Sword and the Script | B2B

JUNE 18, 2024

It was a long-time client of my employer, a PR agency, and as such, I also represented one of their startup portfolio companies. Yet the challenges with the startup were insurmountable in that sector. It’s thankless work but I’ve had some amazing conversations and it’s led me to several conclusions about the state of the market. >>>

Ideal Customer Profiles 66

Ideal Customer Profiles B2B B2B Thought Leadership PR 66

Zoominfo

AUGUST 16, 2022

The foundation for most successful go-to-market teams is data — but not just any data will do. B2B sales and marketing teams need reliable firmographic profiles of their target accounts that will stay up-to-date amid the rapid pace of change in business. businesses are small businesses with fewer than 500 people. See for yourself.

Zoominfo 130

Zoominfo Best Practices SMB SIC 130

InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. However marketers are largely dissatisfied with the reporting their MAPs offer. Here’s why: It’s complex and hard to get right.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

B2B Digital Marketer

JULY 15, 2021

B2B Digital Marketers need to stay ahead and use new insights to keep their business relevant and successful. The customer’s needs are always changing , and the marketing landscape is always evolving. Enter HelloWoofy – a smart marketing dashboard for small businesses and underdogs. But your time and resources are limited.

Marketing Budget 52

Marketing Budget Marketing AI Automation Paid Search Agency 52

Webbiquity

AUGUST 6, 2019

The “freemium” model for software marketing—giving away a limited version of an online software product in order to entice users into paying for a scaled-up or full-featured version—started gaining traction back in early 2013 and really took off over the next 18 months. Image credit: rawpixel.com on Pexels. Unfortunately, no.

Enterprise Management 172

Enterprise Management Marketing Management Budget Programs Buy 172

Seismic

AUGUST 17, 2020

This integration turns into an incredible timesaver for the banker and provides an impressively tailored experience for small to medium-sized business (SMB) clients. Also, bankers need to provide some kind of value to the relationship, otherwise the SMB owner will just get what they need online. The future of relationship banking.

Efficiency 105

Efficiency SMB Verticals API 105

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Zoominfo

JANUARY 31, 2023

But despite the speed of innovation in sales tech, there are still large corporations and small startups alike whose main sources of information for targeting are Google, basic contact-scraping software, and LinkedIn Sales Navigator. What’s the difference? Since we’re selling SES, we want to target companies with salespeople.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

Zoominfo

JANUARY 26, 2021

Enterprise prospects are what salespeople and marketers like to refer to as “the whale” of all leads. And while the payoff is certainly worthwhile, enterprise lead generation does not come without a set of challenges that salespeople and marketers alike have to work to overcome. What Is Enterprise Lead Generation?

Enterprise Management 189

Enterprise Management Lead Generation Lead Scoring Lead Ranking 189

TrustRadius Marketing

APRIL 16, 2021

The influx of funding is largely feeding new, tiny startups that aim to solve small HR pain points, holes in the status quo technology. Talent management continues to spread amongst the mid-market, and the Core HR market for SMBs emerges. In fact, it’s quite crowded, due largely to an influx of funding for startups.

Work Management 52

Work Management Marketing Management Peer-to-peer SMB 52

Envy

FEBRUARY 13, 2021

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. Marketing terms. Account Based Marketing ! Customer Relationship Management is the heart of B2B tech marketing. Did we miss any? Churn rate.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

nDash

APRIL 27, 2022

When I’m not writing content for websites, I’m buying cosmetically-challenged vegetables from the local farmer’s market and creating detailed itineraries for my next trip. She has a background and experience working with SMB, Corporate, & Enterprise level clients while also working with individuals on a project-to-project basis.

Software 52

Software Ideal Customer Profiles SMB Startups 52

Zoominfo

JANUARY 26, 2021

Enterprise prospects are what salespeople and marketers like to refer to as “the whale” of all leads. And while the payoff is certainly worthwhile, enterprise lead generation does not come without a set of challenges that salespeople and marketers alike have to work to overcome. What Is Enterprise Lead Generation?

