manage consumer interactions?—you you guessed it, via email.

Comparison 52

Comparison Enterprise Management Marketing Automation Services Work Management 52

Scoop.it

OCTOBER 2, 2018

In doing so, we aimed at better understanding the topics this content is about and derive meaningful and data-driven insights for marketers. First, we share the same long-term mission of building technology to understand the Web. is joining a sustainable company in the marketing technology space. But while Scoop.it The Scoop.it

Marketing AI 47

Marketing AI Lead Ranking Paid Search Agency Companies 47

LeadSquared

OCTOBER 2, 2016

They were one of the first service-at-your-doorstep providers, way before the Housejoys and the Urbanclaps of the world were born. Eventually, a much crowded market and a few unfavorable conditions made them halt, rethink and retract. Requests for other services such as painting, car cleaning and the like, began pouring in.

Planning 52

Planning Marketing Plans Work Management Marketing Management 52

SalesIntel

JANUARY 10, 2024

But mediocre data can deplete your marketing budget – or, worse, your client relationship. Quality and validation go beyond basic demographic criteria. You might call it your relevant market or your sales addressable market.) What data do you need to go to market effectively, and does the provider have it?

Ideal Customer Profiles 40

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 40

Onalytica B2B

MARCH 18, 2015

All these support tools will make the healthcare delivery process more efficient, plus with digital health monitoring, tracking, and coaching solutions, consumers are becoming more empowered to prevent chronic disease and mange existing conditions. Where do you see Digital Health in 2025? Will digital health extend our life expectancy?

Branding 100

Branding Brand Identity PageRank Marketing Management 100

SpotMe Blog

SEPTEMBER 8, 2023

Then, as soon as a drug is licensed pharmaceutical advisory boards help to devise post-marketing clinical trials, review medical education programs, and provide expert suggestions for life-cycle management. Then share a summary report with all advisors on your event platform after the meeting to validate the key findings.

Effectiveness 52

Effectiveness Enterprise Management Work Management Marketing Management 52

Adobe Experience Cloud Blog

JULY 24, 2013

Typically, there are two reasons to redo a logo: either the current one no longer reflects your company’s character or target market (you’ve changed but your logo hasn’t), or it just looks dusty and dated (the world has changed but your logo hasn’t). Does it work across media? Modern Marketing'

Terms and Conditions 48

Terms and Conditions Thought Leadership Television marketing Marketing Proposals 48

Madison Logic

MARCH 26, 2024

The answer to overcoming these challenges is a data-driven, full-funnel account-based marketing (ABM) strategy to identify and prioritize key accounts, surround all buying committee members with relevant content and messaging that resonates with them, and measure and optimize your approach for higher impact and return on investment (ROI).

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Hubspot

JULY 25, 2014

If you haven''t heard about the Market Basket story yet, here it is in a nutshell: The Demoulas family that runs Market Basket has been feuding for decades, CEO Arthur T. Moreover, with protests and empty shelves abound, what exactly will it take for Market Basket''s new CEOs to turn around their dissatisfied workforce?

Terms and Conditions 28

Terms and Conditions Work Management Planning Paid Search Agency 28

Hubspot

FEBRUARY 10, 2012

Law has been all over the marketing news lately. With so much talk about laws governing the internet, as a marketer, you may be wondering how it could affect the way you do your job. With so much talk about laws governing the internet, as a marketer, you may be wondering how it could affect the way you do your job.

Paid Content 28

Paid Content Privacy Policies Advertising Agencies Telemarketing 28

Metadata

DECEMBER 3, 2020

You’re actually a very famous marketer, but for the ones who don’t know you, maybe a quick intro will do. I do B2B marketing. I’ve been doing B2B marketing for longer than I’d like to admit. I’ve been doing B2B marketing for longer than I’d like to admit. Guillaume Cabane: Sure.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

You’re actually a very famous marketer, but for the ones who don’t know you, maybe a quick intro will do. I do B2B marketing. I’ve been doing B2B marketing for longer than I’d like to admit. I’ve been doing B2B marketing for longer than I’d like to admit. Guillaume Cabane: Sure.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Single Grain

MARCH 28, 2023

There are a variety of marketing methods you can employ to promote your SaaS product , but today, we’re going to hone in on one in particular: PPC for SaaS. Get My Free SaaS PPC Marketing Plan Why PPC Is Important for SaaS PPC is a powerful digital marketing strategy that is particularly important for Software as a Service products.

Paid Content 52

Paid Content PPC Paid Search Agency Marketing Budget 52

Unbounce

MAY 24, 2021

It’s formatted nicely, you have persuasive calls to action (CTAs) throughout, and you’ve even included visuals that act as social proof (you marketing genius, you). Too many marketers and entrepreneurs miss the mark by thinking one creative asset is enough to cut through the noise of the internet and attract their ideal customers’ attention.

