Scout: Programmatic Ads at the Movies, CTV Transparency, and More
QuanticMind
AUGUST 10, 2023
Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. CTV Buyers Are Still Struggling to Know Where Their Ads Ran [:05] Content-level transparency has long been commonplace in linear TV, but it’s still mostly absent from CTV ad buys…for now. Welcome to Scout!
Let's personalize your content