KoMarketing Associates

JULY 18, 2017

The themes you write about on your website should be closely related to the products or services that you offer, as more relevant content will show both the search engines and users that you and your organization are experts on the topic.

SEO 141

SEO Long Tail Marketing SERP Content 141

KoMarketing Associates

NOVEMBER 16, 2017

In this post, we will walk through a five-step process for mapping out organic search-friendly content well in advance so last-minute stress can be kept at bay. To develop an organic search-friendly content marketing strategy, you must first have a core set of keywords that are a focus of the business.

Marketing & Strategy 179

Marketing & Strategy Long Tail Marketing Content Keywords 179

KoMarketing Associates

MAY 21, 2019

After all, the traffic you get from organic search can be much less targeted than the traffic you get from paid campaigns. Instead, we want to look at longer tail terms that target users further down the funnel. These long tail keywords may not get as many searches but they are more relevant and likely less competitive.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

FunnelEnvy

FEBRUARY 5, 2024

Instead of offering organic search results and featured snippets above the fold, organic results are further down the page and may impact non-paid search traffic and click-through rates. SaaS Content optimization: Optimizing content for organic traffic from specific search engines can help you rank higher in search results.

Paid Content 62

Paid Content PPC Traffic SEO 62

KoMarketing Associates

MAY 13, 2020

It’s important to note that your page does not have to be in the top position of organic results to be displayed in featured snippets. Well, oftentimes, the top few spots of organic rankings, especially for competitive terms, are taken up by websites with a massive business (and domain authority) behind them. Why is this so important?

Features 165

Features Google B2B Marketing Top of Funnel 165

KEO Marketing

NOVEMBER 21, 2016

Conversion rate from organic search engine traffic. It is important to track them and measure the conversion rate; the quantity of conversions compared to the quantity of unique organic visitors. Comparative conversion rate from organic search engine traffic. Comparative conversion rate from organic search engine traffic.

SEO 69

SEO Long Tail Marketing Campaigns Effectiveness 69

Hinge Marketing

MARCH 26, 2014

Firms that actively engage in online marketing grow up to 4X faster and are more profitable than those that do not. We studied 500 professional services firms to better understand how they use online marketing and what the results are. As you can see, the news (at least for those doing B2B online marketing) is good.

Online Marketing 48

Online Marketing Work Management B2B Marketing Marketing Management 48

KoMarketing Associates

SEPTEMBER 4, 2019

Having a nice set of long tail keywords is simply not enough, especially with Google’s recent match type changes. Are there other important themes your B2B organization has used to fine tune a PPC negative keyword list? New Hampshire”. Final Thoughts. The world of B2B technology is large, fast paced, and always changing.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

KoMarketing Associates

DECEMBER 13, 2018

To be successful, your content must have a purpose – for SEO content, that purpose is to bring more organic traffic to the site. Though it’s important to target those “core” keywords that define what your company does, keep in mind that long-tail keywords (ie., Assign a Keyword Target. Create a Keyword-Focused Headline.

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

KoMarketing Associates

AUGUST 18, 2015

Lesson for Content Marketers. Before an organization launches a content marketing strategy, it is critical that it first establishes a voice that will remain consistent. Additionally, a consistent, unique voice will allow organizations to differentiate themselves from the competition. Know the Board. Final Thoughts.

Content Marketing 120

Content Marketing Long Tail Marketing Content Marketing & Strategy 120

TrustRadius Marketing

APRIL 1, 2021

Online marketing groups are publishing headlines about the “voice search revolution”. For example, it can be fantastic in the generation of targeted long-tail keywords. Using long-tail keywords like “where is my business located?” A third of the US population uses voice search features.