Enterprise Management 130

Enterprise Management Lead Generation Lead Ranking Lead Scoring 130

Golden Spiral

FEBRUARY 7, 2019

Many B2B technology companies have a hard time speaking to the real market problems their product or service solves. In fact, we just retooled our own capabilities to be more market- and problem-focused, so it’s the perfect way to show you the process. We have a very practical way of mapping product features into marketectures.

Top of Funnel 67

Top of Funnel Features Product B2B Marketing 67

Martech Advisor

NOVEMBER 14, 2019

And to help you on this journey, we’ve put together a quick guide to digital marketing success. Free tools to help kickstart your marketing journey. If you are an entrepreneur or the owner of a small business/growing startup, this day celebrates your role and potential. A glimpse of what lies ahead.

Small Business Marketing 75

Small Business Marketing Marketing Automation Services Budget Programs Marketing Budget 75

Valasys

APRIL 11, 2023

Especially in today’s competitive and fast-paced market. However, not all SMBs have access to the same resources and tools as larger companies. So, if you’re looking to take your SMB to the next level, keep reading. These help startups and SMBs grow and succeed.

Advertising Mediums 52

Advertising Mediums Resources Enterprise Management Work Management 52

Hubspot

JANUARY 17, 2018

Bowery Capital Startup Sales Podcast. Learn about sales team management, creative business development strategies, time-saving sales tools, B2B strategic partnerships, aligning sales with marketing, effective prospecting, negotiation techniques, and more. Bowery Capital Startup Sales Podcast. The Advanced Selling Podcast.

Enterprise Management 101

Enterprise Management Startups SMB B2B Thought Leadership 101

Digilant

MARCH 30, 2021

Whether you’re an SMB seeking expansion, a startup business keen on driving conversions, or an established brand owner—data matters. Between boosting visibility, enhancing your cross-market potential, or need to expand upon your current consumer segment, your sales team will be behind the steering wheel.

Analytics 52

Analytics Marketing Management Planning Paid Search Agency 52

chiefmartech

APRIL 5, 2020

But marketing and martech are still moving forward. Blissfully’s five-year data on SaaS spend reveals some fascinating trends: Note that SaaS spend over the past year for SMB companies has doubled 100%, for mid-sized companies it’s grown 66%, and for enterprise companies… it’s essentially been flat.

Trends 99

Trends SMB Trigger Marketing Marketing Report 99

Martech Advisor

OCTOBER 23, 2019

Marketing automation software tools are defined as comprehensive platforms that enable marketers to execute, measure, and analyze all marketing efforts efficiently. Let’s take a look at the ten best marketing automation platforms for 2020. What Is a Marketing Automation Tool? billion by 2025. Integration.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

SmartBug Media

OCTOBER 30, 2019

The digital marketing world is an often crowded space, and today, there are more than enough tools and solutions out there to choose from. Whether you’re a small mom-and-pop shop, a new startup looking to take over an untapped market, or a seasoned marketing pro, it can be overwhelming to find the best tools out there.

Marketing Automation Services 60

Marketing Automation Services Enterprise Management Marketing Automation Work Management 60

New North

MAY 8, 2023

The primary metric of interest in any meaningful B2B marketing strategy effort will always be generating leads. But many B2B businesses struggle to find their momentum when it comes to successful lead generation via digital marketing. Email marketing works, but it works best when you do it right, following industry best practices.

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Lead Ranking 52

Rev

SEPTEMBER 12, 2019

And in early September of this year, it was announced that they would be acquired by fintech startup Kabbage. Now enter predictive marketing company Mintigo , who danced into 2019 by securing a $7 Million funding round – only to be acquired in late August by Anaplan , a business performance management software company.

Acquisitions 113

Acquisitions Marketing AI Enterprise Management Marketing Management 113

Hubspot

NOVEMBER 17, 2017

Let’s say you’re applying for the SMB Account Executive role at Joyfull. Google “SMB sales manager Joyfull” and see if you can find the team’s leader on LinkedIn. When applying to a startup or relatively relaxed organization, write “Dear [First name] [Last name].”. Every week, I write a blog post about a common SMB challenge.

Template 75

Template SMB Paid Search Agency Work Management 75

Hubspot

MARCH 18, 2020

Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. SMB (Small to Medium Sized Business) = Somewhere between 5-100 Employees. Marketing Department Structure. Here's how: Talent.

