Industrial Marketing Today

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Overcoming the Challenge of Marketing to Busy Engineers

Industrial Marketing Today

As an industrial marketer, you know it is a challenge marketing to engineers. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Industrial Marketing content marketing to engineers Marketing to engineers

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Content Marketing to Engineers is Tough. And Getting Tougher

Industrial Marketing Today

Every industrial marketer should sit up and take notice of some of the preliminary findings from a recent survey called the Engineering Marketers 2017 Survey conducted by ENGINEERING.COM. This post is […] The post Content Marketing to Engineers is Tough.

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Manufacturing Content Marketing Trends and Challenges

Industrial Marketing Today

For the past four years, I have downloaded and read research reports on Manufacturing Content Marketing in North America published by the Content Marketing Institute (CMI). Visit my website for more content on industrial marketing.].

Industrial Email Marketing for Targeting Engineers in Long and Complex Sales Cycles

Industrial Marketing Today

Industrial email marketing doesn’t get as much respect as it deserves. I’ve read articles where people have claimed that email marketing is dead thanks to social media. That is simply not true when it comes to industrial marketing.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate

Industrial Content Marketing Fails to Engage with Target Audience

Industrial Marketing Today

Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. Visit my website for more content on industrial marketing.].

How Industrial Marketing Influences Buyers

Industrial Marketing Today

Industrial marketing precedes industrial sales. Marketing has always provided sales support and not […] The post How Industrial Marketing Influences Buyers by Achinta Mitra appeared first on Industrial Marketing Today. That is the reality today.

No Digital Marketing for Manufacturers = Marketing in the Past

Industrial Marketing Today

Most manufacturers including precision CNC machine shops and fabricators have difficulty understanding the true value of digital marketing for manufacturers. Some that have implemented it, struggle to produce tangible results, meaning a boost in sales that they can attribute to marketing.

Content Marketing Strategy Must Drive Your Industrial Website Redesign

Industrial Marketing Today

Visit my website for more content on industrial marketing.]. Content Marketing Industrial Websites Website Design & Development Industrial content marketing industrial content marketing strategy Industrial Marketing industrial website redesign

B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Never flush with cash in the first place, B2B marketing groups have been. Marketers need to take the. marketing, revenue.

Why Manufacturers Need a Multichannel Industrial Marketing Strategy

Industrial Marketing Today

Multichannel industrial marketing strategy doesn’t get that much attention or buzz. It should, because it is a closer reflection of how manufacturing and engineering companies are marketing these days. Visit my website for more content on industrial marketing.].

Industrial Content Marketing’s Role in Sales

Industrial Marketing Today

You’ve probably read all the buzz surrounding industrial content marketing. Here’s a reality check—only […] The post Industrial Content Marketing’s Role in Sales by Achinta Mitra appeared first on Industrial Marketing Today.

Industrial Content Marketing: Awareness to Conversion Takes Time and Hard Work

Industrial Marketing Today

Industrial content marketing success for most manufacturers and other industrial companies is usually measured by an increase in the number of RFQs/RFPs. Visit my website for more content on industrial marketing.].

How Manufacturing Content Marketing Sets the Table for Sales

Industrial Marketing Today

They both inquired about using manufacturing content marketing to help their sales efforts. Both these companies had used telemarketing and other conventional marketing tactics with very little success in generating sales qualified leads.

B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Never flush with cash in the first place, B2B marketing groups have been. Marketers need to take the. marketing, revenue.

Effective Industrial Content Marketing Requires Working Closely with Subject Matter Experts (SMEs)

Industrial Marketing Today

If you are responsible for industrial content marketing at your company, you know it is a challenge and can be a daunting task to engage with engineers and technical buyers. Visit my website for more content on industrial marketing.].

In Industrial Lead Generation, a Lead is a Lead, Right?

Industrial Marketing Today

I understand and accept the fact that the main goal of industrial marketing is to generate leads. by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].

Email Marketing for Manufacturers and Industrial Companies

Industrial Marketing Today

Email marketing often gets a bad rap because most people are fed up with the deluge of promotional emails they receive every day. That is the same reaction I got from a client who is an industrial distributor when I spoke to him about email marketing.

Content Industrial Buyers Want from Supplier Websites

Industrial Marketing Today

Manufacturers and industrial companies have shifted more of their marketing dollars to digital marketing channels for a very good reason. Visit my website for more content on industrial marketing.].

B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Never flush with cash in the first place, B2B marketing groups have been. Marketers need to take the. marketing, revenue.

How Industrial Content Marketing Increases Awareness and Creates True Differentiation

Industrial Marketing Today

Industrial content marketing can be very effective in solving two common problems that many manufacturers and distributors face. Visit my website for more content on industrial marketing.].