SEO 52

SEO Long Tail Marketing Work Management Marketing Management 52

Moz

JANUARY 14, 2020

The two strongest overall trends in our 2020 report are: It’s the first year in which paid search has eclipsed organic for website revenue. These points of differentiation are likely to become the major shifts in the online marketing mix over the next 5 years. Online PR and display deliver conversions.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Biznology

SEPTEMBER 14, 2012

An entire SEO campaign is based on the keywords that are chosen since they should be incorporated into every piece of content that is published as part of an online marketing campaign. Keywords are the foundation of an SEO and online marketing campaign and they need to be relevant and attainable.

Keywords 80

Keywords SEO Long Tail Marketing Amazon 80

KoMarketing Associates

AUGUST 11, 2015

The extended sales cycle we face in B2B online marketing adds to the confusion. Long tail keywords and extremely long, dense, or complicated keyword strings are a reality in the B2B advertising space. Do they represent the type of organizations that you are trying to interact with?

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Here are 20 of my favorites.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

Biznology

JUNE 8, 2018

With modern SEO tools, your small keyword footprint limits your ability to track related long-tail keywords and their pages. This is why many marketers are skeptical of the way SEO is practiced today. These are the pages that need to link to your high-value pages, to lend them enough authority to rank.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Biznology

APRIL 8, 2013

To gauge how your website is performing (and whether your online marketing activities are effective), it’s essential to use analytics. The “Organic Visitor” report will tell you how many visitors came from organic search and will include information from all of the search engines. Organic Search Web Metrics'

Analytics 80

Analytics SEO Long Tail Marketing Marketing Analytics Tools 80

KoMarketing Associates

JUNE 16, 2014

When starting a content marketing program, it’s important to focus on “small wins” to help get the program off the ground. While broad, highly searched keywords might be the end goal, creating content around long-tailed, refined terms is a great way to gain the attention of search engines and appear on the first page of Google’s SERPs.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

KoMarketing Associates

JUNE 1, 2016

Ads are clearly differentiated from organic results with markers and highlighted in blue. Take a look at the new layout of Baidu’s search engine results page: Implications for B2B Marketers. These major changes have only been in place for about a week, but it will affect search engine marketing in China going forward for B2B marketers.

Cost Per Click 120

Cost Per Click Paid Search Agency PPC B2B Marketing 120

EMagine B2B Blog

DECEMBER 3, 2018

This has helped marketers better understand what is important to them and how we can better rank. And this is needed because ranking on organic SEO is becoming a bit more challenging. Unfortunately, Google continued to display fewer and fewer organic results as well as links to websites. Long-Tail Keywords Continue to Grow.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

This has helped marketers better understand what is important to them and how we can better rank. And this is needed because ranking on organic SEO is becoming a bit more challenging. Unfortunately, Google continued to display fewer and fewer organic results as well as links to websites. Long-Tail Keywords Continue to Grow.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

KoMarketing Associates

SEPTEMBER 20, 2016

Work across the organization (sales, marketing, customer service) to identify a handful of frequently asked customer questions. From there, look for long-tail search queries that have volume ( Keyword Planner is a helpful tool) and can be included in the question itself. (For Step 1: Select a Question to Answer.

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120

B2B Marketing Insights - WE

MARCH 25, 2022

Drive organic traffic with B2B SEO services. SEO is one of the most important, yet often overlooked, marketing strategies for B2B businesses. B2B SEO strategies aim to increase organic traffic by focusing on specific keywords and keyphrases and developing quality content to drive sales-qualified leads. SEO Audit & Analysis.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

seo.co

APRIL 17, 2022

Online marketing has increased the competitive pressure on law firms over the past two decades. It also gives you a chance to optimize for long-tail keywords that often get overlooked. Law firm blogging is a long-term commitment that requires consistency and regularity. Which strategies are worth pursuing?

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

Stevens & Tate

SEPTEMBER 16, 2019

Look for long-tail keywords in particular and make sure that you divide your keywords into organized groups that can be more successfully tied to your individual ad campaigns. In addition to looking for high-quality keywords, you should also keep a list of negative keywords to avoid.

