Webbiquity

NOVEMBER 18, 2021

Sixty-three percent of best-in-class firms currently deploy formal trigger event tools – notifications, RSS feeds, alerts, posting / tagging updates and the like – among their front-line sellers.”. Other examples of trigger events that are important to track on a tool like the Triggr platform are: New Job Postings.

Ideal Customer Profiles 254

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 254

Sprout Social

JANUARY 24, 2022

The idea that social media is “something the intern can do” is about as outdated as saying the internet is all cat videos. And yet, you don’t have to scroll too far through #MarketingTwitter before you find social media managers venting about feeling overworked and undervalued. Shows candidates that you value social media.

Social Media 100

Social Media Work Management Marketing Management Tips 100

Sprout Social

APRIL 18, 2017

Usually when you hear about social media automation, you picture the cringe-worthy automatic direct message that sometimes happens after you follow a new account. If you’re considering automation as part of your social media marketing efforts, there are a few key questions to ask yourself: Why do I want to automate? Saves time.

Social Media 102

Social Media Rules Automation Media 102

ClickZ

JULY 2, 2020

Social media management is perhaps one of the most useful ways a company can use AI in their marketing strategy. By using machine learning to tag assets, AI improves categorization, provides suggestions based on similarities, and offers advanced and refined keyword searches for users. 4) Managing social media accounts.

Marketing AI 142

Marketing AI Digital Asset Management Marketing Management Banner Ads 142

Hubspot

MARCH 31, 2020

Facebook is the most widely used social media platform , so running a contest on Facebook makes sense. sharing, tagging, etc.). Depending on the length of the contest, you should make social promotion a regular part of your social media schedule to encourage participation. Consider a Hashtag or RSS Feed to Filter Submissions.

Social Media 101

Social Media Media Rules Guidelines 101

Convince & Convert

JUNE 11, 2014

With social media at it’s peak, the hype has gone wild about how social media determines traffic now days. Mention the Reader By Name Address the reader by their first name using Merge Tag tool within your email marketing program. Lose the Images Contrary to social media best practices , Gmail has its own rules.

RSS 167

RSS Blogger Open Rate Promotion 167

Webbiquity

NOVEMBER 16, 2010

The grandmotherly maxim, “The good Lord gave you two ears but only one mouth for a reason&# applies to social interactions in general, but is nowhere more critical than in social media marketing. Without this information, the company’s social media pronouncements appear off-topic, unsolicited and out of touch. Retweet them.

Social Media 100

Social Media Media Digg PR 100

Anything Goes Marketing

MARCH 8, 2009

I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. Twitter is a fantastic networking tool and it can help you maximize your travel time. How am I doing this? With real stories! I just connected to someone as I was writing this post.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Ambal's Amusings

AUGUST 19, 2009

Is your time spent on social media networks worth your investment? When using social tools for marketing purposes, you need to provide metrics that will justify your efforts. Key performance indicators, more commonly known as KPIs, are essential to any social media strategies. Tags: Tips and Techniques. Brand Monitoring.

Social Media 100

Social Media Media RSS Statistics 100

Chris Koch

JANUARY 22, 2010

I wish I could say that social media leads to sales. So when we think about social media ROI, we need to make a leap of faith. To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. Return on media impact.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Hubspot

APRIL 12, 2019

After you finish drafting your blog post, HubSpot’s blogging platform features an SEO recommendations checklist and a topic cluster tool that helps you optimize your blog posts for search engines. You can also leverage their SEO tools, social media integrations, and sharing tools to amplify your blog posts’ reach.

CMS Development 101

CMS Development Best Practices Lead Ranking Template 101

Customer Experience Matrix

DECEMBER 14, 2009

Summary: Social Agency’s Spredfast helps marketers schedule social media campaigns the same way they schedule paid advertising. If social media worked the same way, companies would first buy a monitoring system to track what’s being said, followed by tools to respond to comments made by others.

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Webbiquity

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Content Marketing Institute

JUNE 25, 2018

Tweeted these mentions the last Thursday of every month using the brand hashtag and tagging the article authors (and other tools included in those articles alongside our brand). Tool tip: Awario is a great way to monitor and organize mentions for later reuse. Click To Tweet. Click To Tweet. Tweets into testimonials.

Brand Identity 103

Brand Identity Branding FAQ Content 103

Scoop.it

JULY 7, 2020

One of my favorite “start here” blog pages is the one from Orbit Media. By assigning the right categories, topics, and tags to each piece you curate, your reader will be able to keep browsing through your curated content library and find exactly what they need. Analytics: Google Analytics, Google Tag manager, social media analytics.

