Convince & Convert

MARCH 7, 2024

New research by Aptitude 8 and Ascend2 helps quantify how GTM teams are currently using AI, the impact that AI has had on GTM strategy, what makes a successful AI-enabled technology stack, and where we can expect GTM teams to benefit from AI in the coming years. Tip on using AI for market research and analysis.

Marketing Analytics Tools 143

Marketing Analytics Tools Marketing AI Lead Ranking Research 143

Marketing Insider Group

NOVEMBER 21, 2022

And you might be surprised to hear that some of the biggest event trends are here to stay. By keeping an eye on some of the top event trends expected for next year, you can make sure you plan an event to remember. 9 Biggest Event Trends Happening Now. Sustainability. The world is heating up – both figuratively and literally.

Trends 280

Trends Marketing AI Co-Registration Conference 280

SEMrush

DECEMBER 30, 2020

Google Trends began as a way to analyze and aggregate user interest in various topics or fields. Find out how to use Google Trends for the kind of keyword research that can boost any project by reading our breakdown! It has now morphed into a big data utilization tool that can offer storytelling on a much grander scale.

Keywords 134

Keywords Trends Research Google 134

Marketing Insider Group

JULY 3, 2023

You need to rank for current trending topics that lead to conversions. Investigate our list of resources for discovering current trending topics that keep your content relevant. Key Takeaways: Resources like Google Trends, Exploding Topics, Feedly, and Trend Hunter help you find top trending topics. Image Source 2.

Trends 274

Trends Marketing AI Lead Ranking Lead Scoring 274

Webbiquity

MARCH 1, 2022

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. Download the full report from PathFactory to get all of the details about trends in content distribution, consumption, and binging. The way B2B buyers consume content has changed significantly in the past two years.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Content Marketing Institute

JUNE 16, 2020

Keyword research is different from what it was even a couple of years ago. Search engines are becoming smarter and keyword research tools are getting more advanced. Here are three SEO trends reshaping the keyword research concept.

Keywords 141

Keywords Research Trends Content 141

Martech

JULY 22, 2022

The results show what trends and technologies are helping marketers pivot where necessary, connect with customers and drive conversions. Find out what trends and technologies will make it so. Get the trends report. The post Research: Latest digital marketing trends to better connect with customers appeared first on MarTech.

Trends 114

Trends Research Planning Marketing & Strategy 114

Webbiquity

SEPTEMBER 14, 2021

A new research study provides the most accurate picture yet. The Future of Remote Work , a new research study from Spiceworks Ziff Davis (SWZD), provides a detailed examination of trends and projections about work structure. ” Here are four key findings from the SWZD research.

Work Management 304

Work Management Research Marketing Management Paid Search Agency 304

Webbiquity

SEPTEMBER 22, 2020

Two recent research reports provide answers. The report COVID-19’s Impact on IT: Tech trends before, during and after the crisis from Spiceworks Ziff Davis (SWZD) details how the pandemic has altered the business technology landscape. Six months into the pandemic, how have IT buying plans and practices changed?

Enterprise Management 254

Enterprise Management Work Management Purchase Marketing Management 254

Outgrow

APRIL 17, 2024

Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. And for this month we are going to interview Yue Wang, Head of Advanced Network Research at Samsung Electronics.

Network Marketing 52

Network Marketing Work Management Marketing Management Research 52

Modern B2B

MARCH 28, 2024

The Rise of AI in Marketing Research Artificial Intelligence has emerged as a game-changer in marketing research. This enables marketers to gain a deeper understanding of customer preferences, pain points, and emerging trends, informing more targeted and effective marketing strategies.

Marketing AI 52

Marketing AI Research Ethics Correlation 52

Contently

JANUARY 24, 2023

As you plan the year, keep these five consumer behavior trends in mind. Trend #1: Omnichannel journeys are here to stay Foot traffic is returning to brick-and-mortar stores, but consumers aren’t ready to give up the digital shopping behaviors they adopted during the pandemic. Measure your impact. Then encourage more of it.

Marketing AI 148

Marketing AI Trends Planning Advertising Agencies 148

Oktopost

NOVEMBER 22, 2023

As new trends emerge and fade, marketing teams must be agile enough to adapt to different formats, user behaviors, and algorithms. Keeping up with the latest trends enables you not only to maintain a fresh online presence but also to be able to capitalize on emerging opportunities. 7 Top B2B Social Media Trends 1.

Social Media 117

Social Media Trends Media B2B 117

Webbiquity

MAY 12, 2020

According to the latest research from LeadMD , only one in five business buyers is pessimistic about the future success of their business. Second, per the LeadMD research, buyers don’t expect you to stop marketing. A core conclusion of the research was that B2B marketers need to update their messaging. Nicely done.

