NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. Also considers social media searches as well. Uses social media to further validate solutions. PDFs are also indexed; a valuable way to get white papers to appear on search results if optimized properly. Changing content.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. Also considers social media searches as well. Uses social media to further validate solutions. PDFs are also indexed; a valuable way to get white papers to appear on search results if optimized properly. Changing content.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

Ambal's Amusings

MAY 12, 2010

" Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Restructure websites around buyer personas and buying stages, and/or launch prospect-focused microsites. What actions should marketers take in 2010?" Stephanie Tilton.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

The ROI Guy

SEPTEMBER 29, 2010

Tech Media publishers have seen an exponential shift in buyer behaviour, recognizing that the B2B buying decisions these publications support are now Internet driven , and that buyers are in control of the buying cycle like never before - seeking trusted sources of diagnosis, advice and recommendations. and creating advertising networks.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

NuSpark Consulting

JULY 17, 2010

In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&# As he/she should. Prospect downloads a white paper on Technical Solutions: 15 points.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. How do you build your library of relevant lead nurturing content? What can you send via email? What can you do via the phone?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

SnapApp

NOVEMBER 14, 2011

With the surging popularity of blogs, online news, virtual magazines, and interactive social media, technology is evolving to engage a range of user types ?from Most commonly, traffic comes from search engines, paid advertisements, social media shares, and referrals from other websites. Microsite. Mobile & Social Media.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

BenchmarkONE

NOVEMBER 21, 2019

52% of agencies use social media platforms. 45% of agencies use social media scheduling tools. Social Media. Here’s what marketers say is their top-performing content type: 11% say it’s organic social media posts. 2% say it’s white papers. And here’s what agencies are using. 39% of agencies use CRM.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

SnapApp

SEPTEMBER 8, 2016

Since then, they’ve become an invaluable tool for marketers, businesses, students, designers, teachers – basically everyone – and they’re used for everything from white papers to case studies, to menus and mock ups. Media Kits. Today there are millions (maybe billions?) of PDFs living on the Internet. Case Studies. Spec Sheets.

Work Management 48

Work Management Lock-In Lead Scoring Lead Ranking 48

Webbiquity

FEBRUARY 13, 2010

Some business books are mere “information snacks,&# but Ardath provides much more here, a substantial three-course meal of marketing strategy: she covers the “why,&# “what&# and “how&# of using compelling content, email, social media and microsites to turn prospects into buyers.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

LeadSloth

AUGUST 11, 2009

I have written a lot about Inbound Marketing ( social media and search engine optimization ): it’s free, but takes a fair amount of time to set up. Jep: What are you tips for creating effective landing pages and/or microsites? We have never found microsites to be a good investment of our time. do you find most effective?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Industrial Marketing Today

JULY 14, 2010

Instead, I found something on Media Curation, which I thought was close enough: Media Curation is the emerging trend toward creating media content using a mix of machine and human resources. FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Building the logic behind the nurturing process is the hard part.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Online Marketing Institute

DECEMBER 5, 2011

True, the search traffic often goes to the microsite used to feature the curated content (which of course also includes your company’s best work). Reason 5: Marketers also start curating so they can stay up to date on competitor activities, issues facing their customers, brand commentary, and discussions in social media.

Curation 40

Curation Enterprise Management Top of Funnel Thought Leadership 40

NuSpark Consulting

DECEMBER 5, 2011

Advertising, public relations, direct marketing, webinars, trade shows, and social media all work together to attract audiences to your solutions. Nurturing content, social media, and sales/follow-up approaches all need to work in sync to ensure leads do not leak out of the funnel. S- Social Media. What’s your plan? .

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Anything Goes Marketing

JUNE 29, 2009

Dynamic landing page/microsite content.This is similar to the last point but typically is more flexible. This also goes hand in hand with PURLs as the PURL is the gateway to a personalized microsite. The 10th point is using social media to deliver an automated, personalized experience but this concept is still in its infancy.

Tactics 100

Tactics Automation Personalization Planning 100

Contently

MARCH 5, 2020

Agencies took on the big campaign work—TV commercials, out-of-home advertising, print, media buys, etc. Then as digital came along, they took on website design, banners, and the occasional god awful microsite. We’re in the midst of a media apocalypse. These content marketing methods were usually used in tandem.

Advertising Agencies 217

Advertising Agencies Paid Search Agency Top of Funnel Work Management 217

Webbiquity

JULY 10, 2018

Beyond that, your information architecture should be determined by the needs of your various online audiences: sales prospects (usually most importantly) as well as existing customers, the media, partners, potential employees, industry analysts, and possibly investors. social media tools. Special-Purpose SEO Tools. backlink analysis.

Paid Content 213

Paid Content CMS Development Design Optimization 213

Exo B2B

APRIL 30, 2024

Digital events (44%) Podcasts (30%) Microsites (29%) The graph on the right shows the most popular paid advertising channels in 2023. This can include blog posts, case studies, white papers, explainer videos, infographics, etc. SEM/pay-per-click” produces good results, according to 62% of those surveyed.

