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Five ways clear ‘opt-outs’ encourage subscribers to opt-in

Integrated B2B

The turbulence that accompanied the full implementation of GDPR has prompted some less-than-ethical marketers to devise creative ways to prevent users from opting out or unsubscribing. The assumption being that un-willing subscribers are better than reduced list sizes. Perhaps you’re ready to re-build your email lists and attract interested subscribers. Here’s why it’s advantageous to include a clear way to opt out or unsubscribe: 1. Make your customer-focus clear.

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The Ultimate Guide to List-Unsubscribe

Litmus

Mail introduced List-unsubscribe for its iOS and Android mobile clients on November 13, 2018. Popular inbox providers like iOS Mail and Gmail offer a native unsubscribe option—list-unsubscribe—to make it as easy as possible for users to keep their inboxes clean and unsubscribe from unwanted emails. What is list-unsubscribe? How exactly list-unsubscribe displays depends on the inbox provider. List-unsubscribe makes unsubscribing easy—and that’s a good thing.

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B2B Email Marketing: Don’t make opting out so hard

Brainrider

Making it easy for recipients of your marketing emails to opt out (or unsubscribe) may seem counterintuitive if you are focused on building your list, but it will actually result in more high quality leads. Making opt-out difficult by hiding the link at the bottom of emails, or not having email preferences accessible on your site, has repercussions. You will increase spam report incidents.

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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary.

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What is CAN-SPAM?

ClearVoice

What is CAN-SPAM? If your business uses email marketing, the CAN-SPAM Act allows those receiving your messages to opt out. CAN-SPAM sounds like a catchy name for spam emails, and it is. How to avoid CAN-SPAM non-compliance. The post What is CAN-SPAM?

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The B2B marketing ironies of our time

Biznology

Let me share a few ironies that I’ve noticed, and I hope readers will add others to the list. Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. In the article , I made the case that email marketing policies in B2B should be more flexible than those in consumer, when it comes to strict use of opt-in. So I stopped by the booth to find out more about their services.

Opt-out 153
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How to Create Cost-Effective Email Campaigns That Won’t Land In Spam

Webbiquity

Sadly, on average, over 30% of newsletters—even those your potential customers have opted into—will never reach their inboxes. Spam filters are continually evolving, and that can mean bad news for your business. Staying out of the spam folder is just the first step in getting your customers, the loyal as well as the new, to engage with your content and lead to communication or sale. Email Marketing To Protect Against Spam. Segmenting Your Mailing List.

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How to Build an Email List for Retargeting using Google Ads

SendX

When it comes to building email lists and sending out targeted emails, most marketers tend to go down the traditional route of mass emails or partly customizable email marketing software. What is an email list? How do you build an email list?

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Email List Management for 100k+ List Size (Proven Frameworks to Double Your Open Rates)

SendX

The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. Bunch of them have list size of 100k+. 2X more opens with a list size of 100k+ means a clear positive effect on your top line. Fast Email List Growth B). Low Email List Churn C). Email list size is a vanity metric.

Open Rate 204
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When It’s Time to Let Go: 5 Tactics to Improve the Unsubscribe Experience

Litmus

Imagine: there’s a list you signed up for a while ago (… or maybe you didn’t) that you used to enjoy, but now the emails are too frequent and not relevant to you anymore. You click unsubscribe, only to see that it’s only going to take even more time to get off the list, and you will probably receive even more emails in the interim. The alternative— being marked as spam—is much worse because spam complaints hurt your deliverability. Offer an Opt-Down.

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12 Reasons Why Your Emails Go in the Spam Box (and How to Make Sure They Don’t)

Optinmonster

Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. Then, we’ll give you 6 concrete tips to make sure you can avoid your emails winding up in the spam folder.

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The Money is in the List: 2019’s Top 15 Email List Building Strategies

SendX

If you’ve been sending out emails that aren’t opened or need to make an email strategy strategy, it’s time to do away with old-school game plans and build an email list from scratch. Image Credits: Campaign Monitor Email list building is a must for any marketing strategist. Marketing products and service through email list bring return-on-investment (ROI) of 44 dollars for every $1 spent. Email list building is a cheap way to get maximum profits.

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15 Email Marketing Best Practices to Build a Killer List

Optinmonster

In this article, we share email marketing best practices that will help you build and maintain the best email list possible. We’ve broken the article down into 3 sections: Building your email list. Maintaining your email list. Use optin forms to build an engaged list.

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Delivering Ep. 15: How Gmail Detects Spam and Some Industry News

Litmus

In this episode of Delivering, host Jason Rodriguez digs into how Gmail classifies messages as spam before looking at a potentially disruptive new email service and the state of email surveys in 2020. It’s not just marking a message as spam.

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72 Definitive Reasons Why Your Emails are Going to SPAM (Reason 27 Will Blow Your Mind)

SendX

If you are reading this it is highly likely that a portion of your email traffic is landing in SPAM. You must be pondering - " why are my emails going to spam ", “ What did I do wrong in the last few weeks that caused my emails to land in SPAM? ”, “ Am I being too aggressive with my email marketing campaigns? ” The tragedy is: You don’t have to be a spammer for your emails to land in SPAM. Your email looks (design, copy, header) like a SPAM email B).

