KoMarketing Associates

MAY 5, 2021

Measuring the impact of content marketing allows B2B marketers to optimize campaigns for better engagement and more effectively attribute ROI. But what are the strategies, tactics, and trends behind measuring content marketing performance for B2B marketers? See below for so metrics used to measure content performance.

B2B Marketing 279

B2B Marketing Planning Content Marketing B2B 279

KoMarketing Associates

NOVEMBER 15, 2018

Although marketers have a slew of different ways to reach out to their target audiences, new research suggests that they are failing to measure the ROI of their initiatives. About 39 percent said that they measure the ROI of most of their activities. Exhibiting an ROI from Social Media Marketing.

Marketing Report 151

Marketing Report ROI Activities Social Networks 151

Top Rank Marketing

NOVEMBER 9, 2023

If you can’t measure it, you can’t make sense of it. But don’t mistake that to mean it doesn’t make a real, concrete, and measurable revenue impact. Here, we’ll shine a spotlight on value-based measurement methods that can help demonstrate the bottom-line impact of a high-performing SEO strategy.

Lead Scoring 129

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 129

Martech

APRIL 22, 2024

Measure and optimize: Track the performance of your email campaigns using key metrics such as open rates, click-through rates, conversion rates, and ROI. What email tactics should you use to increase lead generation? Updated answer: To increase lead generation through email marketing, there are several tactics you can employ.

Lead Generation 96

Lead Generation Lead Ranking Tactics Lead Scoring 96

KoMarketing Associates

MAY 2, 2019

New research suggests that marketers are continuing to utilize social media as a tactic, but they remain unsure of how to measure its overall effectiveness. In terms of measuring the ROI of social media advertising, 60.3 percent) claim that social media is “very important” to their overall marketing strategy.

Social Media 141

Social Media Marketing Report ROI Social Marketing 141

Porch Group Media

SEPTEMBER 6, 2022

Challenge #3: Measuring ROI. Michelle: What have been some of your challenges with measuring outcomes? Luci: As you’re building your program, it’s important to measure ROI so you can continue to grow it and gain budget. We really started to measure that first and communicate that within the organization.

First-Mover Advantage 52

First-Mover Advantage ROI Work Management Marketing Budget 52

Navigate the Channel

OCTOBER 4, 2023

The “measure what matters” phrase has been around for a long time, but as marketers we can put it into practice more today than in any decade or generation in the past. It is a classic example of an outdated marketing tactic, with pressure and confusion being pushed on a small business owner.

Planning 65

Planning Cost per Lead Classified Ads Advertising Agencies 65

Webbiquity

NOVEMBER 17, 2020

Here are a number of key challenges related to content marketing during and after the pandemic, along with useful tips and methods that you can use to boost your ROI. Content drought and lower ROI in the world of B2B marketing post-COVID. Unsatisfactory ROI. ROI is the ultimate barometer of success. There are 5.59

Top of Funnel 258

Top of Funnel ROI Marketing Automation Services Work Management 258

Zoominfo

AUGUST 14, 2018

When asked why many cited the difficulties associated with measuring the ROI of their social media efforts ( source ). Unlike other marketing strategies, calculating ROI on social initiatives can be difficult for a number of factors. With your team, establish clear and measurable goals for your social campaigns.

Social Media 133

Social Media ROI Media Marketing Analytics Tools 133

Only B2B

MAY 8, 2023

Account-based marketing (ABM) has gained popularity as a marketing tactic among B2B businesses in recent years. To make sure you are getting the most out of your marketing budget, it is crucial to monitor the return on investment (ROI) of your ABM efforts, just like you should with any marketing plan.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ROI Marketing Budget 62

Martech

NOVEMBER 6, 2023

Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. To measure it, follow this formula: For instance, 80 positive reactions out of 150 signify a 53% engagement rate. Get MarTech!

Outreach 127

Outreach Email Marketing Optimization Lead Scoring 127

SmartBug Media

SEPTEMBER 26, 2023

In today’s business environment, measuring and communicating marketing ROI (return on investment or MROI), or return on marketing investment (ROMI), is more important than ever. Marketing ROI helps illuminate what marketing efforts are working, where future budget should be allocated, and what campaigns drove customers.