Enterprise Management 96

Enterprise Management Paid Search Agency Work Management Marketing Management 96

ANNUITAS

APRIL 23, 2014

There are a few B2B surveys and benchmarking studies that I refer to again and again … DemandGen Report’s Buyer Behavior Survey and Content Preferences Survey and the Content Marketing Institute’s Content Marketing Benchmarks, Budgets and Trends to name a few. ANNUITAS wants to change this.

Demand Generation 100

Demand Generation Enterprise Management Demand Generation 100

Conversica

SEPTEMBER 8, 2020

An augmented workforce of Intelligent Virtual Assistants accelerates customer acquisition, retention and growth for mid-market and enterprise businesses and provides customers with the digital transformation tools they need to succeed in an increasingly challenging market. Prior to that he stewarded E2Open through an IPO.

Enterprise Management 98

Enterprise Management Marketing AI Work Management Marketing Management 98

Single Grain

JULY 25, 2023

As a business leader, you may hope to be accessible and available to anyone who wants to work with your brand, including startups and SMB clients, but we all have our capacities. In this post, we delve into a topic that has been debated among digital marketing agencies for years: Should you work with an SMB client?

SMB 52

SMB Work Management Enterprise Management Marketing Management 52

Martech Advisor

JANUARY 20, 2020

In 2020, business leaders will continue to realize that they can improve their sales process and will need to invest in adequate technology to do so, wrties, Nigel Cullington, VP of Marketing, Upland Altify. Learn More: How an SMB Can Make the Most of a CRM. Learn More: Why Salesforce is Losing Users to New CRM Startups.

Enterprise Management 55

Enterprise Management Optimization Marketing Management SMB 55

Hubspot

AUGUST 22, 2018

Market: SMB, mid-market, enterprise, Fortune 1000, Fortune 500. Can you tell this fictional company is a startup?). For instance, you might write, “We’re looking for someone who’s comfortable joking around with their team while maintaining professional boundaries.”. Industry: Healthcare, tech, hospitality, education, etc.

Template 98

Template Enterprise Management Work Management Forecasting 98

Biznology

DECEMBER 10, 2010

This week we watched Google, the search engine monster with the mountain of cash from Mountain View, be rejected by Groupon, the little startup that could (as in "could" be offered a huge number to be purchased). The company has decided that it wants to be the provider of all things Internet marketing to the SMB crowd.

Google 80

Google SMB Adsense Paid Search Agency 80

Webbiquity

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Mereo

JULY 29, 2021

Pricing strategies are a vital part of the solution, financial and go-to-market elements of your organization. Additionally, the global marketplace has seen an influx of software providers and rapid-growth startups. The strategy varies between solution, market and customer, but is important to consider from the onset.

Enterprise Management 60

Enterprise Management Pricing Price Marketing Management 60

Hubspot

DECEMBER 17, 2019

Sometimes, in the marketing industry, you have to close your eyes and take a leap of faith. It's also a valuable method if you have a large audience, since segmentation divides them into smaller groups so you can figure out how to reach a market you're unsure about. Are you a B2B marketer? Number of employees. Buyer behavior.

Buyer Personas 97

Buyer Personas Ideal Customer Profiles Segmentation Eye-Tracking 97

accelerate agency

OCTOBER 14, 2021

Since then, more SMBs have appreciated the necessity to incorporate a SaaS business model within their enterprise software systems to retain customers and pursue scalable and sustainable growth through digital marketing tools. The SaaS model is suitable for companies that supply products integral for business.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

Since then, more SMBs have appreciated the necessity to incorporate a SaaS business model within their enterprise software systems to retain customers and pursue scalable and sustainable growth through digital marketing tools. The SaaS model is suitable for companies that supply products integral for business. Pros of the SaaS model.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Single Grain

AUGUST 29, 2019

There are several strategies that you can apply to market your business, but it is always recommended that you follow industry leaders to understand the marketing strategies that have worked for them, rather than reinvent the wheel. So what was so special about Amazon’s marketing strategy that made the company such a huge a success?

SMB 83

SMB Paid Content Marketing Strategy Marketing & Strategy 83