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Why Marketing With Purchased Email Lists Is Like Unprotected Sex

The Forward Observer

Are you desperate to buy an email list for marketing? Nearly every question he asked revolved around buying email lists and then sending email “blasts” (his wording, not mine). The person I was speaking with argued that buying email lists are relatively cheap and seem like a harmless way to jump start an email marketing effort. I tried to explain to him why buying email lists is not a good idea but, not getting the affirmation he was seeking, he ended the call.

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Email Open Rates Best Practices

SendX

Keep your email list fresh Maintaining a quality email list is like painting the Golden Gate Bridge – it’s never finished. You might be signing up dozens of people a day, but your list could still be shrinking. a year due to contacts’ email addresses changing as they move jobs, recipients abandoning old email addresses, and subscribers opting out of email communications. Only half of those accounts turn out to be active.

Open Rate 239
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B2B Email Lists: How Publishers Use (or Abuse) Your Email

Digital B2B Marketing

In B2B marketing, and particularly in enterprise technology marketing, publishers lean heavily on email lists for lead generation programs, including whitepaper and webcast promotions. B2B email lists also still command high rental rates ($300+ CPMs are very common). But when you rent an email list, purchase an ad in an email newsletter or run a lead generation program with a publisher, do you know how much the publisher has used (or abused) their email list?

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What Is CAN-SPAM? [FAQs]

Hubspot

CAN-SPAM ( C ontrolling the A ssault of N on- S olicited P ornography A nd M arketing) is an act that was passed in 2003. The Bureau of Consumer Protection notes that CAN-SPAM doesn''t just apply to bulk email. "It I''ll lay out the rules you need to follow as an email marketer, but in short, it means that your emails need to comply in three main areas: unsubscribe, content, and sending behavior. First, what are the penalties for non-compliance with the CAN-SPAM Act?

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Avoiding the Spam Folder

JangoMail

While we know you have the best intentions when you hit send, even great emails from great companies can end up in spam. Why do emails go to spam or junk? Sometimes it seems pretty random, and there are lots of reasons that emails can go to spam. We know from first-hand experience that avoiding the spam folder is not solved by just one solution. In this blog, we go over best practices that help you avoid your emails going to spam.

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The Essential Steps for Building Your B2B Email Newsletter List

Golden Spiral

Therefore, even more than B2C, it takes two things to create a stellar B2B email newsletter list: commitment and persistence. Implementing as many of the tactics below as possible will create a snowball effect for your list. The Foundation for Newsletter List Building. To generate the kind of results you want from email newsletters, you’ll need the right foundation in place for building your recipient list. Buying Lists. The CAN-SPAM Act is serious.

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Email and Spam – The Two That Shouldn’t Tango

Marketo

With the increasing importance of email marketing , spam proofing your content is one of the most important tasks in today’s marketing. There are tons of safety and security procedures that are put in place to protect the consumer against spam and fraudulent emails, and several spam filters that can catch a real spammer from a mile away. 4 Email Marketing Best Practices to Spam-Proof Your Content. by Ravali Ravulapati.

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7 Reasons Why Buying An Email List Is A Bad Idea

Mailmunch

When looking to buy an email list, the only thing marketers are looking for is new contacts to email to support their sales team. But acting on this moment of desperation and purchasing an email list can cause more harm than good. . How can you acquire email lists? .

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Why Marketing With Purchased Email Lists Is Like Unprotected Sex

The Forward Observer

Are you desperate to buy an email list for marketing? Nearly every question he asked revolved around buying email lists and then sending email “blasts” (his wording, not mine). The person I was speaking with argued that buying email lists are relatively cheap and seem like a harmless way to jump start an email marketing effort. I tried to explain to him why buying email lists is not a good idea but, not getting the affirmation he was seeking, he ended the call.

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20 Email Metrics & KPIs to Measure Success and Drive Action

Litmus

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. The CTR leaves opens out of the equation, giving you an unbiased look at email performance. Check out these 18 subject line tips from experts. Spam complaint rate.

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Time to Scrub Your Email List: Preparing for iOS 15

BenchmarkONE

With Apple’s iOS 15 update just around the corner – likely mid-September – now is the perfect time to take a look at your email list and do a little bit of clean-up to ensure good performance as Apple rolls out new privacy protections for users.

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Building Email Lists In The Era Of GDPR

LeadGnome

List building has always been a critical part of any sales representative’s job. But as email regulations worldwide are tightening to protect recipients from spam, sales is finding they can no longer count on purchased lists as a reliable source of leads. While US-centric lists still work under CAN-SPAM laws, you run the risk of there being non-US citizens on the lists that are simply working in the US temporarily.

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Email Marketing Analytics - How to Measure? [With Tips to Drive Business Growth]

SendX

With email marketing, you own the content, list and all your data. As a smart marketer, you should be taking drawing insights out of that data and taking actions. Open Rate (OR) It’s the percentage of people who opened your emails, out of everyone who received it in their inbox.

