Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

Marketing Insider Group

NOVEMBER 6, 2023

If your nonprofit is ready to start advertising online , you’ll first need the resources to power your marketing strategy. But your nonprofit will have to go above and beyond its existing marketing strategy to make the most of Google’s grant. With that in mind, let’s begin.

Paid Search Agency 241

Paid Search Agency Marketing Strategy Marketing & Strategy Ads 241

Act-On

NOVEMBER 15, 2023

Marketing automation is all about results, isn’t it? Sure, you need content that resonates with the target audience and strategically guides them along their journey , but it’s impossible to know if you’re on the right track without understanding marketing automation roi statistics and potential results. But here’s the thing.

Marketing Automation Services 219

Marketing Automation Services Marketing Automation ROI Automation 219

Act-On

OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. And the hallmark of a good marketing department is simply that it works. This is just a big-picture overview.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

6sense

AUGUST 28, 2021

Last Friday’s CMO Coffee Talk session focused on the importance of proactively supporting the mental health needs of your employees, with a specific focus on revenue teams. Below are numerous highlights from the conversation amongst chief marketing officers on Friday. and the response average was 84%.

Paid Search Agency 48

Paid Search Agency Leads Lead Marketing Qualified Leads 48

Act-On

SEPTEMBER 25, 2023

Marketing and sales teams are famously frenemies. They share common goals— driving revenue for their company —but poor communication regularly gets in the way of these two teams working together. Sales and marketing alignment is no small task, but it’s not a mystery. Sales and Marketing Best Practices: Why Work Together?

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

Act-On

DECEMBER 7, 2023

The cracks in your marketing automation platform may have been showing for some time. Your team uses tricky workarounds to bypass processes that aren’t working. The good news is that switching marketing automation platforms doesn’t need to be overwhelming, especially when you have tips on what features to look for and what to avoid.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Tips 130

Hubspot

FEBRUARY 23, 2018

Consider tapping your marketing department to fill those knowledge gaps. You may have heard the term "smarketing," which describes the ideal alignment of Marketing and Sales through shared goals and direct communication. What if I told you the same alignment could benefit Marketing and Customer Success, too?

Top of Funnel 77

Top of Funnel Work Management Marketing Management Paid Search Agency 77

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

Social Media 311

Social Media Stats Marketing Report Paid Search Agency 311

Act-On

DECEMBER 1, 2023

Considering a new marketing automation platform? Marketing orgs only use 33% of their martech capabilities. Painful to use Poor integrations Your growth means higher costs Lackluster support Unexpected upcharges Slow innovation/improvements Don’t Call it a Migration: Switching Providers Without the Pain Migration sounds intimidating.

Marketing Automation Services 206

Marketing Automation Services Marketing Automation Automation Planning 206

Marketing Insider Group

JANUARY 3, 2023

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. And when it does, many business leaders start racking their brains, polling their teams, and trying to figure out where things went wrong.

Marketing Strategy 340

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 340

Marketing Insider Group

SEPTEMBER 20, 2023

AI has caused a seismic shift in the marketing world over the past several years—and we’re talking about way more than ChatGPT. Today, AI is nearly as intertwined with marketing as traditional technology tools, like CRM systems and email marketing platforms. And it’s only predicted to keep getting faster.

Paid Search Agency 287

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 287

Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. We have come a long way from the “one-size-fits-all” and “spray-and-pray” marketing tactics of the past.

Account Based Marketing 327

Account Based Marketing ABM Work Management Marketing Management 327

Hubspot

JULY 11, 2019

You can’t talk about the future of marketing without chatbots. Including chatbots on your website helps visitors find what they are looking for and connect them with your team in an immediate, frictionless way. On HubSpot’s marketing team, we seek to deliver a world-class customer experience.

Hubspot 78

Hubspot Paid Search Agency Personalization CRM 78

QuanticMind

MARCH 26, 2019

Quality customer support for PPC optimization platforms is becoming increasingly important. Large amounts of money are relying on the flawless execution of PPC marketing, but we all know technology isn’t always perfect on its own. Advertisers need to be closely aligned with their PPC support team. Two Levels of Benefits.

Paid Search Agency 40

Paid Search Agency PPC Enterprise Management Work Management 40

EverString

DECEMBER 4, 2016

The post 5 Reasons Your SDR Team Needs Marketing Support appeared first on EverString.

Paid Search Agency 54

Paid Search Agency Marketing 54

Martech

MAY 9, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. This could have a radical impact on the structure of marketing departments and the daily work lives of marketers and lead to the rise of the marketing generalist.

Marketing AI 116

Marketing AI Paid Search Agency Work Management Marketing Management 116

Heinz Marketing

MARCH 15, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing B2B purchases are complex, involving multiple decision-makers, each with specific needs. The key to unlocking value lies in alignment between your sales, marketing, and customer success teams—an alignment that comes from a singular, unifying force: customer understanding.

Top of Funnel 110

Top of Funnel Work Management Verticals Marketing Management 110

Martech

APRIL 5, 2024

Insufficient usage of martech may also hinder the improvement of marketing processes. Users may also not be properly trained to use the martech platforms and may not receive the necessary support to learn how to better use them in their day-to-day work. They should accurately reflect existing marketing processes.

