Marketing Insider Group

JANUARY 2, 2024

It’s up to the SEO strategist or marketing professionals heading up the SEO efforts for each company to make sure they’ve done adequate research before proceeding. This necessitates a deeper understanding of the target audience’s pain points, industry trends, and the ability to showcase expertise and authority.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

DAGMAR Marketing

DECEMBER 28, 2023

Before we enter a new year of innovation and endless possibilities, we’ve gathered a list of some of the most memorable moments in marketing, in addition to some hints about new trends we could potentially look forward to in the near future. Pinpoint long-tail keywords with less competition that may be easier to rank for.

Marketing Analytics Tools 98

Marketing Analytics Tools Trends Marketing Management Planning 98

chiefmartech

DECEMBER 5, 2023

We try to explain those phenomenon in plain language and then extrapolate where those trends are logically taking us. We dive into a thorough examination of what’s happening in the long tail of martech apps. However, we did include interviews with each of them to elicit their perspective on these trends.

Trends 101

Trends Aggregators Long Tail Marketing Startups 101

QuanticMind

SEPTEMBER 11, 2015

PPC analysis should be an ongoing, iterative practice, as should your keyword research. Internet searches are commonly becoming long-tail questions. And in the marketing world, this implies that mastering long-tail keyword advertising is necessary in order to capitalize on this growing trend.

Long Tail Marketing 40

Long Tail Marketing PPC Keywords Analysis 40

QuanticMind

SEPTEMBER 11, 2015

PPC analysis should be an ongoing, iterative practice, as should your keyword research. Beyond using modern techniques like geo targeting , device targeting, time segmentation and a real-time bidding algorithm , maximizing your ROI through long-tail keywords is a smart strategy to keep your search marketing campaign relevant and profitable.

Long Tail Marketing 40

Long Tail Marketing PPC Keywords Analysis 40

Navigate the Channel

NOVEMBER 21, 2023

In this article, we will explore the five marketing trends that are poised to make a substantial impact in 2024. #1 This shift is not merely a passing trend but a fundamental transformation in how businesses engage with their audiences. Users are more likely to ask complete questions or use long-tail keywords.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

KoMarketing Associates

SEPTEMBER 22, 2016

When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” Similarly, many keyword research tools that western marketers use do not function at all for search engines in China. Baidu Index.

Search Engine Marketing 120

Search Engine Marketing Keywords Search Marketing Budget Programs 120

BuzzSumo

JULY 29, 2020

Whether you’re looking to improve your YouTube engagement or get started, keyword research is vital. Why Bother with YouTube Keyword Research? It’s smart to run keyword research before producing your videos so you can use terms and phrases to guide your topics. Start Your Keyword Research with YouTube’s Autocomplete.

Youtube 129

Youtube Keywords Research Effectiveness 129

Webbiquity

JULY 19, 2016

That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects, it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic. 1) SEMrush. ” — Smart Bug Media.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Brightedge

JANUARY 25, 2021

To create a strategic and data-backed content calendar, keyword research is an essential first step to identifying your blog topics’ target keywords and using the monthly search volume of those target keywords to determine the peak traffic months of those keywords, when those topics are most in demand.

Keywords 64

Keywords Long Tail Marketing Research Content 64

Spiralytics

AUGUST 31, 2023

Conducting thorough keyword research and finding low-competition keywords can greatly impact your search engine rankings and ultimately drive more organic traffic to your website. Utilizing keyword research tools can provide valuable insights into competition levels and help identify low-competition keywords.

Keywords 62

Keywords Long Tail Marketing Lead Scoring Lead Ranking 62

Navigate the Channel

SEPTEMBER 7, 2023

Long-Tail Keywords In the realm of modern SEO, the concept of long-tail keywords has risen to prominence as a strategic approach to enhancing online visibility and user engagement. Long-tail keywords are characterized by their extended length and specificity, setting them apart from shorter, more generic keyword phrases.

Keywords 65

Keywords SEO Long Tail Marketing Lead Scoring 65

Webbiquity

APRIL 13, 2022

B2B buyers have relied heavily on search for years, but recent research shows that Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online. Summaries of industry research reports are most valuable when the results are fresh. Image credit: Andrea Piacquadio on Pexels.

SEO 292

SEO Marketing Websites B2B Marketing & Strategy 292

Brightedge

JUNE 3, 2020

We also discovered where search trends are headed in the future. In our research, we found that B2B tech companies are currently either rebounding or stabilizing, depending on which category they fall under. We brought together industry-specific research to educate our audience on how search insights have changed.

Research 80

Research SEO B2B Long Tail Marketing 80

ClearVoice

JANUARY 8, 2024

That’s why practices like keyword stuffing have fallen by the wayside (in fact, keyword stuffing will likely tank your ranking if you use it) in favor of creating quality content that incorporates short-tail and long-tail keywords in a meaningful, organic way. Do you really need short-tail and long-tail keywords?

Keywords 52

Keywords Long Tail Marketing High Quality Lead Work Management 52

BOP Design

JULY 20, 2021

Buying intent is an indication of a web searcher at a buying stage – meaning they are not in a research stage but are actively looking to buy a product or service. Long-Tail Keywords. Oftentimes, long-tail keywords correlate with stronger buying intent. It requires constant listening, research, and nimbleness.

Keywords 118

Keywords Intent Buy SEO 118

Adobe Experience Cloud Blog

JANUARY 9, 2020

Most voice searches are long-tail keywords, and therefore contain more specifics to what people are searching. This upward trend shows that local businesses will benefit immensely from voice search. Tip #5: Long-Tail Keyword Research. Long-tail keywords acquire less competition and have lower search volume.