B2B Marketing 52

B2B Marketing Top of Funnel Content Marketing Advertising Agencies 52

markempa

FEBRUARY 9, 2015

Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. White papers — Discuss industry trends and challenges, and solutions. What can you send via email?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

KoMarketing Associates

SEPTEMBER 18, 2018

Microsites. Social Media. For content creators, this means there should be website content (blogs, videos, case studies, white papers) that are easily accessible and get straight to the point. When thinking about the most popular social media channels, Facebook and Twitter sit atop the list. Whitepapers.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Webbiquity

FEBRUARY 21, 2012

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Microsites.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Zoominfo

SEPTEMBER 23, 2018

In a short span of a few years, podcasting has evolved from a niche form of media to one of the most popular ways to consume information today. Promote your podcast using your established marketing channels— these may include your website, social media accounts, and advertising channels. million episodes ( source ). Get creative!

B2B 176

B2B RSS Microsite Skype 176

Content Marketing Institute

MAY 24, 2018

If your business is committed to content, you’re probably sitting on a pile of e-books, white papers, and maybe even videos. We built a microsite, an area on our website devoted to influencer marketing. Mention created a microsite to serve as one-stop content shop for #influencermarketing, says @mrwhatman.

Microsite 106

Microsite Content Advertising Agencies Lead Ranking 106

WebMarketCentral

DECEMBER 6, 2007

That ought to get you started!

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

Biznology

FEBRUARY 23, 2015

ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. CISCO : Has long been engaged in social media activity, often running campaigns alongside its ongoing engagement strategy. 10%), 2 engagement worth $250k in revenue.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Convince & Convert

JUNE 12, 2013

Every content plan needs a complementary promotion plan that combines paid, owned, and earned media. Building Your Promotion Plan Across Paid, Earned and Owned Media. The Altimeter Group Converged Media Model. Owned Media: Using Your Permission Marketing Assets. A more static website or series of microsites.

Paid Content 152

Paid Content Promotion Media Paid Search Agency 152

Contently

JUNE 6, 2022

But knowing the difference between a landing page, a microsite, a pillar page, and a content hub can help you achieve your goals throughout the marketing funnel, which might include: driving top of funnel traffic. Typically, landing pages are tied directly to a paid media campaign. Then pick a microsite. Then pick a pillar page.

Microsite 148

Microsite Landing Pages Top of Funnel Demand Generation Agencies 148

Valasys

DECEMBER 20, 2019

After having registered, the partners gained access to case studies, white papers as well as an array of sales tools. Consequently, it built an interactive microsite with an assessment tool that enabled users to discover what type of marketers they are. It only took 3 short steps to become the referral partner of Carpathia.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). B2B Social Media: Why Do Business Professionals Use Social Media? Why Digital Media Outreach Shouldn’t Be Ignored , April 28, 2010. Measuring Outcomes in B2B Social Media – It’s Time to Start , May 9, 2010. Sarah Worsham ( @sazbean ). March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Content Marketing Institute

OCTOBER 8, 2018

HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. Video promotion tactics include email shots and promotion via social media activity. Options include YouTube, your website, and social media. You will not find a pure product video on ASOS’ YouTube channel or social media.

Rules 110

Rules Video Marketing Lead Ranking Paid Search Agency 110

SnapApp

JUNE 2, 2017

These ideas can be used in any vertical, and can be largely created with content you already have – repurposing pillar assets like white papers, ebooks, videos, blogs, infographics, and the like into smaller, more engaging content pieces. . . Paid Media. Paid Media. . Try a quiz as a paid media call to action.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

SnapApp

OCTOBER 8, 2015

Interactive content compliments (and often leads to) long-form static pieces like white papers and ebooks. VP of Global Advertising & Media at Xerox Barbara Basney intends to build on that name recognition while challenging assumptions. Their work embodies three SnapApp principles: entertain, educate and engage!

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

Webbiquity

OCTOBER 29, 2012

It also requires an active presence and network of relationships in social media, coverage in industry press, and carefully targeted online advertising to be where your prospective buyers are looking, when they are looking.

Paid Content 100

Paid Content Optimization SEM Microsite 100

Kapost

OCTOBER 31, 2016

Whether it’s a sprawling white paper or a custom microsite, a product pricing page or an educational blog post, content is at the heart of modern SaaS marketing. 3) Social Media Marketing (SMM) and Brand Monitoring. Example: Salesforce. 2) Content Management Systems (CMS). But content without structure would be chaos.

Work Management 48

Work Management Marketing Automation Services Marketing Management B2B Marketing 48

Hinge Marketing

MAY 5, 2016

You can also check indirect sources, such as social media shares or inbound links. Dedicated website or microsite. Position papers/ white papers. Media kits. Just remember to measure your visibility within the target audience. 4 – Consider your current level of influence. Professional photography.

Ad Building 48

Ad Building Thought Leadership Peer-to-peer Microsite 48