Trade Press Services Newsletter

APRIL 4, 2024

Podcasting is a powerful media platform for sharing ideas, stories, and expertise. Some common goals for appearing on a podcast include networking and building relationships, creating content for your website and social media, boosting your personal brand, increasing visibility, and driving awareness around a specific topic.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Sprout Social

JANUARY 2, 2019

Welcome to planning season! Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. Thanks to Facebook, social media at large received some serious mainstream attention in regard to consumer privacy and the crusade against “fake news.”

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Rain: The Growth Agency

JULY 28, 2021

Rain the Growth Agency, the leading independent, full-service DTC advertising agency, is proud to announce the promotions of Robin Cohen to Executive Vice President of Integrated Media Investment and Planning, and Shasta Gibson to Vice President of Integrated Media Investment. Shasta Gibson, VP, Integrated Media Investment.

Advertising Agencies 52

Advertising Agencies Ad Agencies Promotion Media 52

Sprout Social

DECEMBER 5, 2016

Content is the lifeblood of social media. Before you start randomly Tweeting and posting pictures on Instagram, create a social media content management plan to guide you along the way. Having a plan in place will help you stay organized, plan ahead and scale your social media marketing strategy.

Social Media 91

Social Media Work Management Marketing Management Planning 91

SalesIntel

MARCH 14, 2022

By using customer data and intent signals, marketers and sales professionals are creating 1:1 ideal customer profiles. Building an ideal client profile is not only putting the two spearheads of the company on the same page, but it is also helping them to unlock more effective and dynamic personalization in their respective approach. .

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Lead Ranking Paid Search Agency 52

SalesIntel

MARCH 14, 2022

By using customer data and intent signals, marketers and sales professionals are creating 1:1 ideal customer profiles. Building an ideal client profile is not only putting the two spearheads of the company on the same page, but it is also helping them to unlock more effective and dynamic personalization in their respective approach. .

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Lead Ranking Paid Search Agency 52

Bionic

APRIL 26, 2019

Bionic media investment management software is used by media planning teams all around the world. Advertisers and agencies love it because it centralizes and standardizes media planning activities of all their teams. All your exports, including Excel, will also show dates in your preferred format.

Media Plans 42

Media Plans Media Advertising Agencies Profiling 42

Sprout Social

APRIL 26, 2018

Ever since announcing Instagram Business Profiles in 2016, brands have asked, “should I switch to an Instagram Business Profile or keep my personal account?” In fact, there are over 25 million business profiles connected at the moment. What’s the Difference Between a Personal & Instagram Business Profile?

Ideal Customer Profiles 110

Ideal Customer Profiles Profiling Paid Content Business 110

Thinkers360

MARCH 31, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Marketing Insider Group

APRIL 19, 2021

This is why event organizers should make networking a top priority when planning virtual events. As you incorporate virtual networking opportunities into your event plans, be sure to promote the opportunity as well. Create Users Profiles and Directory. Create User Profiles and Directory. Create Breakout Sessions.

Enterprise Management 337

Enterprise Management Peer-to-peer Merchandising Marketing Management 337

Marketing Insider Group

JULY 6, 2020

The same should be true of your social media pages. You can ask for follows and shares in emails, on other social media networks, and on your website. Speaking of your website, you should have clear social media icons linking to your business profiles. Raising your brand profile. Plan Out Your LinkedIn Content.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Marketing Insider Group

MAY 4, 2021

While you are likely posting on your social media profiles, using email marketing, and using other common distribution models, it’s hard to amplify unless you have a plan and tools to elevate your efforts beyond general posting. You can post on your social media profiles organically as the first means of distribution.

Paid Content 276

Paid Content Tools Paid Search Agency Content 276

Thinkers360

MARCH 22, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

EveryoneSocial

DECEMBER 13, 2018

Typically, the discussion of using social media in the workplace is met with criticism. This approach makes sense as much of the data out today indicates extensive social media use at work. According to the Pew Research Center: 34% of workers use social media to take a mental break from work. What platform is the most popular?

Media Plans 64

Media Plans Social Media Planning Paid Search Agency 64

Rain: The Growth Agency

APRIL 16, 2020

Your media planning strategies from February may or may not tell you much in April or May. Two months ago, you understood the marketplace and your business, competitors, media costs, results and even the season. KPI trends set the stage for the biggest decisions: whether to pull back media investment, hold steady or scale.

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52

Webbiquity

FEBRUARY 28, 2022

Working together, you will define your business goals, identify and solve problems, and map a plan for success. Do you need a strategic business plan? Do you need an exit plan? Reputation: Does the person have a good social media profile and public image? Image credit: Scott Graham on Unsplash. Final Word.