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

seo.co

NOVEMBER 22, 2021

One example of getting good results using zero search volume keywords is Amazon; the platform generates about 57% of sales from long-tail keywords. The competition is less than keyword research methods , and it can be done free of cost with no hassle of paying for any premium keyword research tools.

Keywords 111

Keywords Traffic Long Tail Marketing Lead Scoring 111

Brightedge

JANUARY 25, 2021

To create a strategic and data-driven content calendar, keyword research is an essential first step to identifying your blog topics’ target keywords and using the monthly search volume of those target keywords to determine the peak traffic months of those keywords when those topics are most in demand.

Keywords 52

Keywords Long Tail Marketing Research Content 52

Navigate the Channel

DECEMBER 20, 2023

Understand Keyword Research Keyword research is the foundation of effective keyword selection. To conduct thorough keyword research, consider the following steps: Identify Core Keywords: Begin with a list of core keywords that are directly related to your business, products, or services. RELATED: Do Keywords Still Matter?

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

Martech Advisor

DECEMBER 17, 2019

From why direct-to-consumer (D2C) companies are moving away from social media marketing channels to how voice search will influence customer experiences and buying decisions, to the critical role of AI, find out which trends will shape the future of marketing. There will be a confluence of data and dynamic creative. Yovanno , CEO, Impact.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

Webbiquity

APRIL 14, 2015

Which keyword research and other SEO tools are most effective? Ben Goodsell explains how to identify top competitors in search, how to use SEMrush to discover how people are finding competitors in search, and how to use the Google AdWords Keyword Planner tool along with Excel to identify search trends and quantify search volume.

Keywords 100

Keywords SEO Research Resources 100

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. In an effort to create unique content, RAQs (rarely asked questions) has become a growing trend, too.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

KoMarketing Associates

MARCH 22, 2018

If you’re having difficulties identifying keyword targets in a niche market, you could let the search engine do the work for you, instead of conducting time-intensive keyword research. DSA is a great type of campaign to conduct market research during the discovery phase, which helps accelerate the process of campaign implementation.

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

Sprout Social

SEPTEMBER 17, 2019

This makes it crucial to learn how to do keyword research so you can narrow down on the most relevant and profitable ones. You’ll learn how to identify how keywords on a website are used and conduct keyword research. You’ll also discover some excellent keyword research tips and tools. The uses and benefits of keyword research.

Keywords 103

Keywords Research SEO Lead Scoring 103

QuanticMind

JANUARY 24, 2019

Thus, smart PPC keyword research is non-negotiable. That said, PPC advertisers need to think beyond the most basic PPC keyword research strategies. Here are seven tips and tricks to expand your PPC keyword research strategy. Google’s autocomplete feature is both a valuable and underutilized tool for PPC keyword research.

PPC 53

PPC Keywords Top of Funnel Research 53

Optinmonster

DECEMBER 20, 2023

Let’s chat about long-tail keywords. Once, while researching for a OptinMonster’s blog, I focused on informational and commercial intent. During my research, I realized the keyword phrase“lead generation softwares” was also a strong contender. Don’t ignore long-tail keywords (longer, more specific phrases).

Keywords 93

Keywords Paid Content SEO Lead Scoring 93

Brightedge

MARCH 1, 2024

For SEO professionals focused on organic search visibility, this trend could imply that traditional organic results may maintain their prominence. This functionality enhances the ability for users to conduct comprehensive top-of-funnel research without leaving the search page.

Long Tail Marketing 52

Long Tail Marketing Opt-out Opt-in User-Generated Content 52

Tiecas

MARCH 21, 2024

Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers. Generative AI Advantage: Using a generative AI tool can reveal long-tail keywords like “heat-resistant conveyor belt,” “food-grade conveyor systems,” or “conveyor belt replacement parts.”

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Launch Marketing

DECEMBER 14, 2022

Did they search long-tail, specific keywords? Analyzing search trends can give insights into the search engine optimization (SEO) side and what content to potentially prioritize moving forward. What Is Trending Now? Is there a new research study showing new data on a certain area of interest?

Paid Search Agency 113

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 113

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Marketing Insider Group

NOVEMBER 22, 2021

To start, you can identify topic trends and create more great content around the topics that interest your audience most. Research by HubSpot recently found that newly optimizing underperforming content doubled (!) Re-optimize with long tail keywords to drive organic traffic. The good news? Image Source.

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

Only B2B

MARCH 10, 2022

These stages are as follows: Customer awareness and research: The customer is aware of a solution they require or an issue they are experiencing, and they are beginning to learn more about it. They’ll outline their precise requirements before conducting research and “opening up” to providers. Notice a trend here?

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

ClickDimensions

OCTOBER 24, 2023

AI-powered tools like content generators and natural language processing (NLP) platforms can: Generate Content Ideas: AI can analyze trends and user behaviour to suggest relevant topics and ideas for your content strategy.

Marketing AI 73

Marketing AI Marketing Automation Services Long Tail Marketing Cross-Selling 73

Martech

APRIL 28, 2023

This article will cover three ways to use generative AI: keyword research, content creation and data analysis. Unleashing the power of generative AI in keyword research Traditional keyword research includes many methods, but they all have one thing in common: It’s a manual process. Up to 44.5%

Marketing AI 122

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 122

Valasys

OCTOBER 20, 2020

According to research by Boston Consulting Group, by the year 2020 B2B queries from the smartphones will amount to 70% of all the queries through several device platforms. Researching relevant long-tail keywords & targeting them in the pieces of content on the website can help satiate the natural language queries.

Marketing AI 52

Marketing AI Search Marketing B2B Marketing Trends 52

KoMarketing Associates

APRIL 1, 2020

But even before these recent trends facing business, research indicated that marketing professionals were prioritizing trusting relationships with customers. Blog Posts supporting long-tail keyword opportunities. Comprehensive Company Information.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180