Content Standard

AUGUST 31, 2017

We are also often accused of not having brand loyalty, making marketing to millennials a daunting task. While I cannot account for where we have hidden all the napkins, I can attest to our brand loyalty—but what we’re loyal to isn’t so much the brand itself but how well the brand reflects our core values.

Loyalty 54

Loyalty Brand Identity Branding Peer-to-peer 54

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

Work Management 113

Work Management B2B Marketing Marketing Management Paid Search Agency 113

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

Resource Management 351

Resource Management Demand Generation Agencies CMS Development Work Management 351

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. As such, the insights can give you an in-depth view of the market, customers and competitors.

Marketing AI 106

Marketing AI Work Management Marketing Management Customer Satisfaction 106

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

Optinmonster

APRIL 29, 2022

One of the best compliments you can give is to show that your business values your customers’ opinions. Request a Testimonial or Case Study. Another easy way to compliment your customers is ask them for a testimonial or case study. This shows that you take their opinion seriously. Generosity.

Lead Generation 101

Lead Generation Lead Ranking Generation Lead Scoring 101

Oktopost

MARCH 22, 2022

Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services.

Peer-to-peer 91

Peer-to-peer Word of Mouth Advertising Agencies Paid Search Agency 91

Optinmonster

MARCH 21, 2024

Customer experience is one of the top factors in gaining new customers and building brand loyalty. Customer feedback is any information that a company collects from customers about their experiences and opinions. Customer feedback is also a powerful resource for your digital marketing strategy.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Marketing Insider Group

NOVEMBER 4, 2019

Many of the nation’s largest companies haven’t moved beyond the days of the “mad men” of Madison Avenue’s ad campaigns when it comes to marketing. Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups.

Enterprise Management 146

Enterprise Management Paid Search Agency Advertising Agencies Content Marketing 146

Salesforce Marketing Cloud

APRIL 4, 2024

This segmentation can help you personalize customer experience to meet the specific needs and expectations of different customer segments to improve loyalty and retention. This helps to strengthen customer relationships and build loyalty, which can lead to increased revenue.

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

ClearVoice

APRIL 23, 2020

How you quote, source and write about people in your content marketing projects has the ability to enhance your brand’s reputation and move consumers through your sales funnel with more grace and loyalty. People who offer an opinion. Case studies. Example 1: Woobox case study. Blog posts.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Canadian Marketing Association

OCTOBER 19, 2018

The CMA is preparing to release a guide to provide Canadian marketers with the information and insights they need to comply with the new federal cannabis legislation. Case Study: The TIFF Strategy. Here’s an unbiased opinion from data scientists over at Digital Alchemy. It will be updated as regulations evolve.

Activities 48

Activities Paid Search Agency Advertising Agencies Loyalty 48

Huptech Web

DECEMBER 2, 2022

When a brand isn’t perceived well by its customers, chances are more that the brand may fail to survive in the market. The opportunities are also expanding for e-commerce brands, but these brands encounter major issues such as brand trust, loyalty, and conversion rate problems. What is UGC(User Generated Content)?

User-Generated Content 52

User-Generated Content Generation Brand Identity Branding 52

KoMarketing Associates

APRIL 2, 2015

This is often a common problem for many bloggers and marketers in almost every industry. KoMarketing regularly writes B2B marketing industry news stories, which has helped drive traffic, educate clients, and make them a top resource for B2B news in Google News. Case Studies. How can these results apply to other companies?

Traffic 120

Traffic B2B Case Studies Case Study 120

Huptech Web

APRIL 14, 2023

A digital experience effectively communicating a brand’s identity, values, and personality can help build brand recognition and loyalty and ultimately increase revenue. Boosts Market Share When a company invests in brand awareness, they create a positive perception of its product or service in the minds of the consumer.

Ad Building 52

Ad Building Brand Identity Branding Customer Satisfaction 52

NuSpark Consulting

NOVEMBER 3, 2019

Generating leads helps marketers to move customers along a “ sales funnel ” towards a purchase. A sales/marketing funnel is a tool that can be used to help convert high ROI leads faster and more often. Also, it guides your market strategy and improve your branding. Middle-of-Funnel Marketing (MOFU).

Top of Funnel 100

Top of Funnel Lead Generation Tactics Generation 100

SocialPilot

JANUARY 21, 2024

Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. Studies have shown that adding a CTA button increased conversion rates by a whopping 83%. So just in case, here are some quick pointers: 1.

Social Media 117

Social Media Examples Media Urgency Marketing 117

Champion Communications

JULY 24, 2023

Moreover, Barbie’s PR efforts went beyond just the movie trailer, focusing on generating insightful interviews and articles that highlighted industry-wide, political, and cultural issues such as sexism, diversity, and inclusivity – as the new rebrand allowed Barbie to have an authoritative voice and opinion on such topics.

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

Brightedge

APRIL 12, 2021

Your organization marketing doesn't have to be challenging. Research indicates that growth in your share of voice can drive growth in market share. This means that the brands which start to control more of the conversation within the industry space online will see brand awareness and control over a greater percentage of the market.

Brand Identity 105

Brand Identity Branding B2B Thought Leadership Thought Leadership 105

Martech

DECEMBER 16, 2022

Tech has turned marketing from a bit of a dark art to a tool for strategic business growth, but not without repercussions. Marketing professionals now wear many hats. This is where a unified system — a digital experience platform (DXP) — can help make your marketing ops more efficient and effective. What is a DXP? Why bother?