Peer-to-peer 92

Peer-to-peer Paid Search Agency SMS Gartner 92

Martech

OCTOBER 6, 2023

Marketing has always been challenged to demonstrate impact on pipeline and revenue — and it hasn’t gotten easier. Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement.

Lead Ranking 132

Lead Ranking Analytics Multi-Touch Attribution Lead Scoring 132

Martech

APRIL 29, 2024

Generative AI is rapidly transforming marketing, introducing new capabilities that disrupt how we work. It demands a people-focused approach to navigate the changes and align your teams for the transformation. I prefer to enlist support first from teammates who have their hands on the keyboards. Think creatively here.

Marketing AI 68

Marketing AI Work Management Marketing Management Planning 68

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. The Canva team also utilizes very specific channels plans for each social platform.

Rules 153

Rules Planning Brand Identity Branding 153

Trade Press Services

MAY 13, 2024

B2B video marketing is a staple for today’s businesses with more than 90 percent of companies leveraging the medium to reach target audiences. According to Wyzowl’s Video Marketing Report , individuals watch an average of 17 hours of video content each week.

Video Marketing 78

Video Marketing B2B Marketing B2B Thought Leadership Work Management 78

Anyword

MAY 8, 2024

At Anyword, our marketing team doesn’t just promote our AI writing platform; they use it to create content every day. Meet our Marketing Managers Cortney Swartwood and Hannah Mallard are central to Anyword’s marketing team, each with a unique focus. Let’s dive in.

Work Management 74

Work Management Planning Copywriting Advertising Agencies 74

Convince & Convert

SEPTEMBER 4, 2012

Over the last several months, I have found the conversation around content to be slowing evolving from “Why is content important to my business?” to “How do we organize around content delivery?”.

Organization 130

Organization Paid Search Agency Effectiveness Content 130

Convince & Convert

SEPTEMBER 4, 2012

Over the last several months, I have found the conversation around content to be slowing evolving from “Why is content important to my business?” to “How do we organize around content delivery?”.

Organization 129

Organization Paid Search Agency Effectiveness Content 129

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

Account Based Marketing 104

Account Based Marketing Spending B2B Marketing ABM 104

Launch Marketing

MARCH 28, 2023

Founded in 1996, vcfo has helped and supported more than 5000 organizations nation-wide. As vcfo looked for assistance and guidance in building a content marketing process to promote their thought leadership surrounding issues important to their clients, they reached out to Launch.

Paid Search Agency 127

Paid Search Agency Content Marketing Thought Leadership Content 127

Launch Marketing

MARCH 13, 2024

Reaching the right audiences with the right messages is fundamental for B2B marketing success. Let’s dive into the four reasons why a strategic messaging framework is important for B2B marketing success and a few tips to ensure you build a comprehensive framework. That’s where a strategic messaging framework comes in.

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

SmartBug Media

APRIL 23, 2024

No two marketing strategies are the same—that’s just Marketing 101 info we all know. However, in the fast-paced, laser-focused, and revenue-maximizing world of private equity investment firms, marketing teams need to understand the distinct drivers and objectives that shape how these organizations operate.

Marketing Strategy 64

Marketing Strategy Marketing & Strategy Webinar Metrics Work Management 64

The Marketing Blender

MAY 13, 2024

In B2B marketing, professional services is an industry that requires a specialized approach. The marketing and sales environment for B2B professional services is a highly relationship-based nurturing and selling environment. Why Is Marketing B2B Professional Services So Hard? Watch this episode of The Marketing Blender Show now.

Marketing Budget 98

Marketing Budget Service B2B Marketing B2B 98

Heinz Marketing

FEBRUARY 6, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing Do you find implementing new processes in your marketing department akin to herding tigers? When execution lacks structure, each team figures out a way to make it work for themselves and that’s how silos get formed.

Planning 98

Planning Work Management Top of Funnel Marketing Management 98

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. To some extent, we all are. It’s coming from every direction.

Marketing AI 121

Marketing AI Work Management Marketing Management Examples 121

Launch Marketing

NOVEMBER 16, 2022

Marketing plays a large part in making it happen. For many B2B businesses, the question comes down to, “Do we outsource our marketing to a B2B marketing agency or do we make an internal hire?” Every business has a need for marketing, some at a larger scale than others, but there is a need in all businesses.

B2B Marketing 118

B2B Marketing Paid Search Agency Planning Marketing Management 118

B2BMarketing.net

MAY 14, 2024

In order to understand how B2B marketing leaders can drive organizational growth while dealing with their own mental health and the mental health of their teams, I’ve interviewed Lawrence Mitchell, CEO, Australia, Asia Pacific & India, Wellbeing at Work World and Founder and CEO, Finding Equilibrium.

B2B Marketing 52

B2B Marketing B2B Paid Search Agency Work Management 52

Martech

MAY 13, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: As a function of the business, where should Martech / Marketing Ops align? Under marketing? A stand-alone team? I am trained with MarTech content.

Allocation 90

Allocation Resource Management Marketing Management Budget Programs 90

Top Rank Marketing

JANUARY 3, 2024

Happy 2024, fellow marketers! ? It’s that enchanting time of year when we exchange our old marketing hats for shiny new ones. We’ve shared our predictions for content marketing and influencer marketing in 2024, What’s your master plan for, not just staying on track, but leading the pack this next year?

Marketing & Strategy 126

Marketing & Strategy Marketing Strategy Planning Digital Marketing Funnels 126