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How to use Google Analytics for stronger social media reporting

Sprout Social

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

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12 Facebook publishing tools for your brand in 2024

Sprout Social

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content.

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35 Best Lead Generation Software & Tools for Targeted Leads

Optinmonster

Are you looking for the best lead generation tools to grow your business? And just like any tough job, lead generation requires the right tools–even for professional marketers. That’s why in this post, we’ll be sharing our top picks for tools that’ll help you nail every aspect of web-based lead generation.

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How to Track Marketing Campaigns in WordPress

Optinmonster

Are you wondering how to track marketing campaigns to see what’s actually working? It’s critical to understand just how well your marketing campaigns are converting. In this article, we’ll show you how to track marketing campaigns on your WordPress site using Google Analytics and UTM (Urchin Tracking Modules) tags.

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8 Best Email Marketing Tools For Saving Time and Increasing Conversions

Optinmonster

Are you looking for the best email marketing tools to fully leverage the power of email marketing? Email marketing plays a crucial role in generating and nurturing leads for your business. With the right tools, you can reach a wider audience, retain existing customers, and find new business partners.

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How to create a timeline for a successful product launch

ConvertKit

After all the work you put into creating your incredible product, you need a proper marketing plan. The ability to launch a product without worrying about social media algorithms limiting your reach ( and sales ). After customizing your landing page, get the unique URL by clicking Share : Get your URL to share your landing page.

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5 Best Email Design Softwares (With Images & Pricing)

SendX

We all skim through content. And the growing trend of focus on design, aesthetics, branding, and visuals in email marketing is proof that plain text, badly formatted emails don’t work anymore. We have compiled a list of 5 such tools below. Stripo Stripo is an all-in-one platform for creating email templates.