Ads 40

Ads Google Landing Pages PPC 40

Biznology

JULY 9, 2014

Most general online marketers still don’t understand the concept well enough to speak intelligently on it, and yet within a matter of seconds most SEO’s could rattle off five reasons why they need to be involved in every decision-making process. e-Commerce Organic Search buy-in enterprise SEO seo strategy'

Enterprise Management 80

Enterprise Management Buy SEO Marketing & Strategy 80

seo.co

NOVEMBER 5, 2021

Whether you’re a full-time internet marketing professional or a solopreneur, there are many online marketing tools that can dramatically improve your productivity and increase your ROI. You can connect social media pages for five networks to your account and organize posting for all of them in a single content calendar.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

seo.co

NOVEMBER 5, 2021

Whether you’re a full-time internet marketing professional or a solopreneur, there are many online marketing tools that can dramatically improve your productivity and increase your ROI. You can connect social media pages for five networks to your account and organize posting for all of them in a single content calendar.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

Directive Agency

NOVEMBER 2, 2016

The distinction between paid and organic search can be a daunting one. The idea of paid for advertisements makes everything seem a little more high stakes to the DIY digital marketer sitting at home on his couch making business decisions. Paid or Organic, Which is for You? Or is organic B2B SEO a better option?

Paid Content 49

Paid Content Work Management Marketing Management Service 49

Industrial Marketing Today

JUNE 11, 2011

Creating a fully integrated blog site would mean maintaining and updating just one online marketing asset versus two or more. On-site search engine optimization (SEO) is much easier to do by adding new posts using long tail keywords and deep linking to specific product pages within your company’s site.

Marketing Websites 60

Marketing Websites Ad Building Long Tail Marketing Cross-Selling 60

Hinge Marketing

DECEMBER 3, 2014

If you’re new to the world of SEO and online marketing , you may not remember a time when you were able to see every keyword that drove traffic to your site through search engines – and how much traffic each keyword was generating. Content Marketing Online Marketing' 1) Google Auto-Populate.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

Hinge Marketing

SEPTEMBER 30, 2015

Presenting website traffic metrics, especially after implementing content marketing efforts, will show how the traffic (and the content marketing and promotion that is driving that traffic) will help lead to increases in revenue. SEE ALSO: 4 Metrics to Track ROI in B2B Online Marketing. To your blog? A/B Test Results.

Work Management 48

Work Management Buy Analytics Marketing Management 48

Webbiquity

APRIL 2, 2019

While search engine optimization (SEO) has become a common term in the online marketing lexicon, many folks will struggle to tell you exactly how SEO helps bring relevant traffic to the client—and marketers are at a severe disadvantage without that knowledge. Long-Tail Keywords Perform Best. Mobile Friendliness.

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

LeadSquared

MARCH 12, 2013

Getting your business on Google as a part of your online marketing strategy is as important as having a shop at a busy street corner. Organic Search Results. Paid Search (PPC Marketing through Google Adwords Campaign). To make your business appear on Google, there are two broad ways: 1.

Adwords 52

Adwords Cost Per Click Google Campaigns 52

Single Grain

SEPTEMBER 15, 2020

Excelling at organic search is vital to driving the traffic of people looking for your services to your website. Consider these stats: 68% of online experiences begin with a search engine. 53% of all website traffic comes from organic search. Long-tail keyword searches have a click-through rate 3-5% higher than generic searches.

Lead Scoring 52

Lead Scoring Lead Ranking Keywords Marketing Budget 52

Hubspot

SEPTEMBER 26, 2013

Well, consider the eight reasons below as to why rankings should not be the main KPI for measuring SEO performance at your organization. Organic search traffic volume is one option. Leads and sales from organic search are also very good KPIs. How could this be, you ask? 1) Algorithm Changes and Updates.

Lead Scoring 28

Lead Scoring Lead Ranking SEO Paid Search Agency 28