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Three Tactics for a Healthy Contact List

GreenRope

Three Ways to Maintain your Email List. Nothing is worse than your messages being marked as Spam or receiving a ton of unsubscribes. You want your database to be as engaged as possible, but in order to do that, you must make sure your list is active and up-to-date. Here are three ways to successfully scrub your list and clean it all up! Your list is one of your greatest assets. Duplicate contacts and invalid emails clutter your list.

Contact 40
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Three Tactics for a Healthy Contact List

GreenRope

Three Ways to Maintain your Email List. Nothing is worse than your messages being marked as Spam or receiving a ton of unsubscribes. You want your database to be as engaged as possible, but in order to do that, you must make sure your list is active and up-to-date. Here are three ways to successfully scrub your list and clean it all up! Your list is one of your greatest assets. Duplicate contacts and invalid emails clutter your list.

Contact 40
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Three Tactics for a Healthy Contact List

GreenRope

Three Ways to Maintain your Email List. Nothing is worse than your messages being marked as Spam or receiving a ton of unsubscribes. You want your database to be as engaged as possible, but in order to do that, you must make sure your list is active and up-to-date. Here are three ways to successfully scrub your list and clean it all up! Your list is one of your greatest assets. Duplicate contacts and invalid emails clutter your list.

Contact 40
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Three Tactics for a Healthy Contact List

GreenRope

Three Ways to Maintain your Email List. Nothing is worse than your messages being marked as Spam or receiving a ton of unsubscribes. You want your database to be as engaged as possible, but in order to do that, you must make sure your list is active and up-to-date. Here are three ways to successfully scrub your list and clean it all up! Your list is one of your greatest assets. Duplicate contacts and invalid emails clutter your list.

Contact 40
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Three Tactics for a Healthy Contact List

GreenRope

Three Ways to Maintain your Email List. Nothing is worse than your messages being marked as Spam or receiving a ton of unsubscribes. You want your database to be as engaged as possible, but in order to do that, you must make sure your list is active and up-to-date. Here are three ways to successfully scrub your list and clean it all up! Your list is one of your greatest assets. Duplicate contacts and invalid emails clutter your list.

Contact 40
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Three Tactics for a Healthy Contact List

GreenRope

Three Ways to Maintain your Email List. Nothing is worse than your messages being marked as Spam or receiving a ton of unsubscribes. You want your database to be as engaged as possible, but in order to do that, you must make sure your list is active and up-to-date. Here are three ways to successfully scrub your list and clean it all up! Your list is one of your greatest assets. Duplicate contacts and invalid emails clutter your list.

Contact 40
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Three Tactics for a Healthy Contact List

GreenRope

Three Ways to Maintain your Email List. Nothing is worse than your messages being marked as Spam or receiving a ton of unsubscribes. You want your database to be as engaged as possible, but in order to do that, you must make sure your list is active and up-to-date. Here are three ways to successfully scrub your list and clean it all up! Your list is one of your greatest assets. Duplicate contacts and invalid emails clutter your list.

Contact 40
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Three Tactics for a Healthy Contact List

GreenRope

Three Ways to Maintain your Email List. Nothing is worse than your messages being marked as Spam or receiving a ton of unsubscribes. You want your database to be as engaged as possible, but in order to do that, you must make sure your list is active and up-to-date. Here are three ways to successfully scrub your list and clean it all up! Your list is one of your greatest assets. Duplicate contacts and invalid emails clutter your list.

Contact 40
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Three Tactics for a Healthy Contact List

GreenRope

Three Ways to Maintain your Email List. Nothing is worse than your messages being marked as Spam or receiving a ton of unsubscribes. You want your database to be as engaged as possible, but in order to do that, you must make sure your list is active and up-to-date. Here are three ways to successfully scrub your list and clean it all up! Your list is one of your greatest assets. Duplicate contacts and invalid emails clutter your list.

Contact 40
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Three Tactics for a Healthy Contact List

GreenRope

Three Ways to Maintain your Email List. Nothing is worse than your messages being marked as Spam or receiving a ton of unsubscribes. You want your database to be as engaged as possible, but in order to do that, you must make sure your list is active and up-to-date. Here are three ways to successfully scrub your list and clean it all up! Your list is one of your greatest assets. Duplicate contacts and invalid emails clutter your list.

Contact 40
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Three Tactics for a Healthy Contact List

GreenRope

Three Ways to Maintain your Email List. Nothing is worse than your messages being marked as Spam or receiving a ton of unsubscribes. You want your database to be as engaged as possible, but in order to do that, you must make sure your list is active and up-to-date. Here are three ways to successfully scrub your list and clean it all up! Your list is one of your greatest assets. Duplicate contacts and invalid emails clutter your list.

Contact 40
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Three Tactics for a Healthy Contact List

GreenRope

Three Ways to Maintain your Email List. Nothing is worse than your messages being marked as Spam or receiving a ton of unsubscribes. You want your database to be as engaged as possible, but in order to do that, you must make sure your list is active and up-to-date. Here are three ways to successfully scrub your list and clean it all up! Your list is one of your greatest assets. Duplicate contacts and invalid emails clutter your list.

Contact 40