Lead Generation for Industrial Companies is a Process not a Campaign

Industrial Marketing Today

Buyers are looking for information online and interacting with sales people on […] The post Lead Generation for Industrial Companies is a Process not a Campaign by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].

Content Marketing for Manufacturers: What’s real and what’s hype?

Industrial Marketing Today

If you are a manufacturing marketer, I’m sure you’ve heard all the buzz and the hype surrounding content marketing for manufacturers. It is a fact that today more manufacturers are using content marketing for increasing awareness (Branding), lead generation and sales.

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Digital Marketing for Manufacturers: Making a Business Case

Industrial Marketing Today

Uh […] The post Digital Marketing for Manufacturers: Making a Business Case by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Marketing to Engineers Requires Accurate and Truthful Content Presented Logically

Industrial Marketing Today

Marketing to engineers is challenging, but manufacturers, distributors and engineering services companies cannot shy away from it because engineers make up the bulk of their target audience. Visit my website for more content on industrial marketing.].

Industrial Marketing Plan: A 3-Phase Approach

Industrial Marketing Today

As we go deeper into Q4 with the holidays right around the corner, most industrial companies start to think about their industrial marketing plan for next year. As an industrial marketing consultant, I’m often asked by clients the best way to approach this important planning task.

Marketing Engineering Services with Content

Industrial Marketing Today

Marketing engineering services is very different from marketing industrial products. I have run across […] The post Marketing Engineering Services with Content by Achinta Mitra appeared first on Industrial Marketing Today.

Industrial Content Marketing Boosts Sales for Distributors

Industrial Marketing Today

My conversations with distributors about industrial content marketing almost always start with them needing help in growing their sales. Visit my website for more content on industrial marketing.]. Content Marketing Industrial content marketing Industrial Marketing Industrial sales

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey

Content Marketing for Manufacturers: Overcoming Writer’s Block

Industrial Marketing Today

82% of manufacturers said they are using content marketing according to findings from the 2015 B2B Manufacturing Content Marketing Trends—North America published by CMI. Visit my website for more content on industrial marketing.].

BANT May Not Work in Qualifying Leads for Industrial Sales

Industrial Marketing Today

It made a lot of sense from salesperson’s point of view because they want to know up front if the prospect has the money or can […] The post BANT May Not Work in Qualifying Leads for Industrial Sales by Achinta Mitra appeared first on Industrial Marketing Today.

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Industrial Content Marketing — Different Strokes for Different Folks

Industrial Marketing Today

Any industrial content marketing strategy that is based on “one size fits all” content is likely to fail. The post Industrial Content Marketing — Different Strokes for Different Folks by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing CAD files eCatalogs Industrial content marketing

Content Marketing for Manufacturers Isn’t Just Publishing More Content

Industrial Marketing Today

Content marketing for manufacturers has become a staple of industrial marketing with 61 percent using it as a marketing tactic and 54 percent planning to increase their spending on content creation (Source: IHS GlobalSpec Research Report). However, the same study also found that only nine percent can demonstrate how content marketing contributes to sales (ROI) [.] Visit my website for more content on industrial marketing.].

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

Content Marketing for Industrial Companies – Authenticity is Mission Critical

Industrial Marketing Today

Marketing sometimes gets a bad rap of being deceptive. Stretching the truth, exaggerating the positives and putting a positive spin on the negatives have been staples of marketing for a long time. Today’s industrial buyers are far better informed and using deceptive marketing practices won’t get [.] The post Content Marketing for Industrial Companies – Authenticity is Mission Critical by Achinta Mitra appeared first on Industrial Marketing Today.

Content Marketing for Industrial Companies – Is There Content Overload?

Industrial Marketing Today

There was a time not too long ago when manufacturers and industrial companies were blamed for being slow adopters of content marketing. by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].

Content Marketing for Manufacturers Must Go Deeper than ToFu

Industrial Marketing Today

Many manufacturers are using content marketing but few consider it effective in generating leads that turn into sales opportunities. According to the 2014 study done by Content Marketing Institute and MarketingProfs, 86% of manufacturing marketers use content marketing but only 30% of manufacturing marketers say they are effective at it. Visit my website for more content on industrial marketing.].

Marketing to Engineers is a Big Challenge

Industrial Marketing Today

Many industrial companies find it challenging to market to engineers. The biggest complaint that I hear is that engineers just don’t respond to marketing like others do. These companies are at a loss and need to figure out a better way to market since their target audience is primarily engineers from various disciplines. The post Marketing to Engineers is a Big Challenge by Achinta Mitra appeared first on Industrial Marketing Today.

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How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. Generate more leads. Better leads. And content fuels it all