Consulting 259

Consulting Business Marketing Proposals Planning 259

Thinkers360

APRIL 20, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today ! Ken Ip Score: 31.42

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Marketing Insider Group

JANUARY 13, 2021

Your blogs, videos, social media posts, and every other aspect of content marketing are all within your realm to dictate. Using content marketing to manage your online reputation includes SEO, social media, and customer-focused content. However, keep in mind that your GMB profile isn’t under your direct control.

Marketing Management 332

Marketing Management Content Marketing Planning Content 332

Convince & Convert

JUNE 17, 2013

Customer profiling may sound like a mug shot lineup of your customers, but the goal of this post is not to imprison your customers. A useful customer profile (aka a persona ) is akin to a comprehensive how-to guide on reaching your ideal customers. How Customer Profiling Can Increase Sales.

Ideal Customer Profiles 167

Ideal Customer Profiles Profiling Work Management Marketing Management 167

Webbiquity

NOVEMBER 18, 2021

Sales managers can take advantage of trigger events if they fully understand the characteristics of their ideal client profile (ICP). By uploading a list of your existing clients to a tool like the Triggr platform , you can receive a graphical representation of what your ideal customer profile looks like. News/Media Mentions.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Martech

APRIL 19, 2024

Dig deeper: Why marketers should care about consumer privacy The decline of high-quality data and its impact on media planning The market is facing sweeping declines in accessible, high-quality data. These challenges have profoundly impacted media planning and buying.

Paid Search Agency 106

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 106

Martech

JANUARY 9, 2024

During the planning phase, research your customers and prospects to inform the kind of sessions and experiences to include in your event. External data sources like social media also help to build a complete picture. “It It is up to you to do the research and build the personas and profiles,” said Maxwell.

Optimization 116

Optimization Ideal Customer Profiles Customer Surveys Communities 116

Thinkers360

MARCH 8, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

SocialPilot

MARCH 12, 2024

But as social media evolved, so did this platform, and scheduling content became a thing. The scheduling feature has been a life, time and even career saver, especially for social media managers who maintain and publish content on multiple accounts. Such as Instagram Native Feature, Meta Business Suite, and SocialPilot Scheduling Tool.

Tools 87

Tools Tips Ideal Customer Profiles Paid Search Agency 87

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. Consistency Consistency is key when it comes to social media algorithms. Time management Time batching is a common time management tactic that is possible when you start scheduling your social media content ahead of time.

Facebook 121

Facebook Social Media Profiling Urgency Marketing 121

Thinkers360

MARCH 1, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Thinkers360

MARCH 8, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today ! Pinter Score: 32.79

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Go Beyond SEO

AUGUST 19, 2015

Simply posting to social platforms without a goal is so 2008 – in order to be successful now and in the future, outlining your social media marketing plan is key. This is particularly true for businesses that rely heavily on social media marketing. Where do I Start when Creating a Social Media Marketing Plan?

Planning 74

Planning Social Media Marketing Plans Social Marketing 74

Thinkers360

MARCH 22, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today ! Professor Jason Lau Score: 30.79

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 105

Thinkers360

MARCH 7, 2024

Thinkers360 Thought Leadership Leaderboards Participating in the Thinkers360 Leaderboards is a simple three-step process as follows: Step 1: Set up your Thinkers360 Profile, Portfolio and Media Kit – Thinkers360 provides all members with a personal profile which includes their full portfolio of thought leadership content, awards, and recognition.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Profiling 52

Thinkers360

APRIL 7, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today ! Westover, PhD Score: 37.16

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Thinkers360

FEBRUARY 16, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today ! 8 DV Abhang,C.P.M.,CPSM Score: 34.09

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Thinkers360

APRIL 14, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today ! McKenna Score: 31.33

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 79

Martech

APRIL 19, 2024

Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. This budget-friendly nature does not diminish the need for strategic planning; instead, it emphasizes allocating resources wisely to maximize returns. Economic conditions are crucial.

Advertisements 112

Advertisements Advertising Allocation Planning 112

Circle Studio

JANUARY 23, 2018

Having a top-notch Glassdoor profile can certainly help boost your employer brand. Here are 7 action steps to create a killer Glassdoor employer profile to attract prospective candidates. Plus, adding new reviews is also a great way to move older negative reviews further down on your profile page. Be transparent and authentic.

Profiling 60

Profiling Social Media Act-On Positioning 60

Oktopost

FEBRUARY 24, 2022

If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. Interacting with prospects through LinkedIn content.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Martech

JANUARY 26, 2024

CoreAI will be the over-arching name for the capabilities Publicis plans to layer across its offerings. billion consumer profiles and trillions of digital actions as well as the assets in Publicis’s existing AI platform Marcel. The new AI layer will initially address five core areas: Media planning, buying and optimization.

Paid Search Agency 100

Paid Search Agency Ideal Customer Profiles Acquisitions Marketing Management 100