Research 345

Research B2B Marketing Terms and Conditions Planning 345

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. Given that the percentage of buyers is trending younger, the fact that they rely less on analyst reports & rankings is a serious concern for traditional analyst firms.” Yet this remains a significant disconnect.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Webbiquity

MAY 30, 2023

There’s much more in this extensive study, from how budget and strategy trends vary across B2B, B2C, and agency marketing, to deep dives into content and social media strategy for the coming year. The post Marketing Budget and Strategy Trends for 2023 – Seven Intriguing Insights appeared first on B2B Marketing Blog | Webbiquity.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Webbiquity

JULY 14, 2020

The latest research from TrustRadius answers reveals some interesting insights. Here are five more key findings from the research. That means that despite these revenue trends, nearly half of companies (46%) intend to spend the same as planned or more through the rest of this year. Is that still the case?

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Research Paid Search Agency Case Studies Planning 332

SmartBrief - Marketing

MARCH 17, 2024

By getting in front of these three influencer trends, marketers can better position themselves and their organization for success. Side by side this trend will be a continued evolution where influencers, regardless of their follower counts, play a pivotal role in steering the product development process.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. IBM’s research found that more shoppers want AI help when they’re shopping.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Zoominfo

JANUARY 21, 2021

To backtrack, after noticing a trend in ZoomInfo’s database which showed not just the rise in D&I roles (by approximately 113% in the last five years) but also an uptick in rates of online research conducted on the topic, it was clear that something interesting was taking shape in the realm of D&1. .

Trends 230

Trends Zoominfo Sample Design 230

Contently

OCTOBER 18, 2022

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research. The takeaway?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Biznology

DECEMBER 15, 2021

But now I am back, with a list of 10 trends that B2B marketers should watch as we enter 2022. The video trend has been building for about a decade in B2B, and is likely to continue. Year-end research from Hubspot asserts that social media has overtaken not only email but also the company website as the #1 marketing channel in 2021.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Salesforce Marketing Cloud

MARCH 4, 2024

The research , conducted with 773 business leaders in 14 countries, sheds light on global business decision-makers’ mindsets around AI-powered CRM. These trends prove that regardless of fast shifts in AI, there are certain foundational principles that companies must prioritize for growth. But, it’s not all smooth sailing.

Work Management 116

Work Management Trends Business Forrester 116

Contently

FEBRUARY 8, 2023

In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. Fortunately, Google Trends is a free tool to help solve these challenges. Such long-tail keywords found through Google Trends are easier to rank for. Another challenge?

Marketing AI 173

Marketing AI Trends Google SEO 173

Stevens & Tate

NOVEMBER 30, 2023

Welcome to our November 2023 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. Find these articles interesting? Continue to read here.

Trends 91

Trends Funnel Advertising Digital Marketing Funnels Loyalty 91

Launch Marketing

APRIL 5, 2023

With the rise in digital content, the impact of a pandemic and many workplace changes, new content marketing trends have emerged and evolved priorities. B2B Content Marketing Trends in 2023 The most recent B2B content marketing report from Content Marketing Institute (CMI) revealed some interesting insights on recent B2B marketer activity.

Trends 118

Trends B2B Marketing Content Marketing Planning 118

Stevens & Tate

MAY 18, 2023

And with digital advertising trends coming up every now and then, it takes considerable effort, time, and resources to design an ideal marketing strategy that will work for your unique business. Here are some digital advertising trends you can implement in your business.

Trends 90

Trends Advertisements Advertising Mobile Advertising 90

Martech

FEBRUARY 6, 2024

. “Outlook for Advertising, Marketing and Data 2024: A Market in Transformation” ( registration required ) takes its time digging through the despondencies of 2023 but also anticipates macro-trends for 2024. Those trends have some common features and it’s worth looking at where they came from. Those other trends?

Trends 115

Trends Work Management Advertising Agencies Marketing Management 115

Martech

OCTOBER 4, 2023

Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. Brands should use SEO insights to find trending topics and keywords and create outstanding content that aligns with customer needs. Here’s something somebody asked me!

Trends 139

Trends Mobile Advertising Best Practices Work Management 139

Porch Group Media

OCTOBER 20, 2022

The 2022 New Mover Trends Report by V12 dives into the profile of the modern mover, what motivates them, and how they spend so you can start turning new movers into new customers for your business. Discover the importance of having a strong digital presence to engage new movers early in the research process.

First-Mover Advantage 52

First-Mover Advantage Trends Research Purchase Intent 52

Martech

NOVEMBER 28, 2023

Join experts from Deloitte Digital, who unveil the research findings and highlight the four trends that lead to stronger customer relationships all around: higher satisfaction, stronger spending, better retention and deeper trust. The post 4 commerce trends to watch next year appeared first on MarTech.

Trends 98

Trends Customer Satisfaction Digital Transformation Pricing 98