ROI 69

ROI Marketing Attribution Allocation Planning 69

ANNUITAS

APRIL 20, 2020

But being able to measure content effectiveness is still a challenge for many marketers. . So why are marketing teams still not measuring content ROI? Why aren’t YOU measuring content ROI? Of a survey conducted by the Content Marketing Institute , the answer is that ROI isn’t tracked for four main reasons. .

Elasticity 147

Elasticity Effectiveness Marketing Budget Top of Funnel 147

Martech

APRIL 4, 2023

Measuring campaign success is critical now more than ever. Calculating the incremental lift and the resulting value that campaigns provide is a great way to assess the impact of your marketing tactics and improve the performance of channels and ROI. Click here to view more MarTech webinars.

Spending 110

Spending Webinar Metrics ROI Tactics 110

Brandwatch Marketing

OCTOBER 25, 2023

Measuring brand awareness divides marketing. It is viewed by some as a pointless exercise, an accumulation of vanity metrics that bears no relation to marketing ROI. Read more: Which Football Sponsors are Getting the Best ROI? However, brand awareness has always been one of the hardest things to measure.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Only B2B

JANUARY 18, 2024

The reason why marketers look for account based marketing tactics is the fact that they have risked losing some valuable clients in the rush to connect with everyone. ABM outperforms all other marketing tactics when it comes to ROI when you do ABM well. Account Based Marketing Tactics For Better ROI 1.

Account Based Marketing 62

Account Based Marketing ABM Tactics Sales Qualified Leads 62

Oktopost

FEBRUARY 29, 2024

However, measuring the ROI and maximizing the effectiveness of social selling efforts remains a challenge for many businesses. Unlike traditional sales methods, social selling operates in the realm of digital interactions and relationships, making ROI assessment more nuanced.

ROI 62

ROI Organization Top of Funnel B2B 62

Only B2B

JUNE 5, 2023

In today’s competitive B2B landscape, businesses are increasingly adopting account-based marketing (ABM) tactics to drive personalized and targeted campaigns. In this blog, we will explore the best account-based marketing tactics that can help businesses dominate B2B marketing in 2023.

Account Based Marketing 78

Account Based Marketing Tactics B2B Marketing Multi-Channel 78

KoMarketing Associates

FEBRUARY 13, 2020

Marketers now have a wide array of options when it comes to reaching out to customers and prospects, but a new report suggests that email is still preferred, and it may be because of its ROI. Measuring the Most Effective Marketing Tactics.

Marketing Report 157

Marketing Report ROI Email Marketing Budget Programs 157

Tiecas

MARCH 21, 2024

Let’s get specific—in the next section, we’ll dive into the strategies and tactics that translate this understanding into results. Proven Industrial Marketing Strategies & Tactics Learned From the Trenches The order of the words “strategy” and “tactics” isn’t accidental! Have a quick follow-up plan in place for hot leads.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

KoMarketing Associates

JUNE 2, 2020

KIBO, Monetate and Certona recently came together to conduct “The Rise of Personalized Commerce” study, and their results showed that 70% of companies that use advanced personalization have already earned 200% ROI or more from it. Marketers’ Shift Toward More Personalization.

ROI 156

ROI Studies Personalization Touchpoints 156

Vision Edge Marketing

JUNE 21, 2018

Given our focus on Marketing Performance Management and Measurement (MPM), we have a lot of conversations with our customers and prospects about Marketing ROI. 90% of Marketers are not training in Marketing Performance and Marketing ROI. 90% of Marketers are not training in Marketing Performance and Marketing ROI.

ROI 173

ROI Planning Class Work Management 173

Adobe Experience Cloud Blog

JULY 22, 2021

Measuring B2B Marketing Performance. As it turns out, measuring revenue and ROI performance in B2B advertising (and really B2B marketing overall) is a sufferfest. It’s built exclusively to help you measure and optimize marketing performance at every stage of your lead-based or account-based demand funnel.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

Digilant

OCTOBER 21, 2021

They have to stay mindful of advertising ROI by medium to ensure future marketing investments are directed toward the most impactful initiatives while reducing channel and data silos to better understand total marketing ROI. . Continually test new tactics. . It’s a big ask, but it’s not impossible.

ROI 52

ROI Marketing Budget Practices Allocation 52

KoMarketing Associates

JUNE 26, 2019

Although marketers are still turning to influencer marketing to reach out to their target audience, new research shows that they continue to be faced with challenges in measuring the ROI related to this tactic. percent claimed that measuring the ROI of influencer marketing is still a top challenge.