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

Zoominfo

APRIL 23, 2020

Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. But a lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years! Time to plan your next marketing campaign or start prospecting into your top accounts! JUST KIDDING.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

Adobe Experience Cloud Blog

MAY 10, 2018

Professional services, airlines, wireless communication, and insurance are just a few examples of industries in which major brands have become nearly indistinguishable from one another. Importantly, brand differentiation is not only critical from a marketing perspective, but it also has far-reaching broader business implications.

Differentiation 134

Differentiation Brand Identity Branding Tips 134

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

DiscoverOrg

MAY 7, 2019

Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. A lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years! This is an introduction to the use and impact of marketing and sales intelligence data on business decisions.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

ClearVoice

FEBRUARY 18, 2021

As a content marketer , it’s your job to create the type of copy that meets goals. 5 do’s of using voice of the customer in your marketing strategy. 5 do’s of using voice of the customer in your marketing strategy. How do you best communicate in terms of the imagery and copy used across all consumer touchpoints?

Ideal Customer Profiles 105

Ideal Customer Profiles Examples Planning Paid Search Agency 105

Convert

MARCH 9, 2023

The furor is due to the fact that Google Optimize had such a massive “purported” market share. This is Convert’s data and we’ll make more granular segments and distinctions available soon for all the A/B testing tools in the market via our Market Share App. How About A La Carte Service? This is NOT the case.

Optimization 52

Optimization Paid Content Google Enterprise Management 52

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. And I still feel that way.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convert

DECEMBER 23, 2021

In terms of making a purchase, the average conversion rate of a Shopify store is 1.5%. You don’t have to manually compress the size of all media files, minify CSS scripts, combine all JavaScripts, get rid of broken links, etc. Capitalize on reviews, social media, and messaging shares to improve your sales by up to 13%.

Conversion Rate 52

Conversion Rate Optimization Conversion Cross-Selling 52

Contently

NOVEMBER 10, 2017

There’s a lesson here for marketers. Your goal, as a customer-obsessed marketer, should be not only to fix the pain point but to provide an antidote for the pain itself. Your goal, as a customer-obsessed marketer, should be not only to fix the pain point but to provide an antidote for the pain itself. Seek out complaints.

Paid Search Agency 163

Paid Search Agency Work Management Marketing Management Advertising Agencies 163

Litmus

MAY 21, 2020

Many marketers think that using interactive forms in email simply isn’t possible, but we’re here to bust that myth. Mail—support interactive forms, and those account for over 80% of all email opens, according to Litmus’ Email Client Market Share. Plus, where it’s supported, there’s some basic validation. Forms supported?

Class 108

Class Landing Pages Paid Search Agency Ideal Customer Profiles 108

Convert

FEBRUARY 9, 2021

The truth is, marketing is the art and science of impacting emotions. Also, the conditions for consent have been strengthened and companies are no longer able to use long illegible terms and conditions full of legalese. How ePrivacy Regulation Impacts Digital Marketing. The answer is probably no.

Ethics 52

Ethics Optimization Work Management Marketing Management 52

Optinmonster

FEBRUARY 10, 2020

Inbound marketing may be the way to go. By mastering a few basic inbound marketing tips and tricks, you’ll be able to create evergreen content that attracts more customers to you over time. In this article, we are going to cover: What is inbound marketing? Which is best: inbound vs outbound marketing?

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Heinz Marketing

APRIL 12, 2021

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Advertising Agencies Paid Search Agency 100

Convert

MARCH 9, 2023

The furor is due to the fact that Google Optimize had such a massive “purported” market share. This is Convert’s data and we’ll make more granular segments and distinctions available soon for all the A/B testing tools in the market via our Market Share App. How About A La Carte Service? This is NOT the case.

Optimization 59

Optimization Paid Content Google Enterprise Management 59

The Lead Agency

MARCH 15, 2018

What is Blockchain and why should digital marketers be invested in this new technology? How will this affect marketing in the next ten years? Today we’re going to sort through the hype and find out the real reasons why everyone is so excited about Blockchain, and how it may transform digital marketing and advertising.

Advertising Agencies 89

Advertising Agencies Advertisements Advertising Paid Search Agency 89

Hubspot

JULY 10, 2019

Marketers spend a lot of time drafting poignant email copy , designing wonderfully branded email templates , and crafting succinct and enticing email subject lines that get open and click-through rates skyrocketing. By default, most email clients don't allow the ability to view rich media like Flash or video embeds.

Deliverability 69

Deliverability CAN-SPAM Tips Lead Scoring 69

The ROI Guy

OCTOBER 5, 2011

Before sales is even invited to the table, the typical buyer has already used the Internet and social media to research and prioritize opportunities, investigate potential solutions, reviewed relevant case studies, quantify potential benefits, investigate prices and analyze competitive offerings. Customers bought "solutions."

Budget Programs 40

Budget Programs Demand Tools Terms and Conditions 40