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How Web Analytics Can Help You Improve Content Marketing

Marketing Insider Group

You can also identify instances where content is no longer needed or relevant and remove it so your website is less cluttered. Re-optimize with long tail keywords to drive organic traffic. Did you know that web analytics reporting is a core service provided by content marketing agencies? Improve SEO best practices.

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6 Types of Featured Snippets You Should Aim For

Marketing Insider Group

If a user is searching for “ best content marketing agencies ,” a rich answer snippet showcasing your services, client testimonials, and a compelling video can make all the difference. Video Source: Google Search Central Our tip: Make sure your headings are descriptive and contain relevant keywords.

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How to Choose a Digital Marketing Agency That Delivers Results

Single Grain

And to be better than the rest usually requires the help of an agency. So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on.

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How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

Using your intent data, you can personalize future marketing efforts to increase relevancy and value. How to Use Buyer Intent Data for B2B Marketing. Imagine capitalizing on all the data you have about a company in your target market. It’s like holding an ace in poker. Consideration Stage. Purchase Stage.

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How to Use Long Tail Keywords to Boost PPC Search Traffic

QuanticMind

But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance. What are Long Tail Keywords? Very few will search for “wireless router with USB 3.0.”

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Best Content Marketing Agency: Top 8 Choices for 2022

Single Grain

But creating a regular and lucrative content strategy takes time and effort, so businesses hire expert content marketing agencies to do this for them. This guide lists the top content marketing agencies and provides additional information to help you understand what such an agency does and how to choose the right one for your needs.

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SEO Reporting: What (Not) to Include in SEO Agency Client Reports

seo.co

Especially if this is your primary business, you want to show off all the hard work you and your agency have been doing on the client’s behalf. So, you work and you work and shove everything into your agency-client reports that will fit. You can start by identifying what the most important metrics for SEO agencies to report are.