Curation 90

Curation Top of Funnel Organization Marketing Analytics Tools 90

Buzz Marketing for Technology

SEPTEMBER 26, 2008

Work Literacy is a network of individuals, companies and organizations who are interested in learning, defining, mentoring, teaching and consulting on the frameworks, skills, methods and tools of modern knowledge work. The topics they look at are what I might call social media literacy skills.

Social Media 100

Social Media Web 2.0 First-Mover Advantage RSS 100

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Hubspot

SEPTEMBER 8, 2011

By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). While this may be true, my guess is that many still aren't aware of just how versatile RSS can be. The good old RSS feed can be a lot more powerful than you might think. feature=mhee.

RSS 28

RSS Paid Search Agency Blogger Youtube 28

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Chris Koch

JUNE 26, 2009

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. That was the why of social media. I’m going to attempt to explain it by humbly offering my own initiation into social media as a guide. Pick an RSS tool.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Buzz Marketing for Technology

JUNE 15, 2009

But this is not a dig at Dell it’s a dig at all of us marketers who say they don’t understand how to calculate an ROI from Social Media. And at this point in social media or even in the development of the web - we have plenty of ways to track and measure lead generation coming from Social Media.

Social Media 100

Social Media ROI Media Lead Gen 100

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. How much can you afford to spend on the tool? • What about you?

Social Media 158

Social Media Media Paid Content Work Management 158

B2B Marketing Savvy

SEPTEMBER 21, 2009

. (Read time = 2-3 minutes) The Q3 mashup on social media, research and tools, marketingt/marcom, Agency-Client relationship topics and a smattering of fun and fancy. A Q3 Roundup of Twitter, Tools, Social Media Marketing, Research and the like. Multiple User Tools for Business Teams. Lesser Known Analytic Tools.

Social Media 40

Social Media Twitter Research Media 40

Biznology

DECEMBER 4, 2012

Social media and its social networks may feel like a home to some of us, but they’re really just private public spaces, similar to coffee shops, the Politics & Prose reading area, or the conference or ballroom at the Rosslyn Marriott. At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Chris Koch

MARCH 19, 2010

I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. I think it’s important to try to do this if we’re going to get social media integrated with the rest of marketing. Search tools can help you mine that data. Gather research.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Online Marketing Institute

OCTOBER 31, 2010

You or your colleague may be suffering from a significant case of Social Media Tool Exhaustion. You or your colleague may be suffering from a significant case of Social Media Tool Exhaustion. This next tool might be the key to a successful digital PR campaign.” Why do you want to test the tool?

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

EveryoneSocial

DECEMBER 21, 2020

Employee advocacy platforms like EveryoneSocial can be a complementary tool to resolving workplace communication issues by connecting everyone from an intern to the CEO to the most updated information. Employees can leave comments, share emoji reactions, and tag colleagues to join the discussion. Integrate with Technology Effectively.

Transparency 98

Transparency Newsletter RSS User-Generated Content 98

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Because tools will change. They always do.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Biznology

OCTOBER 28, 2014

One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data.

Adsense 80

Adsense RSS Adwords Doubleclick 80

Customer Experience Matrix

JULY 9, 2010

You don’t need a special tool to scan the Internet: a simple Google Alert or Twitter search will do that for free. But you’d still need to read each article, tag it with keywords, and post it to your site. Curata reduces this effort by using natural language processing to automatically identify, classify and tag potential articles.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

Writing on the Web

FEBRUARY 10, 2014

Here’s what I look for in an optimized, good blog (one that gets Google search and reader results): A good blog title with a tag line that says what people will find on this blog (benefits to reader). An email subscription sign up button such as an RSS icon. Social Media connect icons so I can find the author and connect with them.

Wikipedia 100

Wikipedia RSS Blogger Keywords 100

Convince & Convert

FEBRUARY 19, 2010

Sure, you can centralize some of your social media chores (great post by Chris Brogan), by using Tweetdeck or Seesmic. For normal humans that check social media a couple times a day, NutshellMail may become your new favorite social companion. Plus, event invites, and photos in which you’re tagged. Then Linkedin.

Social Media 116

Social Media Media Paid Search Agency PR 116

The Effective Marketer

MARCH 7, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference.

Conference 100

Conference Social Media Work Management Marketing Budget 100

The Effective Marketer

FEBRUARY 22, 2011

This entry was posted on Tuesday, February 22nd, 2011 at 9:05 am and is filed under Content Marketing , Online Marketing , Social Media. You can follow any responses to this entry through the RSS 2.0 To make it easier for everyone I’ve compiled the suggestions from the group into an easy-to-read list (sorted alphabetically).

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. Consequently, I have two recommendations.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

FEBRUARY 15, 2010

Social Media is Email Without the Database Because social communication feels more authentic and timely in most cases, email marketers must fully embrace testing, personalization and optimization to boost relevancy for recipients. Social network connectivity is becoming the post-modern email newsletter.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114