Digital Experience Platform 90

Digital Experience Platform Marketing Automation Services Ad Building Digital Asset Management 90

ActiveDEMAND

AUGUST 24, 2021

They want to dictate keywords used, they have opinions on bid strategies, and they’re constantly trying to control marketing strategy that is outside of their depth. In these cases, it’s best to be up-front with your concerns directly with the client. They hired you in the first place because you’re the expert.

Marketing Proposals 81

Marketing Proposals Advertising Agencies Paid Search Agency Work Management 81

Contently

APRIL 23, 2020

As marketers, our top priority right now should be helping our audience overcome the challenges they face. As a marketer, think of yourself as in public service. If you’re in marketing or technology, help people figure out how to work more effectively together. ” Nothing about our current situation is usual.

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

Exo B2B

NOVEMBER 21, 2019

A few weeks ago, I got my hands on the 2020 version of B2B Content Marketing Benchmarks, Budgets, and Trends—North America , a comprehensive study of a field of activity that, as you know, is of particular interest to me. Not tofu but rather, content marketing. T he best channels and types of content in B2B.

Studies 45

Studies Top of Funnel B2B Digital Marketing Funnels 45

Integrated B2B

APRIL 29, 2017

In my previous post, in an effort to clear up some of the confusion in the way new terms are being used in the industry, I discussed what Account-based Marketing (ABM) was all about. This time, I’ll attempt to define advocacy marketing. The post Buzz Watch 2/5: Advocacy Marketing appeared first on IntegratedB2B.

Buzz 40

Buzz Word of Mouth Peer-to-peer Account Based Marketing 40

B2B PR Sense

JANUARY 5, 2018

And they can cement your reach and position by a shrewd combination of earned, owned and in some cases paid media. Content marketing. As a thought leader, your opinion becomes sought after by journalists and others in your industry. They can also bolter your image by booking you at events and entering you in awards.

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238

The Lead Agency

NOVEMBER 10, 2019

In the manufacturing sector, many businesses are still yet to fully embrace modern marketing, and because of this, could very well be stunting their organisational growth. With effective marketing, however, you can overcome such inaccurate representations and their consequences.

Top of Funnel 48

Top of Funnel Paid Search Agency Advertising Agencies Digital Marketing Funnels 48

Hubspot

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Inbox Insight

SEPTEMBER 24, 2018

Sales literature, demo videos and case studies – good content has always had a place in B2B marketing. But modern, digital and data-driven content has impacted companies beyond the marketing department. It seems a lot to demand of one marketing channel, but when done right, content really can be that powerful.

Top of Funnel 74

Top of Funnel B2B Marketing Work Management Marketing Management 74

Hinge Marketing

AUGUST 23, 2017

There’s a lot of interest these days in marketing research. In this post, we’re going to explore this powerful marketing piece by piece, breaking down B2B marketing research into a series of questions and answers. What Is B2B Marketing Research, Anyway? Some studies include both quantitative and qualitative research.

Research 94

Research B2B Marketing Sample Planning 94

Salesforce Marketing Cloud

DECEMBER 7, 2021

When you keep seeing the same, generic responses from every brand, you think ‘this business is seeing through me as opposed to seeing me as a person,’ which is not the path to customer loyalty. How to get your service team into a moonshot mindset. We’ve all spent afternoons in brainstorming sessions that felt like a waste of time.

Work Management 98

Work Management Service Lead Scoring Lead Ranking 98

PureB2B

JANUARY 23, 2017

An essential aspect of nurturing new sales leads is email marketing. According to a report by Salesforce , 49% of marketers claim that email is directly linked to the success of their business efforts. There is now no question that marketers should believe in the power of email. Drift – Break The Ordinary. Image Source: Drift ).

Email Marketing 105

Email Marketing Planning Brand Identity Branding 105

Navigate the Channel

NOVEMBER 28, 2023

When you consistently offer insights, solutions, or expert opinions in your niche, you establish trust and authority within your industry. Visitors start to see your business as a credible source of information, and this trust can translate into increased brand loyalty and customer conversions.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Ledger Bennett

JUNE 1, 2020

Faced with marketing budget cuts, what should you do? However if that’s not the case, be mindful that we’re in a market where in most cases there’s a significant change in purchase intent. However if that’s not the case, be mindful that we’re in a market where in most cases there’s a significant change in purchase intent.

Paid Content 59

Paid Content Enterprise Management Work Management Marketing Management 59

Content Standard

NOVEMBER 19, 2018

That said, the Internet has also made it significantly easier for marketers to engage people at every stage of their customer life cycle, improving the way marketers boost trust and build brand loyalty. You now need to put effort into retaining their loyalty and interest in your brand. Image attribution: Joshua Reddeko.

Ad Building 78

Ad Building Forrester Content Storytelling 78

Optinmonster

APRIL 9, 2020

Email marketing is a great way to share your brand’s message, connect with your customers, and turn leads into subscribers. With these email marketing content ideas, you can keep your newsletter content strategy exciting and your subscribers will love seeing your new messages in their inboxes. Case Studies and Testimonials.

Newsletter 117

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 117