ROI 120

ROI Budget Programs Custom Publishing Marketing 120

Sprout Social

SEPTEMBER 13, 2016

But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. Return on investment (ROI) plays a big role in your decision to not only bring Facebook into your marketing strategy, but to keep it there.

ROI 102

ROI Facebook Paid Search Agency Social Networks 102

Zoominfo

JULY 17, 2018

As these statistics show, webinars have become a favorite tactic of many B2B marketers: Over 60% of marketers use webinars as part of their content marketing programs ( source ). Today’s blog post looks at some of the most important webinar metrics used to measure webinar success. Keep reading! Webinar registrations. Webinar costs.

Webinar Metrics 255

Webinar Metrics Paid Content Paid Search Agency Allocation 255

SalesGrape

DECEMBER 3, 2023

ABM tactics focus on targeting specific accounts or companies rather than casting a wide net and hoping for leads. This article will delve into the world of strategic lead generation through ABM tactics, with a particular emphasis on the role of telemarketing. SalesGrape Would you like more article like this?

Account Based Marketing 52

Account Based Marketing Lead Generation Telemarketing Tactics 52

Sprout Social

JUNE 13, 2023

The Total Economic Impact™ of Sprout Social, a commissioned study conducted by Forrester Consulting on behalf of Sprout, found that a composite organization, based on real interviewed customers, realized a 233% return on investment (ROI) and $1.3M in savings over three years.

Social Media 102

Social Media ROI Work Management Marketing Management 102

DivvyHQ

AUGUST 16, 2019

But when determining content marketing ROI, you have to start with a business goal. In this post, I’ll be addressing three key things: why content marketing works, how to define a business goal, and which content marketing metrics really matter to track ROI. Instead, ensure that your tactics are helping you meet your goals.

ROI 82

ROI Content Marketing Planning Business 82

Marketing Insider Group

APRIL 17, 2023

Here’s an article with great insight from one of our favorite resources, DivvyHQ, on how to calculate the true cost of your content and maximize your ROI. Read this article from Orbit Media to learn 5 effective emotional writing tactics to consider using in your content creation process. Do you want to keep your audience engaged, too?

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

KoMarketing Associates

JANUARY 24, 2023

As more B2B marketers begin to see a return-on-investment (ROI) from account-based marketing (ABM), new research suggests that they will be increasing their budget for these initiatives in 2023. Most B2B marketers (46%) are still experimenting with piloting, measuring, and refining their ABM approach.

Account Based Marketing 198

Account Based Marketing Spending B2B Marketing Budget Management 198

B2B Marketing Directions

JULY 29, 2023

In a recent article for martech.org , Christopher Penn wrote, "Everything in marketing is measurable, from top to bottom, from brand to customer satisfaction to purchase - you can measure 100% of marketing." He argued that when people say some aspect of marketing can't be measured, they mean that, ".

Marketing AI 52

Marketing AI Multi-Touch Attribution Budget Programs Multi-Channel 52

Inbox Insight

JUNE 7, 2020

79% of B2B marketers say that improving ROI of marketing activities is a key focus for 2020. And when it comes to inbound marketing specifically, proving ROI isn’t so straightforward. Why you need to measure your inbound marketing efforts. That’s why measuring campaigns is so important for the B2B marketing strategy.

Inbound Marketing 98

Inbound Marketing ROI Lead Ranking Sales Qualified Leads 98

Act-On

NOVEMBER 7, 2023

Here’s another stat for you, just to back up these assertions: According to Curata’s 2016 Content Marketing Staffing and Tactics Study , only 21% ― about one in five ― content marketers have a specific process in place to optimize their content reuse and repurposing. Re-using your content = improved ROI! But don’t despair!

Social Media 181

Social Media Top of Funnel Media Marketing Automation Services 181

Adobe Experience Cloud Blog

AUGUST 15, 2019

Of course, measuring the effectiveness of your experiences can be difficult—especially when you’re collaborating with several internal teams, leveraging multiple tools, and engaging with prospects and customers across numerous channels. To ensure successful ABX, you can’t just measure your campaign’s success after deployment.

Account Based Marketing 133

Account Based Marketing Top of Funnel Planning ABM 133