article thumbnail

How Web Analytics Can Help You Improve Content Marketing

Marketing Insider Group

You can also identify instances where content is no longer needed or relevant and remove it so your website is less cluttered. Re-optimize with long tail keywords to drive organic traffic. Did you know that web analytics reporting is a core service provided by content marketing agencies? Improve SEO best practices.

Analytics 335
article thumbnail

6 Types of Featured Snippets You Should Aim For

Marketing Insider Group

If a user is searching for “ best content marketing agencies ,” a rich answer snippet showcasing your services, client testimonials, and a compelling video can make all the difference. Video Source: Google Search Central Our tip: Make sure your headings are descriptive and contain relevant keywords.

Features 311
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

Using your intent data, you can personalize future marketing efforts to increase relevancy and value. How to Use Buyer Intent Data for B2B Marketing. Imagine capitalizing on all the data you have about a company in your target market. It’s like holding an ace in poker. Consideration Stage. Purchase Stage.

article thumbnail

How to Use Long Tail Keywords to Boost PPC Search Traffic

QuanticMind

But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance. What are Long Tail Keywords? Very few will search for “wireless router with USB 3.0.”

article thumbnail

How to Choose a Digital Marketing Agency That Delivers Results

Single Grain

And to be better than the rest usually requires the help of an agency. So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on.

article thumbnail

Unlocking the Power of Local SEO for B2B Marketing Success

Orange Owl Blog

Local SEO enables B2B companies to connect with nearby businesses, decision-makers, and stakeholders, ensuring they appear prominently in searches for services, products, or solutions relevant to their industry and geography. Categories and attributes relevant to your B2B services. High-quality images of your office or operations.

article thumbnail

Keyword Research: 7 Steps for Finding the Best Target SEO Keywords

seo.co

is a content marketing agency, I can easily guess that my target audience might search for “content marketing agency,” or perhaps one or more of the following variations of that keyword: Content marketing services. Digital marketing services. Digital marketing services. For example, since SEO.co